RAD RACE

What RAD RACE does

RAD RACE is a Hamburg-based cycling event organization and lifestyle brand founded in 2013. The company curates and operates more than ten annual cycling events under branded formats — including LAST WOMAN STANDING, TOUR DE FRIENDS, RAD RACE 150, RAD RACE CRITERIUM, and DOPAMINE DELIVERY — spanning fixed-gear, road, gravel, and multi-sport disciplines. Events are hosted across multiple geographies, including Germany, Austria, Italy, Japan, and Colombia, serving dedicated cycling subcultures rather than mainstream consumers.

The company's commercial model is built around event registration fees (priced from approximately €39 up to €1,149+ depending on format), complemented by merchandise sales through two physical retail shops in Hamburg and Berlin and an online shop. Ancillary revenue is generated through partnerships with brands including Canyon (primary bike partner), SRAM, Garmin, Oakley, Maurten, HEIMPLANET, and BIKELEASING. RAD COMM, an internal content division, produces films and podcasts that support brand-building and community engagement but do not appear to be a primary revenue driver.

RAD RACE is privately held and founder-owned, with Ingo Engelhardt serving as Managing Director. The company employs 24 people and has not disclosed external funding. Its strategic direction is shaped by geographic expansion (Japan, Colombia), extension into road and gravel cycling via DOPAMINE DELIVERY, and the development of RAD COMM as a media capability. The business is operationally an events and lifestyle company rather than a technology platform, with no disclosed AI/ML capabilities and limited reliance on proprietary software infrastructure.

Name

RAD RACE

Legal name

RAD RACE GmbH

Website

https://rad-race.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RAD RACE is a Hamburg-based cycling event organization founded in 2013 that operates 10+ branded cycling events across Europe, Japan, and Colombia, and runs retail shops and merchandise sales, serving fixed-gear, road, gravel, and multi-sport cycling communities.

Ownership category

akta.pro rank

Product category

Cycling Events & Community

NAICS

Tour Operators (56152), Racetracks (711212), Other Automotive Repair and Maintenance (81119)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industries

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH), Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Cycling event organization
• Fixed gear racing
• Gravel bikepacking adventures
• Cycling community content
• Bike retail

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: Primary revenue stream from participation fees for cycling events including LAST WO/MAN STANDING, ONE TWENTY, 96 HOURS, TOUR DE FRIENDS, and SUMMER CAMP. Fees vary by event from €39 to €1,149+ depending on the event duration and format.
2. Merchandise and Apparel Sales: Revenue from selling RAD RACE branded merchandise, apparel, and accessories through physical shops in Hamburg and Berlin and the online shop (radrace-shop.de).
3. Ancillary Services: Additional revenue from services such as HEIMPLANET tent rentals (€70), return shuttles (€119), and potentially other event-related services during multi-day events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

RAD RACE organizes and operates a portfolio of cycling events — including fixed-gear elimination races (LAST WO/MAN STANDING), multi-day team and road races (ONE TWENTY), unsupported gravel bike-packing adventures (96 HOURS), supported stage tours (TOUR DE FRIENDS), and community weekends (SUMMER CAMP). The company complements events with RAD COMM-produced films and podcasts, physical Canyon Experience retail shops in Hamburg and Berlin, an online merchandise store, and ancillary event services such as tent rentals and shuttles.

