Therapy For Latinx
Therapy For Latinx is a founder-operated online directory and matching platform connecting Latinx individuals across the US with culturally competent mental health professionals, supported by therapist listings, donations, and paid speaking engagements.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Therapy For Latinx does
Therapy For Latinx is a privately held, founder-operated online directory and resource platform founded in February 2018 by Brandie Carlos in East Los Angeles, California. The platform functions as a Yelp-style search and discovery service connecting Latinx individuals, couples, and families with culturally competent mental health professionals across all 50 US states, with 433+ therapists listed. It addresses documented gaps in mental health access for the Latinx community — cultural disconnect, language barriers, stigma, and lack of representation — by enabling filters for specialty, insurance, gender, payment type, identity, and language, and by extending reach via telehealth where therapists are licensed in the client's state.
Core products include the Therapist Directory/Search, a Get Matched service for personalized referrals, a Therapist Member Portal for listing management, and a resource ecosystem comprising a blog, curated reading list, crisis hotlines, national resources, mental health screening tools (via partnership with Mental Health America), loan forgiveness guidance, and professional organization links. The technology stack is conventional web directory infrastructure with embedded Google Maps for location, Google Calendar for appointment booking, Google Translate for multilingual accessibility, and standard payment integrations (Venmo, PayPal, Zelle, and major card networks). No mobile app, API, or AI/ML capability is disclosed.
The business model rests on three streams: (1) recurring therapist membership fees for searchable listings, the primary revenue source; (2) donations via Venmo, PayPal, and Buy Me a Coffee supporting site maintenance and content; and (3) paid speaking engagements, workshops, and inclusivity trainings for organizations including Facebook, HBO, Voto Latino, and hospitals. The company is bootstrapped with 1-10 employees, no institutional investment, and no disclosed funding rounds. Go-to-market is self-serve product-led growth through the website, supplemented by community-driven social media (@therapy4latinx), blog content marketing, email newsletter, and referral partnerships with Mental Health America and Psychosocial.
Therapy For Latinx firmographics
Firmographics- Name
- Therapy For Latinx
- Legal name
- Therapy for Latinx
- Website
- https://therapyforlatinx.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Therapy For Latinx is a founder-operated online directory and matching platform connecting Latinx individuals across the US with culturally competent mental health professionals, supported by therapist listings, donations, and paid speaking engagements.
- Ownership category
- akta.pro rank
Therapy For Latinx industry classification
Industry- Product category
- Mental Health Directory and Therapist Matching Services
- NAICS
- Other Individual and Family Services (624190), Social Assistance (624)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where Therapy For Latinx is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Therapy For Latinx business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Therapist Listings/Memberships: Mental health professionals pay to create searchable listings on the platform to connect with clients. The site mentions 'Member Login', 'Get Listed Today', and various member perks for therapists.
- Donations: The platform accepts donations via Venmo (@therapyforlatinx), Buy Me a Coffee, and PayPal. Donations support website maintenance, content creation, outreach to expand the therapist database, and video content production.
- Speaking Engagements and Workshops: Therapy for Latinx as an organization is available for hire to facilitate trainings, workshops, and events around mental health for people of color. They partner with therapists in their directory for services like inclusivity training and workplace diversification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Sliding Scale Therapists |
| Unit Pricing | Pay-as-you-go | Standard Therapy Sessions |
| Hybrid | Pay-as-you-go | Insurance-Accessible Sessions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Therapy For Latinx product offering
Product offeringCore offering
Therapy For Latinx operates a digital directory and matching platform that connects Latinx individuals with culturally responsive mental health professionals across the United States. The platform functions as a Yelp-style searchable database of 433+ therapists filterable by name, specialty, insurance, location, gender, payment type, and identity, with a complementary Get Matched service that provides personalized therapist recommendations based on user-submitted needs. Mental health professionals pay subscription fees to maintain listings, while therapy seekers access the directory and matching service free of charge.
Product overview
Therapy for Latinx is a platform centered around a searchable directory of Latinx mental health professionals, functioning as a matching and discovery service similar to a specialized Yelp for culturally competent therapy. The core product is the Therapist Directory/Search platform which enables users to find therapists by location, specialty, insurance, and identity factors. Complementary services include a Get Matched Service that helps connect individuals with suitable therapists, the Therapist Member Portal for practitioners to list their practices, and various content resources including a Blog, Reading List, Mental Health Screening tools (via Mental Health America partnership), Crisis Hotlines, and National Resources. The platform also offers Public Speaking & Workshops services and support resources for therapists including Loan Forgiveness and Professional Organizations information. Service categories span Individual Therapy, Couples Therapy, Family Therapy, Group Therapy, Sliding Scale Therapy, and Supervision for Therapists. The platform serves both clients seeking mental health care and mental health professionals looking to expand their client base.
Differentiator
Problem solved
Functional benefit
Products and services
- Therapist Directory/Search A searchable, Yelp-style directory of Latinx mental health professionals with 433+ therapist listings accessible across all 50 US states plus Washington D.C. Users filter by name, specialty, insurance, location, gender, payment type, identity, and other criteria, then contact therapists directly via embedded contact methods, Google Maps directions, and Google Calendar booking links. The directory is free for therapy seekers and monetized via recurring therapist subscription listings.
- Get Matched Service A personalized matching service where users submit a form with their name, email, phone, location, preferred contact times, therapy category preference, and message to receive curated therapist recommendations based on their specific needs and preferences. The service is free for therapy seekers and functions as an assisted alternative to self-serve directory search for users who need help identifying appropriate culturally competent mental health professionals.
