What Reboot Systems does

Reboot Systems Ltd is a privately held UK regional IT services provider headquartered at 43 Bull Street, Holt, Norfolk. The company delivers seven core service lines: managed Business IT Support (remote monitoring, helpdesk, on-site engineering, cyber security, Microsoft 365, cloud backups, disaster recovery); Starlink satellite broadband installation for rural properties; Commercial WiFi & Networks (enterprise-grade, rural, agricultural, hospitality, outdoor, and building-to-building mesh and point-to-point links); Telecoms & VoIP systems; HD CCTV and surveillance; Business Broadband (FTTP, FTTC, leased lines, 4G/5G failover); and Web Design & Hosting. Underlying technology is a stack of third-party vendors — Microsoft, Dell, HP, Acer, Check Point, DNSFilter, Axcient, Avanan, 3CX, and 8x8 — with no proprietary platform.

The business operates on a sales-led, direct-delivery GTM with quote-based pricing. Revenue is generated through three streams: recurring managed IT support subscriptions, one-time hardware sales and installation (Starlink, WiFi, CCTV, network gear), and ad-hoc professional services for engineering, surveys, and configuration. The firm is small (6 employees), founded as a UK private limited company with no disclosed funding, parent, or institutional investors, and operates with a single-office footprint serving Norfolk, Suffolk, and the wider UK for larger projects. Its competitive positioning is built on local presence, real-person phone answering with no call queues, same-day on-site engineering, and specialist knowledge of rural Norfolk connectivity — including coastal signal issues, farm offices, and multi-building estates.

The customer base spans SMBs requiring dependable IT without corporate complexity, rural homes and farms beyond fixed-line reach, hospitality and tourism venues (holiday lets, hotels, cafes) needing guest WiFi and payment connectivity, and multi-site companies needing unified IT. Named reference customers include The Kelling Estate, Northern Metal Recycling, and Blakeney Cottages. Go-to-market relies on local word-of-mouth, location-targeted SEO across 122 villages and 36 Norwich neighbourhoods, and direct phone engagement.

Name

Reboot Systems

Legal name

Reboot Systems Ltd

Website

https://rebootsystems.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reboot Systems Ltd is a UK regional IT services firm in Holt, Norfolk, delivering managed IT support, Starlink installations, commercial WiFi, VoIP, CCTV, and business broadband to SMBs, rural homes, hospitality venues, and multi-site companies across Norfolk, Suffolk and the wider UK.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Satellite Telecommunications (5174)

SIC

Services-Computer Programming Services (7371), Computer & Office Equipment (3570)

akta.pro primary industry

Backup, Disaster Recovery & Business Continuity (BCDR) Services (BPAEABAH)

Keywords

• Managed IT services
• Starlink installation
• Commercial WiFi networks
• VoIP phone systems
• Business broadband

Headquarters

HQ city

Holt

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Managed IT Support Contracts: Recurring managed IT support packages with remote monitoring, helpdesk access, and on-site engineering. Provides predictable recurring revenue through monthly or annual contracts.
2. Hardware Sales and Installation: Sales and professional installation of Starlink satellite systems, commercial WiFi equipment, CCTV cameras, and network hardware. One-time revenue from equipment sales plus installation services.
3. Professional Services: On-site engineering support, network surveys, system installations, and configuration services. Charged as part of contracts or as ad-hoc services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reboot Systems delivers managed business IT support, Starlink satellite broadband installation, commercial WiFi and mesh network design, VoIP telecoms, HD CCTV surveillance, and business broadband services to small and medium-sized businesses and rural properties across Norfolk, Suffolk, and the wider UK. The company combines recurring managed service contracts with one-time hardware sales, professional installation, and on-site engineering from its Holt, North Norfolk headquarters.

Product overview

Reboot Systems is an IT services company operating a portfolio of six core service lines: Business IT Support (managed IT, cyber security, Microsoft 365, cloud backups, and disaster recovery), Starlink Installation (satellite broadband delivering 300+ Mbps to rural areas), Commercial WiFi & Networks (enterprise WiFi including rural, agricultural, hospitality, and outdoor mesh solutions), Telecoms & VoIP (internet-based phone systems ready for the UK landline switch-off), CCTV Installation (HD surveillance with remote viewing), Business Broadband (full-fibre, leased lines, and failover connectivity), and Web Design & Hosting. All services are delivered by a local Norfolk team across Norfolk, Suffolk, and the wider UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Business IT Support Proactive managed IT support with remote monitoring, helpdesk access, and on-site engineers for businesses across Norfolk and Suffolk. Includes cyber security, Microsoft 365 management, cloud solutions, secure backups, and disaster recovery.
• Starlink Installation Professional Starlink satellite internet installation for rural homes and businesses, delivering 300+ Mbps broadband without cables or landline. Includes dish mounting, cabling, and router configuration.
• Commercial WiFi & Networks Enterprise-grade WiFi design, survey, and installation for offices, hospitality venues, holiday parks, and large rural properties. Includes mesh networks, guest networks, outdoor WiFi, rural WiFi, agricultural WiFi, and building-to-building point-to-point links.
• Telecoms & VoIP Modern VoIP phone systems delivering crystal-clear internet-based voice calls with lower call rates, video conferencing, virtual switchboard, call forwarding, and voicemail-to-email, ready for the UK landline switch-off.
• CCTV Installation Professional HD CCTV and surveillance systems for homes, businesses, and estates, with remote mobile viewing, smart gate integration, estate-wide multi-building coverage, and discreet installation.
• Business Broadband Full-fibre FTTP, FTTC, dedicated leased lines with SLAs, and 4G/5G failover connectivity across Norfolk and Suffolk, with guaranteed speeds, static IP addresses, and priority business-grade support.
• Web Design & Hosting Website design and hosting services for businesses across Norfolk and Suffolk.

Quantifiable outcome

• Remote fixes often within minutes, same-day on-site engineer available
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationMicrosoft 365 management and cloud solutions partner. Provides licensing, cloud infrastructure, and productivity tools integration for business clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AAG Systems: UK IT support and managed services provider for SMBs, offering helpdesk, cloud, and infrastructure similar to Reboot's core IT support line.
• Focus Group: UK-based managed IT, connectivity, and telecoms provider serving SMBs across multiple regions. Closely comparable to Reboot's MSP + broadband + VoIP bundle for business customers.
• Littlefish: UK managed IT services and cyber security provider offering helpdesk, cloud, and infrastructure support to SMB and mid-market clients, directly comparable to Reboot's managed IT support offering.
• Mirus IT Solutions: Regional UK MSP providing managed IT support, cloud, and cyber services to SMBs. Closely comparable business model and customer segment to Reboot.

Broad incumbents

• Six Degrees Group: UK managed cloud, connectivity, and IT services provider serving mid-market and enterprise customers. Comparable capability set (managed IT, cloud, UC) but at a larger scale.
• Onecom: UK telecommunications and managed IT provider offering mobile, broadband, VoIP, and cloud services to SMBs. Comparable to Reboot's bundled connectivity and telecoms proposition.
• Daisy Communications: Large UK provider of business communications, connectivity, cloud, and IT services to SMBs and enterprises. Overlaps with Reboot on broadband, VoIP, and managed IT, but at much greater scale.

Emerging players

• Starlink authorised installers (UK): Growing network of independent UK installers competing for rural Starlink deployment demand. Directly comparable to Reboot's Starlink installation service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reboot-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reboot Systems