Reactive Plumbing, Drains & Electrical

Name

Reactive Plumbing, Drains & Electrical

Legal name

Reactive Plumbing Drains & Electrical

Website

https://reactiveplumbingandelectrical.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Plumbing and Electrical Home Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Drain Cleaning (Residential) (HSAOABAA)

akta.pro secondary industries

Drain Cleaning (Commercial/Industrial) (HSAOABAB), Emergency Sewer Line Backup & Cleanup (HSAOAMAC)

Keywords

• Plumbing services
• Electrical services
• Drain cleaning
• Pipe relining
• Emergency plumbing

Headquarters

HQ city

Rouse Hill

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Professional Service Labor: Core revenue from labor charges for plumbing, drainage, and electrical services. Uses margin pricing system (not hourly rates) with fixed upfront pricing quoted before work begins. Labor represents approximately 30% of job cost.
2. Materials and Parts: Materials and parts markup included in job costs. Represents approximately 20% of job cost. Includes fixtures, pipes, fittings, and installed products with extended warranties.
3. VIP Membership Subscription: Annual membership program at $99/year offering priority scheduling, discounts on service work (10% off service type, 5% off replacement type), free CCTV inspections, waived call-out fees during business hours, and extended warranties.
4. Financing Services: Partnered with Brighte Financing and ZipPay to provide 0% finance payment plans for customers, enabling larger purchases and emergency repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reactive Plumbing, Drains & Electrical is a Rouse Hill-based Australian trade services provider delivering plumbing, drainage, and electrical solutions to residential and commercial customers across New South Wales and Queensland. The company dispatches licensed plumbers and electricians for emergency response, scheduled maintenance, diagnostics, repairs, installations, and safety inspections, supported by a 24/7 call-out service, fixed upfront pricing, and a VIP membership program.

Product overview

Reactive Plumbing, Drains & Electrical operates as a service-based company offering integrated plumbing and electrical solutions for residential and commercial customers across NSW and QLD, Australia. The portfolio consists of emergency response services (plumbing and electrical available 24/7), maintenance and repair services (drains, pipes, taps, hot water systems, switches, smoke alarms), specialised solutions (pipe relining using CIPP technology, leak detection, gas leak repair), and installations (surge protection, TV antennas, switchboard upgrades, hot water systems). The company also offers a VIP Membership program for ongoing customer benefits and financing options through Brighte and ZipPay partners. Service is delivered through multiple regional offices across Sydney, Newcastle, Wollongong, Brisbane, Gold Coast, Central Coast, and Ipswich.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Plumbing Service 24/7 emergency plumbing call-out service for residential and commercial customers across NSW and QLD, covering burst pipes, severe leaks, blocked drains, and other urgent faults dispatched through a dedicated local network.
• Blocked Drains and Drain Cleaning Clearing of blocked drains, sinks, toilets, and sewer lines using high-pressure jet blasting and CCTV camera diagnosis to identify and remove blockages for homeowners and commercial sites.
• Pipe Relining (CIPP) No-dig cured-in-place pipe relining that rehabilitates damaged sewer and stormwater pipes by installing a resin-impregnated liner, restoring integrity without excavation.
• Leak Detection Non-invasive acoustic and electronic leak detection to locate hidden water leaks in walls, slabs, and underground pipework before targeted repair.
• Hot Water Systems Installation, repair, and replacement of electric, gas, and continuous-flow hot water systems for residential and light commercial properties.
• Burst Pipes Repair Emergency repair and replacement of burst water pipes, including excavation, pipe section replacement, and pressure testing.
• Tap Repairs and Replacements Servicing, repair, and installation of leaking or faulty taps, mixers, and fittings across bathrooms, kitchens, and outdoor areas.
• Toilet Repairs and Replacements Clearing blocked toilets, repairing cisterns, and installing replacement suites for residential and commercial bathrooms.
• Backflow Prevention Installation, testing, and certification of backflow prevention devices to protect potable water supplies from contamination.
• Thermostatic Mixing Valve Services Supply, installation, and servicing of thermostatic mixing valves to regulate hot water temperature and prevent scalding.
• Water Filtration Systems Installation of whole-house and point-of-use water filtration systems to improve drinking water quality.
• Gas Leak Detection and Repair Licensed detection, testing, and repair of natural gas and LPG leaks in residential and commercial properties.
• Emergency Electrician Service 24/7 emergency electrical call-out covering power outages, electrical faults, and safety hazards across NSW and QLD.
• Commercial Electrician Services Electrical installation, maintenance, fit-out, and compliance work for offices, retail, hospitality, and light industrial premises.
• Electrical Maintenance and Safety Checks Routine electrical maintenance, fault finding, and safety inspections to verify wiring integrity and regulatory compliance.
• Smoke Alarm Installation and Compliance Installation, testing, and compliance servicing of hardwired and interconnected smoke alarms in line with Australian safety standards.
• Switchboard Upgrades Replacement and upgrading of residential and commercial switchboards to support safety switches, circuit breakers, and increased load.
• Circuit Breaker and Power Point Services Installation and replacement of circuit breakers, safety switches, and additional power points.
• Lighting Installation (Downlights, Outdoor, Ceiling Fans) Supply and installation of downlights, outdoor lighting, and ceiling fans for residential properties.
• Home Theatre and Data Point Installation Installation of home theatre wiring and structured data points (network, phone, internet) for residential properties.
• TV Antenna Installation Supply, installation, and alignment of TV antennas and related wall points.
• Whole House Surge Protection Installation of surge protection devices at the switchboard to safeguard appliances and electronics from voltage spikes.
• VIP Membership Program Recurring membership subscription offering priority response, discounted services, and pre-paid plumbing and electrical maintenance for residential and commercial members.
• Interest-Free Financing Interest-free payment plan option that allows customers to spread the cost of larger plumbing or electrical jobs over instalments.

