ReBon
ReBon is a Quebec-based specialty food company that upcycles brewer's spent grain into 100% plant-based crackers and single-serve snacks, selling direct-to-consumer via Shopify and through Quebec grocery and specialty retailers.
- Company typePrivate
- Founded-
- HeadquartersSt-Ambroise-de-Kildare, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ReBon does
ReBon is a Quebec-based specialty food company, operated under the legal entity Alice&Ambre inc., that upcycles brewer's spent grain (drêche) — the malted cereals remaining after the mashing step of beer brewing — into flavored crackers (craquelins) and single-serve snack portions. The product line comprises four cracker flavors (BBQ, Tomato-Thyme-Rosemary, Sea Salt & Black Pepper, and Black & White Sesame), each sold in a box of 8 individual 45g bags at $35, plus a Discovery Box mixing all four flavors at $35. The 45g portion format is also sold in bulk at $1.75-$2.40 per bag depending on volume. All products are positioned as 100% plant-based, protein- and fiber-rich, low-salt, preservative-free, and Made-in-Quebec, with an explicit food-waste-reduction narrative.
The company's go-to-market is a dual-channel model. Direct-to-consumer sales run through a Shopify-powered e-commerce site (rebon-quebec.com) with Quebec-wide home delivery and free shipping above $45. Wholesale distribution places products in Quebec grocery chains (Maxi, Metro, Avril), specialty retailers (Marchés Tau, Rachelle Béry, Pasquier, Marché Végétarien), and an extended network of regional distributors (Satau, Colabor, Dubord, Demoisel, Aubut, GFS) plus the Lufa Farms marketplace. Pricing is fixed retail/SKU-based with volume discounts only on bulk snack portions, not subscription. Marketing is limited to organic Facebook and Instagram, an email newsletter, and the e-commerce site; no paid acquisition, influencer, or AI-driven personalization is disclosed.
ReBon is a founder-owned, bootstrapped private company with 5 employees and a single Quebec headquarters at 573 Rang Kildare, St-Ambroise-de-Kildare. No external investors, funding rounds, or M&A activity are disclosed. Revenue is not publicly reported. Customers are individual Quebec consumers, with reviewers consistently highlighting taste, family appeal, and the sustainability story.
ReBon firmographics
Firmographics- Name
- ReBon
- Legal name
- Alice&Ambre inc.
- Website
- https://rebon-quebec.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ReBon is a Quebec-based specialty food company that upcycles brewer's spent grain into 100% plant-based crackers and single-serve snacks, selling direct-to-consumer via Shopify and through Quebec grocery and specialty retailers.
- Ownership category
- akta.pro rank
ReBon industry classification
Industry- Product category
- Plant-Based Crackers and Snacks
- NAICS
- Cookie and Cracker Manufacturing (311821)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)
- akta.pro secondary industry
- Cookies, Biscuits & Crackers (CRADABAD)
Keywords
Where ReBon is headquartered
LocationHeadquarters
- HQ city
- St-Ambroise-de-Kildare
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ReBon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-commerce Sales: ReBon sells products directly to consumers through their Shopify e-commerce platform at rebon-quebec.com. Customers can purchase individual snack products, variety boxes, and bulk orders for home delivery across Quebec with free shipping on orders over $45.
