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The Royal Bank of Scotland (RBS)

Full company profile

uuid0056oq2

Namestring
The Royal Bank of Scotland (RBS)
Legal namestring
The Royal Bank of Scotland plc
Websiteurl
rbs.co.uk
Company typeenum
Public
Founded yearstring
-
Descriptiontext

The Royal Bank of Scotland (RBS) is a UK retail and commercial bank operating as a wholly-owned subsidiary brand of NatWest Group plc (LSE: NWG), registered in Scotland with headquarters at 36 St Andrew Square, Edinburgh. It serves personal banking, premier/affluent, student, children/teen, business banking, and sector-specific commercial customers across England, Scotland, Wales, and Northern Ireland through a multi-channel platform spanning physical branches, mobile app (iOS/Android, for ages 11+), web Digital Banking, Bankline (for business), telephone, video banking, and WhatsApp messaging. Its product portfolio covers current accounts (including Reward Silver/Platinum/Black tiers), mortgages, savings and ISAs, personal and business loans, credit cards, investments and pensions, insurance distribution, and trade finance services, supported by digital tools such as Round Ups, Savings Goal Tool, Payments Hub, Credit Score Checker (TransUnion-powered), and the Cora AI chatbot. Revenue is generated through net interest income on mortgages, loans, and overdrafts; recurring monthly account fees on tiered reward accounts; transaction and international payment fees; credit card annual and balance-transfer fees; and commission from insurance, investment, and pension product distribution, alongside commercial lending margins and trade finance fees in the business segment.

Short descriptiontext

RBS is a UK retail and commercial bank, wholly owned by NatWest Group plc, serving personal, premier, SME, and sector-specific commercial customers across Britain via branches, mobile app, web banking, and the Cora AI chatbot.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersEdinburgh, Scotland, United Kingdom
HQ citystring
Edinburgh, Scotland
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
retail banking services, commercial banking, mortgage lending, savings accounts, credit card services
Industry4 codes
PRIMARYFSABAAAA
Mass-Market Consumer Deposit Banking (Checking/Savings)
SECONDARYFSABAAAB
Retail Lending (Personal Loans, Auto, Credit Lines)
SECONDARYFSABAAAC
Credit Cards & Revolving Credit
SECONDARYFSABAAAG
Affluent/Premier Retail Banking (Mass Affluent)
NAICS code2 codes
  • Commercial Banking522110
  • Depository Credit Intermediation5221
SIC code1 code
  • National Commercial Banks6021
Product category
Retail Banking
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model6 records
1Interest Income
TypeSubscription Recurring
Description

RBS earns interest income from mortgages, personal loans, business loans, and credit card balances. This includes both variable and fixed-rate products.

rbs.co.uk
2Account Fees and Charges
TypeSubscription Recurring
Description

Monthly account fees for premium reward accounts (Reward Silver, Reward Platinum, Premier Reward Black), overdraft fees, and account maintenance charges.

rbs.co.uk
3Transaction and Payment Fees
TypeTransaction Fee
Description

Fees for international money transfers, certain payment services, and potentially ATM withdrawals or card transactions abroad.

rbs.co.uk
4Credit Card Fees
TypeTransaction Fee
Description

Annual fees for premium credit cards (Reward Black credit card), balance transfer fees, and cash advance fees.

rbs.co.uk
5Insurance Distribution
TypeAffiliate Referral
Description

Commission income from distributing home insurance, life insurance, and travel insurance products to customers.

rbs.co.uk
6Investment and Pension Products
TypeLicensing Royalties
Description

Fees and commission from investment products including Stocks and Shares ISAs, General Investment Accounts, pensions, and ready-made funds.

rbs.co.uk
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels8 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Pricing details4 tiers
1Personal Loans: £1,000 to £50,000 with terms from 1-10 years
ModelSubscriptionBilling cadenceMonthly
Notes

