Peppa Srl - Reclame Shopping Club

What Peppa Srl - Reclame Shopping Club does

Peppa S.r.l., trading as Reclame Shopping Club, is a privately held Italian limited liability company founded in 2013 and headquartered in Besozzo (Varese province), Italy. The company operates a membership-based discount retail concept that sources surplus, showroom samples, and unsold retail inventory from brand owners and resells these branded goods at discounts of up to 70% off recommended retail prices. End consumers can purchase products across multiple high-ASP categories including Talenti outdoor furniture, CAM baby strollers, Samsung televisions, SYM scooters, and MilanoBike electric bicycles, served through a network of 17 (and expanding) physical retail stores across Northern Italy concentrated in Lombardy and western Piedmont, paired with an online pre-order catalog supporting both in-store pickup and paid home delivery within Italy.

The business model layers transactional retail revenue, recurring membership fees, and ancillary service charges. Two membership tiers exist: a free WHITE Card providing baseline benefits and product alerts, and a paid GOLD Card priced at €20 per year (non-renewing by default) that unlocks priority access to promotions, exclusive product windows, seasonal discount notifications, and complimentary vouchers. Order fulfillment is tilted heavily toward free in-store pickup with a 7-day reservation window; home delivery within Italy is available for a flat €50 fee subject to a €30 minimum order. A Mystery Box program launched in January 2025 introduces a gamified mechanic where buyers spending €30 or more (or multiples) can acquire mystery packages. Digital acquisition runs through per-store WhatsApp channels, a weekly email newsletter, Instagram, Facebook, word-of-mouth, and traditional local channels including flyers and newspaper advertising. Payment options include PayPal.

Operationally, Reclame Shopping Club is restricted to Italy and does not ship internationally except via custom arrangements for large items such as scooters. The platform runs on standard e-commerce infrastructure with no proprietary technology stack, no mobile applications, and no disclosed AI/ML capabilities. The corporate structure employs approximately 6 people at the headquarters level, while the multi-store retail network leverages location-level staff for sales and customer service. Legal representative and owner-perception identity is Mauro Aries per the company's privacy and terms disclosures; no external investors, venture funding, or parent company relationships are disclosed.

Name

Peppa Srl - Reclame Shopping Club

Legal name

Peppa S.r.l.

Website

https://reclamesc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Peppa S.r.l. operates Reclame Shopping Club, a membership-based discount retailer with 17 Northern Italy stores selling branded surplus goods (outdoor furniture, electronics, scooters, strollers, e-bikes) at up to 70% off retail, paired with online pre-order with in-store pickup and a €20/year GOLD Card tier.

Ownership category

akta.pro rank

Product category

Discount Retail

NAICS

Warehouse Clubs and Supercenters (455211)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Discount retail club
• Surplus inventory sales
• Membership loyalty program
• Off-price branded goods
• Consumer retail stores

Headquarters

HQ city

Besozzo

HQ country

Italy

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: Revenue generated from selling discounted branded products (strollers, outdoor furniture, electronics, scooters, bikes) sourced from stock, showroom samples, and unsold retail inventory. Products are sold at physical stores and via online pre-order with in-store pickup.
2. GOLD Card membership fees: Annual membership fee of €20 for GOLD Card program, providing enhanced benefits including priority access to promotions, exclusive products, advance notice of discounts, and gift vouchers. Membership is non-renewing by default.
3. Shipping fees: Standard shipping fee of €50 within Italy for products ordered online. In-store pickup is free and preferred for most products.
4. Mystery Box sales: Sale of mystery boxes requiring a minimum €30 purchase (or multiples thereof) before customers can buy a mystery package at an indicated price.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Peppa Srl operates the Reclame Shopping Club, a membership-based retail shopping club selling branded goods sourced from stock, showroom samples, and unsold retail inventory at discounts up to 70% off recommended retail prices. The company runs 17 physical stores across Northern Italy (Lombardy and Piedmont) plus an online pre-order system with in-store pickup, and a home delivery service within Italy. Two membership tiers (free WHITE Card and €20/year GOLD Card) provide tiered benefits including priority access to promotions and exclusive products.

Product overview

Reclame Shopping Club is a multi-channel retail shopping club operating physical stores across Northern Italy and an e-commerce platform. The core offering is a membership-based discount retail model sourcing surplus, stock, and showroom items. The business operates two membership tiers: a free WHITE Card with basic benefits and a paid GOLD Card (€20/year) with enhanced discounts and exclusive access. Product portfolio includes Talenti outdoor furniture with up to 70% discounts, CAM baby strollers, Samsung electronics, SYM scooters, MilanoBike e-bikes, and Mystery Box offerings. Services include home delivery, gift cards, and a WhatsApp customer communication system.

