Recife Convention & Visitors Bureau

What Recife Convention & Visitors Bureau does

Recife Convention & Visitors Bureau (RCVB) is a non-profit association founded on May 5, 2001, headquartered in Recife, Pernambuco, Brazil, that operates as a destination marketing and event captation body. Its primary function is to attract conventions, congresses, trade shows, and corporate events (the MICE segment) to the state of Pernambuco by providing free institutional consulting to event organizers and acting as a facilitator with local destination expertise. RCVB brings together more than 100 associated companies across 14 service categories — hotels, venues, restaurants, transportation, entertainment — into a coordinated supply network, and its internal "Sistema de Captação" tracks more than 1,200 events in its database.

The organization's product surface consists of nine core services delivered to event organizers: customized Bidding Books (Dossiê de Candidatura), captation travel support, local mobilization with public agencies, communication services, business roundtables with member companies, technical inspection visits to venues, an image bank, pre-printed promotional materials, and ongoing institutional consulting. The technology layer is modest — a relational event capture system and a content-driven web/social presence (Instagram, Facebook, LinkedIn, recifecvb.com.br) — with no disclosed AI, ML, or API surface. Marketing reach extends to participation in the EBS trade show (Latin America's largest corporate events industry exhibition) and direct candidacy campaigns in markets such as São Paulo.

RCVB's revenue model rests on two recurring streams: (1) monthly associate membership fees from hotels, travel agencies, event spaces, and other tourism providers, and (2) a voluntary "Contribuição Solidária" of R$2.00 per occupied room/day at standard member hotels and pousadas, and R$3.00 at luxury hotels and resorts, collected from guest bills. A third, smaller stream derives from projects executed through technical and financial partnerships with public and private organizations. The 6-person team is led by President Maria Carolina de Castro Oliveira (also Diretora of Park Hotel) and includes Executive Director Gabriela Diaz, Event Capture Coordinator Hellen Rocha, financial administrator Jefferson Aguiar, and event capture staff Rayane Barbosa. Operations are entirely regional, serving Northeast Brazil.

Name

Recife Convention & Visitors Bureau

Legal name

Recife Convention & Visitors Bureau

Website

https://recifecvb.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Recife Convention & Visitors Bureau is a non-profit association founded in 2001 that promotes Pernambuco, Brazil as a MICE destination. It provides free event captation consulting and connects event organizers with its network of 100+ member hotels, venues, and service providers.

Ownership category

akta.pro rank

Product category

Convention & Visitors Bureau Services (MICE Destination Promotion)

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Convention bureau services
• Event capture consulting
• MICE tourism promotion
• Destination marketing organization
• Bidding book production

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Associate Membership Fees: Monthly fees from associated members (hotels, travel agencies, event spaces, etc.) that fund the organization's physical structure, administrative activities, and professional team
2. Voluntary Solidary Contribution: Voluntary contribution included in hotel guest bills at associated hotels: R$ 2.00 per occupied room/day for hotels and pousadas, R$ 3.00 per occupied room/day for luxury hotels and resorts. Revenue supports promotional materials, advertising campaigns, trade show participation, and event capture efforts
3. Project Funding: Projects executed through technical and financial partnerships with public and private organizations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Recife Convention & Visitors Bureau is a non-profit membership association that promotes the State of Pernambuco as a destination for meetings, incentives, conventions, and exhibitions (MICE). It provides free institutional consulting to event organizers, producing Bidding Books, accompanying Captation Trips, coordinating Technical Visits to venues, and facilitating Business Roundtables with its network of more than 100 associated hotels, venues, restaurants, and service providers. Revenue is generated through monthly associate membership fees and a voluntary solidary contribution collected from hotel guests at member properties.

Product overview

Recife Convention & Visitors Bureau operates as a non-profit membership association (Convention Bureau) focused on sustainable tourism development and event captation for Pernambuco, Brazil. Rather than a unified software product, the organization offers a suite of consultancy and promotional services including Bidding Book production, Captation Trips, Local Mobilization, Communication support, Business Roundtables, Technical Visits, Image Bank access, and Promotional Materials. The entity functions as a facilitator connecting event organizers with its network of over 100 member companies across hotels, venues, agencies, restaurants, and service providers. Revenue is generated through member monthly fees and the Optional Solidary Contribution (voluntary guest contribution at member hotels).