Borrowing from £1,000 to £7,450: 1-5 year repayment term. Borrowing £7,500 to £50,000 (not home improvements): 1-8 year term. Borrowing £7,500 to £50,000 for home improvements: 1-10 year term. Representative APR: 3.9%. Rate cap: 29.9% p.a. fixed.

rbs.co.uk
2Fixed Rate ISA: 4.25% AER/tax-free p.a. (fixed) for 2 years
ModelSubscriptionBilling cadenceAnnual
Notes

1-year Fixed Rate option and Investment ISAs also available. Interest paid annually and at maturity. Early closure charges may apply.

rbs.co.uk
3Reward Bank Accounts: Monthly fee tiers
ModelSubscriptionBilling cadenceMonthly
Notes

Reward account, Reward Silver account, Reward Platinum account available with different fee and benefit tiers.

rbs.co.uk
4Credit Cards: Various annual fees and APR rates
ModelSubscriptionBilling cadenceMonthly
Notes

Reward Black credit card with annual fee. Balance transfer cards with 0% introductory periods. Credit Builder card available.

rbs.co.uk
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

The Royal Bank of Scotland is a UK retail and commercial bank providing current accounts, savings, mortgages, personal loans, credit cards, investments and pensions, insurance, business accounts, business loans, trade finance and merchant payment acceptance (Tyl). It serves personal, Premier, student, SME and sector-specific commercial customers through branches, web/mobile banking, telephone, video and WhatsApp channels, supported by an in-house AI assistant (Cora) and credit scoring delivered via TransUnion.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Over 1 million credit score checks completed
+2 more records
Product overview1 text field

The Royal Bank of Scotland operates as a multi-channel banking platform offering a comprehensive suite of personal and business banking products. The core offering consists of Current Accounts, Mortgages, Savings Accounts, Investments, Personal Loans, Credit Cards, and Insurance products, supported by digital banking channels including the Royal Bank Mobile App (available on iOS/Android for customers aged 11+), Digital Banking web platform, and Bankline for business customers. The product portfolio includes various digital tools and features such as Round Ups (automatic savings), Savings Goal Tool, Credit Score Checker (powered by TransUnion), Payments Hub, and MyRewards programme. Business banking services encompass Business Accounts, Loans & Finance, Trade Finance, Tyl payment services, Royal Bank Accelerator (entrepreneur programme), and Business Builder (insights platform). The bank also provides Cora, an AI-powered digital assistant available 24/7 for customer support across multiple channels.

Product and service13 records
1Current Accounts
CategoryPersonal Banking
Description

Personal banking accounts including Everyday bank account, Reward accounts (Silver, Platinum), Student account, and Child & Teens account, with associated overdraft facilities for individual consumers in the UK.

2Mortgages
CategoryPersonal Lending
Description

Home financing products including First Time Buyer, Moving Home, Remortgage, Buy to Let and existing-customer mortgage management options for UK consumers and property investors.

3Savings Accounts
CategoryPersonal Savings
Description

Savings products including Digital Regular Saver, Flexible Saver, Fixed Term Savings, Cash ISAs and Children's First Saver accounts for individual savers in the UK.

4Investments
CategoryWealth and Investments
Description

Investment products including Stocks and Shares ISA, General Investment Account, Pensions, Junior ISA and Ready-made funds for individual investors.

5Personal Loans
CategoryPersonal Lending
Description

Unsecured personal lending from £1,000 to £50,000 over 1-10 years for purposes including car, home improvement, debt consolidation, holiday and wedding borrowing, with a representative 3.9% APR and rate cap of 29.9% p.a. fixed.

6Credit Cards
CategoryConsumer Credit
Description

Credit card products including Purchase & Balance Transfer, Longer Balance Transfer, The Royal Bank Credit Card, Reward credit card, Reward Black credit card and Credit Builder card, with annual fees and APR rates varying by tier.

7Insurance
CategoryInsurance Distribution
Description

Home Insurance (Buildings & Contents), Life Insurance and Travel Insurance products distributed alongside NatWest bank accounts for personal customers.

