Reality.iDNES.cz
- Company typePrivate
- Founded1998
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Reality.iDNES.cz firmographics
Firmographics- Name
- Reality.iDNES.cz
- Legal name
- MAFRA, a.s.
- Website
- https://reality.idnes.cz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Reality.iDNES.cz industry classification
Industry- Product category
- Online Real Estate Listings Marketplace
- akta.pro primary industry
- C2C Generalist Classifieds & Listings Marketplaces (CRAFAAAB)
Keywords
Where Reality.iDNES.cz is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Reality.iDNES.cz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Credit-based advertising: Real estate agencies and private sellers purchase credits to publish and promote listings. Credits are deducted daily based on the number and prominence of active listings. The platform applies a fair pricing model that does not favor any particular agency.
- Listing promotion / zvýraznění: Additional paid options to highlight listings above standard placement, purchasable per day for multiple weeks in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Credit-based system with daily deduction |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Reality.iDNES.cz product offering
Product offeringCore offering
Reality.iDNES.cz is an online real estate listing portal that allows real estate agencies, brokers, and private sellers to publish property listings for sale, rent, or auction, and lets individual buyers and renters search and filter those listings to contact listing parties. The platform monetizes primarily through a credit-based advertising system where users top up credit balances that are deducted daily based on the number and prominence of active listings, with optional paid highlighting services.
Product overview
Reality.iDNES.cz is a Czech real estate advertising portal operated by MAFRA, a.s., offering a comprehensive property marketplace for buying, selling, renting, and auctioning real estate. The platform serves as both a listings portal (with over 108,000 domestic and 20,900 international property listings) and an advertising service for real estate professionals (connecting users with 7,999 registered agencies). The core offering includes property search with advanced filtering, an agency directory, auction listings, and developer projects. Supporting services encompass agent contact forms, property demand submissions, mortgage calculator integration with 25+ providers, agent rating systems, a real estate agent competition, newsletter distribution, and paid advertising options with cross-promotion on iDNES.cz and MF DNES newspapers. The platform reports approximately 1,092,751 monthly active users and is subject to EU Digital Services Act compliance requirements.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Approximately 1,000,000 users per month reach the platform's listings
- +2 more outcomes
Companies that use Reality.iDNES.cz
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Reality.iDNES.cz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reality.iDNES.cz partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- TINEX Praha s.r.o.minorIn the 'Domy na klíč' (Turnkey Houses) section, user data may be shared with TINEX Praha s.r.o. (the developer of the house project) as well as with the advertiser offering the relevant land plot.
- AllCzech Promotion, s.r.o.coreOrganizer of the 'Realiťák roku' (Real Estate Agent of the Year) competition. Reality.iDNES.cz shares broker data (name, surname, photo, competition district settings) with this partner for the purpose of running the competition. The partner publishes this information on www.realitakroku.cz.
- Mortgage referral partners (Hypoteční kalkulačka)minorWhen a user requests a mortgage offer via the Hypothecary Calculator, their inquiry is forwarded to one of 26 partnered mortgage/real estate service companies including ASTAT, BONO reality, Reality pro Vás, ORIONIS, Hello B&K, and others. Each partner is independently responsible for contacting the user with their offer.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Reality.iDNES.cz competitors and assessment
Company assessmentDirect peers
- Sreality.cz: Operated by Seznam.cz, Sreality.cz is the leading Czech real estate portal, directly competing with Reality.iDNES.cz for agency advertising budgets and buyer traffic in the Czech market.
- Eurobydleni.cz: A long-running Czech real estate portal offering property listings across residential, commercial, and international categories, serving the same Czech market as Reality.iDNES.cz.
- Otodom.pl: Poland's leading real estate portal (owned by OLX Group), directly comparable as a Central European real estate classifieds marketplace with a similar agency-facing and consumer-facing model.
- Bezrealitky.cz: A Czech real estate platform focused on direct C2C listings bypassing traditional agents, directly competing for buyers, sellers, and renters who might otherwise use Reality.iDNES.cz.
Broad incumbents
- Idealista: The leading real estate portal in Spain, Italy, and Portugal with significant international listings — broadly comparable as a major European real estate marketplace with international reach.
- Zillow: The largest US residential real estate marketplace, comparable as a high-traffic portal connecting buyers, sellers, and agents through advertising and lead generation.
- Rightmove: The UK's largest property portal, operating a similar listings-plus-agency-advertising model. Comparable as a mature, high-traffic European real estate marketplace.
- LeBonCoin: France's leading general classifieds platform with a substantial real estate vertical. Comparable as a broad listings marketplace that competes for both consumer attention and agency advertising budgets.
- Immobilienscout24: Germany's largest real estate portal, part of the Scout24 group. Comparable as a major Central European real estate marketplace serving consumers and agencies.
Emerging players
- OLX: Global classifieds platform with strong real estate verticals in Eastern Europe, Latin America, and other emerging markets. Comparable as a multi-category listings marketplace with a C2C/B2C focus.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reality.iDNES.cz social profiles
Digital presenceReality.iDNES.cz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reality.iDNES.cz leadership team
Management profileNumber of profiles
Profiles4 records
Reality.iDNES.cz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reality.iDNES.cz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reality.iDNES.cz
What does Reality.iDNES.cz do?
Reality.iDNES.cz is an online real estate listing portal that allows real estate agencies, brokers, and private sellers to publish property listings for sale, rent, or auction, and lets individual buyers and renters search and filter those listings to contact listing parties. The platform monetizes primarily through a credit-based advertising system where users top up credit balances that are deducted daily based on the number and prominence of active listings, with optional paid highlighting services.
Is Reality.iDNES.cz a public or private company?
Reality.iDNES.cz is a private company. It is classified as corporate owned and is currently operating.
When was Reality.iDNES.cz founded?
Reality.iDNES.cz was founded in 1998. It employs 11 to 50 people.
Where is Reality.iDNES.cz based?
Reality.iDNES.cz is headquartered in Prague, Czechia, in the Europe region.
How does Reality.iDNES.cz make money?
Two revenue lines are on record. Credit-based advertising is the primary driver. The others are listing promotion / zvýraznění.
Who are Reality.iDNES.cz's main competitors?
Direct peers on record are Sreality.cz, Eurobydleni.cz, Otodom.pl and Bezrealitky.cz. Broad incumbents are Idealista, Zillow, Rightmove, LeBonCoin and Immobilienscout24. OLX is listed as an emerging player.
Does Reality.iDNES.cz have an API?
No public API is recorded for Reality.iDNES.cz.
What industry is Reality.iDNES.cz in?
Reality.iDNES.cz's product category is Online Real Estate Listings Marketplace. Its primary akta.pro industry code is CRAFAAAB, C2C Generalist Classifieds & Listings Marketplaces.