Product overview

RAD RACE is a cycling events and community company operating as a platform of multiple distinct products. The core offerings include a portfolio of cycling events (ONE TWENTY, LAST WO/MAN STANDING, 96 HOURS, TOUR DE FRIENDS, SUMMERCAMP) combined with retail operations (physical shops in Hamburg and Berlin, online shop) and community content (RAD COMM with films and podcasts). Events range from competitive fixed-gear races and multi-day team events to unsupported gravel adventures and supported tours. The company also offers ancillary services including tent rentals, shuttle services, and workshop/repair services at retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• RAD RACE LAST WO/MAN STANDING An annual fixed-gear elimination race held in Berlin, featuring up to 180 men and 64 women competing on a 350m track where riders are eliminated every second lap. Targeted at fixed-gear and track cycling enthusiasts.
• RAD RACE ONE TWENTY A multi-day team cycling event in Sonthofen, Oberallgäu, featuring a team time trial on Saturday and a 126km road race on Sunday with 2,230m elevation gain. Targeted at road cycling teams and competitive amateurs.
• RAD RACE 96 HOURS A four-day unsupported gravel bike-packing adventure across Italy's rugged terrain, covering remote gravel, mountain passes and hidden valleys with full self-reliance requirements. Targeted at gravel and adventure cyclists.
• RAD RACE TOUR DE FRIENDS A fully supported multi-day cycling stage tour held in Japan featuring 4 stages, approximately 500km distance and 8,000m elevation gain, combining adventure with cultural exploration. Targeted at road cyclists seeking international guided experiences.
• RAD RACE SUMMER CAMP A multi-day community event at Friedensteich Wittenberge featuring cycling, running, lake swimming and social activities, with accommodation options including camping and log cabins. Targeted at the broader RAD RACE community.
• RAD SHOP Hamburg & Berlin Physical retail storefronts in Hamburg (Fischmarkt 9) and Berlin (Linienstraße 217) operating as Canyon Experience centers, offering Canyon bikes, cycling apparel, accessories, and workshop (Werkstatt) bike maintenance and repair services. Targets individual cycling consumers.
• RAD RACE Online Shop E-commerce storefront at radrace-shop.de for purchasing RAD RACE branded merchandise, apparel, and event-related products. Targets cycling enthusiasts globally.
• HEIMPLANET Tent Service Rental service for HEIMPLANET THE CAVE Classic inflatable geodesic dome tents, including transport, inflation, setup and breakdown at the SUMMER CAMP campsite (priced at €70; designed for 2 people).
• Return Shuttle Service Shuttle bus service priced at €119 that transports riders and bikes from Kangoshima back to Fukuoka after the Tour de Friends Japan event.
• CANYON RAD PACK A community team concept combining cycling enthusiasts who participate in RAD RACE events, focusing on fun and adventure rather than competitive racing.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• CanyoncoreStrategic or Co-development PartnerPrimary bike partner for RAD RACE events and experiences. Canyon provides bikes for the CANYON RAD PACK team and CANYON EXPERIENCE centers in Hamburg and Berlin shops. Deep collaboration on event equipment and branded content.
• 808projectcoreStrategic or Co-development PartnerCo-organizer of RAD RACE ONE TWENTY event. 808project handles logistics, permits, safety planning, partner coordination, and event operations for the multi-day cycling event in the Allgäu region.
• DatasportmajorTechnology or IntegrationRegistration platform provider for event sign-ups including ONE TWENTY and other events. Handles participant registration, starter lists, and timing services.
• SRAMminorOthersSponsor and supporter of RAD RACE events. Provides components and technical support for events.
• GarminminorOthersEvent supporter providing bike computers and GPS technology for tracking during events.
• OakleyminorOthersSponsor providing eyewear for events and RAD PACK team.
• THE SYNmajorGTM or Marketing PartnerCommunity partner collaborating on fixed gear events and group rides including SYN x RAD RACE rides and community events.
• GroupRides.ccmajorGTM or Marketing PartnerPlatform partner for coordinating group rides associated with RAD RACE events. All group rides for events like ONE TWENTY are organized through GroupRides.cc.
• Ranked StudiosminorOthersLivestream partner for LAST WO/MAN STANDING events, providing live streaming services for the fixed gear elimination race.
• MaurtenminorOthersNutrition sponsor for events providing sports nutrition products.
• HEIMPLANETminorOthersTent rental service partner for SUMMER CAMP providing THE CAVE Classic inflatable dome tents with full service including transport, set-up, and breakdown.
• BIKELEASINGminorOthersPresenting sponsor for the Mountain Team Time Trial component of ONE TWENTY event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rapha: Premium cycling apparel brand with clubs, events, and a content/media layer (Rapha Cycling Club). Overlaps with RAD RACE on cycling lifestyle branding, community events, and content-driven brand building.
• Specialized Bicycle Components: Major bicycle manufacturer with its own events, retail concept stores (Specialized Retail), and sponsored teams. Comparable to RAD RACE on the combination of bike brand, retail, and event/community experiences.
• Wahoo Fitness: Connected fitness company in cycling (smart trainers, ELEMNT computers) with the Sufferfest training platform. Comparable to RAD RACE on adjacent cycling technology ecosystem and content-driven community building.
• Tour de France (A.S.O.): Amaury Sport Organisation, the largest organizer of mass-participation and professional cycling events globally. Comparable to RAD RACE on event operations, closed-road racing, and partnership-driven commercial models.

Direct peers

• HotChillee: London-based organizer of premium multi-day cycling events and global stage rides (e.g., London-to-Geneva, Cape Rouleur). Directly comparable to RAD RACE on premium pricing, multi-day format, and international stage ride model.
• L'Étape by Tour de France: Mass-participation cycling event series held globally under the Tour de France brand. Comparable to RAD RACE on closed-road racing experiences, mass participation format, and international event expansion.
• Pirate Cycling League: Organizer of alternative, community-driven cycling events often featuring fixed gear and urban formats. Closely comparable to RAD RACE on counterculture event positioning and subculture-led community building.

Emerging players

• Zwift: Virtual cycling platform with branded events and an in-game RAD RACE event tag noted in RAD RACE's own partner list. Comparable to RAD RACE on event-driven community engagement, though delivered virtually rather than physically.
• The Sufferfest: Training and content platform for cyclists (acquired by Wahoo). Compares to RAD RACE on content-driven community engagement and the intersection of training media with cycling culture.

Regional players

• Mallorca Cycling: Tour operator focused on multi-day cycling experiences in Mallorca, Spain. Comparable to RAD RACE on tour packages, accommodation-bundled international travel, and recreational cycling tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/pFbbHTyXe74?si=ly8EC236uPODKnBg
• LinkedInlinkedin.com/company/rad-race

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAD RACE