Differentiator

Problem solved

Functional benefit

Brands

• GOLD Card: Premium loyalty card program offering exclusive discounts, priority access to promotions, discount coupons, and early notification of seasonal sales. Annual membership fee of €20.00 with 12-month validity.
• WHITE Card

Products and services

• Reclame Shopping Club A membership-based retail shopping club selling branded goods sourced from stock, showroom samples, and unsold retail inventory at discounts up to 70% off recommended retail prices, available at 17 physical stores across Northern Italy and via online pre-order with in-store pickup. Targets Italian adult consumers (18+) seeking branded products for personal/family use.
• WHITE Card Membership Free membership tier offering basic benefits including discounts on selected in-store items, email/WhatsApp/SMS communications about store initiatives, and eligibility for exclusive coupons and promotions. Available to individual consumers at no cost.
• GOLD Card Membership Premium paid membership at €20 per year (12-month validity, no automatic renewal). Includes all WHITE Card benefits plus dedicated member discounts, advance notice of seasonal sales and promotions, complimentary spending vouchers, priority purchasing of promotional items, and access to products temporarily exclusive to GOLD members.
• MYSTERY BOX Gamified product category where customers who spend a minimum of €30 (or multiples of €30) can purchase mystery boxes containing undisclosed items at indicated price points. Available to individual consumers across all store locations.
• TALENTI Outdoor Furniture Collection Talenti branded outdoor and indoor furniture including tables, chairs, armchairs, and 2-seater sofas with aluminum frames and textilene or other materials, available with discounts up to 70% from recommended retail prices.
• CAM Baby Strollers and Modular Systems Italian-designed CAM baby strollers and modular stroller systems (CAM Techno Soul, CAM Matic, CAM Cubo) featuring aluminum frames, reversible seats, and included car seats, sold at discounted prices.
• Samsung QLED Televisions Samsung QLED televisions in 85-inch sizes with 4K resolution and smart TV capabilities, sold with damaged packaging at discounted prices.
• SYM Mamba 160cc Scooter SYM Mamba 160cc urban crossover scooter with 15.5 HP engine, liquid cooling, automatic transmission, and ABS brakes, available in multiple colors with road registration included.
• MilanoBike 28-inch E-Bike MilanoBike 28-inch single-speed electric bicycle with disc brakes, 36-hole aluminum wheels, reinforced spokes, integrated Bluetooth connectivity, and exclusive frameblock anti-theft system.
• Home Delivery (Spesa a Casa) Home delivery service for orders exceeding €30 total, delivered via company or partnered couriers. Standard shipping costs €50 flat within Italy. International shipping available with additional customs costs. Not available for all products (especially large items like scooters).
• Gift Cards (Buoni Regalo) Gift vouchers issued from any of the 17 store locations with a stated validity period. Subject to minimum spending requirements for redemption; not combinable with other vouchers and not redeemable during promotional or sale periods.

Quantifiable outcome

• Up to 70% discount on branded products including Talenti outdoor furniture, CAM strollers, Samsung TVs
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flying Tiger Copenhagen: Danish-origin discount variety chain offering low-priced everyday goods, gifts, and home items across European cities. Comparable on multi-category, low-ticket discount retail and store-based discovery, though with curated private-label SKUs rather than brand surplus.
• Pepco Group: Pan-European discount variety retailer (apparel, home, FMCG) with Italian store expansion. Comparable to Reclame as a multi-category value retailer serving price-conscious consumers in physical stores, though Pepco's assortment is more standardized and less surplus-driven.
• Kasanova Spa: Italian discount retailer of household goods, kitchenware, and home décor with a multi-store network. Directly comparable to Reclame on home goods discount retailing, though Kasanova operates a more conventional assortment model rather than surplus sourcing.
• Tigotà (Perfetti Van Melle / private retail): Italian discount retailer of personal care, household, and beauty products with hundreds of stores. Comparable on multi-category value retailing in Italy, though Tigotà's assortment is standardized rather than surplus-driven.
• Risparmio Casa Investimenti Srl: Italian discount chain for household cleaning, personal care, and home goods with broad store footprint. Directly comparable to Reclame on value-oriented multi-category retail, though with a fixed-SKU approach versus opportunistic surplus sourcing.
• Action (Action Nederland B.V.): Pan-European discount variety store operator with significant Italian presence selling a rotating assortment of non-food branded and private-label goods at very low price points. Closely comparable to Reclame's surplus-discount, multi-category, value-positioned retail model, though Action relies on permanent SKUs rather than opportunistic surplus sourcing.

Broad incumbents

• TK Maxx (TJX Companies): Global off-price retailer selling branded apparel, home, and gift goods at deep discounts from surplus and irregular sourcing. Closest analogue to Reclame's brand-surplus discount model at scale, with established Italian presence but a much larger assortment and store footprint.
• IKEA Italia Retail Srl: Italian arm of the global furniture retailer, directly overlapping with Reclame's Talenti outdoor furniture category. Comparable on furniture retail to Italian consumers but with full-price, own-brand positioning rather than surplus-discount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reclameshoppingclub
• Instagraminstagram.com/reclame_shopping_club
• LinkedInlinkedin.com/company/peppasrl-reclameshoppingclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peppa Srl - Reclame Shopping Club