REACH, Inc. (Reading Enriches All Children)
REACH, Inc. is a 1998-founded nonprofit literacy organization that distributes free books, school supplies, and literacy programming to at-risk and homeless children across Coastal Virginia through its Big Free Bookstore and five complementary programs.
- Company typePrivate
- Founded1998
- HeadquartersNorfolk, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What REACH, Inc. (Reading Enriches All Children) does
REACH, Inc. (Reading Enriches All Children) is a nonprofit literacy organization founded in 1998 in Virginia Beach and currently headquartered at 5802 E Virginia Beach Blvd in the JANAF Shopping Yard in Norfolk, Virginia. The organization promotes literacy for children throughout Coastal Virginia, with a primary focus on at-risk and homeless children ages 0-17 living at or below the federal poverty level. REACH operates six interconnected programs: The Big Free Bookstore (a free physical bookstore open six days a week, described as the only U.S. bookstore distributing new books, school supplies, and hosting activities at no cost), Family Literacy Kits for children ages 0-5 in home visitation programs, RAP Sessions (Read Aloud Program) for ages 6-12 in shelters and community events, Growing Readers book distribution, the School House Rockin' Teacher Resource Program supporting Title I educators, and Bulk Book Distribution to partner agencies.
The business model is donation-driven and grant-supported, with no consumer pricing—all books and resources are provided free to recipients under an honor-code system that caps distribution at two new and two used books per person per household, up to two visits per week. Revenue streams include individual monetary donations (Venmo, PayPal, GiveButter PAL monthly giving, Facebook Fundraisers, stock gifts), corporate sponsorships (TowneBank, Ferguson, Sentara Cares, Huntington Ingalls Industries, Barnes & Noble, Farm Credit, Bon Secours, Magellan Federal), charitable gaming at Bingo Palace in Virginia Beach (over $150,000 raised in 10 months of 2023), Etsy merchandise sales, United Way workplace campaigns, and emerging government/grant funding. REACH claims over 97% of donations flow directly to programs.
Operationally, the organization runs on a small paid staff of approximately 6 employees augmented by volunteers recruited through Volunteer Hampton Roads, with deep ties to a partner network of 180+ teachers, schools, agencies, shelters, libraries, and corporate supporters. Under Executive Director Dr. Jennifer Goff (since May 2017), REACH quadrupled its resource distribution, tripled its operating budget, and tripled its workforce. The organization reports distributing 395,120 books and resources valued at $4,036,763 over a recent five-year period. There is no technology platform or proprietary software product; the operating model is fundamentally community-and-distribution-led rather than technology-led.
REACH, Inc. (Reading Enriches All Children) firmographics
Firmographics- Name
- REACH, Inc. (Reading Enriches All Children)
- Legal name
- REACH, Inc. (Reading Enriches All Children)
- Website
- https://reachreads.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- REACH, Inc. is a 1998-founded nonprofit literacy organization that distributes free books, school supplies, and literacy programming to at-risk and homeless children across Coastal Virginia through its Big Free Bookstore and five complementary programs.
- Ownership category
- akta.pro rank
REACH, Inc. (Reading Enriches All Children) industry classification
Industry- Product category
- Nonprofit Children's Literacy Services
- NAICS
- Educational Support Services (611710), Child and Youth Services (62411)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Literature & Book Clubs / Guided Reading Groups (EDAMAJAG)
- akta.pro secondary industry
- Early Literacy & Reading Intervention Programs (EDAGAAAD)
Keywords
Where REACH, Inc. (Reading Enriches All Children) is headquartered
LocationHeadquarters
- HQ city
- Norfolk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REACH, Inc. (Reading Enriches All Children) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Monetary Donations: Individual donations via Venmo, PayPal, GiveButter monthly giving (PAL program), Facebook Fundraisers, and stock donations. Over 97% of donations go directly to programs.
- Corporate Partnerships & Sponsorships: Financial support from corporate sponsors including TowneBank, Ferguson, Sentara Cares, Huntington Ingalls Industries, Barnes & Noble, and others.
- Charitable Gaming (Bingo): Bingo Palace fundraising events in Virginia Beach generate significant funding - over $150,000 between January and October 2023.
- Etsy Store Sales: Literacy-inspired merchandise sold through Etsy shop to support children's literacy programs.
- Government & Grant Support: Seeking government support and collaborative grants to create sustainable and reproducible literacy models.
