Recopel

What Recopel does

Recopel is a privately held Brazilian omnichannel retailer founded over 40 years ago and headquartered in Campos dos Goytacazes, Rio de Janeiro. The company sells party supplies, stationery, packaging, disposable tableware, cleaning and hygiene products, confectionery (bomboniere), and home/leisure goods through both physical retail stores in its home city and a nationwide e-commerce storefront (recopelfestas.com.br). Its catalog spans seven primary verticals anchored by Brazilian seasonal demand events such as Festa Junina, Volta às Aulas, Copa do Mundo, Easter, and Christmas, with major-brand supplier relationships including Faber Castell, Tilibra, Pilot, Jandaia, Kipling, and Panini.

The business operates on a standard SaaS e-commerce template provided by Loja Integrada, with conventional storefront features (catalog browsing, search, account management, wishlist, order tracking, cart, and checkout). No proprietary technology, AI/ML systems, or data assets are evident; the platform is an off-the-shelf Brazilian SMB ecommerce solution. Recopel uses a unit-pricing revenue model with both retail (varejo) and wholesale (atacado) pricing tiers, accepting Pix, boleto bancário, and installment payments.

The customer base is fragmented across three segments: individual consumers planning parties and events, students and education buyers purchasing stationery (with concentrated demand at back-to-school), and small businesses or organizations procuring bulk disposables, cleaning, and packaging supplies. There are no disclosed enterprise contracts or anchor accounts; revenue is built on long-tail unit transactions. The company employs 44 people and discloses no revenue, funding, ownership, or financial information, consistent with a small, founder-controlled regional operation.

Name

Recopel

Legal name

Recopel

Website

https://recopel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Recopel is a privately held Brazilian omnichannel retailer, founded over 40 years ago in Campos dos Goytacazes, Rio de Janeiro, selling party supplies, stationery, packaging, disposables, confectionery, cleaning products, and home/leisure goods to individual consumers and SMB buyers through physical stores and a nationwide e-commerce storefront.

Ownership category

akta.pro rank

Product category

Party Supplies & Stationery Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies and Stationery Retailers (459410), All Other Miscellaneous Retailers (459999)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Variety Stores (5331)

akta.pro primary industry

Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Party supplies retail
• Stationery products
• Packaging materials
• Disposable tableware
• Cleaning products

Headquarters

HQ city

Campos dos Goytacazes

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Retail: Direct retail sales of party supplies, stationery, packaging, disposable items, cleaning products, confectionery, and home/leisure products to end consumers. Products are sold at both retail and wholesale (atacado) prices with various payment options including installments, Pix, and boleto.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Recopel is a Brazilian retail company that sells party supplies, stationery, packaging, disposable tableware, cleaning and hygiene products, confectionery, and home/leisure goods. Products are offered at both retail (varejo) and wholesale (atacado) pricing tiers through an e-commerce website and physical store in Campos dos Goytacazes, RJ. The catalog is organized by category and seasonal events, featuring major brands such as Faber Castell, Tilibra, Pilot, Jandaia, Kipling, and Panini.

