Eurocycle Ltd.

What Eurocycle Ltd. does

Rad & Reisen GmbH, founded in 1989 in Vienna, Austria, is an owner-managed cycling tour operator marketing under the consumer brand Rad+Reisen. The company designs and distributes guided, self-guided, and bike-and-ship (Rad+Schiff) cycling tours across more than 35 European countries, with selective extensions into Asia (Cambodia, Vietnam), Africa (South Africa), and the Americas (Costa Rica, Cuba). The 2018 program catalog comprised roughly 275 tours, of which approximately 75 were Rad+Schiff sailings concentrated on the Danube, where the firm holds a market-leadership position. The product surface spans round trips, star tours, individual self-guided trips, guided group tours, family trips, and e-bike variants.

The technology stack supporting operations consists of a proprietary GPS navigation app for tour routing, an online booking platform, and a customer relationship management (CRM) system implemented in 2023 alongside website and office modernization. Distribution is dual-channel: direct-to-consumer bookings via the website and call-center hotlines (a German-language DACH hotline plus an English-language international hotline), complemented by B2B sales through travel agents. The company claims 98% of customers rate tours five stars, and in 2017 launched the MS Carissima, the first four-star bike-and-ship cruise vessel on the Danube. The firm operates with a small headcount of 12-17 employees, has not raised external funding, and in 2024 achieved Travelife Partner Status for sustainability compliance.

Revenue is generated through per-tour pricing ranging from approximately €789 to €2,329 per traveler, with seasonal charter arrangements for bike-and-ship cruises forming the higher-margin product line. Customer segments include individual travelers, couples, families, and small groups, predominantly from the DACH region with growing international participation. The business carries no disclosed debt or external equity, indicating organic, founder-controlled economics.

Name

Eurocycle Ltd.

Legal name

Rad & Reisen GmbH

Website

https://radreisen.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rad & Reisen GmbH, founded 1989 in Vienna, operates cycling tours across 35+ European countries plus select international destinations, leading the Danube bike-and-ship cruise segment. It serves individual travelers, families, and groups via direct booking and travel agents.

Ownership category

akta.pro rank

Product category

Cycling Tour Services

NAICS

Tour Operators (561520), Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (48721)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Cycling tour packages
• Bike and ship cruises
• Guided cycling vacations
• European cycling holidays
• E-bike rental tours

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Package Tours: Complete cycling tour packages including accommodation, luggage transport, route materials, and support services. Tours include bike & ship cruises, round trips, star tours (fixed base), and individual self-guided tours. Prices range from approximately €789 to €2,329+ per person depending on tour duration, ship category, and season.
2. Bike Rental: Rental of quality touring bikes and E-bikes (Pedelecs) for tour participants. 24-gear touring bikes and E-bikes available. Additional charges for bike transport, helmets, and insurance.
3. Ancillary Services: Additional revenue from travel insurance, airport transfers, extra nights, restaurant reservations, optional excursions (city tours, concerts, Puszta shows), and specialized equipment rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rad+Reisen organizes and sells multi-day cycling vacation packages across Europe, combining pre-booked accommodations, luggage transfer between hotels, GPS-supported route planning, optional guided tours, and rental touring bikes or e-bikes. The signature offering is Rad & Schiff tours where guests cycle during the day and sleep aboard a partner or company-operated river cruise ship (including the MS Lisabelle), with complementary hotel-based, self-guided, and family-oriented tour formats.

Product overview

Rad+Reisen is a cycling tour operator offering a comprehensive portfolio of bicycle travel packages across Europe and select international destinations. The core offering consists of organized cycling tours with three main product types: Rad & Schiff (Bike & Ship) combining cycling with river cruise accommodations on their owned/operated vessels like MS Lisabelle; Rundfahrten (Circular Tours) featuring hotel-to-hotel cycling with scheduled transfers; and Sternfahrten (Star Tours) providing base-based flexible itineraries. Additional offerings include guided group tours, individual self-guided tours with app-based navigation, e-bike rentals with Bosch-powered pedelecs, and family-friendly packages. The company operates primarily along major European cycling routes including the Danube (Donauradweg), Rhine, Elbe, Moselle, Main, and Baltic Sea routes. Supporting services include pre-booked accommodations, luggage transfer between hotels, 7-day service hotline, detailed route books with GPS tracks, and modern quality bicycle rental (KTM touring bikes). The company was founded in 1989 and holds Travelife Partner Status certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Rad & Schiff (Bike & Ship Tours) Combined cycling and river cruise packages where guests cycle during the day and stay aboard a hotel ship at night, with luggage transported separately. Offered on partner-operated ships including MS Lisabelle (Premium 4* Superior), MS Swiss Crown, MS Carissima, and MS Vivienne. Prices start from approximately €789 per person.
• Rundfahrt (Circular Tours) Hotel-to-hotel cycling tours with regular hotel changes; guests cycle from A to B or return to the starting point with return transfers included or available for an additional fee. Available in Category A (4-star hotels) and Category B (3-4 star hotels).
• Sternfahrt (Star Tours) Flexible cycling tours from a fixed base hotel with suggested routes that guests can plan freely, allowing them to avoid daily packing while staying in selected hotels.
• Individuelle Radreisen (Individual Tours) Self-guided cycling tours where guests manage their own schedule using provided maps, route books, GPS tracks, and the Radreise-App with voice navigation.
• Geführte Radreisen (Guided Tours) Professional guided cycling tours led by local experts who accompany guests, provide tips, and showcase hidden viewpoints throughout the journey.
• E-Bike Radreisen (E-Bike Cycling Tours) Electric-bike supported cycling tours making longer distances accessible to less experienced cyclists, equipped with Bosch-powered pedelecs.
• Familien Radreisen (Family Cycling Tours) Family-friendly cycling tours designed for all ages with appropriate difficulty levels and family-oriented accommodations, with children's discounts (0-6.99 years: -100%, 7-11.99: -50%, 12-14.99: -25%, 15+: -10%).
• Donauradweg Packages Pre-packaged cycling tours along the Danube river from Passau through Austria, Slovakia, Hungary, and beyond to Budapest and the Iron Gate. Featured flagship route.
• Leihräder & Zubehör (Bike Rental) Standalone rental of modern quality KTM touring bikes (24-gear from €218, 21-gear from €99) and Bosch-powered E-bikes (€458 or €229 for shorter tours), with accessories including panniers, handlebar bags, and repair kits. Optional liability waiver available.
• MS Lisabelle (Premium River Cruise Ship) 4-star Superior river cruise ship operating on the Danube, featuring 76 outside cabins (11-14 m²), panoramic lounge, sun deck, capacity for 152 passengers, and 35 crew members; used as floating hotel for Donauerlebnis tours.

