Raisins South Africa

What Raisins South Africa does

Raisins South Africa is a Non-Profit Company established in 2018 and headquartered in Keidebees, South Africa. The organization represents approximately 700 raisin growers across more than 15,000 hectares of dedicated raisin production in two key regions: the Northern Cape's Orange River Valley (88% of production) and the Western Cape's Olifants River Valley (12%). Its core function is industry representation, providing governance, market access and international market development, agricultural research and development coordination, transformation programs, and information services to growers. South Africa ranks as the world's 5th largest exporter of raisins, and Raisins South Africa channels more than 90% of the total crop toward key international markets.

The organization's go-to-market is B2B and industry-focused, with no direct consumer product sales. Revenue is generated through membership dues, industry event income (notably the annual GALA), and tiered sponsorship programs including the CLA (Collaborating, Learning, Adapting) initiative. Platinum sponsors include FNB, PepsiCo, the Northern Cape Department of Agriculture, and AgriSETA; additional tiers include banks (Nedbank), crop input firms (Villa Crop, InteliGro, Eco Green), logistics providers (Fr. Meyer's Sohn, MacDonalds Transport), and producer members (RedSun Raisins, Carpe Diem Raisins). The organization is B-BBEE certified and runs transformation programs aligned with South African agricultural sector priorities.

The technology footprint is minimal: a consumer portal offering recipes, a where-to-buy directory, and industry publications, plus a YouTube channel. There is no proprietary technology product, no disclosed software platform, and no AI/ML capability. The body operates with a 7-person team, indicating an administrative and coordination function rather than a technology-led or product-led model. Strategic activities in 2026 center on sponsorship-driven events and exporter marketing materials (e.g., the 2026 South African Raisin Exporters Contact List) rather than on technology development or capital markets activity.

Name

Raisins South Africa

Legal name

Raisins South Africa

Website

https://raisinsa.co.za

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Raisins South Africa is a non-profit industry body representing approximately 700 raisin growers across more than 15,000 hectares of production in the Northern and Western Cape, coordinating governance, market access, R&D, and transformation services for the South African raisin export industry.

Ownership category

akta.pro rank

Product category

Agricultural Industry Body

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Services-Membership Organizations (8600), Food And Kindred Products (2000)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industry

Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)

Keywords

• Agricultural industry body
• Grower representation
• Export market development
• Agricultural research
• Industry transformation

Headquarters

HQ city

Keidebees

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Industry Body Services: Raisins South Africa operates as a Non-Profit Company that represents growers and promotes the South African raisin industry. Revenue appears to come from member fees, sponsorship income, and industry development activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Raisins South Africa is a Non-Profit Company that serves as the official industry body for the South African raisin industry, representing approximately 700 growers cultivating more than 15,000 hectares of dedicated raisin production across the Northern Cape (Orange River Valley, 88%) and Western Cape (Olifants River Valley, 12%). The organization delivers industry governance, market access and international export development, agricultural research and development, transformation support, and information and communication services to its grower members. It also operates a public Consumer Portal offering Recipes, a Where to Buy directory of South African raisin producers and packers, and Publications including industry articles and nutritional information.

Product overview

Raisins South Africa operates as a Non-Profit Company representing the South African raisin industry. The organization provides a Consumer Portal with three main service offerings: Recipes (a collection of raisin-based recipes), Where to Buy (a directory of South African raisin producers and packers), and Publications (industry articles and nutritional information). The organization represents approximately 700 growers across two key production regions: the Northern Cape (Orange River Valley, 88% of production) and Western Cape (Olifants River Valley, 12% of production), with more than 15,000 hectares of dedicated raisin production.

Differentiator

Problem solved

Functional benefit

Products and services

• Recipes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered platinum sponsor, partner sponsor, bronze sponsor and goldens sponsor.