Quantifiable outcome

• Single dripping tap can waste thousands of litres of water each year
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• ServiceM8coreTechnology or IntegrationServiceM8 is used as the online booking and job management platform. Customers book through ServiceM8's online booking system with unique vendor UUID tracking for service attribution and management.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Service Today: Large Australian multi-trade home services provider (plumbing, electrical, HVAC) with 24/7 emergency offerings and metro coverage. Closest comparable in scope, GTM, and customer base to Reactive.
• Your Local Plumbers: Australian residential plumbing service with multi-region metro coverage and emergency response. Comparable target customer and operating footprint.
• Mr. Splash Plumbing: Australian plumbing service operator offering residential and light commercial plumbing with emergency response. Comparable GTM and service mix.
• The Plumbing & Electrical Doctor: Combined plumbing and electrical service provider in Australia with similar dual-trade model and metro coverage; competes for the same residential and small commercial jobs.
• O'Brien (Plumbing & Electrical): National Australian franchise network providing plumbing and electrical services to residential and commercial customers with multi-region coverage.
• Active Plumbing: Australian plumbing services provider serving residential and commercial customers with emergency call-out capability, comparable in scope and pricing structure.
• Metropolitan Plumbing: National Australian plumbing brand with emergency services, fixed upfront pricing, and broad metro coverage — directly comparable operating model and target customer.

Others

• Reece Group: ASX-listed Australian plumbing and bathroom supplies distributor. Adjacent rather than direct competitor — a key supplier of materials to plumbing contractors like Reactive.

Broad incumbents

• Jim's Plumbing: Plumbing arm of the Jim's Group franchise network in Australia. Operates broadly across home services with national brand recognition; competes with Reactive for local plumbing jobs.
• HomeServe Australia: National home services and warranty provider with plumbing, electrical, and membership programs. Comparable subscription/membership approach to Reactive's VIP offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reactiveplumbing
• LinkedInlinkedin.com/company/reactive-plumbing-services
• Instagraminstagram.com/reactiveplumbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reactive Plumbing, Drains & Electrical