Quantifiable outcome

• 98% of customers rate their experience 5 or more stars
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• TravelifecoreStrategic or Co-development Partner · 1 January 2024Travelife is the leading international sustainability certification system for the travel sector. Rad+Reisen achieved Partner Status in 2024, advancing toward full certification. Travelife supports tourism businesses in improving environmental and social performance.
• European River Cruise OperatorscoreTechnology or IntegrationPartnerships with ship operators for Rad+Schiff tours: MS Lisabelle (Premium 4* Superior, 152 passengers), MS Swiss Crown, MS Carissima (first 4* cruise bike-ship on Danube, 2017), MS Vivienne. Ships provide floating hotel accommodation and transport during tours.
• European Tourism Boards and Local OperatorsmajorStrategic or Co-development PartnerExtensive network of carefully vetted local partners including hotels, local guides, transportation providers, and excursion operators across 35+ European countries. Partners selected based on quality standards and sustainability criteria.
• KTM Fahrrad GmbHmajorTechnology or IntegrationBike supplier providing modern touring bikes and E-bikes for rental fleet. Bikes specially constructed for touring requirements with comfort entry and puncture-resistant tires. Fleet typically under 3 years old.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eurobike: Austrian cycling tour operator offering self-guided and guided cycling holidays across Europe with hotel accommodation, luggage transfer and bike rental - a near-identical service model to Rad+Reisen, including Danube and Rhine routes.
• Butterfield & Robinson: Luxury active travel operator offering guided and self-guided cycling and walking tours across Europe and worldwide - directly comparable premium multi-day cycling package structure with high-touch service.
• Headwater Holidays: UK-based tour operator specializing in self-guided walking, cycling and boating holidays across Europe with hotel-to-hotel luggage transfer and bike rental - closely mirrors Rad+Reisen's individual/self-guided product.
• Wikinger Reisen: German adventure and active tour operator offering guided walking, cycling and trekking holidays worldwide with similar small-group, experiential positioning and strong DACH market overlap.
• VBT Bicycling Vacations: North American cycling vacation company offering guided and self-guided bike tours across Europe with pre-arranged accommodations, luggage transport and bike rental - very comparable service components.
• Backroads: US-based premium active travel company specializing in guided and self-guided bicycling vacations worldwide - comparable product (multi-day cycling packages with luggage transfer, bike rental and curated routes) at premium price points.
• Exodus Travels: UK adventure tour operator with a strong cycling tour portfolio across Europe and beyond, offering guided and self-guided trips with similar difficulty grading and small-group format.

Broad incumbents

• Intrepid Travel: Large global adventure tour operator offering cycling, walking and cultural small-group trips with strong sustainability positioning (B-Corp) - overlaps in European cycling tours but operates at much greater scale across many categories.
• DER Touristik: Large German tour operator conglomerate with multiple cycling and active holiday brands (e.g., MEIERS WELTREISEN, Dertour) - competes for DACH cycling tour customers through broader portfolio and stronger marketing reach.

Emerging players

• TourRadar: Online marketplace aggregating multi-day tours from hundreds of operators including cycling trips across Europe - adjacent competitor that captures demand Rad+Reisen targets via paid listings and consumer acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@radreiseneurocycle816/videos
• Facebookfacebook.com/RadReisenEurocycle
• Instagraminstagram.com/radreisen.team
• Pinterestpinterest.com/radundreiseneurocycle
• LinkedInlinkedin.com/company/rad-reisen-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurocycle Ltd.