- United Way Workplace Campaigns: Corporate workplace giving campaigns through United Way of South Hampton Roads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free book distribution - no cost to customers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
REACH, Inc. (Reading Enriches All Children) product offering
Product offeringCore offering
REACH, Inc. is a Coastal Virginia nonprofit that promotes children's literacy by providing free books, school supplies, and literacy programming to children ages 0-17, especially those at-risk, in poverty, or homeless. Its central offering is The Big Free Bookstore, a no-cost bookstore in Norfolk, complemented by Family Literacy Kits (ages 0-5), RAP Sessions read-aloud programs (ages 6-12), the School House Rockin' Teacher Resource Program for Title I schools, Growing Readers community distribution, and Bulk Book Distribution to partner agencies.
Product overview
REACH, Inc. operates as Coastal Virginia's 'Foodbank of Books,' offering a portfolio of six interconnected literacy programs rather than a unified software platform. The core offering is The Big Free Bookstore, a no-cost book distribution center serving families throughout Coastal Virginia. Supporting programs include Family Literacy Kits for early childhood (ages 0-5), RAP Sessions read-aloud program for children (ages 6-12), Growing Readers book distribution, School House Rockin' Teacher Resource Program for Title I schools, and Bulk Book Distribution to partner agencies. These programs work together to provide books and literacy resources across all age groups and educational settings, addressing the needs of at-risk and homeless children from birth through adolescence.
Differentiator
Problem solved
Functional benefit
Products and services
- The Big Free Bookstore Free bookstore offering high-quality new and gently used books with a focus on children's literature, located at JANAF Shopping Yard in Norfolk, VA. Operates on an honor-code system allowing customers to take up to two new and two used books per visit, up to two visits per week. Open Tuesday-Saturday 10am-7pm.
- Family Literacy Kits Program providing literacy resources to families with children aged zero to five who are enrolled in home visitation programs, supporting early childhood development through books and materials.
- RAP Sessions (Read Aloud Program) Community reading program that empowers children aged 6-12 and their families through read-aloud sessions held at The Big Free Bookstore, local community events, and area homeless and domestic violence shelters.
- Growing Readers Program distributing gently used books free of charge to children, families, and agencies to foster a culture of literacy in communities that need it most.
- School House Rockin' Teacher Resource Program Program providing teachers, especially those in Title I schools, with free gently loved books, new school supplies, and classroom sets of high-interest books. Teachers can visit twice weekly for used books and receive new materials monthly.
- Bulk Book Distribution Program providing new books at little to no cost to partner agencies and programs that qualify based on their commitment to literacy and community service.
Quantifiable outcome
- 395,120 books and resources distributed in 5 years
- +4 more outcomes
Companies that use REACH, Inc. (Reading Enriches All Children)
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles4 records
REACH, Inc. (Reading Enriches All Children) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REACH, Inc. (Reading Enriches All Children) partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered supporters, core, community and partners.
- TowneBanksupportersCorporate sponsor/supporter of REACH's literacy mission
- Farm CreditsupportersCorporate sponsor/supporter of REACH's literacy mission
- Kiwanis Club (Lynnhaven)supportersService club partner supporting literacy initiatives
- Barnes & NoblesupportersBook retailer partner supporting literacy mission
- Huntington Ingalls IndustriessupportersCorporate sponsor/supporter of REACH's literacy mission
- United Way of South Hampton RoadscoreWorkplace campaign partner enabling employee giving programs and collaborative support for literacy initiatives across the region
- FergusonsupportersCorporate sponsor/supporter of REACH's literacy mission
- Sentara CaressupportersHealthcare corporate sponsor supporting literacy mission
- Virginia Air and Space MuseumcommunityCommunity partner for educational events and programs
- 2nd & CharlespartnersUsed bookstore partner
- Norfolk Public LibrarycoreStrategic partner for literacy initiatives and community programs
- Bon SecourssupportersHealthcare partner supporting community literacy
- Hampton UniversitypartnersEducational institution partner
- Magellan FederalsupportersFederal contractor sponsor
- Old Dominion UniversitycoreAcademic partner; Board member Christian Ponce serves as Associate Vice President for Marketing. Dr. Goff has academic ties from her PhD program.
- Volunteer Hampton RoadscorePlatform partner for recruiting and managing volunteers for REACH programs
- Communities in SchoolscoreNational nonprofit partner coordinating special events and literacy programs
- ForKidscoreNonprofit partner for homeless services and literacy programs
- Tidewater Friends of Foster CarecommunityNonprofit partner for foster care literacy support
- Help and Emergency Response (H.E.R.) SheltercoreDomestic violence shelter partner for RAP Sessions and book distribution
- Bingo PalacecoreVirginia Beach venue hosting Bingo fundraising events that generate over $150,000 annually for REACH
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
REACH, Inc. (Reading Enriches All Children) competitors and assessment
Company assessmentDirect peers
- Little Free Library: Nonprofit that builds and maintains free book-sharing boxes nationwide — comparable mission of increasing free access to books in communities, with a physical-distribution model analogous to REACH's Big Free Bookstore.
