RAEC Mons
- Company typePrivate
- Founded1910
- HeadquartersMons, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
RAEC Mons firmographics
Firmographics- Name
- RAEC Mons
- Legal name
- RENAISSANCE ALBERT ELISABETH CLUB MONS
- Website
- https://raecmons44.be
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where RAEC Mons is headquartered
LocationHeadquarters
- HQ city
- Mons
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
RAEC Mons business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Matchday Ticketing: Revenue from individual match tickets sold via Roboticket platform, with a visitor ticket price of 10 euros.
- Season Ticket Subscriptions: Season ticket campaign (abonnements) launched annually offering reduced prices for T1, T2, VIP, and supporter group categories, giving access to championship and playoff home matches, Young Dragons and Ladies matches.
- Hospitality and Catering: VIP hospitality packages including Business Seats (350+ seats with direct bar access and after-match access), and pre-match reception dining experiences with meals at VIP tables.
- Merchandise / Fan Shop: Sale of official club merchandise (kits, scarves, accessories) through Shopify and Odoo storefronts.
- B2B Sponsorship and Business Club: Over 100 regional and national business partners paying for sponsorship visibility, plus the RAEC Business Club monthly membership networking events targeting entrepreneurs in the Mons region.
- Investment and Capital Injection: English investor Peter Gould (via Mount Pleasant Football Academy) acquired a majority stake, bringing capital for professionalisation of the club. Charlie Methven and Simon Van Kerckhoven joined as operational partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Visitor/Away Supporter Ticket |
| Subscription | Annual | Season Subscriptions (Abonnements) |
| Subscription | Annual | Season Subscription — T1, T2, VIP and Supporter Group categories |
| Subscription | Monthly | RAEC Business Club membership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
RAEC Mons product offering
Product offeringCore offering
RAEC Mons operates a professional Belgian football club delivering competitive matchday entertainment through its men's D1 FFA and Ladies A squads at Stade Charles Tondreau in Mons. The club sells individual match tickets and season subscriptions, official merchandise through a Shopify storefront, premium hospitality (Business Seats and pre-match dining), a three-star ACFF-labelled youth academy (Young Dragons), and a B2B networking membership programme (RAEC Business Club).
Product overview
RAEC Mons operates as a football club offering multiple services centered around matchday experiences and community engagement. The core offerings include ticketing and season subscriptions for matches at Stade Charles Tondreau, a Shopify-based Fan Shop for official merchandise, and hospitality packages (Business Seats and pre-match receptions). The club also runs the RAEC Business Club for local business networking and maintains the three-star ACFF labeled Young Dragons Academy for youth player development. The club fields a men's team (Equipe D1 FFA) and women's team (Ladies A) in Belgian football competitions.
Differentiator
Problem solved
Functional benefit
Products and services
- Ticketing Service
Quantifiable outcome
- Finished first half of D1 ACFF top of the table with 28/33 points and a first loss only in match 11 at Virton
- +3 more outcomes
Companies that use RAEC Mons
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
RAEC Mons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RAEC Mons partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- George BoatengcoreFormer Dutch international and UEFA Pro License holder. Appointed Head Coach (T1) in August 2025. Previously Ghana national team assistant at 2022 World Cup and CAN 2024, Coventry City coach, and academy coach at Aston Villa.
- Steven DeprezcoreSporting Director coordinating player recruitment and squad development.
- Mount Pleasant Football Academy / Mount Pleasant FCcorePeter Gould's Mount Pleasant Football Academy (Jamaica) acquired a majority stake in RAEC Mons in August 2025. The academy, founded 9 years ago, hosts 65+ young players and has produced seven senior internationals. Its first team competes in the Jamaican first division. The partnership provides a unique talent pipeline from the Caribbean to European football.
- Emilio FerreraminorAppointed Head Coach in May 2025 from La Gantoise's academy; previously coached at top Belgian and foreign clubs. Partnership ended in August 2025 when he and Manu Ferrera departed following the Mount Pleasant investment.
- Gosset ConstructioncoreNamed as the new main sponsor (sponsor principal) of RAEC Mons as of December 2025. A regional construction company.
- City of Mons (Ville de Mons)coreThe city of Mons is a key institutional partner and supporter of the club. Mons city logo appears prominently among partners. The club emphasises its strong ancrage local (local roots).
- Decathlon BelgiumminorSports equipment retailer; listed among 100+ club partners.
- BeobankminorBelgian bank; listed among 100+ club partners.
- BelfiusminorBelgian bank/insurance; listed among 100+ club partners.
