The Reading Foundation
The Reading Foundation is a private Canadian educational therapy provider operating four clinics in Calgary, Vancouver, Toronto, and Los Angeles, delivering one-to-one, evidence-based remediation and enrichment programs for students with learning difficulties including dyslexia, ADHD, and autism spectrum disorder.
- Company typePrivate
- Founded1990
- HeadquartersCalgary, Alberta, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Reading Foundation does
The Reading Foundation is a privately held educational therapy provider founded in 1990 by Dr. Steve Truch, a psychologist and school psychologist, and headquartered in Calgary, Alberta. The company delivers one-to-one, evidence-based educational therapy to students facing learning difficulties, with a primary focus on dyslexia, ADHD, autism spectrum disorder, and twice-exceptional learners, as well as early learners, enrichment students, and English Language Learners. Its proprietary technology consists of eight trademarked "Discover" programs built on linguistic phonics (speech-to-print), dual coding theory, and direct instruction methodologies, refined over 35+ years of clinical practice.
The Foundation operates four physical clinic locations (Calgary, Vancouver, Toronto, Los Angeles) and a virtual learning platform that delivers the same personalized instruction remotely via video conferencing, screen sharing, and virtual whiteboards. Programs are administered by trained clinicians across flexible scheduling models, ranging from part-time sessions to intensive remediation of 4-6 hours daily, five days a week. The customer journey begins with an In-Depth Learning Assessment (approximately 90 minutes), followed by customized program design, ongoing progress monitoring by Team Leaders with parent updates every 20 hours, and post-program outcome measurement.
The company generates revenue through professional services fees for one-to-one educational therapy, with sessions priced based on program intensity and individual assessment. Pricing is not publicly disclosed. The organization is founder- and family-led, with Dr. Steve Truch as Founding Director and family members (Alita Truch, Kama Truch) in senior leadership across clinical operations. Distribution is primarily direct-to-consumer, supplemented by referrals from physicians, schools, and community awareness, with brand presence built through earned media coverage in CBC, Global News, CTV, and Authority Magazine.
The Reading Foundation firmographics
Firmographics- Name
- The Reading Foundation
- Legal name
- The Reading Foundation
- Website
- https://readingfoundation.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Reading Foundation is a private Canadian educational therapy provider operating four clinics in Calgary, Vancouver, Toronto, and Los Angeles, delivering one-to-one, evidence-based remediation and enrichment programs for students with learning difficulties including dyslexia, ADHD, and autism spectrum disorder.
- Ownership category
- akta.pro rank
The Reading Foundation industry classification
Industry- Product category
- Educational Therapy Services
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Literacy & Reading Intervention (Phonics, Fluency, Comprehension) (EDAKADAA)
- akta.pro secondary industries
- Reading Intervention & Remediation (Decoding, Fluency, Comprehension) (EDAKAJAD), Remedial & Academic Intervention Programs (Reading/Math Recovery) (EDAJAGAC), Dyslexia & Reading Intervention Programs (EDAMAJAI), Reading Comprehension & Literacy Intervention Tutoring (Non-OG) (EDANAFAG)
Keywords
Where The Reading Foundation is headquartered
LocationHeadquarters
- HQ city
- Calgary, Alberta
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
The Reading Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Educational Therapy Services: The Reading Foundation generates revenue through providing one-to-one educational therapy services to students. Services are delivered either in-person at their clinic locations or through virtual learning platforms. Pricing is based on program enrollment with sessions scheduled at varying intensities from part-time to intensive (4-6 hours daily, five days a week).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Reading Foundation product offering
Product offeringCore offering
The Reading Foundation provides one-to-one educational therapy services for students with learning difficulties in reading, spelling, comprehension, writing, and math, delivered by trained clinicians using eight proprietary Discover© programs. Services are offered in-person at four clinics (Calgary, Vancouver, Toronto, Los Angeles) or via a virtual learning platform, with intensity ranging from part-time to 4–6 hours daily. An In-Depth Learning Assessment (~90 minutes) establishes baselines and personalized program recommendations for each student.
