Curitiba Convention & Visitors Bureau

What Curitiba Convention & Visitors Bureau does

Curitiba Convention & Visitors Bureau is a private non-profit destination marketing organization headquartered in Curitiba, capital of Paraná state, Brazil. It markets the city as a leisure and business tourism destination, operating the visitcuritiba.com.br web platform — delivered in ten languages including Portuguese, English, Spanish, German, Italian, French, Chinese, Japanese, Hebrew, and Hindi — and coordinating programs such as the Prêmio Capivara and Prêmio Embaixadores awards, famtours for travel agents, event bidding support, and member referrals connecting corporate buyers with local suppliers.

The organization's core membership comprises approximately 160 "mantenedores" spanning hotels, restaurants, attractions, event venues, audiovisual providers, transportation services, travel agencies, and technology companies. Revenue is generated primarily through annual membership dues from these members, supplemented by event-related sponsorships (e.g., Tech+ Summit with Hard Rock Café Curitiba and Hotel Saint Emilion by Atlantica as sponsors). The bureau also coordinates the Curitiba DTI (Destino Turístico Inteligente) governance framework with public-sector, private-sector, academic, and civil-society participants across four working groups, and operates the Radar 360º de Inovação diagnostic to assess innovation maturity in member companies.

Technology is centered on GIA (Inteligência Artificial do Curitiba Convention), a text-based AI virtual concierge launched in 2026 that delivers recommendations about Curitiba attractions and member establishments. The organization earned the Rede Iberoamericana de Destinos Turísticos Inteligentes' Smart Tourist Destination designation in 2026, meeting 78 of 153 indicators fully and 50 partially. Strategic partnerships include Assespro-PR (Tech+ Summit co-organization), SEBRAE (Radar 360º and DTI initiatives), BRT Consolidadora/Operadora (famtour distribution), Visit Iguassu, and Bourbon Hospitalidade for MICE events. Leadership is anchored by President Gislaine Queiroz, who serves in her second term, supported by a small team including a Captation Manager, Projects and Innovation Coordinator, DTI Program Coordinator, and a SEBRAE-accredited governance facilitator.

Name

Curitiba Convention & Visitors Bureau

Legal name

Curitiba Convention

Website

https://curitibacvb.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Curitiba Convention & Visitors Bureau is a Brazilian non-profit destination marketing organization serving approximately 160 tourism and event businesses in Curitiba through annual membership fees, event bidding support, and an AI-powered virtual concierge.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB)

akta.pro secondary industries

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG)

Keywords

• Destination marketing services
• Convention bureau operations
• Travel trade marketing
• Business tourism promotion
• Event bidding support

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership/Association Fees: Annual membership fees from approximately 160 mantenedores (member companies) including hotels, restaurants, attractions, event spaces, travel agencies, and other tourism service providers. Companies become mantenedores to gain visibility, networking opportunities, and business referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Curitiba Convention & Visitors Bureau operates as a membership-based destination marketing organization (DMO) that aggregates approximately 160 tourism-sector businesses (hotels, restaurants, attractions, event venues, and travel agencies) under the promotional platform visitcuritiba.com.br. It delivers destination promotion, MICE event-bidding support, networking events (Tech+ Summit), familiarization trips (famtours), the proprietary GIA AI-powered virtual concierge, and the Radar 360º de Inovação diagnostic instrument used to benchmark innovation maturity among member companies.

Product overview

Curitiba Convention & Visitors Bureau operates as a destination marketing organization (DMO) offering a portfolio of tourism promotion and events services. The core offering includes the visitcuritiba.com.br web platform and GIA, an AI-powered virtual concierge. Additional services encompass smart destination initiatives (Curitiba DTI), innovation assessment tools (Radar 360º), award programs (Prêmio Capivara, Prêmio Embaixadores), member networking, event bidding support, familiarization tours, and a directory of approximately 160 member establishments across categories including hotels, restaurants, event venues, tour operators, audiovisual services, and technology providers. The organization connects businesses with opportunities in business tourism and events.

Differentiator

Problem solved

Functional benefit

Brands

• GIA (Guia Inteligente Artificial): AI-powered virtual concierge tool developed by Curitiba Convention to provide information and recommendations about Curitiba, its attractions, and member establishments.

