READ TO LEAD®

What READ TO LEAD® does

READ TO LEAD® is a UK-based B2B peer learning platform that delivers leadership, culture, and change development programs to enterprise organisations. The company operates under the legal entity CLAY Holdings Ltd, founded by Sarah Clayton-Jones in 2020, and is led by a small team of approximately seven staff covering coaching, marketing, content, and operations. Its core offering, the Connected Learning Programme, combines 15-minute curated book summaries (delivered digitally or as audio) with 90-minute coach-led facilitated peer discussion sessions, supported by a Learning Log for accountability and DiSC behavioural profiling as an add-on. Programs run as monthly cohorts targeting senior leaders and teams navigating growth, change, or cultural challenges.

The technology stack is intentionally light: there is no proprietary platform or API; delivery relies on human facilitation by ICF-, NLP-, and Prosci-credentialed coaches, with KARTRA powering form submissions and email marketing and WordPress hosting the public site. The business model is enterprise subscription-style program fees for organisational team cohorts, with quote-based pricing and a free one-month trial offered to lower the buying threshold. Customer acquisition runs through direct field sales, 'Book A Call' discovery calls, and content marketing via a Resource Hub, newsletter (Leaders List), podcast, Meet The Author events featuring notable business authors, and a free leadership eBook.

READ TO LEAD® serves an enterprise customer base that includes Accenture Song, Tata Consultancy Services, Volvo Car UK, the UK Health Security Agency, PMI, Dementia UK, Prestige Consumer Healthcare, and the Learning and Performance Institute — spanning professional services, government healthcare, automotive, technology consulting, tobacco, healthcare charity, and consumer healthcare verticals. The company holds a registered UK trademark on the READ TO LEAD® brand and operates exclusively within the United Kingdom, though the addition of a French-speaking coach indicates nascent intent toward Western Europe.

Name

READ TO LEAD®

Legal name

CLAY Holdings Ltd Trading As READ TO LEAD®

Website

https://readtolead.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

READ TO LEAD® is a UK-based B2B peer learning platform that delivers coach-led leadership and culture development programs to enterprise teams, combining curated book summaries with 90-minute facilitated discussions. It serves senior leaders at organisations such as Accenture Song, TCS, Volvo Car UK, UK HSA, and PMI.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Organizational Learning Programs: B2B peer learning programs delivered to organizations for leadership and team development. Programs are structured around monthly 90-minute facilitated sessions using curated business book summaries, with accountability nudges and learning logs. Revenue is generated through organizational subscriptions or program fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

READ TO LEAD® delivers coach-led peer learning programmes to organisations, combining curated 15-minute summaries of best-selling business books with monthly 90-minute facilitated group discussions and a Learning Log for accountability. Programmes are structured around cohorts of senior leaders and teams, focusing on leadership development, culture change, and behaviour embedding during organisational change.

Product overview

READ TO LEAD® is a peer learning platform offering a unified coaching programme centred on book-inspired peer conversations for leadership, culture and change. The core offering is the Connected Learning Programme, which combines 15-minute digital/audio book summaries with 90-minute coach-led peer discussion sessions and a Learning Log for accountability. Add-on resources include DISC profiling, the Bitesize newsletter, Meet The Author events, a podcast, a free 27-page leadership eBook, and a Resource Hub of articles and book insights. The portfolio functions as a single integrated human-led learning experience rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected Learning Programme

Quantifiable outcome

• Practical skills applicable directly to daily jobs - colleagues found insights highly beneficial in everyday tasks
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CLAY Holdings LtdcoreOthersCLAY Holdings Ltd is the parent legal entity trading as READ TO LEAD®. The privacy policy identifies Sarah Clayton-Jones as data controller and CLAY Holdings Ltd as the full legal entity name.

Recent moves6 records

Expansion highlights4 records

Emerging players

• Together: Together (formerly Henrietta) is a peer-based learning and development platform that runs live cohort learning circles for enterprise teams. Its peer-circle model is structurally similar to READ TO LEAD®'s coach-led peer discussion cohorts, positioning it as a closer digital-platform peer.
• Shortform: Shortform publishes deep summaries and analyses of non-fiction books for individual professionals. It overlaps with READ TO LEAD® on the book-summary content layer and targets a similar time-poor, learning-oriented professional audience, though it is consumer-led rather than enterprise-cohort-led.

Direct peers

• Hone: Hone delivers live, cohort-based leadership and management training to enterprise teams via short instructor-led sessions. Its bite-size, cohort-driven L&D format directly parallels READ TO LEAD®'s monthly 90-minute facilitated peer sessions for enterprise leadership development.
• Blinkist: Blinkist is a leading book-summary service offering 15-minute text and audio summaries of non-fiction books, with B2C subscriptions and B2B (Blinkist for Business) team plans. Directly comparable to READ TO LEAD®'s 15-minute book summary format and subscription-based delivery to professionals.
• getAbstract: getAbstract is a B2B book-summary and micro-learning platform for professionals and enterprises. It is the closest direct peer to READ TO LEAD®'s curated business book summary + enterprise distribution model, with a similar positioning around distilled business book content for time-poor leaders.

Broad incumbents

• BetterUp: BetterUp is a scaled enterprise coaching and leadership development platform combining 1:1 coaching with AI-driven insights. It addresses the same enterprise L&D buyer as READ TO LEAD® but with a tech-enabled, venture-funded model, making it a broad incumbent rather than a direct cohort-format competitor.
• Dale Carnegie Training: Dale Carnegie Training is a global, long-established provider of leadership, communication, and interpersonal skills training for enterprises. Comparable to READ TO LEAD® as an enterprise leadership training incumbent, though operating at much larger scale and with a wider, classroom-based portfolio.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a substantial leadership and talent development practice. It overlaps with READ TO LEAD® at the enterprise leadership development buyer level, though it operates at significantly larger scale and as part of a broader consulting portfolio.
• Center for Creative Leadership (CCL): CCL is a long-established leadership development research and training provider serving enterprise and government clients globally. It is a broad incumbent competitor in the same enterprise leadership training category that READ TO LEAD® addresses for senior leaders and culture change.
• FranklinCovey: FranklinCovey is a global leadership and organizational performance training incumbent offering enterprise workshops, content (e.g., 7 Habits), and coaching. Comparable as an enterprise L&D buyer competitor to READ TO LEAD®, though operating at far greater scale and with broader portfolio offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/read-to-lead%C2%AE

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about READ TO LEAD®