Radsport Reyhle

What Radsport Reyhle does

Radsport Reyhle (legal entity: Reyhle GmbH & Co. KG) is a third-generation family-owned specialty bicycle retailer headquartered in Dornstadt near Ulm, Germany, founded in 1971. The company retails up to 4,000 bicycles and e-bikes across categories — e-mountain, e-touring, e-road, e-cargo, e-light, mountain, touring, road, gravel, and children's bikes — from a portfolio of premium and mid-market brands including Cube, Riese&Müller, Orbea, Simplon, KTM, Woom, KUbikes, Conway, Trek, Gazelle, Focus, Lapierre, Qio, and Atlanta. It holds exclusive Woom dealer rights in the Ulm region and operates a master-certified workshop offering quick-turn repairs (under 15 minutes), bike fitting, and maintenance, plus bike leasing facilitation with all major leasing companies (including Jobrad) and an insurance partnership (Linexo).

The go-to-market is direct-to-consumer, combining a physical retail store in Dornstadt with a second Cube-branded store in Ulm opened in 2024, alongside a JTL-Shop e-commerce storefront with German shipping. Customer segments span individual consumers (commuters, leisure, fitness), families (children's bikes), sports enthusiasts (MTB, road, gravel), and corporate/employer bike-leasing customers. Pricing ranges from ~€499 for entry-level bikes to ~€10,699 for premium e-bikes, with a Best Price Guarantee, free shipping over €100, and a pre-owned bike resale program (Gebrauchte Fahrräder). Operations are supported by standard off-the-shelf tooling (JTL-Shop, eTermin, Klick-Tipp, Newsletter) with no proprietary technology stack. Andreas Reyhle serves as Managing Director (Geschäftsführer), the firm employs 5 staff, and is currently building a new warehouse facility to support expansion. No external investors, parent company, or public listing exists.

Name

Radsport Reyhle

Legal name

Reyhle GmbH & Co. KG

Website

https://radsport-reyhle.de

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Radsport Reyhle is a third-generation family-owned bicycle and e-bike retailer in Ulm-Dornstadt, Germany, selling up to 4,000 bikes from premium brands (Cube, Riese&Müller, Woom, Simplon, KTM, Orbea) via two retail locations, an e-commerce shop, a master-certified workshop, and bike-leasing facilitation for individual consumers, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle retail store
• E-bike sales
• Bike workshop services
• Bicycle leasing
• Premium bike dealer

Headquarters

HQ city

Dornstadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle and E-Bike Sales: Retail sale of bicycles, e-bikes, mountain bikes, road bikes, trekking bikes, and children's bikes from premium brands including Cube, Riese&Müller, Orbea, Simplon, KTM, and Woom.
2. Workshop and Repair Services: Master-certified workshop offering repairs (under 15 minutes for quick jobs), maintenance, and custom modifications. Professional bike fitting and individual adjustments included with purchases.
3. Bike Leasing Services: Facilitates bike leasing through partnerships with all major leasing companies (Jobrad and others), serving both employees and employers.
4. Accessories and Parts: Sales of bike accessories, spare parts, and related components.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Radsport Reyhle is a third-generation family-owned bicycle retailer selling up to 4,000 new bicycles and e-bikes from premium brands (Cube, Riese&Müller, Orbea, Simplon, KTM, Woom, KUbikes) through a main store in Dornstadt, a Cube Store Ulm location opened in 2024, and an online shop. The business also operates a master-certified workshop offering repairs, maintenance and bike fitting, and facilitates bike leasing through partnerships with all major leasing companies.

Product overview

Radsport Reyhle is a third-generation family-owned bicycle retailer in Ulm-Dornstadt, Germany, offering up to 4000 different bicycles and E-Bikes. The product portfolio includes E-Bikes (mountain, touring, road, cargo, and light variants), traditional bikes (mountain, touring, road), youth and children's bikes, plus workshop services, bicycle leasing, insurance, and safety training. The company carries multiple branded bicycles including Woom, KUbikes, Simplon, KTM, Riese&Müller, Cube, Orbea, Gazelle, Conway, Focus, Trek, Lapierre, Qio, and Atlanta. Their online shop (JTL-Shop platform) enables e-commerce sales alongside the physical store. Supporting services include repair workshop, bike finder tool, used bicycle marketplace, and various leasing/partnership services.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bikes

