Raíces de Bienestar
- Company typePrivate
- Founded2021
- HeadquartersHillsboro, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Raíces de Bienestar firmographics
Firmographics- Name
- Raíces de Bienestar
- Legal name
- Raíces de Bienestar
- Website
- https://raicesdebienestar.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Raíces de Bienestar industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)
- akta.pro secondary industry
- Substance Use Disorder Prevention & Recovery Services (BPAGACAE)
Keywords
Where Raíces de Bienestar is headquartered
LocationHeadquarters
- HQ city
- Hillsboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Raíces de Bienestar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Clinical Services Revenue: Revenue generated from providing mental health clinical services, primarily billed through Oregon Health Plan/Medicaid. Also offers services on a sliding scale and free sessions for eligible uninsured/underinsured individuals funded by donors and funders.
- Training and Consultation Services: Fee-for-service training programs and consultation provided to organizations interested in addressing mental health in Latine communities. Certified for Continued Education Units through the Traditional Health Workers Commission in Oregon and APA-sponsored CEs for psychologists.
- Donations and Philanthropic Support: As a non-profit organization (501(c)(3) effective August 2021), Raíces receives donations from community members and institutional funders to support operations and free/reduced-cost services.
- Government and Foundation Grants: Funding from government entities and foundations to support community mental health programs, training, and outreach activities for the Latine community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Oregon Health Plan/Medicaid Coverage |
| Freemium | Pay-as-you-go | Suicide Prevention Training - Oregon Residents |
| Unit Pricing | Pay-as-you-go | Suicide Prevention Training - Non-Oregon Residents |
| Other | Pay-as-you-go | Sliding Scale / Free Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Raíces de Bienestar product offering
Product offeringCore offering
Raíces de Bienestar is a 501(c)(3) non-profit organization that provides culturally-grounded, bilingual (Spanish/English) mental health services for the Latine community in Oregon. The organization delivers outpatient mental health therapy, substance use treatment, and suicide prevention training through in-person clinics in Hillsboro and Medford, complemented by telehealth statewide. In addition to direct clinical services, the organization offers training and consultation for partner organizations and community members.
Product overview
Raíces de Bienestar is a non-profit organization providing a continuum of mental health services organized around three core pillars: Community Liberation Programs (prevention and education), Direct Clinical Mental Health Services (therapy and clinical intervention), and Training and Consultation. The organization operates as a platform delivering culturally-grounded, evidence-based services specifically designed for the Latine community in Oregon. Services are available through multiple channels including telehealth, mobile health units, and in-person clinics in Hillsboro and Medford. Training programs include the Signature Mental Health Curriculum, Más Fuerte que la Adversidad training, and Suicide Prevention Training, all certified for continuing education credits.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Clinical Services
- Outpatient Mental Health Therapy
- Substance Use Treatment
- Training and Consultation
- Suicide Prevention Training (QPR)
Quantifiable outcome
- Over 15,000 Latine individuals reached via Facebook Live during 2020-2021 pandemic period
- +2 more outcomes
Companies that use Raíces de Bienestar
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Raíces de Bienestar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Raíces de Bienestar partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered key, core and supporting.
- OHSU (Oregon Health & Science University)keyCollaboration on community workshops, including joint event with El Jardín Recovery Center on June 23 to discuss supporting the community with disabilities.
- El Jardín Recovery CenterkeyJoint workshop with OHSU on June 23 to support the community with disabilities and mental health needs.
- UNETE OregoncorePartnership for training and consultation services. UNETE Oregon is a community-based organization serving the Latine community in Oregon.
- Washington County Public HealthcorePartnership for training and consultation services with county public health department serving Washington County, Oregon.
- Oregon Health Authority (OHA)corePartnership for training and consultation services with the state health authority. OHA oversees the Traditional Health Workers Commission which provides CE accreditation for Raíces training programs.
- Familias en AccioncorePartnership for training and consultation services with organization focused on serving the Latine community in Oregon.
- Centro CulturalcorePartnership for training and consultation services with Centro Cultural, an organization serving the Latine community.
- PCUN (Pineros y Campesinos Unidos del NorOeste)corePartnership for training and consultation services with farmworker and immigrant labor union serving Oregon.
- Lines for LifecorePartnership for training and consultation services with suicide prevention organization serving Oregon.
- Parenting with IntentsupportingPartnership for training and consultation services with organization focused on parenting support.
- American Psychological Association (APA)coreAPA sponsors Raíces to provide Continuing Education credits to psychologists and licensed mental health professionals across the country.