• PepsiCoplatinum sponsorStrategic or Co-development PartnerPepsiCo is a Platinum Sponsor of Raisins South Africa's GALA event. PepsiCo is a global food and beverage company that may use raisins as ingredients in their products.
• Northern Cape Department of Agricultureplatinum sponsorStrategic or Co-development PartnerThe Northern Cape Department of Agriculture is a Platinum Sponsor and government partner supporting the raisin industry in the primary production region (Orange River Valley).
• AgriSETAplatinum sponsorStrategic or Co-development PartnerAgriSETA (Agricultural Sector Education and Training Authority) is a Platinum Sponsor supporting skills development and training for the agricultural sector including raisin production.
• RedSun Raisinspartner sponsorStrategic or Co-development PartnerRedSun Raisins is a Partner Sponsor of the CLA (Collaborating, Learning, Adapting) Sponsorship initiative. RedSun is a South African raisin producer.
• Carpe Diem Raisinspartner sponsorStrategic or Co-development PartnerCarpe Diem Raisins is a Partner Sponsor and South African raisin producer. The company is part of the CD Group.
• MacDonalds Transportbronze sponsorOthersMacDonalds Transport provides logistics and transportation services as a Bronze Sponsor of the GALA event.
• ARC (Agricultural Research Council)partner sponsorStrategic or Co-development PartnerARC is a Partner Sponsor providing agricultural research support to the raisin industry. The Agricultural Research Council conducts research for agricultural development.
• NAMC (National Agricultural Marketing Council)partner sponsorStrategic or Co-development PartnerNAMC is a Partner Sponsor that provides market research and marketing intelligence support to the agricultural sector.
• Fr. Meyer's Sohnbronze sponsorOthersFr. Meyer's Sohn is a Bronze Sponsor and international logistics company providing freight and forwarding services.
• Nexusbronze sponsorOthersNexus (nexusag.net) is a Bronze Sponsor, likely providing agricultural technology or services to the industry.
• Macsteel Expressbronze sponsorOthersMacsteel Express is a Bronze Sponsor and steel/metals supplier with a location in Upington, supporting the industry infrastructure.
• Eco Greengoldens sponsorStrategic or Co-development PartnerEco Green is a Goldens Sponsor of the CLA initiative, likely providing environmental or sustainability solutions for the agricultural sector.
• Villa Cropgoldens sponsorStrategic or Co-development PartnerVilla Crop is a Goldens Sponsor of the CLA initiative, providing agricultural crop protection or input solutions.
• InteliGrogoldens sponsorStrategic or Co-development PartnerInteliGro is a Goldens Sponsor of the CLA initiative, providing agricultural intelligence or technology solutions.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Citrus Growers' Association of Southern Africa (CGA): Non-profit industry body representing South African citrus growers, with similar governance, transformation, R&D, and export-market-access functions. It is a strong peer given the same South African non-profit industry-body structure and global export orientation.
• California Raisin Industry (Raisins California / California Raisin Administrative Committee): Statutory industry body that represents California raisin growers in marketing, research, and export promotion. It is the closest direct peer to Raisins South Africa given the shared crop, grower-representation model, and focus on international market development.
• South African Wine Industry (Vinpro / Wines of South Africa): South African wine industry bodies that represent grape growers and producers, conduct R&D (via SAWIT), and drive international export marketing. Closely analogous structure since wine and raisins share the same underlying grape crop.
• South African Table Grape Industry (SATI): Non-profit industry body representing South African table grape growers with similar functions (market access, R&D, transformation, information). It shares the same grower-representation model and is a closely analogous domestic peer.
• Turkish Dried Grape Exporters Association (Sultan Üzümü): Industry association representing Turkey's dried grape (raisin) exporters, the world's largest raisin producer. Highly comparable in mandate (export promotion, market access, quality programs) and directly competes with South African raisins in international markets.
• HORTGRO (South African Apple and Pear Growers' Association): South African non-profit industry body for pome fruit growers with R&D, transformation, and market-access mandates. Highly comparable governance and funding model, applied to a different fruit category.

Regional players

• Australian Dried Tree Fruits Inc. Australian peak industry body for dried fruits, including raisins. Comparable mandate in industry representation and R&D, but serves a different geography (Australia) and is therefore a regional rather than direct competitor.

Others

• National Agricultural Marketing Council (NAMC): Statutory South African council that advises the Minister on agricultural marketing and provides market intelligence. Functions as a sponsor/partner to Raisins SA and operates in an adjacent industry-coordination role across South African agriculture.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@raisinssa3820
• LinkedInlinkedin.com/company/raisins-south-africa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raisins South Africa