8Bankline
CategoryBusiness Banking Platform
Description

Enhanced digital banking service for business customers providing advanced payment capabilities, multi-user access, dual controls and customisable controls.

9Business Bank Accounts
CategoryBusiness Banking
Description

Business banking accounts including Start Up account, Business bank account, Community bank account and Currency bank account for SMEs, charities and commercial entities.

10Business Loans and Finance
CategoryCommercial Lending
Description

Business financing including Business overdraft, Small business loan, Fixed and Variable rate loans, Commercial mortgage, Real estate finance, Invoice finance and Asset finance for SMEs and commercial customers.

11Trade Finance
CategoryTrade Finance
Description

International trade services including Bonds, guarantees, standby letters of credit, Documentary collections, Letters of credit, Trade loans, Currency current accounts and the MaxTrad online trade service.

12Tyl Payment Services
CategoryMerchant Payment Services
Description

Card payment acceptance solutions for businesses including NatWest Tap to Pay for contactless payments and merchant terminals, distributed as a channel partner of RBS.

13Royal Bank Accelerator
CategoryBusiness Support Programme
Description

Entrepreneur accelerator programme offering mentorship, workspace and support for growing UK businesses.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Tyl provides payment processing services for RBS business customers, enabling merchants to accept card payments through NatWest Tap to Pay and other terminal solutions.

Strategic tierCoreTypeTechnology or Integration
Description

FreeAgent accounting software integration for RBS business customers, allowing seamless connection between banking and accounting functions. Available through Digital Banking login.

Strategic tierSupportingTypeStrategic or Co-development Partner
Description

AbilityNet is a charity partner providing support and advice on making devices easier to use for customers with disabilities through their My Computer My Way service.

4Team GB (Great Britain Olympic Association)
Strategic tierFlagshipTypeGTM or Marketing Partner
Description

RBS supports athletes across Great Britain and Northern Ireland through its Team GB partnership, aiming to inspire success and help the nation take action, with benefits for customers and communities.

rbs.co.uk
Strategic tierMinorTypeGTM or Marketing Partner
Description

RBS supports DEC charitable appeals for humanitarian disasters, providing donation links on its website for customers to contribute to emergency relief efforts.

Strategic tierSupportingTypeChannel Partner/ Reseller/ Distributor
Description

Workplace pensions provided by Cushon for RBS business customers seeking employee pension solutions.

Strategic tierSupportingTypeChannel Partner/ Reseller/ Distributor
Description

HR and health & safety support services offered through MentorDigital for RBS business customers.

Strategic tierCoreTypeTechnology or Integration
Description

Credit scoring service provider enabling RBS to offer free credit score checking to customers through the mobile app. Credit score data provided by TransUnion.

Strategic tierSupportingTypeGTM or Marketing Partner
Description

Partnership with FSB providing benefits and support for small business customers.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

One of the UK's largest retail and commercial banks, offering current accounts, mortgages, savings, credit cards, business banking, and insurance through a comparable multi-channel (branch, app, web) model. Direct competitor to RBS across both personal and SME segments in the UK.

TypeDirect peer
Description

UK subsidiary of Banco Santander offering current accounts, savings, mortgages, credit cards, and business banking through branches, app, and web. Direct competitor to RBS in UK retail, particularly active in current accounts, cashback credit cards, and SME lending.

TypeDirect peer
Description

UK retail bank providing current accounts, mortgages, savings, and personal loans primarily through digital channels and a high-street branch network. Mid-tier UK high-street competitor with overlapping personal banking customer base.

TypeDirect peer
Description

UK arm of HSBC Group offering personal, premier, commercial, and business banking — directly competitive with RBS in the UK mass-affluent and SME segments. Comparable in product breadth and digital channel maturity (mobile app, online banking, AI assistants).