Quantifiable outcome

• Google rating 4.9 out of 5 based on 766 reviews

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SimploncoreChannel Partner/ Reseller/ Distributor · 1 January 2025Premium Austrian bicycle brand added to portfolio for 2025 season. Full configurator access and complete Simplon product range available.
• JobradcoreChannel Partner/ Reseller/ DistributorPrimary bike leasing partner mentioned on website. Facilitates employee bike leasing programs through Jobrad platform.
• All Major Leasing CompaniescoreChannel Partner/ Reseller/ DistributorWebsite states 'Wir arbeiten mit allen Leasing-Gesellschaften zusammen' (We work with all leasing companies). Enables comprehensive bike leasing services for employers and employees.
• LinexominorChannel Partner/ Reseller/ DistributorInsurance partner offering bike insurance services to customers.
• Woom BikescoreChannel Partner/ Reseller/ DistributorExclusive Woom bikes dealer in Ulm and surrounding area. Full portfolio of kids bikes including Original, Go, Explore, OFF, and NOW series.
• CubecoreChannel Partner/ Reseller/ DistributorFull Cube product portfolio. Second Cube Store Ulm opened in 2024 as separate location.
• Riese&MüllercoreChannel Partner/ Reseller/ DistributorPremium German e-bike manufacturer. Full product range carried including Charger 4 GT Touring.
• OrbeacoreChannel Partner/ Reseller/ DistributorSpanish bicycle manufacturer. Products include Orbea Wild, Orbea Terra, and Orbea Orca road bikes.
• KTMcoreChannel Partner/ Reseller/ DistributorAustrian bicycle brand. Full range including Macina e-bikes, mountain bikes, and gravel bikes.
• SSV UlmminorGTM or Marketing PartnerLocal sports club sponsorship as business partner.
• KUbikesminorChannel Partner/ Reseller/ DistributorGerman children's bike manufacturer. Complete KUbikes range available including various sizes and colors.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Decathlon: Global sporting goods retailer with a strong German bike and e-bike category. Competes with Reyhle in entry- to mid-tier bikes and accessories, though lacks the depth of premium-brand consultation and fitting.
• Radhaus (Zweirad-Center Stadler): Stadler is a major German specialty bike and e-bike retailer with multiple large-format stores. Overlaps with Reyhle's premium e-bike and service offering at a much larger regional footprint.
• B.O.C. (Bike & Outdoor Company): One of Germany's largest multi-brand bicycle retail chains with dozens of stores nationwide. Directly comparable to Reyhle as a multi-brand specialty bike retailer, but operating at significantly larger scale and broader geographic footprint.

Direct peers

• fahrrad.de (Internetstores): German online bike specialist retailer with broad premium and mainstream brand assortment. Comparable to Reyhle's e-commerce channel across e-bikes, kids bikes, and accessories.
• Lucky Bike: German specialty bike retail chain carrying premium brands across e-bikes, road, MTB, and family segments. Closest direct peer to Reyhle in terms of multi-brand premium positioning, workshop services, and consultation-led sales model.
• bike24: Large German online bike and e-bike retailer carrying premium brands across MTB, road, e-bikes, and kids. Directly competes with Reyhle's online shop on selection and price for the same supplier brands.
• Bike-Discount: Large German online-first bike retailer with extensive brand portfolio and price-led positioning. Comparable to Reyhle's e-commerce arm, competes on price across the same premium brands (Cube, Riese&Müller, KTM).

Emerging players

• Rose Bikes: German direct-to-consumer bike brand with showrooms and full e-bike portfolio. Comparable premium positioning to Reyhle's brands but competes through DTC model and own-brand bikes, pressuring independent retailer margins.

Others

• Jobrad: Germany's leading bike-leasing platform and a strategic partner of Reyhle. Indirectly comparable as an enabler of the employer-bike-leasing channel that underpins a growing share of Reyhle's sales.

Regional players

• Radcenter Ulm (regional bike shops): Independent bike retailers in the Ulm/Baden-Württemberg region that compete directly with Reyhle for the same local customers across bikes, e-bikes, and service. Equivalent regional specialty bike retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/radsportreyhle
• Instagraminstagram.com/radsport_reyhle
• LinkedInlinkedin.com/company/radsport-reyhle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radsport Reyhle