What Daisy Communications does

Daisy Communications Ltd. is a UK-based, privately held business-to-business telecommunications provider founded in 1997 and headquartered in Reading, operating a platform-plus-modules architecture across five integrated product pillars: Connectivity (business broadband, leased lines, networking, IoT, telematics), Cloud (cloud backup, cloud servers, Microsoft and Adobe licensing, energy), IT Services (IT support, managed and guest WiFi, cybersecurity, Daisy Patient Line for healthcare), Mobile (business mobiles, device management, SIM-only, payment solutions), and Voice (traditional and cloud-based phone systems, SIP trunking, Microsoft Teams Direct Routing, and the HiHi for Business platform).

The business monetises primarily through subscription and recurring contracts (connectivity, mobile, voice, cloud, IoT, energy) supplemented by managed services fees (IT support, cybersecurity) and transaction fees (payments), with quote-based pricing and monthly billing. Go-to-market is multi-channel: a direct sales hotline, inside sales for enterprise, an online broadband checker for self-service, and a formal channel partner programme at daisypartners.co.uk. Customer base spans SoHo, SMEs, enterprise and healthcare verticals, totalling c. 185,000 UK businesses pre-merger.

In 2022 Daisy acquired XLN Group for approximately £210 million, taking its broadband and phone division past £200 million in revenue. In 2025 Daisy merged with Virgin Media O2, creating a combined entity reporting £1.4 billion in revenue and serving hundreds of thousands of UK businesses, leading to a CEO departure and a 2026 rebrand under the O2 Business brand.

Name

Daisy Communications

Legal name

Daisy Communications Ltd.

Website

https://daisycomms.co.uk

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Daisy Communications is the UK's largest independent specialist business telecoms provider, offering connectivity, cloud, mobile, voice, IT and IoT services to c. 185,000 UK SMEs and enterprise customers, now combined with Virgin Media O2 under the O2 Business brand.

Ownership category

akta.pro rank

Product category

Business Telecommunications Services

NAICS

Telecommunications (517), All Other Telecommunications (51781)

SIC

Telephone Communications (No Radiotelephone) (4813), Computer Communications Equipment (3576)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• Business telecommunications
• Unified communications
• Cloud phone systems
• Business connectivity services
• Managed IT services

Headquarters

HQ city

Brierfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Connectivity Services: Recurring revenue from business broadband, leased lines, and networking solutions. The broadband and phone division generates over £200 million in revenue.
2. Mobile Services: Recurring revenue from business mobile contracts, SIM-only plans, and device management services.
3. Voice Solutions: Recurring revenue from business phone systems, cloud-based phone systems, SIP trunking, and Microsoft Direct Routing services.
4. Cloud Services: Recurring revenue from cloud backup, cloud servers, Microsoft solutions, and Adobe licenses.
5. IT Services: Managed services including IT support, managed WiFi, guest WiFi, and cybersecurity solutions.
6. Payment Solutions: Payment processing solutions for businesses.
7. Energy: Business energy deals and solutions.
8. IoT and Telematics: IoT solutions including fleet management software and telematics services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Daisy Communications is the UK's largest independent specialist communications business, providing an integrated portfolio of voice, connectivity, mobile, phone systems, cloud, IT services, cybersecurity, IoT, payment, and energy solutions to approximately 185,000 UK businesses. The company delivers a complete telecoms package from a single provider, ranging from SoHo broadband bundles to enterprise call-centre and managed-IT deployments. Following the 2025 merger with Virgin Media O2, the combined entity operates under the O2 Business brand.