Product overview
The Reading Foundation offers a suite of evidence-based educational therapy programs delivered through one-to-one instruction and small group formats. The core product portfolio includes six signature Discover© programs: Discover Reading© (speech-to-print phonics), Discover Meaning© (dual coding comprehension), Discover Math© (conceptual math instruction), Discover Writing© (writing development), Discover Language© (vocabulary and grammar), and Discover Printing© (virtual printing platform). These are complemented by early learning programs Discover ABCs© and Discover 123s© for preschool/kindergarten children. Services are delivered in-person at clinic locations or via virtual learning platform, with specialized dyslexia support, enrichment Fast Track programs, and comprehensive In-Depth Learning Assessment to create individualized program plans. The programs are grounded in educational research and designed for students with diverse learning profiles from age 4 through adult.
Differentiator
Problem solved
Functional benefit
Products and services
- Discover Reading© A speech-to-print (linguistic phonics) program that uses speech sounds (phonemes) as anchors for teaching sound-to-letter connections, covering 40+ basic English speech sounds and their various spellings. Designed for students with reading and spelling difficulties including dyslexia.
- Discover Meaning© A comprehension program based on dual coding theory that teaches students to create mental images for information, strengthening reading and listening comprehension and developing higher-level comprehension skills.
- Discover Math© One-to-one math instruction using hands-on tools, visual models, and direct instruction to help students develop understanding of mathematical concepts, arithmetic operations, and problem-solving skills from basic numeracy to introductory algebra.
- Discover Writing© A personalized writing program with three levels (Beginner, Basic, Advanced) that hones written language skills while teaching strategies for connecting mental imagery to writing, covering words, sentences, paragraphs to essays across various genres.
- Discover Language© Teaches students how to develop and retain precise language when defining words (vocabulary) with exposure to morphology, syntax, grammar, synonyms, antonyms, multiple meanings, and basic figurative language.
- Discover Printing© A research-based virtual platform teaching accurate and quick printing of alphabet letters using direct instruction, audio dialogue, and visual cues with a touch screen device and stylus (ages 4+).
- Discover ABCs© Early learning program introducing letter names and sounds to 4-5 year olds through multisensory activities including crafts, songs, games, and movement, delivered via small group classes and week-long camps.
- Discover 123s© Preschool and kindergarten math program introducing basic math concepts including number recognition, counting, basic computations, and measurement through multisensory activities delivered via small group classes and week-long camps.
- Dyslexia Help Expert dyslexia support and special needs education programs offering one-to-one reading support for neurodivergent learners including students with dyslexia, ADHD, autism spectrum disorder, and twice-exceptional profiles.
- Virtual Learning Personalized one-to-one virtual learning programs using video conferencing, screen sharing, and virtual whiteboards to deliver evidence-based Discover© instruction for reading, writing, comprehension, and math remotely to clients across North America and beyond.
- Enrichment Programs (Fast Track) One-to-one enrichment programs for students reading at or near grade level seeking to strengthen advanced literacy skills including suffixes, multisyllabic words, decoding, spelling, vocabulary, and comprehension.
- In-Depth Learning Assessment Comprehensive academic evaluation (approximately 90 minutes) including oral vocabulary testing, phonological awareness screening, reading and listening comprehension tests, and optional math and writing testing to create personalized program recommendations.
- Intensive Remediation Programs Focused, individualized educational therapy for students struggling with reading, spelling, comprehension, writing, or math, available on intensive basis (4-6 hours daily, 5 days/week) or part-time during or outside school hours.
Quantifiable outcome
- Students typically attend each day for four hours and see accelerated progress and lasting improvements
- +3 more outcomes
Companies that use The Reading Foundation
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
The Reading Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
The Reading Foundation partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
The Reading Foundation competitors and assessment
Company assessmentEmerging players
- Reading Partners: Nonprofit delivering one-to-one reading tutoring to K-12 students, particularly struggling readers. Comparable target population and one-to-one delivery format; differs in nonprofit funding model versus The Reading Foundation's paid clinical services.
- Wilson Language Training: Provider of structured literacy curricula (Wilson Reading System) and professional training for educators serving students with dyslexia. Comparable as a science-of-reading curriculum vendor; potential strategic partner or competitor depending on integration choices.
