Raise Your Spirits LLC

What Raise Your Spirits LLC does

Raise Your Spirits LLC is a privately held experiential marketing company founded in 2006 in Wexford, Pennsylvania, that designs and delivers spirits tasting experiences for enterprise clients. The company is led by three co-founders — Max Miller (President & Chief Tasting Officer), Kevin Raiford (Executive Vice President), and Scott King (Executive Vice President) — who met as college friends in 1986 and reconvened two decades later to commercialize a methodology for bringing distilled spirits to life through guided tasting events. The firm's service portfolio is organized into three branded lines: ENGAGE (virtual and in-person tasting experiences for relationship building), EXTEND (marketing and sales support for spirits suppliers and luxury brands), and REWARD (spirits concierge and gift services, including exclusive barrel ownership programs). The core technology is the proprietary 'Get HIP' framework, which structures each session around History, Ingredients, and Process, delivered via commodity videoconferencing for virtual events and through in-person destination experiences at craft distilleries in Kentucky and Las Vegas.

The business model is a fee-for-service professional services model with a 5-person operating team. The standard virtual tasting experience is priced at $700 per session and lasts 1–1.5 hours, covering up to three spirits expressions per participant. Spirits inventory is sourced at $40–$3,000 per expression and passed through to clients, with the company likely capturing margin on sourcing and complementary products (glassware, barware, ice molds, and the Knob Creek barrel program). Customer segments are organized vertically and include enterprise corporate clients (financial services, technology, insurance, banking), nonprofits and arts organizations, spirits suppliers and luxury brands, and colleges/universities. Notable enterprise clients include T. Rowe Price, Beam Suntory, Federated Hermes, IBM, Morgan Stanley, Charles Schwab, New York Life, Invesco, CIBC, Merrill, Allianz, and Norfolk Southern. The go-to-market motion is enterprise field sales driven by a contact form intake that captures event date, attendee count, and location — a consultative sales process for B2B engagements. The company operates regionally in North America with no disclosed funding, no parent company, and no public revenue figures.

Name

Raise Your Spirits LLC

Legal name

Raise Your Spirits LLC

Website

https://raiseyourspirits.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Raise Your Spirits LLC is a Wexford, Pennsylvania-based experiential marketing company founded in 2006 that designs and delivers virtual and in-person spirits tasting experiences for enterprise corporate clients, nonprofits, spirits brands, and universities using its proprietary 'Get HIP' tasting methodology.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

akta.pro secondary industry

Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Experiential marketing services
• Spirits tasting experiences
• Virtual tasting events
• Corporate client engagement
• Spirits concierge services

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Virtual Tasting Experiences: Standard experience fee of $700 per session, conducted via videoconferencing with up to three spirits expressions per participant. Guests receive bottles as gifts included in the service.
2. Spirits Sourcing and Sales: Company sources and purchases spirits ranging from $40 to $3,000 per expression, passing costs through to clients. Also includes barrel ownership programs for Knob Creek bourbon with custom bottles signed by Fred Noe.
3. Gift Concierge Services: Spirits concierge service to source fine spirits for client gifts. Includes glassware, barware, and craft ice molds as complementary products.
4. Marketing Services for Spirits Brands: On and off-premise product sampling, menu branding, cocktail program development, and behind bar merchandising for spirits suppliers and luxury brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Raise Your Spirits LLC designs and delivers B2B experiential spirits tasting events—virtual and in-person—for enterprise clients, nonprofits, and spirits brands. Its core offerings center on guided tasting experiences (virtual sessions at $700 plus spirits sourcing costs), marketing/sales support for spirits suppliers, spirits gifting and concierge services (including an exclusive Knob Creek barrel ownership program), and curated destination experiences at craft distilleries in Kentucky and Las Vegas.

Product overview

Raise Your Spirits LLC offers a portfolio of experiential hospitality services centered on craft and luxury spirits. The core offerings include ENGAGE (virtual and in-person spirits tasting experiences for relationship building), EXTEND (marketing and sales support for spirits suppliers and luxury brands), and REWARD (spirits concierge and gift services including barrel ownership programs). Supporting products include the Select Barrel Series (exclusive Knob Creek bourbon), Destination Experiences (distillery tours and travel), Donor Engagement services for nonprofits, and specialty glassware/ice molds. The standard virtual tasting experience (1-1.5 hours, $700) uses a proprietary 'Get HIP' methodology and is conducted via videoconferencing.