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoria em Captação de Eventos (Event Captation Consulting) Free institutional consulting provided to entities, companies, or representatives interested in hosting events in Pernambuco, offering expertise on destination capabilities and supporting the entire event capture process.
• Dossiê de Candidatura (Bidding Book) Customized technical document (digital or printed) used in event captation processes containing comprehensive destination information including project details, support letters, venue options, and promotional materials.
• Viagem de Captação (Captation Trip) Travel support for event hosts when candidacy defense is required, with RCVB accompanying the host to promote the candidacy campaign and defend during voting assemblies.
• Visitas Técnicas (Technical Visits) Inspection visits to event venues in Pernambuco when space evaluation is needed, with RCVB handling scheduling, organization, and coordination of logistics.
• Rodada de Negócios (Business Roundtables) Scheduling of business rounds with RCVB member service providers, offering access to over 100 companies for event execution and partnership establishment.
• Mobilização Local (Local Mobilization) Support in contacts with public agencies, state-owned companies, and municipal authorities that may contribute to event execution.
• Serviços de Comunicação (Communication Services) Promotion of event captation and events on social media, newsletters, and official RCVB website, including insertion in the annual events calendar.
• Banco de Imagens (Image Bank) Photo and image library available for use in event materials such as websites, brochures, posters, and folders, with proper credits to Recife CVB and photographers.
• Material Promocional (Promotional Material) Pre-printed materials including maps and brochures provided for event promotion, subject to stock availability and estimated attendance.
• Contribuição Solidária Opcional (Optional Solidary Contribution Program) Voluntary contribution program included in hotel guests' bills at RCVB member properties: R$2.00 per occupied room/day for hotels and pousadas, R$3.00 for luxury hotels and resorts. Funds support promotional materials, advertising campaigns, trade show participation, and event capture efforts.

Quantifiable outcome

• Successfully captured TÓRAX 2025 (Brazilian Thoracic Surgery Congress) with over 1,000 expected participants
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• AssessoreventoscoreStrategic or Co-development Partner · 1 January 2025Partnership with assessoreventos for event capture, specifically for TÓRAX 2025 congress. They collaborated on a campaign in São Paulo presenting the destination to over 1,000 congress participants.
• Prefeitura do RecifecoreStrategic or Co-development PartnerPartnership with the City of Recife municipal government for event capture booth at EBS trade show and joint promotional activities.
• Radisson RecifeminorChannel Partner/ Reseller/ DistributorAssociated hotel partner, one of 9 hotels visited for technical inspection to verify event spaces.
• Hotel Atlante PlazaminorChannel Partner/ Reseller/ DistributorAssociated hotel partner visited during technical inspection, participated in Carnival Blitz promotional activity.
• Luck ReceptivominorChannel Partner/ Reseller/ DistributorTransportation partner that provided transportation services for technical visits to 9 associated hotels.
• Manga RestaurantesminorChannel Partner/ Reseller/ DistributorRestaurant partner that provided lunch during technical inspection visits, showing excellent attention and receptivity.
• Park HotelminorChannel Partner/ Reseller/ DistributorAssociated hotel where President Carolina Oliveira serves as Director, demonstrating integration between member hotels and bureau leadership.
• Empetur (Empresa de Turismo de Pernambuco S.A.)coreStrategic or Co-development PartnerState tourism company listed as official tourism partner, contacted for tourism information and destination promotion.
• Setur/PE (Secretaria de Turismo de Pernambuco)coreStrategic or Co-development PartnerState tourism secretary listed as official tourism partner for coordination and destination promotion.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Choose Chicago: Destination marketing organization for Chicago with strong convention bureau function. Directly comparable to Recife CVB in performing the same event capture, member coordination, and free organizer support role at city/regional level.
• Melbourne Convention Bureau: Australian city-level convention bureau providing event capture and member services. Operates the same destination CVB model as Recife CVB — capturing rotating international congresses through free consultancy and member-provider coordination.
• Rio Convention & Visitors Bureau: A Brazilian destination marketing organization focused on attracting MICE events to Rio de Janeiro. It is a direct peer to Recife CVB because both are non-profit associations performing event capture, membership coordination, and free consultancy for event organizers choosing between major Brazilian destinations.
• Curitiba Convention & Visitors Bureau: Regional Brazilian CVB focused on capturing events for Curitiba and Paraná state. Comparable to Recife CVB in structure (non-profit, member-funded, event capture focus) and in competing for the same rotating national congresses.
• São Paulo Convention & Visitors Bureau (SPTuris): Municipal tourism and event capture authority for São Paulo. Directly comparable to Recife CVB in function (event capture, member services, destination promotion) but operates at much larger scale in Brazil's largest city.
• Salvador Destination (Salvador CVB): Tourism and events bureau for Salvador, Bahia — another Northeast Brazilian capital. Directly comparable to Recife CVB as a regional Brazilian CVB targeting the same national and international congress market with overlapping tourism assets (beaches, culture, heritage).
• Barcelona Convention Bureau: European CVB with strong track record in attracting international congresses. Comparable to Recife CVB as a destination-level event capture organization offering free candidacy support, technical visits, and member-network coordination.

Broad incumbents

• Embratur (Brazilian Tourist Board): Brazilian federal tourism promotion agency. While not a CVB, it is closely related to Recife CVB as the national-level partner for international destination promotion and a counterpart in attracting events to Brazil as a whole.
• ICCA — International Congress and Convention Association: Global industry association for the international meetings industry, with a membership of CVBs, PCOs, and destinations. Relevant to Recife CVB as the industry body governing the rotating congress market that RCVB's capture activities target.
• Visit Orlando: Established US destination marketing organization for Orlando with deep MICE focus. Comparable to Recife CVB as a globally recognized CVB, but operates at far larger scale and budget, illustrating the institutional model RCVB operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/recifecvb
• LinkedInlinkedin.com/company/recife-convention-visitors-bureau
• Instagraminstagram.com/recifeconvention

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recife Convention & Visitors Bureau