- Retail Distribution: ReBon generates revenue through sales to retail grocery stores and specialty food retailers across Quebec, including major chains like Maxi and Metro, as well as regional distributors who supply independent retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Discovery Box - Variety Pack |
| Unit Pricing | Pay-as-you-go | BBQ Snack 45g - Bulk Pricing |
| Unit Pricing | Pay-as-you-go | Tomate, Thym et Romarin Snack 45g - Bulk Pricing |
| Unit Pricing | Pay-as-you-go | Craquelins Tomate, Thym et Romarin - Box of 8 |
| Unit Pricing | Pay-as-you-go | Craquelins BBQ - Box of 8 |
| Unit Pricing | Pay-as-you-go | Craquelins Cristaux de Sel et Poivre - Box of 8 |
| Unit Pricing | Pay-as-you-go | Craquelins Sésame Noir et Blanc - Box of 8 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
ReBon product offering
Product offeringCore offering
ReBon manufactures and sells plant-based crackers (craquelins) and snack portions made by upcycling brewer's spent grain (drêche), a malted-cereal byproduct of beer brewing. The product line includes four flavored cracker boxes of 8 units (BBQ, Tomato-Thyme-Rosemary, Salt & Pepper Crystals, Black & White Sesame), single-flavor 45g snack packs in bulk, and a Discovery Box containing all four flavors. Products are sold directly to consumers via a Shopify e-commerce site with Quebec-wide delivery and through retail grocery chains and specialty food retailers in Quebec.
Product overview
ReBon is a Quebec-based snack company that produces crackers (craquelins) and snack portions from upcycled malted cereals (drêche) generated during beer brewing. The product line consists of four flavored crackers—BBQ, Tomato-Thyme-Rosemary, Salt & Pepper Crystals, and Black & White Sesame—each sold in boxes of 8 units. Additionally, BBQ and Tomato-Thyme-Rosemary flavors are available in 45g snack sizes. The company also offers a Discovery Box (Boîte découverte) containing all four flavors for customers to sample. All products are 100% plant-based, a source of protein, and made in Quebec. The company uses an e-commerce platform powered by Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Craquelins BBQ - Boîte de 8 unités Bold and smoky BBQ crackers made from upcycled malted cereals (barley, oat, wheat, rye), seasoned with spices, tomatoes, and cane sugar; may contain sesame. Sold as a box of 8 units for Quebec consumers.
- Craquelins Tomate, Thym et Romarin - Boîte de 8 unités Mediterranean-style crackers with tomato, thyme, and rosemary flavors, made from upcycled malted cereals and prepared with organic tomato paste, garlic powder, onion powder, thyme, and rosemary. Sold as a box of 8 units.
- Craquelins Cristaux de Sel et Poivre - Boîte de 8 unités Crackers balanced with crushed black peppercorns and sea salt, made from upcycled malted cereals (barley, wheat, oat, rye, rice). Sold as a box of 8 units.
- Craquelins Sésame Noir et Blanc - Boîte de 8 unités Crackers featuring black and white sesame seeds, made from upcycled malted cereals (barley, oat, wheat, rye) along with sesame. Sold as a box of 8 units.
- Boîte découverte (Discovery Box) Discovery box containing 2 bags of each of the four cracker flavors (8 bags total) for tasting and sharing, positioned for entertaining, on-the-go snacking, and gifting. Priced at $35.00.
- Collation BBQ 45g Convenient 45g snack-size portion of BBQ crackers for on-the-go consumption, made from upcycled malted cereals. Available in bulk packs of 10 ($2.40/sac), 20 ($2.25/sac), or 40 ($1.75/sac).
- Collation Tomate, thym et romarin 45g Convenient 45g snack-size portion of tomato, thyme and rosemary crackers for on-the-go consumption, made from upcycled malted cereals. Available in bulk packs of 10, 20, or 40 bags.
Quantifiable outcome
- Upcycles 300kg of drêche per 1000 liters of beer production that would otherwise be underutilized
Companies that use ReBon
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
ReBon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ReBon partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Maxi (Metro Inc.)coreMajor grocery chain partner distributing ReBon products in their Quebec retail locations. Maxi is part of the Metro Inc. network of supermarkets.
- MetrocoreMajor grocery chain partner distributing ReBon products in their Quebec retail locations as part of Metro's specialty and sustainable product offerings.
- SataucoreRegional food distributor serving Quebec retailers, distributing ReBon products to their network of retail customers.
- ColaborcoreRegional food service distributor serving Quebec, distributing ReBon products to various retail and food service accounts.
- DubordminorRegional Quebec distributor carrying ReBon products in their distribution network.