Products and services

• GIA - Inteligência Artificial do Curitiba Convention A proprietary AI-powered virtual concierge that handles visitor enquiries and provides destination information on behalf of Curitiba Convention & Visitors Bureau and its member businesses.
• visitcuritiba.com.br Platform A multilingual destination marketing website (Portuguese, English, and Spanish) that aggregates Curitiba's hotels, restaurants, attractions, event venues, and travel-trade information for visitors and event organizers.
• Mantenedor (Member) Membership The bureau's annual subscription-based membership program, joining roughly 160 tourism-sector businesses (hotels, restaurants, attractions, event venues, travel agencies) to destination promotion services, trade visibility, and event-bidding support.
• Radar 360º de Inovação A structured diagnostic instrument developed as part of the Curitiba DTI initiative to assess the maturity level of innovation in tourism-sector companies, generating strategic intelligence to support member decision-making.

Quantifiable outcome

• 78 of 153 Smart Tourist Destination indicators met, with partial compliance on 50 more

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Governança Curitiba DTIcoreStrategic or Co-development Partner · 1 July 2026Strategic partnership within the Smart Tourist Destination governance structure, working with public sector, private sector, academia, and civil society to implement smart destination methodology in Curitiba. Includes participation in working groups for Marketing, Experience and Creativity; Sustainability, Accessibility, Mobility and Transport; Technology and Innovation; and Governance and Security.
• Assespro-PR (Associação das Empresas Brasileiras de Tecnologia da Informação)coreStrategic or Co-development Partner · 17 June 2026Co-realization of Tech+ Summit, an annual event connecting tourism and events sector with technology companies. The partnership aims to create strategic connections, stimulate innovative solutions, and contribute to the competitiveness and growth of tourism businesses through technology adoption.
• BRT Consolidadora/OperadoracoreGTM or Marketing Partner · 15 June 2026Partnership for famtour (familiarization trip) with travel agencies from Salvador. The collaboration enabled a 4-day immersion program showcasing Curitiba's tourism offerings to Northeast Brazil market agents, creating business opportunities for member establishments.
• Visit IguassuminorStrategic or Co-development Partner · 1 June 2026Support for MICE Cataratas event, part of the parallel program at Festival Internacional de Turismo das Cataratas. Contribution to promoting the broader regional destination ecosystem.
• Bourbon HospitalidademinorStrategic or Co-development Partner · 1 June 2026Co-support for MICE Cataratas event, contributing to the corporate events segment development in the region.
• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)coreStrategic or Co-development Partner · 1 June 2026Co-support for MICE Cataratas and involvement in Governança Curitiba DTI initiatives including Radar 360º de Inovação project for innovation maturity diagnostics in tourism businesses.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Visit Orlando: Large U.S. destination marketing organization. Provides a benchmark for a sophisticated city CVB with strong MICE sales, member network and AI-enabled visitor services analogous to GIA.
• Tourism Toronto: Toronto's official destination marketing organization. Comparable member-driven CVB model with strong convention-bidding function and international leisure marketing focus.
• Embratur: Brazil's national tourism authority. Operates at a federal level above city CVBs, providing international promotion of Brazil as a destination; interacts with Curitiba Convention through governance and Smart Destination programs.
• NYC & Company: Official destination marketing organization for New York City. Comparable CVB structure (membership, MICE sales, multi-language site) operating at a far larger scale.

Direct peers

• Florianópolis Convention & Visitors Bureau: Florianópolis's official CVB serving another major Southern Brazilian city. Comparable destination marketing scope, member-driven model and corporate tourism focus.
• Visit Rio: Rio de Janeiro's official CVB. Directly comparable city-level destination marketing organization operating in Brazil with a member-network model, MICE focus, and similar convention-bidding and famtour activities.
• Visit Iguassu (Foz do Iguaçu CVB): Foz do Iguaçu's destination marketing organization and existing partner of Curitiba Convention on MICE Cataratas. Comparable Brazilian city CVB with strong MICE orientation and international leisure marketing.
• São Paulo Convention & Visitors Bureau (SPTuris): São Paulo's official tourism and convention bureau. Operates a membership-based DMO model in Brazil with a substantially larger member base, MICE bidding capability, and corporate tourism marketing focus analogous to Curitiba Convention.

Others

• ABAV Brasil: Brazilian Association of Travel Agencies. Industry association that supports Curitiba Convention's member agencies and the broader tourism ecosystem; adjacent rather than directly competing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/curitibacvb

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curitiba Convention & Visitors Bureau