Ragunan Zoo

What Ragunan Zoo does

Ragunan Zoo (Taman Margasatwa Ragunan) is a government-operated zoological park and wildlife conservation facility located in South Jakarta, Indonesia. Founded in 1864 as "Planten en Dierentuin" in Batavia — making it the first zoo in Indonesia and one of the oldest in the world — the institution was relocated to its current 147-hectare Ragunan campus in 1966. It houses over 2,281 animals representing roughly 220 species, including rare and endangered Indonesian wildlife such as Sumatran elephants, orangutans, and Komodo dragons. The facility is owned and operated by the Jakarta Provincial Government (Pemprov DKI Jakarta) as a BLUD (Badan Layanan Umum Daerah — Regional Public Service Agency) under the administrative unit "Unit Pengelola Taman Margasatwa Ragunan," and is staffed by 88 employees. It is closed Mondays and operates Tuesday through Sunday from 07:00 to 16:00 WIB.

The zoo operates multiple revenue streams including general entry tickets, separate admission to the 13-hectare Schmutzer Primate Centre (Rp 6,000 weekdays / Rp 7,500 weekends, plus Rp 150,000 documentary screenings), rentals of bicycles, e-bikes, buggies, scooters, strollers, and train tours, plus meeting room and event space reservations. Pricing is unit-based and accessible, with most services priced in the Rp 2,500 to Rp 250,000 range. Distribution is direct-to-consumer through on-site sales, the JAKI municipal mobile application, and the Razootix ticket platform; marketing is conducted via organic social media (Facebook, Twitter, Instagram, YouTube) and an email newsletter. Customer segments include general public visitors and families (primary), plus corporate groups (events/meetings) and academic institutions (field practice and research).

The go-to-market is predominantly direct-to-consumer tourism and education, with sub-brands including the Schmutzer Primate Center, the Children's Zoo (featuring giant arapaima, parrots, mini terrariums, and capybaras), and the Reflection Park (featuring wildlife sculptures). Recent additions include the "Night at Ragunan Zoo" evening experience and seasonal themed events. As a BLUD government entity, the zoo's financial details are not publicly disclosed; operational funding is derived from a combination of government budget allocations and retained visitor revenues.

Name

Ragunan Zoo

Legal name

Taman Margasatwa Ragunan

Website

https://ragunanzoo.jakarta.go.id

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

51–100 employees

Short description

Ragunan Zoo is a government-operated zoological park in South Jakarta spanning 147 hectares and housing over 2,281 animals across 220 species. It serves individual visitors, families, corporate groups, and academic institutions through entry tickets, vehicle rentals, primate center admission, and event space rentals.

Ownership category

akta.pro rank

Product category

Zoological Park and Wildlife Conservation

NAICS

Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industries

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE), Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA)

Keywords

• Wildlife conservation services
• Zoological park management
• Animal breeding programs
• Environmental education programs
• Public recreation facilities

Headquarters

HQ city

South Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Entry Tickets: Admission fees charged to visitors for zoo entry
2. Recreation Rentals: Revenue from renting vehicles and equipment including train tours (Rp 20,000/person), bicycles (Rp 15,000-20,000), buggy cars (Rp 250,000/hour), electric bikes (Rp 50,000/hour), scooters (Rp 35,000-50,000/hour), and strollers (Rp 25,000/hour)
3. Schmutzer Primate Centre Admission: Separate entrance fees for the primate center: Rp 6,000 on weekdays and Rp 7,500 on weekends/holidays, plus documentary screening at Rp 150,000 per film
4. Meeting Room Facilities: Reservation and rental of meeting halls, pavilions, and event spaces

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ragunan Zoo operates a 147-hectare zoological park and wildlife conservation facility in South Jakarta housing over 2,281 specimens of 220 species, including endangered Indonesian wildlife such as Sumatran elephants, orangutans, and Komodo dragons. Its core offerings include general zoo admission, the Schmutzer Primate Centre, Children Zoo, Reflection Park, on-site recreation rentals (train tours, bicycles, e-bikes, scooters, strollers, buggy cars), meeting and event venue reservations, tour guide services, field practice programs, and research services for academic institutions.