- AB InBevminorBelgian brewing giant; listed among 100+ club partners.
- CarlsbergminorBrewery; listed among 100+ club partners.
- Lago MonsminorRecreation/wellness centre in Mons; listed among 100+ club partners.
- 10 Regional Football Clubs (partner clubs)minor10 local clubs: AEDEC Hyon, FC Flénu, FC Havré, R.E. Mons Nord, Olympique Club Ghlin, R. ALL.F.C. Cuesmes, R.A.S Ghlin, R.F.C.R Symphorinois, RLC Mesvin, USC Jemappes. These feeder/recreation clubs collaborate under the 'partner clubs' (Clubs Partenaires) programme.
- Nasser BenabdelouahedminorTicketing manager and supporter of Les Légendaires. Supported alliance between Les Légendaires and a Handisport club, promoting accessible football for all.
- UMons (Université de Mons)minorLocal university partner; student discount pricing offered on match tickets. UMons students targeted for student matchnight promotions.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
RAEC Mons competitors and assessment
Company assessmentEmerging players
- RFC Liège: Recently rebranded/resurgent Belgian club from Wallonia aiming to climb from lower tiers into the professional pyramid — analogous re-emergence story to RAEC Mons.
- RAAL La Louvière: Walloon club recently climbing the Belgian football pyramid with significant external investment; comparable trajectory to RAEC Mons as a re-emerging Wallonian football brand.
Broad incumbents
- Royal Charleroi Sporting Club: Established Walloon football club with a much larger fan base and stadium; provides the regional commercial and competitive benchmark for a D1 ACFF club with ambitions of returning to the professional top flight.
- Union Saint-Gilloise: Major Brussels/Walloon football club with which RAEC Mons CEO Alex Hayes was previously involved; overlapping talent market and Belgian football ecosystem.
- Lommel SK: Belgian professional football club where RAEC Mons Managing Director Simon Van Kerckhoven previously served as COO; shared management pedigree and Belgian football commercial ecosystem.
Direct peers
- Royal Excelsior Virton: Walloon football club competing in D1 ACFF alongside RAEC Mons; RAEC Mons' first-half-season loss came specifically at Virton, confirming direct head-to-head competition at the same level.
- R.S.C. Habay La Neuve: Direct D1 ACFF peer; RAEC Mons played and beat R.S.C. Habay La Neuve in the current competitive season and the club is listed in the same league table.
- RU Tubize-Braine-le-Comte: Direct D1 ACFF opponent; RAEC Mons matches against RUTB are explicitly listed on the club calendar as part of the same competitive division.
- Union Rochefortoise: Direct D1 ACFF peer; appears in the current D1 ACFF league table alongside RAEC Mons in the same competitive set.
- RFC Meux: Direct D1 ACFF competitor in the same Belgian third-tier division; RAEC Mons' most recent listed result is a 3-0 home win against RFC Meux.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RAEC Mons social profiles
Digital presenceRAEC Mons financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAEC Mons leadership team
Management profileNumber of profiles
Profiles14 records
RAEC Mons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAEC Mons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAEC Mons
What does RAEC Mons do?
RAEC Mons operates a professional Belgian football club delivering competitive matchday entertainment through its men's D1 FFA and Ladies A squads at Stade Charles Tondreau in Mons. The club sells individual match tickets and season subscriptions, official merchandise through a Shopify storefront, premium hospitality (Business Seats and pre-match dining), a three-star ACFF-labelled youth academy (Young Dragons), and a B2B networking membership programme (RAEC Business Club).
Is RAEC Mons a public or private company?
RAEC Mons is a private company. It is classified as corporate owned and is currently operating.
When was RAEC Mons founded?
RAEC Mons was founded in 1910. It employs 11 to 50 people.
Where is RAEC Mons based?
RAEC Mons is headquartered in Mons, Belgium, in the Europe region.
How does RAEC Mons make money?
Six revenue lines are on record. Matchday Ticketing is the primary driver. The others are season Ticket Subscriptions, hospitality and Catering, merchandise / Fan Shop, B2B Sponsorship and Business Club and investment and Capital Injection.
Who are RAEC Mons's main competitors?
Emerging players on record are RFC Liège and RAAL La Louvière. Broad incumbents are Royal Charleroi Sporting Club, Union Saint-Gilloise and Lommel SK. Direct peers are Royal Excelsior Virton, R.S.C. Habay La Neuve, RU Tubize-Braine-le-Comte, Union Rochefortoise and RFC Meux.
Does RAEC Mons have an API?
No public API is recorded for RAEC Mons.