RAFFEINER REPUTATION

What RAFFEINER REPUTATION does

RAFFEINER REPUTATION is an independent Austrian strategy and communications consultancy founded in 2011 by Mag. (FH) Alexander Raffeiner, structured as a sole proprietorship and headquartered in Vienna (Strozzigasse 32-34/1/27, 1080 Wien) with a secondary office in Innsbruck (Dörrstraße 15, 6020). The firm operates with a team of approximately 5–6 people including the founder, COO/Senior Consultant Silva Leschner (also ESG Specialist), two PR- und Projektmanager:innen, and one team member on parental leave, with an open PR- und Projektmanager position indicating active hiring. Services are delivered entirely as professional consulting rather than via a technology platform, spanning business strategy, public affairs, public relations, media management, internal communication, brand development, corporate sustainability/ESG (including VSME/ESRS/GRI reporting), content and creation, surveys and studies, and workshops and webinars. Specialized training offerings such as the Social Media Academy and the 'Digitale Kommunikation für Direktberater:innen' course (with WIFI Niederösterreich) extend the service portfolio into productized learning.

The client base is concentrated in the Austrian and German-speaking markets and is dominated by industry associations, interest groups, and public-sector or quasi-public organizations. Long-tenure clients include PowerSolution Energieberatung (energy consulting, ~9 years), WKÖ Fachverband der Schienenbahnen (since 2012), WKÖ Fachverband der Seilbahnen (since 2018, including the Beste Österreichische Sommer-Bergbahnen initiative covering 82 member businesses), ICPDR (Danube protection, multi-year), and Österreichische Beamtenversicherung (insurance). Additional mandates span the LIFE-Boat4Sturgeon Danube project (2022-2030), the Equality in Energy Transitions initiative (since 2020, extended 2025-2027), FAIRlagern (2024), and the Verband Deutscher Seilbahnen (since October 2024) — the firm's first disclosed cross-border engagement into Germany.

The business model is fee-for-service professional consulting with no disclosed pricing schedule; engagements are custom-quoted based on project scope and typically billed annually or per project. Revenue derives from a mix of ongoing advisory retainers (sustained by 8-12+ year client relationships), project-based work, and recurring training programs. The firm is founder-owned with no external investors, no subsidiaries, no funding rounds, and no disclosed revenue. GTM is primarily sales-led and direct, supplemented by event-driven acquisition through industry gatherings (ÖSFA trade fair, cable car summits, Danube conservation events), with LinkedIn and earned media as supporting channels. No AI/ML capabilities, proprietary technology platform, mobile applications, or public APIs are disclosed.

Name

RAFFEINER REPUTATION

Legal name

RAFFEINER REPUTATION Mag. (FH) Alexander Raffeiner

Website

https://raffeiner-reputation.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

RAFFEINER REPUTATION is an independent Austrian strategy and communications consultancy, founded 2011 in Vienna, serving interest groups, associations, organizations, and companies primarily in Austria and German-speaking markets with PR, public affairs, ESG advisory, and stakeholder management services via a ~5-person team.

Ownership category

akta.pro rank

Product category

Communications and Strategy Consulting

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Executive & Leadership Reputation Management (MPAAAOAE), Reputation Measurement, Auditing & Sentiment Analytics (MPAAAOAO), Employer Brand Strategy & Talent Branding (BPAFAEAH)

Keywords

• Strategy consulting
• Public relations consulting
• Public affairs advisory
• ESG sustainability consulting
• Stakeholder communication

Headquarters

HQ city

Vienna (Wien)

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: Strategy and communication consulting services delivered to interest groups, organizations, and companies. Revenue derives from project fees and ongoing advisory retainers. Services span PR, public affairs, stakeholder management, and corporate sustainability/ESG advisory.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

RAFFEINER REPUTATION is an independent strategy and communications consultancy that enables interest groups, organizations, and companies to achieve performance through strategic communication. Its core offerings span business strategy and positioning, public affairs and stakeholder management, public relations and media relations, media management, internal communication, brand development, corporate sustainability and ESG advisory, content creation, surveys and studies, and workshops and training programs.

Product overview

RAFFEINER REPUTATION is an independent strategy and communications consulting firm (Werbeagentur/advertising agency) based in Vienna and Innsbruck, Austria, operating since 2011. The company offers a comprehensive suite of consulting services organized around core competencies: Business Strategy, Public Affairs, Public Relations, Media Management, Internal Communication, Brand Development, Corporate Sustainability & ESG, Content & Creation, Surveys & Studies, and Workshops & Webinars. Rather than a software product platform, the firm delivers professional services through consulting engagements, training programs (such as the Social Media Academy and Digital Communication courses), and project-based collaborations with associations, organizations, and companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Strategy Strategic business consulting including development of business and positioning strategies, CEO coaching, brand positioning, market entry strategies, and communication/campaign strategies for organizations and companies.
• Public Affairs Political and societal positioning services including stakeholder management, reputation management, crisis prevention, public affairs consulting, strategic campaigns, and change communication.
• Public Relations PR strategy development and execution including media relations, proactive topic management, content preparation for media, and PR support for events and campaigns.
• Media Management Media presence optimization including media landscape analysis and monitoring, media cooperation planning and execution, budgeting and media control, and performance optimization.
• Internal Communication Internal communication format development and management, internal platform management, workshops, townhalls and employee events organization, feedback management, and onboarding communication.
• Brand (Marke) Brand development and corporate identity including USP definition, brand core and brand promise development, brand pyramid creation, corporate identity and web development, and employer branding.
• Corporate Sustainability & ESG