TypeEmerging player
Description

UK digital challenger bank providing consumer current accounts, savings, and lending via a mobile-first platform with strong engagement features. Competes directly with RBS for digitally native UK consumers and represents a structural threat to traditional deposit franchises.

TypeEmerging player
Description

UK digital challenger bank offering personal current accounts, business banking, and lending via a mobile-first platform. Competes with RBS for digitally native consumers and SMEs; partial overlap with RBS app/app-first experiences and SME market.

TypeDirect peer
Description

Major UK high-street bank providing current accounts, mortgages, savings, credit cards, wealth management, and business banking through the Barclays app and branch network. Closely comparable in scope, scale, and customer mix to RBS within the UK retail and SME market.

TypeDirect peer
Description

Sister retail brand under NatWest Group plc, offering a near-identical product set (current accounts, mortgages, savings, loans, credit cards, business banking) and digital app experience to RBS in the UK. Directly comparable on customer-facing retail and SME banking, with overlapping infrastructure, technology, and treasury operations.

TypeDirect peer
Description

UK challenger-style retail bank offering current accounts, mortgages, savings, credit cards, and business banking through digital and physical channels. Comparable mid-size UK competitor focusing on retail customers and SMEs with a digital-forward proposition.

TypeDirect peer
Description

UK's largest building society providing current accounts, savings, mortgages, and personal loans with a strong mutual brand. Comparable mass-market deposit-gathering and mortgage-origination franchise competing head-to-head with RBS for UK consumers.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration6 records

Each record includes

Title, Type, Description, Source

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Royal Bank of Scotland (RBS)

Retail Bankingrbs.co.uk

RBS is a UK retail and commercial bank, wholly owned by NatWest Group plc, serving personal, premier, SME, and sector-specific commercial customers across Britain via branches, mobile app, web banking, and the Cora AI chatbot.

What The Royal Bank of Scotland (RBS) does

The Royal Bank of Scotland (RBS) is a UK retail and commercial bank operating as a wholly-owned subsidiary brand of NatWest Group plc (LSE: NWG), registered in Scotland with headquarters at 36 St Andrew Square, Edinburgh. It serves personal banking, premier/affluent, student, children/teen, business banking, and sector-specific commercial customers across England, Scotland, Wales, and Northern Ireland through a multi-channel platform spanning physical branches, mobile app (iOS/Android, for ages 11+), web Digital Banking, Bankline (for business), telephone, video banking, and WhatsApp messaging. Its product portfolio covers current accounts (including Reward Silver/Platinum/Black tiers), mortgages, savings and ISAs, personal and business loans, credit cards, investments and pensions, insurance distribution, and trade finance services, supported by digital tools such as Round Ups, Savings Goal Tool, Payments Hub, Credit Score Checker (TransUnion-powered), and the Cora AI chatbot. Revenue is generated through net interest income on mortgages, loans, and overdrafts; recurring monthly account fees on tiered reward accounts; transaction and international payment fees; credit card annual and balance-transfer fees; and commission from insurance, investment, and pension product distribution, alongside commercial lending margins and trade finance fees in the business segment.

The Royal Bank of Scotland (RBS) firmographics

Firmographics
Name
The Royal Bank of Scotland (RBS)
Legal name
The Royal Bank of Scotland plc
Website
https://rbs.co.uk
Company type
Public
Operating status
Operating
Headcount range
51–100 employees
Short description
RBS is a UK retail and commercial bank, wholly owned by NatWest Group plc, serving personal, premier, SME, and sector-specific commercial customers across Britain via branches, mobile app, web banking, and the Cora AI chatbot.
Ownership category
akta.pro rank

The Royal Bank of Scotland (RBS) industry classification

Industry
Product category
Retail Banking
NAICS
Commercial Banking (522110), Depository Credit Intermediation (5221)
SIC
National Commercial Banks (6021)
akta.pro industry
PRIMARYFSABAAAA
Mass-Market Consumer Deposit Banking (Checking/Savings)
SECONDARYFSABAAAB
Retail Lending (Personal Loans, Auto, Credit Lines)
SECONDARYFSABAAAC
Credit Cards & Revolving Credit
SECONDARYFSABAAAG
Affluent/Premier Retail Banking (Mass Affluent)