- Public Speaking & Workshops Therapy For Latinx as an organization offers mental health trainings, workshops, and speaking engagements for external organizations on topics ranging from immigration to substance abuse, with past clients including Facebook, HBO, Voto Latino, and hospitals. The organization partners with therapists from its directory to deliver services such as inclusivity training and workplace diversification. Revenue is generated through professional services fees.
Companies that use Therapy For Latinx
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Therapy For Latinx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Therapy For Latinx partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mental Health AmericacoreMental Health America is a national nonprofit dedicated to addressing mental health needs and promoting overall mental health of all Americans. Therapy For Latinx has partnered with them for mental health screening tools and resources, providing visitors with access to validated screening instruments for depression, anxiety, PTSD, and other conditions.
- PsychosocialminorListed as a partner organization in the 'In Partnership With' section of the website, indicating collaborative relationship for mental health resources and community support.
- Mental Health America (Screening Partnership)coreFormal partnership with Mental Health America for mental health screening tools. Founded in 1909, Mental Health America is the nation's leading community-based nonprofit dedicated to addressing mental illness needs and promoting overall mental health of all Americans. The partnership provides visitors access to validated screening tools including depression, anxiety, eating disorder, addiction, youth, PTSD, psychosis, and parent tests.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Therapy For Latinx competitors and assessment
Company assessmentDirect peers
- Latinx Therapy: Latinx Therapy is a podcast and resource platform founded by Adriana Alejandre that provides mental health education and directory-style referrals for the Latinx community. Operates in the same niche and audience as Therapy for Latinx with overlapping therapist discovery functionality.
- Ayana Therapy: Ayana Therapy is a therapist-matching platform focused on serving BIPOC and LGBTQ+ individuals with culturally affirming providers. It overlaps directly with Therapy for Latinx on cultural-competency filters, directory model, and BIPOC provider curation.
- Therapy for Black Girls: Founded by Dr. Joy Harden Bradford, Therapy for Black Girls is a directory and resource platform connecting Black women with culturally competent therapists. It is the direct inspiration for Therapy for Latinx and operates with the same directory + podcast + community model for a different cultural segment.
Emerging players
- Alma: Alma is a provider-facing platform offering credentialing, insurance billing, and client-matching tools for independent therapists. It serves the same Latinx therapist supply that Therapy for Latinx lists, and represents a competitive threat for therapist mind-share and listing fees.
- HealHaus: HealHaus is a Brooklyn-based wellness and therapy platform that emphasizes culturally competent care for BIPOC communities. While broader in scope (wellness, community events), it overlaps with Therapy for Latinx on culturally curated provider directories and community-based mental health.
- Open Path Collective: Open Path is a non-profit therapist network offering sessions for $30-$80 for uninsured and underinsured clients. Its affordable-therapy mission overlaps with Therapy for Latinx's sliding-scale and uninsured/underinsured segments, though Open Path is not culturally specific.
Broad incumbents
- BetterHelp: BetterHelp is the largest online teletherapy platform with subscription-based unlimited messaging and live sessions. It competes with Therapy for Latinx for end-user therapy dollars and has begun adding diversity filters and Spanish-language support that threaten the cultural-competency moat.
- Psychology Today: Psychology Today operates the largest therapist directory in the US, with filters by insurance, specialty, identity, and modality. It is the broad incumbent against which Therapy for Latinx differentiates via cultural specificity and curated Latinx provider listings.
- Headway: Headway is a fast-growing insurance-billing and credentialing platform for therapists that has expanded into therapist directories. As a well-funded incumbent (>$100M raised), it competes with Therapy for Latinx for Latinx therapist listings by offering back-office tooling that TFL does not provide.
Others
- Mental Health America: Mental Health America is a 100+ year-old community-based nonprofit that provides mental health screening tools and resources. Therapy for Latinx is a formal partner of MHA, and MHA also operates its own screening and resource infrastructure that overlaps with TFL's screening page.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Therapy For Latinx social profiles
Digital presenceTherapy For Latinx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Therapy For Latinx leadership team
Management profileNumber of profiles
Profiles1 record
Therapy For Latinx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Therapy For Latinx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Therapy For Latinx
What does Therapy For Latinx do?
Therapy For Latinx operates a digital directory and matching platform that connects Latinx individuals with culturally responsive mental health professionals across the United States. The platform functions as a Yelp-style searchable database of 433+ therapists filterable by name, specialty, insurance, location, gender, payment type, and identity, with a complementary Get Matched service that provides personalized therapist recommendations based on user-submitted needs. Mental health professionals pay subscription fees to maintain listings, while therapy seekers access the directory and matching service free of charge.
Is Therapy For Latinx a public or private company?
Therapy For Latinx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Therapy For Latinx founded?
Therapy For Latinx was founded in 2018. It employs 1 to 10 people.
Where is Therapy For Latinx based?
Therapy For Latinx is headquartered in Los Angeles, United States, in the North America region.
How does Therapy For Latinx make money?
Three revenue lines are on record. Therapist Listings/Memberships are the primary driver. The others are donations and speaking Engagements and Workshops.
Who are Therapy For Latinx's main competitors?
Direct peers on record are Latinx Therapy, Ayana Therapy and Therapy for Black Girls. Emerging players are Alma, HealHaus and Open Path Collective. Broad incumbents are BetterHelp, Psychology Today and Headway. Mental Health America is listed as an others.
Does Therapy For Latinx have an API?
No public API is recorded for Therapy For Latinx.
What industry is Therapy For Latinx in?
Therapy For Latinx's product category is Mental Health Directory and Therapist Matching Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 624190 and its SIC code is 8000.