Product overview

Ragunan Zoo (Taman Margasatwa Ragunan) is a zoological park and wildlife conservation facility spanning approximately 147 hectares in South Jakarta, Indonesia. The institution operates as a single unified attraction offering visitor access to its wildlife collections, animal exhibits, and recreational facilities. The zoo features multiple themed zones including the Schmutzer Primate Center (an international-class primate facility housing orangutans, gorillas, chimpanzees, and other primates across a 13-hectare open-concept complex), the Children's Zoo, Reflection Park, and general recreation areas with train tours, bicycle rentals, buggy car (e-car) rentals, and electric bike/scooter/stroller rentals. Additional visitor services include tour guides, field practice programs, research services, meeting room reservations, and evening "Night at Ragunan Zoo" experiences on select nights. Ticket sales are facilitated through the JAKI mobile application and Razootix platform, with JakCard accepted as a payment method.

Differentiator

Problem solved

Functional benefit

Brands

• Schmutzer Primate Center: An international-class primate center with a role in primate conservation in Indonesia, housing various Indonesian primates and exotic species including orangutans, gorillas, and chimpanzees.
• Children Zoo
• Reflection Park

Products and services

• General Zoo Admission General entry admission to the 147-hectate Ragunan Zoo for individual visitors, families, and tourists seeking wildlife viewing and nature education.
• Schmutzer Primate Centre Admission

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Singapore Zoo: Internationally acclaimed zoological park operated by Mandai Wildlife Group with similar open-concept habitats and conservation programs. Comparable as a regional Southeast Asian zoo benchmark, though operating in Singapore rather than Indonesia.
• Zoo Negara Malaysia: National zoo of Malaysia with comparable government-affiliated structure and similar species collection philosophy. Comparable as a regional zoo peer with similar operational model in a neighboring country.

Direct peers

• Surabaya Zoo (Kebun Binatang Surabaya): Historic zoological park in East Java with similar species collections and conservation focus. Directly comparable as another major Indonesian government-affiliated zoo competing for regional visitors.
• Bandung Zoo (Kebun Binatang Bandung): Long-established Indonesian zoological park in West Java with comparable collection and visitor demographic. Directly comparable as another historic Indonesian zoo in the same competitive landscape.
• Taman Safari Indonesia: Indonesia's largest drive-through safari park with open-concept wildlife viewing and conservation programs. Directly comparable to Ragunan as a major Indonesian zoological/wildlife attraction competing for the same domestic visitor base.
• Bali Zoo: Zoological park in Bali offering wildlife exhibits, animal encounters, and conservation education. Directly comparable as an Indonesian zoo targeting tourists and families with similar admission-based business model.

Broad incumbents

• Taman Mini Indonesia Indah: Large-scale cultural theme park in Jakarta combining miniature cultural exhibits with recreational facilities. Comparable as a major Jakarta-based government attraction competing for the same family visitor audience.
• SeaWorld Parks & Entertainment: Global operator of marine and animal-themed parks combining conservation messaging with entertainment. Comparable as a broader incumbent in the ticketed wildlife-attraction industry.
• Ocean Park Hong Kong: Major Asian theme park combining aquarium and animal exhibits with rides and entertainment. Comparable as a large-scale wildlife-attached attraction with conservation messaging and diversified revenue streams.
• Wildlife Reserves Singapore (Mandai Wildlife Group): Operator of Singapore Zoo, Night Safari, River Wonders, and Bird Paradise. Comparable as a multi-zoo operator with conservation, education, and ticketed wildlife experiences across Southeast Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ragunanzoo
• YouTubeyoutube.com/channel/UCiMlGb0PLS47E83wgT96WyA
• Facebookfacebook.com/ragunanzoo
• Instagraminstagram.com/ragunanzoo
• LinkedInlinkedin.com/company/ragunan-zoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ragunan Zoo