Keywords

  • Retail banking services
  • Commercial banking
  • Mortgage lending
  • Savings accounts
  • Credit card services

Where The Royal Bank of Scotland (RBS) is headquartered

Location

Headquarters

HQ city
Edinburgh, Scotland
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

The Royal Bank of Scotland (RBS) business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

  1. Interest Income: RBS earns interest income from mortgages, personal loans, business loans, and credit card balances. This includes both variable and fixed-rate products.
  2. Account Fees and Charges: Monthly account fees for premium reward accounts (Reward Silver, Reward Platinum, Premier Reward Black), overdraft fees, and account maintenance charges.
  3. Transaction and Payment Fees: Fees for international money transfers, certain payment services, and potentially ATM withdrawals or card transactions abroad.
  4. Credit Card Fees: Annual fees for premium credit cards (Reward Black credit card), balance transfer fees, and cash advance fees.
  5. Insurance Distribution: Commission income from distributing home insurance, life insurance, and travel insurance products to customers.
  6. Investment and Pension Products: Fees and commission from investment products including Stocks and Shares ISAs, General Investment Accounts, pensions, and ready-made funds.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyPersonal Loans: £1,000 to £50,000 with terms from 1-10 years
SubscriptionAnnualFixed Rate ISA: 4.25% AER/tax-free p.a. (fixed) for 2 years
SubscriptionMonthlyReward Bank Accounts: Monthly fee tiers
SubscriptionMonthlyCredit Cards: Various annual fees and APR rates

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

The Royal Bank of Scotland (RBS) product offering

Product offering

Core offering

The Royal Bank of Scotland is a UK retail and commercial bank providing current accounts, savings, mortgages, personal loans, credit cards, investments and pensions, insurance, business accounts, business loans, trade finance and merchant payment acceptance (Tyl). It serves personal, Premier, student, SME and sector-specific commercial customers through branches, web/mobile banking, telephone, video and WhatsApp channels, supported by an in-house AI assistant (Cora) and credit scoring delivered via TransUnion.

Product overview

The Royal Bank of Scotland operates as a multi-channel banking platform offering a comprehensive suite of personal and business banking products. The core offering consists of Current Accounts, Mortgages, Savings Accounts, Investments, Personal Loans, Credit Cards, and Insurance products, supported by digital banking channels including the Royal Bank Mobile App (available on iOS/Android for customers aged 11+), Digital Banking web platform, and Bankline for business customers. The product portfolio includes various digital tools and features such as Round Ups (automatic savings), Savings Goal Tool, Credit Score Checker (powered by TransUnion), Payments Hub, and MyRewards programme. Business banking services encompass Business Accounts, Loans & Finance, Trade Finance, Tyl payment services, Royal Bank Accelerator (entrepreneur programme), and Business Builder (insights platform). The bank also provides Cora, an AI-powered digital assistant available 24/7 for customer support across multiple channels.