Differentiator

Problem solved

Functional benefit

Products and services

• ENGAGE Engagement service line for building and maintaining quality business relationships through sensory engagement platforms, including virtual spirits tasting experiences conducted via videoconferencing for enterprise clients, prospects, and employees.
• EXTEND Marketing and sales support services for spirits suppliers and luxury brands, including on- and off-premise product sampling, in-home spirits pairings, menu branding, cocktail program development, and behind-bar merchandising.
• REWARD Spirits concierge and gift services for top clients or employees, including sourcing fine spirits, providing glassware and barware, and offering exclusive Knob Creek Select Barrel ownership programs.
• Virtual Spirits Tasting Experience A 1 to 1.5 hour guided tasting of up to three spirits expressions conducted via videoconferencing, using the proprietary "Get HIP" methodology (History, Ingredients, Process), with spirits delivered to participants' homes. Standard experience fee is $700; spirits costs are additional and range from $40 to $3,000 per expression.
• Select Barrel Series Exclusive access to purchase and own individual barrels of Knob Creek Kentucky straight bourbon, each with unique flavor profiles, custom placards, and bottles signed by Fred Noe (Jim Beam's great-great-grandson).
• Destination Experiences Turnkey incentive experiences combining craft spirits with leisure travel, including private distillery tours in Kentucky and Las Vegas, luxury accommodations, dining experiences, transportation, and VIP services.
• Donor and Constituent Engagement Experiential tasting offerings positioned as alternatives to traditional donor engagement activities such as dinners, receptions, golf outings, and lecture series, designed to increase attendance, drive new donor prospect follow-ups and conversions, and create memorable donor interactions for nonprofit organizations and higher education institutions.
• Glassware and Barware Weighted rocks glasses and craft ice molds that complement and enhance the spirits tasting experience, supplied as part of concierge gifting engagements.

Quantifiable outcome

• Increase attendance at donor engagement activities
• +2 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ReserveBar: ReserveBar is an online luxury spirits retailer with concierge and corporate gifting services. Its corporate gifting and rare spirit curation directly overlap with Raise Your Spirits' REWARD spirits concierge line.
• Wine.com: Wine.com is a large online wine and spirits retailer that complements its e-commerce business with tasting content and events. It is a comparable broad incumbent addressing many of the same corporate gifting and consumer discovery needs via a much larger retail platform.
• Total Wine & More: Total Wine is the largest US independent retailer of wine, spirits, and beer and runs in-store tasting events. While much broader than Raise Your Spirits, it competes for corporate and consumer tasting experiential spending with a store-based model.

Emerging players

• Winc: Winc is a wine subscription service with educational content and community tastings. It overlaps with Raise Your Spirits on subscription commerce and approachable virtual tasting experiences but is consumer-direct rather than B2B-led.
• Tavour: Tavour is a craft beer and spirits delivery app that ships curated rare bottles to consumers. It overlaps with Raise Your Spirits' rare spirits sourcing and curated bottle recommendation engine but skews consumer-direct subscription rather than B2B corporate experiences.

Direct peers

• Flaviar: Flaviar is a spirits subscription and tasting club that delivers curated bottles to members and runs virtual tasting events - the closest direct overlap with Raise Your Spirits' virtual tasting, rare spirit sourcing ($40-$3,000 range), and spirits discovery model.
• In Good Taste: In Good Taste runs hosted virtual wine and spirits tasting experiences for corporate groups and private events. It competes directly with Raise Your Spirits' ENGAGE virtual tasting offering for the same B2B experiential events buyer.
• Corkbuzz Wine & Education Bar: Corkbuzz operates wine education and tasting event programming for both consumers and corporate clients. Its educational tasting framework and private events business mirrors Raise Your Spirits' 'Get HIP' methodology and corporate engagement focus.

Regional players

• The Whisky Exchange: The Whisky Exchange is a leading UK-based premium spirits retailer that hosts tastings and exclusive bottle offerings. It is comparable to Raise Your Spirits on rare spirits sourcing, premium tasting experiences, and exclusive bottle programs but operates primarily in the UK rather than the US.
• Astor Wines & Spirits: Astor Wines & Spirits is a large New York-based wine and spirits retailer that runs hosted in-store tasting events. It is comparable on rare spirits retail and tasting experiences but is regionally concentrated where Raise Your Spirits operates more nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/raise-your-spirits-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raise Your Spirits LLC