Reaston IT Services Pvt. Ltd.

What Reaston IT Services Pvt. Ltd. does

Reaston IT Services Pvt. Ltd. (legal entity: Reaston Consultancy (OPC) Pvt. Ltd.) is an India-domiciled micro-software vendor headquartered in Jalandhar, Punjab, operating with approximately 10 employees since its 2011 founding. The company runs a multi-tenant B2B SaaS platform composed of two core modules — a Fixed Equipment Rental System enabling date- and time-scheduled bookings with cart management, and an Omni Sales Platform supporting multi-category product commerce with integrated checkout — supplemented by an Affiliate Management Program and a Knowledge Base for self-service support. The platform is built around conventional transactional SaaS infrastructure: multi-language localization (30+ languages), INR currency handling, and a registration flow that collects GST Numbers for Indian business customers.

The company's revenue mechanics combine usage-based equipment rentals, one-time product sales, and a referral program that pays 15% commission on referred customers' first payments subject to a Rs.50 minimum payout. Its go-to-market is bifurcated between a self-serve global e-commerce storefront and direct B2B sales targeting Indian enterprises (the only market where GST-based invoicing is applicable). Distribution is supported by a partner/affiliate channel with low payout friction, designed to seed demand generation without field-sales overhead.

The business is structured as an OPC with no disclosed institutional funding, no named enterprise customers, no awards or patents, and no leadership team information publicly available. Operational continuity is confirmed by an active website displaying 2026 copyright, though the absence of growth metrics, customer logos, or third-party validation signals indicates a sub-scale operation whose commercial traction cannot be verified from the available data.

Name

Reaston IT Services Pvt. Ltd.

Legal name

Reaston Consultancy (OPC) Pvt. Ltd.

Website

https://reaston.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reaston IT Services Pvt. Ltd. is an India-based micro-SaaS vendor (legal entity Reaston Consultancy (OPC) Pvt. Ltd.) operating a multi-tenant equipment rental and sales platform with an affiliate program, serving B2B customers globally via a 30+ language self-serve storefront from Jalandhar, Punjab.

Ownership category

akta.pro rank

Product category

B2B SaaS Platform

NAICS

All Other Business Support Services (561499)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Prepackaged Software (7372)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Equipment rental software
• B2B e-commerce platform
• Multi-tenant SaaS
• Affiliate tracking system
• Sales management software

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Equipment Rental: Revenue generated from rental of fixed equipment with rental prices quoted in INR, including time-based pricing (rental dates and times)
2. Product Sales: Direct sales of equipment/products through omni sales platform with cart and checkout functionality
3. Affiliate Referral Fees: Earns revenue when referred customers make their first payment; pays out 15% commission to affiliates once earnings reach Rs.50 minimum

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Reaston operates a B2B multi-tenant SaaS platform consisting of two core modules: a Fixed Equipment Rental System (with date/time scheduling, quantity selection, and cart-based bookings in INR) and an Omni Sales Platform for multi-category product purchases. The platform supports INR transactions, requires GST-Number-enabled business registration for B2B onboarding, supports 30+ languages, and operates an Affiliate Management Program that pays a 15% commission on referred customers' first payments with a Rs.50 minimum payout threshold.

Product overview

Reaston IT Services Pvt. Ltd. operates a B2B multi-tenant SaaS platform consisting of two core business modules: a Fixed Equipment Rental System for managing equipment bookings with rental time/date scheduling and cart management, and an Omni Sales Platform for multi-category product sales and order processing. The platform also includes an Affiliate Management Program offering 15% referral commissions and a Knowledge Base for customer support. The system supports INR currency transactions and includes registration with GST number collection for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Equipment Rental System A rental management platform enabling clients to browse, book, and manage equipment rentals with date/time scheduling, quantity selection, and cart functionality. Pricing is in INR and supports B2B self-serve checkout.
• Omni Sales Platform A multi-category sales platform allowing customers to browse and purchase products across classified categories with integrated checkout and order management. Supports cart-based ordering with INR pricing.
• Affiliate Management Program A referral program enabling affiliates to earn a 15% commission on referred customers' first payments, with a Rs.50 minimum payout threshold. Partners sign up via the affiliate management page and share referral links.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Booqable: Booqable provides a SaaS platform for equipment and rental businesses to manage bookings, inventory, and online storefronts. It is a direct peer to Reaston's Fixed Equipment Rental System, serving the same SMB equipment-rental customer with similar cart and time-slot functionality.
• Rentman: Rentman offers rental management software for the AV, event, and production equipment industries, including booking, scheduling, and online storefronts. It is a direct peer in the equipment-rental SaaS category with comparable feature scope to Reaston's rental platform.
• Checkfront: Checkfront is a booking management platform built for tour, activity, and equipment rental businesses, with online reservations, inventory management, and payment processing. It is a direct peer in online rental-booking functionality.
• EZRentOut: EZRentOut is a cloud-based equipment rental management software with booking, order management, and e-commerce capabilities. It directly overlaps with Reaston's rental booking module in target customer (equipment rental SMBs) and core functionality (scheduling + checkout).
• Quipli: Quipli provides rental management software with online booking, e-commerce, and delivery scheduling for equipment rental operators. It is a direct peer in functionality, customer segment, and business model.

Broad incumbents

• Shopify: Shopify is a broad e-commerce SaaS incumbent offering storefront, cart, checkout, and multi-language capabilities that overlap with Reaston's Omni Sales Platform. It does not specialize in rental bookings but competes for the same SMB sell-online use case.

Regional players

• IndiaMART: IndiaMART is India's largest B2B marketplace, connecting buyers and sellers of equipment, supplies, and industrial goods. It is a regional peer that competes for the same Indian B2B equipment-procurement customer that Reaston's GST-number onboarding targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/reaston-it-services-pvt-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reaston IT Services Pvt. Ltd.