- First Book: Nonprofit providing free and low-cost books to children in low-income communities, with a national network of educators and programs — directly comparable to REACH's Title I school and partner-agency distribution model.
- Book Harvest: Durham, NC-based nonprofit providing free books to children and families in need through book distribution programs — closely comparable regional book-bank model serving low-income children, similar to REACH's Coastal Virginia footprint.
- Dolly Parton's Imagination Library: Nationwide nonprofit that mails free, age-appropriate books to children from birth to age five — directly comparable to REACH's early-literacy book-distribution mission and target demographic.
- Reading Is Fundamental (RIF): Long-standing national literacy nonprofit focused on providing books and literacy resources to underserved children — directly comparable mission and end-beneficiary focus as REACH.
- Kids in Need Foundation: Nonprofit providing supplies and resources to students in underserved schools — comparable mission of distributing free educational materials to Title I schools, overlapping with REACH's School House Rockin' Teacher Resource Program.
- Books for Africa: Nonprofit collecting and distributing books to address the book famine in Africa — comparable large-scale book-distribution logistics and donor-driven book sourcing model.
- Reach Out and Read: National nonprofit that partners with pediatric clinics to give free books to children at well-child visits — comparable early-literacy intervention targeting at-risk children, overlapping with REACH's 0–5 Family Literacy Kits.
- Raising A Reader: National early-literacy and family-engagement nonprofit that provides books and training to families — directly comparable to REACH's Family Literacy Kits and early childhood literacy programs.
Broad incumbents
- United Way Worldwide: Large national umbrella nonprofit that funds and convenes local social-service and education programs — comparable as a community-funding and workplace-giving platform partner, and is an active REACH partner itself.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
REACH, Inc. (Reading Enriches All Children) social profiles
Digital presenceREACH, Inc. (Reading Enriches All Children) financial estimates
Financial estimateRevenue estimate
Valuation estimate
REACH, Inc. (Reading Enriches All Children) leadership team
Management profileNumber of profiles
Profiles16 records
REACH, Inc. (Reading Enriches All Children) funding detail
Funding detailFunding overview
Funding rounds
Investors
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REACH, Inc. (Reading Enriches All Children) M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about REACH, Inc. (Reading Enriches All Children)
What does REACH, Inc. (Reading Enriches All Children) do?
REACH, Inc. is a Coastal Virginia nonprofit that promotes children's literacy by providing free books, school supplies, and literacy programming to children ages 0-17, especially those at-risk, in poverty, or homeless. Its central offering is The Big Free Bookstore, a no-cost bookstore in Norfolk, complemented by Family Literacy Kits (ages 0-5), RAP Sessions read-aloud programs (ages 6-12), the School House Rockin' Teacher Resource Program for Title I schools, Growing Readers community distribution, and Bulk Book Distribution to partner agencies.
Is REACH, Inc. (Reading Enriches All Children) a public or private company?
REACH, Inc. (Reading Enriches All Children) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was REACH, Inc. (Reading Enriches All Children) founded?
REACH, Inc. (Reading Enriches All Children) was founded in 1998. It employs 1 to 10 people.
Where is REACH, Inc. (Reading Enriches All Children) based?
REACH, Inc. (Reading Enriches All Children) is headquartered in Norfolk, United States, in the North America region.
How does REACH, Inc. (Reading Enriches All Children) make money?
Six revenue lines are on record. Monetary Donations are the primary driver. The others are corporate Partnerships & Sponsorships, charitable Gaming (Bingo), etsy Store Sales, government & Grant Support and united Way Workplace Campaigns.
Who are REACH, Inc. (Reading Enriches All Children)'s main competitors?
Direct peers on record are Little Free Library, First Book, Book Harvest, Dolly Parton's Imagination Library, Reading Is Fundamental (RIF), Kids in Need Foundation, Books for Africa, Reach Out and Read and Raising A Reader. United Way Worldwide is listed as a broad incumbent.
Does REACH, Inc. (Reading Enriches All Children) have an API?
No public API is recorded for REACH, Inc. (Reading Enriches All Children).
What industry is REACH, Inc. (Reading Enriches All Children) in?
REACH, Inc. (Reading Enriches All Children)'s product category is Nonprofit Children's Literacy Services. Its primary akta.pro industry code is EDAMAJAG, Literature & Book Clubs / Guided Reading Groups, with a secondary code of EDAGAAAD, Early Literacy & Reading Intervention Programs. Its NAICS code is 611710 and its SIC code is 8200.