Differentiator

Problem solved

Functional benefit

Products and services

  • Current Accounts Personal banking accounts including Everyday bank account, Reward accounts (Silver, Platinum), Student account, and Child & Teens account, with associated overdraft facilities for individual consumers in the UK.
  • Mortgages Home financing products including First Time Buyer, Moving Home, Remortgage, Buy to Let and existing-customer mortgage management options for UK consumers and property investors.
  • Savings Accounts Savings products including Digital Regular Saver, Flexible Saver, Fixed Term Savings, Cash ISAs and Children's First Saver accounts for individual savers in the UK.
  • Investments Investment products including Stocks and Shares ISA, General Investment Account, Pensions, Junior ISA and Ready-made funds for individual investors.
  • Personal Loans Unsecured personal lending from £1,000 to £50,000 over 1-10 years for purposes including car, home improvement, debt consolidation, holiday and wedding borrowing, with a representative 3.9% APR and rate cap of 29.9% p.a. fixed.
  • Credit Cards Credit card products including Purchase & Balance Transfer, Longer Balance Transfer, The Royal Bank Credit Card, Reward credit card, Reward Black credit card and Credit Builder card, with annual fees and APR rates varying by tier.
  • Insurance Home Insurance (Buildings & Contents), Life Insurance and Travel Insurance products distributed alongside NatWest bank accounts for personal customers.
  • Bankline Enhanced digital banking service for business customers providing advanced payment capabilities, multi-user access, dual controls and customisable controls.
  • Business Bank Accounts Business banking accounts including Start Up account, Business bank account, Community bank account and Currency bank account for SMEs, charities and commercial entities.
  • Business Loans and Finance Business financing including Business overdraft, Small business loan, Fixed and Variable rate loans, Commercial mortgage, Real estate finance, Invoice finance and Asset finance for SMEs and commercial customers.
  • Trade Finance International trade services including Bonds, guarantees, standby letters of credit, Documentary collections, Letters of credit, Trade loans, Currency current accounts and the MaxTrad online trade service.
  • Tyl Payment Services Card payment acceptance solutions for businesses including NatWest Tap to Pay for contactless payments and merchant terminals, distributed as a channel partner of RBS.
  • Royal Bank Accelerator Entrepreneur accelerator programme offering mentorship, workspace and support for growing UK businesses.

Quantifiable outcome

  • Over 1 million credit score checks completed
  • +2 more outcomes

Companies that use The Royal Bank of Scotland (RBS)

Customer profile

Named customers1 record

Segments6 records

Ideal customer profiles5 records

The Royal Bank of Scotland (RBS) technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature7 records

The Royal Bank of Scotland (RBS) partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core, supporting, flagship and minor.

  • Tyl (Payment Processing)coreChannel Partner/ Reseller/ DistributorTyl provides payment processing services for RBS business customers, enabling merchants to accept card payments through NatWest Tap to Pay and other terminal solutions.
  • FreeAgentcoreTechnology or IntegrationFreeAgent accounting software integration for RBS business customers, allowing seamless connection between banking and accounting functions. Available through Digital Banking login.
  • AbilityNetsupportingStrategic or Co-development PartnerAbilityNet is a charity partner providing support and advice on making devices easier to use for customers with disabilities through their My Computer My Way service.
  • Team GB (Great Britain Olympic Association)flagshipGTM or Marketing PartnerRBS supports athletes across Great Britain and Northern Ireland through its Team GB partnership, aiming to inspire success and help the nation take action, with benefits for customers and communities.
  • DEC (Disaster Emergency Committee)minorGTM or Marketing PartnerRBS supports DEC charitable appeals for humanitarian disasters, providing donation links on its website for customers to contribute to emergency relief efforts.
  • CushonsupportingChannel Partner/ Reseller/ DistributorWorkplace pensions provided by Cushon for RBS business customers seeking employee pension solutions.
  • MentorDigitalsupportingChannel Partner/ Reseller/ DistributorHR and health & safety support services offered through MentorDigital for RBS business customers.
  • TransUnioncoreTechnology or IntegrationCredit scoring service provider enabling RBS to offer free credit score checking to customers through the mobile app. Credit score data provided by TransUnion.
  • FSB (Federation of Small Businesses)supportingGTM or Marketing PartnerPartnership with FSB providing benefits and support for small business customers.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