Product overview

Daisy Communications is the UK's largest independent specialist communications provider operating as a platform-plus-modules architecture. The company delivers an integrated portfolio of telecoms solutions spanning five core areas: Connectivity (Business Broadband, Leased Lines, Networking, IoT Solutions), Cloud (Cloud Backup, Cloud Servers, Microsoft Solutions, Adobe Licenses, Energy Solutions), IT Services (IT Support, Managed/Guest WiFi, Cyber Security, Patient Line), Mobile (Business Mobiles, Device Management, SIM Only, Payment Solutions), and Voice (Business Phone Systems, Cloud Phone Systems, Microsoft Teams Direct Routing, SIP Trunking). Additional offerings include Fleet Management Software and HiHi for Business. Following the 2025 merger with Virgin Media O2, the company operates under the O2 Business brand, serving approximately 185,000 UK businesses with £1.4 billion in combined revenue.

Differentiator

Problem solved

Functional benefit

Brands

• O2 Business: Brand launched following Daisy's merger with Virgin Media O2, built to lead the next era of business simplicity, serving UK businesses with telecoms solutions.
• HiHi for Business
• Daisy Patient Line

Products and services

• Business Broadband

Quantifiable outcome

• Serves c. 185,000 UK businesses
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Virgin Media O2coreStrategic or Co-development Partner · 31 October 2025Major merger between Daisy Communications and Virgin Media O2 creating a company with £1.4 billion in revenue. The merger combined Virgin Media O2's fibre and mobile infrastructure with Daisy's IT and sales platforms, serving hundreds of thousands of UK businesses.
• XLN GroupcoreStrategic or Co-development Partner · 17 February 2022Acquisition of XLN Group, a business broadband and phone provider in London. The deal expanded Daisy's broadband and phone division to over £200 million in revenue and created a customer base of over 200,000 businesses. Expected to close in early March 2022.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TalkTalk Business: UK SMB-focused provider of business broadband, Ethernet, voice, and connectivity services, including a wholesale/channel programme. Directly comparable in target segment and product mix to Daisy's core connectivity business.
• Gamma Communications: UK-listed provider of cloud communications, SIP trunking, UCaaS, and broadband for SMBs and channel partners. Closest pure-play comparable to Daisy's voice and connectivity stack, with a similarly channel-led GTM motion.
• Spitfire Network Services: Independent UK ISP and unified communications provider serving SMB and mid-market customers with broadband, Ethernet, SIP, and hosted voice. Comparable scope and customer profile to Daisy's independent specialist positioning.
• Wavenet: UK-based independent provider of unified communications, connectivity, cloud, and cyber security to SMBs, acquired by Macquarie. Highly comparable in product mix, target market, and channel-led distribution.

Broad incumbents

• Virgin Media O2 Business: Parent entity post-merger, providing fibre broadband, mobile, and converged connectivity to UK businesses. The combined O2 Business brand is the natural post-deal counterpart, with overlapping customer bases in the UK SMB market.
• Vodafone Business UK: Major UK business telecom operator offering mobile, fixed broadband, IoT, and unified communications to enterprises and SMBs. Overlaps with Daisy's mobile, IoT, and UCaaS portfolios at the enterprise end of Daisy's range.
• Colt Technology Services: Global business connectivity and voice services provider with significant UK presence serving enterprises with Ethernet, SD-WAN, SIP, and UCaaS. Overlaps with Daisy's enterprise tier and connectivity portfolio.
• BT Business: Incumbent UK business telecom operator offering broadband, Ethernet, voice, mobile, and managed services to UK enterprises and SMBs. Largest competitor in the same connectivity and voice categories Daisy serves.

Regional players

• Zen Internet: UK-focused broadband and connectivity provider serving small businesses with business-grade internet, leased lines, and cloud services. Comparable in UK-only scope and SMB connectivity focus.

Others

• CityFibre: UK wholesale fibre infrastructure operator whose full-fibre footprint underpins Daisy's leased-line and broadband resale. An enabling infrastructure provider adjacent to Daisy's connectivity business rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights3 records

Customer concentration

• Xx.com/Daisy_Comms
• Facebookfacebook.com/DaisyGroupUK
• LinkedInlinkedin.com/company/daisygroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daisy Communications