Broad incumbents
- Sylvan Learning: Large US tutoring franchise offering personalized reading, math, and writing instruction including dyslexia services. Competes for the same family-paid tutoring dollars, but operates a much broader supplemental-education portfolio versus The Reading Foundation's specialized LD focus.
- Huntington Learning Center: US franchise tutoring and test-prep provider with reading intervention programs. Comparable parent customer and reading difficulty use case, though broader in scope than The Reading Foundation's specialized educational therapy offering.
- Kumon: Global supplemental education franchise with a math-and-reading curriculum delivered at franchised centers. Comparable as a literacy supplemental provider competing for the same parent segment, but uses a worksheet-based rather than clinically-led therapy approach.
Direct peers
- Lexercise: Online structured-literacy provider delivering one-to-one dyslexia tutoring using a science-of-reading approach. Direct competitor for the same parent customer and curriculum philosophy, differing primarily in delivery model (online-first) versus The Reading Foundation's clinic-led model.
- Lindamood-Bell Learning Processes: US-based literacy and reading intervention provider using proprietary sensory-cognitive programs (LiPS, Seeing Stars, Visualizing and Verbalizing) delivered one-to-one at learning centers. Highly comparable to The Reading Foundation in target population (dyslexia/LD), proprietary curriculum, and clinic-based delivery model.
Regional players
- CodeBreakers (or comparable Canadian dyslexia/LD clinic peer): Canadian literacy intervention provider delivering structured literacy/dyslexia tutoring. Comparable specialty competitor in the same Canadian geographies as The Reading Foundation's three Canadian clinics.
Others
- Orton-Gillingham International / Academy of Orton-Gillingham Practitioners and Educators: Accrediting and training body for Orton-Gillingham practitioners serving dyslexic learners. Comparable as an adjacent ecosystem player; The Reading Foundation's structured literacy approach overlaps with the Orton-Gillingham methodology it disseminates.
- Branford Academy / International Dyslexia Association Ontario (or equivalent regional chapter): Professional and advocacy organization focused on dyslexia awareness, training, and provider directories. Comparable as an ecosystem enabler for families seeking reading intervention services like The Reading Foundation.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Reading Foundation social profiles
Digital presenceThe Reading Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Reading Foundation leadership team
Management profileNumber of profiles
Profiles7 records
The Reading Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Reading Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Reading Foundation
What does The Reading Foundation do?
The Reading Foundation provides one-to-one educational therapy services for students with learning difficulties in reading, spelling, comprehension, writing, and math, delivered by trained clinicians using eight proprietary Discover© programs. Services are offered in-person at four clinics (Calgary, Vancouver, Toronto, Los Angeles) or via a virtual learning platform, with intensity ranging from part-time to 4–6 hours daily. An In-Depth Learning Assessment (~90 minutes) establishes baselines and personalized program recommendations for each student.
Is The Reading Foundation a public or private company?
The Reading Foundation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Reading Foundation founded?
The Reading Foundation was founded in 1990. It employs 51 to 100 people.
Where is The Reading Foundation based?
The Reading Foundation is headquartered in Calgary, Alberta, Canada, in the North America region.
How does The Reading Foundation make money?
One revenue line is on record: educational Therapy Services.
Who are The Reading Foundation's main competitors?
Emerging players on record are Reading Partners and Wilson Language Training. Broad incumbents are Sylvan Learning, Huntington Learning Center and Kumon. Direct peers are Lexercise and Lindamood-Bell Learning Processes. CodeBreakers (or comparable Canadian dyslexia/LD clinic peer) is listed as a regional player. Others are Orton-Gillingham International / Academy of Orton-Gillingham Practitioners and Educators and Branford Academy / International Dyslexia Association Ontario (or equivalent regional chapter).
Does The Reading Foundation have an API?
No public API is recorded for The Reading Foundation.
What industry is The Reading Foundation in?
The Reading Foundation's product category is Educational Therapy Services. Its primary akta.pro industry code is EDAKADAA, Literacy & Reading Intervention (Phonics, Fluency, Comprehension), with a secondary code of EDAKAJAD, Reading Intervention & Remediation (Decoding, Fluency, Comprehension). Its NAICS code is 611710 and its SIC code is 8200.