Ray Dobson Real Estate

What Ray Dobson Real Estate does

Ray Dobson Real Estate is a privately held, traditional real estate agency founded in 1997 and headquartered at 189 Fryers Street, Shepparton, Victoria, Australia. The firm operates with a lean team of approximately seven employees and serves buyers, sellers, tenants, and landlords across the Shepparton region and broader Goulburn Valley, including Mooroopna, Kialla, Shepparton North, and Waaia. Its service portfolio spans residential, rural, commercial, and vacant land transactions, plus a full rental management offering covering tenant placement, rent collection, maintenance coordination, and rental appraisals.

The company's core product is its sales service, differentiated by the proprietary Smartre Sale method — a risk-free approach marketed as protecting sellers' digital footprint — and a 'No Sale No Fee' guarantee that absorbs marketing fees if a property does not sell. Adjacent products include Priority Buyer Alerts, Sold Smartre (a recently sold and let properties database), and free market appraisals. The technology stack is not proprietary; listings, tenant workflows, and recently sold data are powered by the third-party EagleAgent platform, and the company distributes through its own website, Facebook, Instagram, and email alert systems.

The business model is predominantly transactional commission-based on settled sales, supplemented by recurring rental management fees and free advisory services (market appraisals) used as a funnel for seller acquisition. Distribution is sales-led, with field agents available seven days a week and a self-serve website layer for buyers and tenants. No revenue figures, funding rounds, parent company, or institutional ownership have been disclosed.

Name

Ray Dobson Real Estate

Legal name

Ray Dobson Real Estate

Website

https://raydobsonrealestate.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ray Dobson Real Estate is a privately held, 7-person traditional real estate agency founded in 1997 in Shepparton, Victoria, serving residential, rural, commercial, and land buyers, sellers, tenants, and landlords across the Goulburn Valley region.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential property sales
• Rental property management
• Real estate agency services
• Property market appraisal
• Rural commercial real estate

Headquarters

HQ city

Shepparton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commissions: Commission-based revenue from property sales. The company operates a 'No Sale No Fee' policy, meaning no charge unless the property is sold and settled, including all marketing fees.
2. Property Management and Rental Services: Revenue from rental management services including tenant placement, rent collection, and property maintenance coordination.
3. Market Appraisal and Advisory Services: Free property appraisals and market insights to attract sellers, with services including market trend analysis and selling strategy development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ray Dobson Real Estate is a traditional real estate agency that brokers the buying, selling, and renting of residential, rural, commercial, and vacant land properties across the Shepparton region of Victoria, Australia. Its sales service is anchored by the proprietary Smartre Sale method, marketed under a "No Sale No Fee" guarantee that waives all fees unless the property is sold and settled. The agency also runs a rental management service (tenant placement, rent collection, maintenance coordination) and offers free property market appraisals to feed its listing pipeline.

Product overview

Ray Dobson Real Estate is a traditional real estate agency operating in the Shepparton region of Victoria, Australia. The company offers a unified set of property services centered around residential, rural, and commercial property sales and rentals. Their core offering includes property sales utilizing the proprietary Smartre Sale method (a risk-free, no-fee-until-sale approach), supplemented by rental management services, market appraisal tools, and buyer alert systems. The portfolio is integrated through the EagleAgent property management platform, which powers their listings, recently sold database, and property search functionality. All services are available through their physical office at 189 Fryers Street, Shepparton.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services Traditional real estate sales services covering residential, rural, and commercial properties in the Shepparton region, marketed under the Smartre Sale method with a No Sale No Fee policy covering all marketing costs.
• Property Rental Services Full rental management service including rental listings browsing, application processing, pet request handling, maintenance coordination, rental appraisals, and notice-to-vacate processing for tenants and landlords in the Shepparton region.
• Smartre Sale Method Proprietary risk-free property sale method that lets sellers test the market without damaging their property's digital footprint, backed by a No Sale No Fee financial safety guarantee for sellers in the Shepparton region.
• Market Appraisal Free property valuation service providing current market trends, local property values, recommended sale methods, advertising strategies, and detailed selling process timelines for homeowners considering listing.
• Priority Buyer Alerts Email alert subscription that notifies registered buyers the moment properties come to market, providing priority access ahead of online portal listings and print advertising.
• Sold Smartre Searchable database of recently sold and let properties allowing users to view historical transaction data for the Shepparton region.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Belle Property: Premium Australian real estate brand operating through franchised offices covering residential sales, leasing, and property management; comparable in agency-service mix though positioned toward higher price points.
• Elders Real Estate: Australia's largest rural-focused real estate network attached to the Elders agribusiness group; especially comparable for the rural property, farm sales, and vacant land segments that Ray Dobson serves in the Goulburn Valley.
• Raine & Horne: Australian and New Zealand real estate network offering residential, commercial, rural, and property management services through regional offices; directly comparable as a traditional multi-segment regional agency.
• First National Real Estate: Australian and New Zealand franchise network offering residential, rural, commercial, and property management services; operates in regional Victoria with a similar full-service traditional agency structure.
• McGrath Estate Agents: Australian residential real estate group covering sales, leasing, and property management through a network of offices; comparable in core sales-and-rentals agency model, though skewed toward urban markets.
• Harcourts: National and international real estate group covering residential, rural, and commercial sales and property management; competes in regional Victorian markets with the same full-service brokerage proposition.
• LJ Hooker: Long-established Australian real estate franchise network providing residential sales, rentals, and property management through regional offices; highly comparable to Ray Dobson in service offering and franchise-style agency economics.
• Ray White: Largest Australasian real estate franchise group offering residential, rural, and commercial sales plus property management; the closest comparable in terms of full-service traditional agency model, but operating at national scale through franchisees rather than as a single regional office.

Broad incumbents

• RE/MAX Australia: Global real estate franchise group with Australian offices covering residential sales and rentals; comparable agency-service mix though usually larger-office and franchise-led compared with a small founder-led regional agency.

Regional players

• Stockdale & Legg: Victorian real estate network with offices across regional Victoria including Goulburn Valley; directly comparable as a same-region competitor targeting the same Shepparton-area residential and rural market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/raydobsonrealestate
• Instagraminstagram.com/raydobsonrealestate
• LinkedInlinkedin.com/company/ray-dobson-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray Dobson Real Estate