The Royal Bank of Scotland (RBS) competitors and assessment

Company assessment

Direct peers

  • Lloyds Bank: One of the UK's largest retail and commercial banks, offering current accounts, mortgages, savings, credit cards, business banking, and insurance through a comparable multi-channel (branch, app, web) model. Direct competitor to RBS across both personal and SME segments in the UK.
  • Santander UK: UK subsidiary of Banco Santander offering current accounts, savings, mortgages, credit cards, and business banking through branches, app, and web. Direct competitor to RBS in UK retail, particularly active in current accounts, cashback credit cards, and SME lending.
  • TSB Bank: UK retail bank providing current accounts, mortgages, savings, and personal loans primarily through digital channels and a high-street branch network. Mid-tier UK high-street competitor with overlapping personal banking customer base.
  • HSBC UK: UK arm of HSBC Group offering personal, premier, commercial, and business banking — directly competitive with RBS in the UK mass-affluent and SME segments. Comparable in product breadth and digital channel maturity (mobile app, online banking, AI assistants).
  • Barclays: Major UK high-street bank providing current accounts, mortgages, savings, credit cards, wealth management, and business banking through the Barclays app and branch network. Closely comparable in scope, scale, and customer mix to RBS within the UK retail and SME market.
  • NatWest (personal brand): Sister retail brand under NatWest Group plc, offering a near-identical product set (current accounts, mortgages, savings, loans, credit cards, business banking) and digital app experience to RBS in the UK. Directly comparable on customer-facing retail and SME banking, with overlapping infrastructure, technology, and treasury operations.
  • Virgin Money UK: UK challenger-style retail bank offering current accounts, mortgages, savings, credit cards, and business banking through digital and physical channels. Comparable mid-size UK competitor focusing on retail customers and SMEs with a digital-forward proposition.
  • Nationwide Building Society: UK's largest building society providing current accounts, savings, mortgages, and personal loans with a strong mutual brand. Comparable mass-market deposit-gathering and mortgage-origination franchise competing head-to-head with RBS for UK consumers.

Emerging players

  • Monzo: UK digital challenger bank providing consumer current accounts, savings, and lending via a mobile-first platform with strong engagement features. Competes directly with RBS for digitally native UK consumers and represents a structural threat to traditional deposit franchises.
  • Starling Bank: UK digital challenger bank offering personal current accounts, business banking, and lending via a mobile-first platform. Competes with RBS for digitally native consumers and SMEs; partial overlap with RBS app/app-first experiences and SME market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

The Royal Bank of Scotland (RBS) social profiles

Digital presence

The Royal Bank of Scotland (RBS) compliance and trust

Trust signal

Compliance2 records

The Royal Bank of Scotland (RBS) financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Royal Bank of Scotland (RBS) leadership team

Management profile

Number of profiles

The Royal Bank of Scotland (RBS) funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Royal Bank of Scotland (RBS) M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Royal Bank of Scotland (RBS)

What does The Royal Bank of Scotland (RBS) do?

The Royal Bank of Scotland is a UK retail and commercial bank providing current accounts, savings, mortgages, personal loans, credit cards, investments and pensions, insurance, business accounts, business loans, trade finance and merchant payment acceptance (Tyl). It serves personal, Premier, student, SME and sector-specific commercial customers through branches, web/mobile banking, telephone, video and WhatsApp channels, supported by an in-house AI assistant (Cora) and credit scoring delivered via TransUnion.

Is The Royal Bank of Scotland (RBS) a public or private company?

The Royal Bank of Scotland (RBS) is a public company. It is classified as corporate owned and is currently operating.

When was The Royal Bank of Scotland (RBS) founded?

The Royal Bank of Scotland (RBS) was founded in -1. It employs 51 to 100 people.

Where is The Royal Bank of Scotland (RBS) based?

The Royal Bank of Scotland (RBS) is headquartered in Edinburgh, Scotland, United Kingdom, in the Europe region.

How does The Royal Bank of Scotland (RBS) make money?

Six revenue lines are on record. Interest Income is the primary driver. The others are account Fees and Charges, transaction and Payment Fees, credit Card Fees, insurance Distribution and investment and Pension Products.

Who are The Royal Bank of Scotland (RBS)'s main competitors?