- Local Universities (Pacific University, Portland State University)keyPartnership with universities to provide training opportunities for graduate psychology and social work students. The clinic serves as a training site for practicums, internships, and post-doctoral fellowships.
Scale indicators4 records
Recent moves2 records
Expansion highlights6 records
Raíces de Bienestar competitors and assessment
Company assessmentDirect peers
- Latinx Therapy: National bilingual mental health directory and therapy practice serving the Latinx community. Highly comparable to Raíces because both address the shortage of culturally and linguistically appropriate mental health providers for Latine individuals.
- UNETE Oregon: Oregon-based community organization serving the Latine community through advocacy, education, and health programming. Comparable to Raíces as a culturally specific Oregon Latine-serving partner organization with overlapping community outreach channels.
- Lines for Life: Oregon-based nonprofit providing suicide prevention, mental health, and substance abuse support services. Comparable to Raíces in mission and Oregon focus, and an active training/referral partner.
- Centro Cultural of Washington County: Oregon-based Latine-serving community organization offering culturally specific programs. Comparable as an Oregon Latine community partner with overlapping outreach and referral channels.
- Therapy for Latinx: Online therapist-matching platform focused on Latinx clients. Comparable to Raíces in that it concentrates exclusively on improving mental health access for the Latinx community through culturally responsive provider matching.
- Familias en Acción: Oregon-based Latine-serving nonprofit providing culturally specific health and family services. Directly comparable as a community-rooted Oregon organization serving overlapping Latine populations through culturally responsive programming.
Broad incumbents
- Sea Mar Community Health Centers: Washington State-based community health center network with strong Latine-serving programs and integrated behavioral health. Comparable as a large, established FQHC-style provider serving Latine populations in the Pacific Northwest.
- Yakima Valley Farm Workers Clinic: Large Pacific Northwest community health center network serving primarily Latine and agricultural communities with integrated medical, dental, and behavioral health services. Comparable as a much larger, established community health provider targeting similar populations with broader payer mix and infrastructure.
- La Clínica del Valle: Oregon-based community health center providing integrated medical and behavioral health services to Latine and other underserved communities. Comparable as an Oregon-based FQHC serving overlapping populations with broader payer mix.
Emerging players
- The Boris Lawrence Henson Foundation: National nonprofit focused on mental health awareness and access for African Americans. Comparable to Raíces as a culturally specific mental health nonprofit addressing stigma and provider access gaps in an underserved community.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Raíces de Bienestar social profiles
Digital presenceRaíces de Bienestar compliance and trust
Trust signalCompliance4 records
Raíces de Bienestar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raíces de Bienestar leadership team
Management profileNumber of profiles
Raíces de Bienestar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raíces de Bienestar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raíces de Bienestar
What does Raíces de Bienestar do?
Raíces de Bienestar is a 501(c)(3) non-profit organization that provides culturally-grounded, bilingual (Spanish/English) mental health services for the Latine community in Oregon. The organization delivers outpatient mental health therapy, substance use treatment, and suicide prevention training through in-person clinics in Hillsboro and Medford, complemented by telehealth statewide. In addition to direct clinical services, the organization offers training and consultation for partner organizations and community members.
Is Raíces de Bienestar a public or private company?
Raíces de Bienestar is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Raíces de Bienestar founded?
Raíces de Bienestar was founded in 2021. It employs 1 to 10 people.
Where is Raíces de Bienestar based?
Raíces de Bienestar is headquartered in Hillsboro, United States, in the North America region.
How does Raíces de Bienestar make money?
Four revenue lines are on record. Clinical Services Revenue is the primary driver. The others are training and Consultation Services, donations and Philanthropic Support and government and Foundation Grants.
Who are Raíces de Bienestar's main competitors?
Direct peers on record are Latinx Therapy, UNETE Oregon, Lines for Life, Centro Cultural of Washington County, Therapy for Latinx and Familias en Acción. Broad incumbents are Sea Mar Community Health Centers, Yakima Valley Farm Workers Clinic and La Clínica del Valle. The Boris Lawrence Henson Foundation is listed as an emerging player.
Does Raíces de Bienestar have an API?
No public API is recorded for Raíces de Bienestar.
What industry is Raíces de Bienestar in?
Raíces de Bienestar's product category is Community Mental Health Services. Its primary akta.pro industry code is HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms, with a secondary code of BPAGACAE, Substance Use Disorder Prevention & Recovery Services. Its NAICS code is 621420 and its SIC code is 8300.