- GFS (Gordon Food Service)minorFood service distributor serving commercial customers in Quebec, distributing ReBon products.
- Lufa FarmsminorMontreal-based urban farming and local food distribution company that includes ReBon products in their marketplace offerings.
- Shopify Inc.coreE-commerce platform provider hosting ReBon's online store at rebon-quebec.com. Shopify provides the online commerce infrastructure including shopping cart, payment processing, and order management.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
ReBon competitors and assessment
Company assessmentDirect peers
- Renewal Mill: Upcycled food company transforming byproducts of plant-based milk production into flours and baking ingredients. Comparable circular-economy CPG brand with retail and DTC presence.
- ReGrained: US-based company that upcycles brewer's spent grain into snack bars and flour products. Direct competitor in the upcycled-grain snack category with similar circular-economy positioning and DTC + retail distribution model.
Emerging players
- Barnana: Upcycled snack brand using imperfect or surplus bananas to make organic snack bars and chips. Direct analytical peer in the upcycled snack category with national retail distribution.
- Lesser Evil: Organic, non-GMO snack brand (popcorn, puffs, cookies) sold in natural and conventional retail channels. Comparable premium-positioned better-for-you snack brand with similar DTC + retail GTM.
- Outcast Foods: Canadian company upcycling surplus and misshapen produce into shelf-stable ingredients and snacks. Comparable circular-economy positioning and North American market focus.
Broad incumbents
- Dare Foods: Canadian-owned cracker, cookie, and snack manufacturer with leading brands in Quebec (Breton, Vinta). Established competitor with deep Quebec retail penetration.
- Christie Brown & Sons: One of Canada's largest cracker and cookie brands (Mr. Christie's, Ritz, Premium Plus). Dominant incumbent in the Canadian cracker category with massive distribution and marketing budgets.
- Leclerc: Large Quebec-based cookie and cracker manufacturer with deep retail relationships across Quebec and Canada. Represents the dominant incumbent against which ReBon competes for shelf space in Quebec grocery chains.
- Simple Mills: Better-for-you crackers, cookies, and baking mixes brand with strong natural and conventional retail presence. Comparable premium-cracker positioning with focus on clean ingredients and sustainability.
Others
- Lufa Farms: Montreal-based urban agriculture and local food marketplace that already partners with ReBon. Thematically related as a Quebec-based sustainability-focused food distribution platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ReBon social profiles
Digital presenceReBon financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReBon leadership team
Management profileNumber of profiles
Profiles2 records
ReBon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReBon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReBon
What does ReBon do?
ReBon manufactures and sells plant-based crackers (craquelins) and snack portions made by upcycling brewer's spent grain (drêche), a malted-cereal byproduct of beer brewing. The product line includes four flavored cracker boxes of 8 units (BBQ, Tomato-Thyme-Rosemary, Salt & Pepper Crystals, Black & White Sesame), single-flavor 45g snack packs in bulk, and a Discovery Box containing all four flavors. Products are sold directly to consumers via a Shopify e-commerce site with Quebec-wide delivery and through retail grocery chains and specialty food retailers in Quebec.
Is ReBon a public or private company?
ReBon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReBon founded?
ReBon was founded in -1. It employs 1 to 10 people.
Where is ReBon based?
ReBon is headquartered in St-Ambroise-de-Kildare, Canada, in the North America region.
How does ReBon make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are ReBon's main competitors?
Direct peers on record are Renewal Mill and ReGrained. Emerging players are Barnana, Lesser Evil and Outcast Foods. Broad incumbents are Dare Foods, Christie Brown & Sons, Leclerc and Simple Mills. Lufa Farms is listed as an others.
Does ReBon have an API?
No public API is recorded for ReBon.
What industry is ReBon in?
ReBon's product category is Plant-Based Crackers and Snacks. Its primary akta.pro industry code is AFAKABAH, Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads), with a secondary code of CRADABAD, Cookies, Biscuits & Crackers. Its NAICS code is 311821 and its SIC code is 2052.