Quantifiable outcome

• Sustainability survey conducted and analyzed for 82 BÖSB member businesses
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Handle Creativ Art GmbH (Website Design)minorImplementation/ SI/ Consulting Partner · 1 January 2025Handle Creativ Art GmbH based in Innsbruck (Dörrstraße 15, 6020) designed and developed the RAFFEINER REPUTATION website. This is a vendor relationship for website development services.
• FAIRlagern Project (Österreichische Energieagentur, Mobilitätszentrale Burgenland)coreStrategic or Co-development Partner · 1 January 2024Partnership with Austrian Energy Agency and Burgenland Mobility Center for sustainable mobility communication project. RAFFEINER provides strategic communication expertise while partners contribute scientific research and policy frameworks.
• LIFE-Boat4Sturgeon Project Partners (BOKU, BML, Stadt Wien, viadonau)coreStrategic or Co-development Partner · 1 January 2022RAFFEINER REPUTATION is retained for the full project duration (2022-2030) for PR and communications supporting Danube sturgeon protection. Partners include University for Bodenkultur (BOKU), Federal Ministry for Agriculture, Regions and Water Management (BML), City of Vienna, and viadonau.
• WIFI Niederösterreich (Digital Communication Course)minorChannel Partner/ Reseller/ Distributor · 1 January 2021Fourth year of partnership with WIFI Niederösterreich to deliver the online course 'Digitale Kommunikation für Direktberaterinnen und Direktberater' for approximately 6,000 direct sellers in Lower Austria.
• Equality in Energy Transitions Initiative (BMIMI, Austrian Energy Agency)coreStrategic or Co-development Partner · 1 January 2020Since 2020, supporting the Austrian implementation of this international program under the Clean Energy Ministerial and IEA. Project scope 2025-2027 focuses on data collection regarding gender distribution in the energy sector.
• KlimaTicket (Climate Ticket Austria)minorGTM or Marketing Partner · 1 January 2018Cooperation with KlimaTicket for PR activities supporting sustainable mobility in conjunction with summer mountain tourism initiatives.
• Österreich Werbung (Austrian National Tourist Office)coreGTM or Marketing PartnerOngoing collaboration with Österreich Werbung for joint press events and tourism promotion, particularly for alpine summer tourism and the Beste Österreichische Sommer-Bergbahnen initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Skills Group: Austrian communications and HR consultancy serving associations and enterprises. Comparable Vienna-based boutique model with strategy, employer branding, and stakeholder communications offerings.
• Faktor 3: German independent communications agency combining PR, content, and public affairs for associations and corporate clients. Similar boutique positioning in the DACH PR market with comparable service breadth.
• IWK Kommunikation: Independent German PR and communications consultancy focused on B2B and association clients. Similar size and customer profile (industry associations, mid-market enterprises), with adjacent public-affairs capabilities.
• Farner Consulting: Swiss-German boutique communications consultancy with strong public affairs, brand strategy, and association work. Comparable in size, DACH positioning, and senior-led model to Raffeiner, and operates in the same German-speaking PR market.
• Schwartz Public Relations: Independent German PR boutique with a similar mix of corporate, association, and public-affairs clients. Comparable boutique scale and DACH focus with reputation, brand, and ESG communications offerings.

Broad incumbents

• Ketchum: Global PR and communications network with an established Austrian presence. Competes for the same association and corporate clients but offers much broader international infrastructure and specialized practice areas.
• Hill+Knowlton (H+K Strategies): Global PR and public affairs firm. Addresses the same association, government, and corporate reputation needs as Raffeiner but at multi-market scale, with significant public affairs and ESG advisory teams.
• Weber Shandwick: Global communications network with strong public affairs and corporate reputation practices. Overlaps Raffeiner's reputation management, public affairs, and ESG advisory work for larger DACH clients.
• FleishmanHillard: Global PR network with deep public affairs and corporate communications capabilities. Serves many of the same association and government-adjacent clients in DACH that Raffeiner covers at a boutique scale.
• Edelman: Largest global PR firm with strong public affairs and ESG advisory practices. Targets Austrian and DACH corporate clients with full-service offerings that overlap Raffeiner's reputation and public affairs work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/raffeinerreputation
• LinkedInlinkedin.com/company/raffeinerreputation
• Instagraminstagram.com/raffeinerreputation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAFFEINER REPUTATION