RainbowFish Studio

What RainbowFish Studio does

RainbowFish Studio is a Chennai-based art education company founded in 2014 that delivers a structured, interdisciplinary art curriculum to CBSE and ICSE schools across India. Its core product, the SM+Art Kids program, is an in-school art offering for grades 1-8 built around 150+ professionally produced video lessons aligned with CBSE/ICSE textbooks and U.S. National Visual Arts Standards, supported by teacher onboarding, continuous mentorship, and a student e-portfolio platform. The curriculum is designed by faculty and graduates of international art institutions including Parsons, Central Saint Martins, Stella Maris, Lasalle, Falmouth, Srishti, and SOAS, with content linking art concepts to Science, EVS, History, Geography, Math, and English.

The company operates a hybrid business model combining multi-year subscription contracts with schools for the digital program and one-time workbook sales through a direct e-commerce channel. Its Art Adventures workbook (Grades 1-2), published in 2024 in partnership with Westland Books' Red Panda imprint, packages 20 guided activities with QR-coded video lessons. The company also runs workshops and summer camps through media and community partnerships (The Hindu, Rotary, Young At Art).

RainbowFish reports reaching 25,000+ students across 100+ schools with 130 teachers trained on the curriculum, and remains a privately held, founder-led, bootstrapped organization with no disclosed institutional funding. Technology is centered on video content delivery, QR-linked physical/digital integration, and a web-based e-portfolio, with no disclosed AI/ML capabilities. The company's GTM is a combination of direct B2B school outreach, event-driven demand generation, and word-of-mouth referrals within the Indian premium-school segment.

Name

RainbowFish Studio

Legal name

RainbowFish Studio

Website

https://rainbowfishstudio.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

RainbowFish Studio delivers a video-based art education curriculum and teacher training program to CBSE and ICSE schools across India, serving grades 1-8 with 150+ lessons, e-portfolios, and physical workbooks, having reached 25,000+ students across 100+ schools.

Ownership category

akta.pro rank

Product category

K-12 Art Education Services

NAICS

All Other Schools and Instruction (61169), Educational Support Services (61171), Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAAAA

Visual Arts Instruction (Drawing, Painting, Sculpture)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYEDAGALAA

K–12 Instructional Video & Multimedia

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYEDAGALAK

Children’s & Youth Educational Entertainment (Edutainment)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYEDACANAE

Creativity, Art & Music Learning Apps

Education/Early Childhood Education/Digital Learning Tools for Early Childhood

Keywords

• Art education programs
• In-school curriculum
• K-8 visual arts
• Video-based learning
• Teacher training

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. In-School Art Program (SmArt Kids): Schools subscribe to the SmArt Kids program which includes video lessons, teacher training, continuous mentorship, and physical/digital portfolios for students. Revenue is generated through school partnerships and program licensing.
2. Art Adventures Workbook Sales: Physical workbooks sold directly to schools with tiered bulk pricing discounts. Minimum order of 50 books at ₹450 per book with discounts up to 50% for orders of 351+ books.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

RainbowFish Studio delivers an in-school visual art education program (SmArt Kids) for grades 1-8, comprising 150+ professionally produced video lessons, structured teacher training with continuous mentorship, and digital/physical student e-portfolios, delivered through an online tech platform and aligned with CBSE, ICSE, and U.S. National Visual Arts Standards. The company also sells the Art Adventures workbook (with QR-coded video lessons) directly to schools.

Product overview

RainbowFish Studio offers a comprehensive art education platform consisting of three main components: (1) SM+Art Kids - an in-school art program with 150+ video lessons, teacher training, and mentorship for grades 1-8; (2) Art Adventures Book - a physical workbook with 20 guided artworks and QR-coded video lessons; and (3) Digital E-Portfolio App - an online platform for student artwork sharing. The company also provides art workshops and teacher professional development services. All offerings are designed to build creative confidence in children through interdisciplinary, structured art education aligned with CBSE, ICSE, and U.S. National Visual Arts Standards.