Direct peers on record are Lloyds Bank, Santander UK, TSB Bank, HSBC UK, Barclays, NatWest (personal brand), Virgin Money UK and Nationwide Building Society. Emerging players are Monzo and Starling Bank.

Does The Royal Bank of Scotland (RBS) have an API?

No public API is recorded for The Royal Bank of Scotland (RBS).

What industry is The Royal Bank of Scotland (RBS) in?

The Royal Bank of Scotland (RBS)'s product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAAAB, Retail Lending (Personal Loans, Auto, Credit Lines). Its NAICS code is 522110 and its SIC code is 6021.

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Business InsiderItalians have been told they won't have to pay their mortgage payments while the country goes into coronavirus lockdownItaly's government will suspend mortgage payments for individuals and households as it places the country under lockdown due to the coronavirus outbreak. Deputy finance minister Laura Castelli confirmed the suspension, and RBS will defer repayments for up to three months. The lockdown extends emergency measures to all 60 million people, with public events banned.BusinessCloudAutistic adults wanted for Scottish tech jobsAuticon UK opened a new Scotland base after securing a deal with RBS to hire three full-time autistic IT consultants. The enterprise employs over 150 autistic IT consultants across multiple countries. It plans to expand in Scotland by working with local firms and SMEs.BusinessCloudThree major banks affected by digital outagesRBS, NatWest, and Ulster Bank faced online and app outages, with some customers unable to use ATMs. The bank did not identify the cause, and similar disruptions have affected other banks recently.Business InsiderEmails show RBS bankers joked about destroying the US housing market before 2008US DOJ released transcripts showing RBS bankers joked about destroying the US housing market before the 2008 crash, with a chief credit officer calling loans "total garbage." The bank paid $4.9 billion to settle the investigation, and the DOJ said executives made light of misconduct.Business Insider'It sent a tremor down my back': Alistair Darling reveals how Britain came within hours of the 'breakdown of law and order'Alistair Darling said Britain came within hours of a breakdown of law and order during the 2008 financial crisis, after RBS chairman warned the bank was on the brink of collapse. He said the government's bailout prevented panic and a political crisis, and RBS remains majority-owned by the taxpayer.BusinessCloudRBS to boost digital offering with £53m dealRBS agreed to acquire FreeAgent, an AIM-listed UK micro-business accounting software firm, for £53m. The deal, expected to complete in Q2 2018, will let RBS offer FreeAgent's capabilities to its business banking customers. FreeAgent will remain an independent member of the RBS Banking group.Business InsiderREPORT: The owner of the New York Stock Exchange set to buy a stake in one of Europe's most important clearing housesIntercontinental Exchange is set to buy a 4% stake in Euroclear from RBS for about £200 million. The purchase would give ICE a role in European securities trading post-Brexit. ICE, RBS, and Euroclear have declined to comment.Business Insider'Deal or No Deal' host Noel Edmonds claims he has a secret RBS scandal reportNoel Edmonds claims to have obtained a secret FCA report alleging RBS bankrupted small companies to buy assets cheaply. The FCA cleared RBS of forcing defaults but found systematic mistreatment of distressed businesses. Edmonds plans to write more about it, hoping thousands could benefit.Business InsiderRBS is setting up an HQ in Amsterdam to prepare for a 'Hard Brexit'RBS announced plans to set up a European headquarters in Amsterdam as a contingency for a hard Brexit, using an existing Dutch banking licence. The bank reported a second-quarter profit of £680 million, nearly double analysts' forecasts, with revenue rising to £3.6 billion. About 150 jobs would move from the UK to the continent.Business InsiderThe 18 most profitable banks in the UKBusiness Insider compiled a list of UK banks that made the most money last year, using data from The Banker. Barclays, HSBC, and Lloyds topped the ranking due to larger assets, while RBS lost nearly £7 billion. The list includes lenders with pre-tax profits over £100 million.