Differentiator

Problem solved

Functional benefit

Brands

• Sm+Art Kids: In-school art program for grades 1-8 with 150+ video lessons, teacher training, and custom art portfolios for students.
• Art Adventures

Products and services

• Sm+Art Kids (SmArt Kids In-School Art Program) In-school art education program for grades 1-8 delivering 150+ professionally produced video lessons via an online tech platform, with teacher training, continuous mentorship, and physical/digital student portfolios. Curriculum is aligned with CBSE, ICSE, and U.S. National Visual Arts Standards. Sold to CBSE/ICSE schools through multi-year subscription contracts.
• Art Adventures Workbook Physical workbook for Grade 1-2 students featuring 20 guided artworks, playful warm-up activities, folk and modern artist introductions from India and abroad, and QR codes linking to 15 complementary video lessons teaching line, shape, colour, value, and texture. Sold directly to schools in minimum orders of 50 books at ₹450/book with volume discounts.
• Teacher Professional Development Structured teacher onboarding, continuous mentorship, access to a knowledge-sharing community, best-practices sharing, and annual educator awards for art teachers delivering the RainbowFish curriculum at partner schools.

Quantifiable outcome

• Program has reached 25,000+ students across 100+ schools in India
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• The HinduminorStrategic or Co-development Partner · 1 January 2024RainbowFish partnered with The Hindu newspaper for summer camp programs, providing art education to children through the partnership.
• Red panda (Westland Books)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Published Art Adventures workbook in partnership with Red panda, the children's imprint of Westland Books. The book combines RainbowFish's art education methodology with Westland's publishing expertise.
• RotaryminorStrategic or Co-development PartnerRotary partnership for community-based art education programs, extending RainbowFish's reach to broader audiences.
• Young At ArtminorStrategic or Co-development PartnerAnnual art festival partnership where RainbowFish conducts workshops for children, showcasing their art education methodology.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Educational Initiatives: India-based education company delivering assessment, curriculum, and learning programs to schools. Comparable as both serve Indian K-12 schools with structured instructional content and teacher support, though EI focuses on math/science assessment rather than arts.
• Skillshare: Online creative learning subscription platform with video classes in illustration, design, and fine arts. Comparable as both offer video-based creative arts education, though Skillshare serves adult self-learners via subscription rather than K-12 schools.
• WhiteHat Jr: Indian online learning platform (now part of BYJU'S) offering live 1:1 coding and creative classes for children. Comparable as both target Indian K-12 children with structured video-based creative learning experiences, though WhiteHat Jr focuses on coding rather than visual arts.
• LEAD School: Indian K-12 ed-tech company partnering with private schools to deliver integrated learning solutions. Comparable as both serve Indian private schools with structured curriculum, teacher training, and ongoing program support, though LEAD operates at much larger scale across multiple subjects.
• Cuemath: Indian K-12 math learning platform with a school partnership program and direct-to-consumer after-school classes. Comparable as both deliver structured, teacher-led curriculum to Indian schools and students, though Cuemath focuses on math rather than arts.
• Outschool: Online marketplace for live small-group classes for children including art, music, and creative subjects. Comparable as both deliver structured creative-arts learning experiences to children via video, though Outschool is consumer-direct and live rather than school-licensed curriculum.
• BYJU'S: Largest Indian K-12 ed-tech company offering video-based learning content, live classes, and teacher programs. Comparable as both deliver structured video curriculum with teacher support to Indian K-12 students, though BYJU'S spans all subjects and operates at vastly larger scale.
• Hippocampus Learning Centers: India-based K-12 learning company offering curriculum, assessments, and teacher training to schools. Comparable as both deliver structured learning programs with teacher support to Indian schools, though Hippocampus operates across core academic subjects rather than arts specialization.

Direct peers

• Domestika: Global online creative courses platform producing professionally produced video lessons taught by practicing artists and designers. Comparable as both monetize professionally produced video-based creative arts instruction, though Domestika targets adult self-learners directly rather than schools.
• Art of Problem Solving: US-based premium curriculum company delivering structured video-based courses, textbooks, and teacher training to schools and homeschoolers. Comparable as both sell standards-aligned video curriculum with teacher support to schools, though AoPS focuses on math rather than visual arts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rainbowfish-studio-india
• Instagraminstagram.com/rainbowfish_studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RainbowFish Studio