Product overview

Recopel is a Brazilian e-commerce platform and physical retail chain operating for over 40 years, specializing in party supplies, stationery, packaging, disposable items, cleaning products, confectionery, and home & leisure products. The company serves customers in Campos dos Goytacazes, RJ through both online and physical stores. The product portfolio is organized into main categories: Artigos Para Festas (party articles with subcategories for balloons, decorations, Festa Junina items, Christmas decorations), Volta às Aulas e Papelaria (back-to-school supplies and stationery including notebooks, pens from brands like Faber Castell, Tilibra, Pilot), Descartáveis (disposable items like cups, plates, cutlery), Embalagens (packaging solutions including boxes, bags, wrappers), Bomboniere (confectionery including chocolates and candies), Casa e Lazer (pool accessories, thermal products, inflatables), and Produtos de Higiene e Limpeza (cleaning and hygiene products). The platform also features promotional sections for new arrivals and special offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Artigos Para Festas (Party Articles) Extensive range of party decorations and accessories including balloons, banners, confetti, streamers, acrylic cups, birthday hats, Christmas decorations, themed party items (Festa Junina, Luccas Neto, Easter), and various decorative elements for celebrations. Intended for individual consumers, event organizers, and bulk buyers.
• Volta às Aulas e Papelaria (Back to School & Stationery) Complete stationery supplies including notebooks, pens, colored pencils, erasers, rulers, calculators, planners, backpacks, school bags, and supplies from major brands like Faber Castell, Tilibra, Pilot, and Jandaia. Targeted at students, parents, teachers, and educational institutions.
• Descartáveis (Disposable Items) Disposable tableware including aluminum baking dishes, styrofoam trays, plastic straws, disposable cups, thermal cups, disposable cutlery, napkins, and paper towels. Targeted at party hosts, food service, and bulk buyers.
• Embalagens (Packaging) Wide variety of packaging solutions including boxes for brigadeiros/easter eggs/gifts, kraft boxes, thermal styrofoam boxes, cones, aluminum packaging, candy wrappers, plastic jars, paper bags, plastic bags, garbage bags, and gift bags. Targeted at confectionery makers, small businesses, and gift preparers.
• Bomboniere (Confectionery) Confectionery and candy section featuring chocolate bars (Garoto, Nestlé), Ferrero Rocher, Kinder, Kit Kat, Nutella, BIS wafers, confetti, gummy candies, condensed milk, marshmallows, paçoca, and pé de moleque. Targeted at individual consumers preparing party favors and gifts.
• Casa e Lazer (Home & Leisure) Home and leisure products including inflatable pools, thermal boxes, pool covers, floaters, inflatable mattresses, water guns, and inflatables for summer activities. Targeted at households preparing for summer and leisure use.
• Produtos de Higiene e Limpeza (Hygiene and Cleaning Products) Cleaning and hygiene supplies including 70% alcohol, cotton, spray bottles, chlorine, disinfectants, liquid detergents, mops, sponges, pump bottles, gloves, masks, multi-use cloths, toilet paper, liquid soaps, and disposable caps. Targeted at households and bulk buyers.
• Lançamentos (New Arrivals) Continually refreshed new arrivals section featuring items like colored box cases, Bobbie Goods coloring books, modeling clay, glass water bottles, message boards, multi-use cloths, thermal lunch bags, and plastic message boards.
• Ofertas (Offers / Deals) Special offers and discounted products section featuring deals on A4 paper, garbage bags, latex balls, packing tape, toilet paper, paper towels, party poppers, and folders. Targeted at price-sensitive consumers and bulk buyers.
• Festa Junina e Arraiá (June Festival Collection) Specialized section for Brazilian June festivals featuring banners, decorative balloons, straw baskets, straw hats, candy wrappers for sweets, decorative garlands, decorative panels, cake toppers, and traditional festival accessories.
• Balões (Balloons) Large selection of balloons including latex balloons, metallic balloons (various colors including gold, silver, rose), number balloons (40cm and 75cm), heart balloons, bubble balloons, popcorn buckets, and balloon supports. Targeted at party decorators and event planners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Faber CastellminorOthersMajor stationery brand featured in Recopel's product catalog under 'Grandes Marcas de Papelaria!' (Big Stationery Brands), offering products such as colored pens, art supplies, and writing instruments.
• TilibraminorOthersBrazilian stationery brand featured in Recopel's catalog offering agendas, notebooks, planners, and office supplies under the 'Grandes Marcas de Papelaria!' section.
• PilotminorOthersJapanese pen and marker brand available through Recopel's stationery section, offering pens, markers, and writing instruments.
• JandaiaminorOthersBrazilian stationery brand featured in Recopel's 'Grandes Marcas de Papelaria!' section, offering notebooks, paper products, and school supplies.
• KiplingminorOthersInternational lifestyle and accessories brand featured in Recopel's stationery section, offering bags, backpacks, cases, and accessories.
• PaniniminorOthersPublisher of official FIFA World Cup sticker albums and packets, available in Recopel's Copa do Mundo (World Cup) themed product section.
• Loja IntegradacoreTechnology or IntegrationE-commerce platform provider powering Recopel's online store. Recopel is built on the Loja Integrada platform (indicated in footer: 'Logomarca Loja Integrada' with reference to lojaintegrada.com.br).

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Others

• Loja Integrada: SaaS e-commerce platform provider on which Recopel's online store is built. Included as an ecosystem/technology enabler rather than a competitor; demonstrates the platform dependency noted in the company profile.

Direct peers

• Kalunga: Brazil's largest office supplies and stationery retailer with both online and physical store presence. Directly comparable to Recopel's papelaria/stationery category and similar multi-channel Brazilian retail model, though at much larger national scale.
• FestPan: Brazilian party supplies e-commerce retailer offering decorations, balloons, disposables, and themed party articles. Directly competes with Recopel's artigos para festas and descartáveis categories.
• Ri Happy: Brazil's largest toy retailer with extensive physical store network and growing e-commerce presence. Comparable to Recopel for party supplies, balloons, and celebration merchandise sold in similar Brazilian regional markets.

Regional players

• Tok&Stok: Brazilian home and decor retail chain operating physical showrooms plus e-commerce. Comparable to Recopel's casa e lazer and decorative categories, though positioned at a higher price point.
• Imaginarium: Brazilian gift and home decor retail chain with physical stores and e-commerce. Comparable to Recopel's decorative, gift, and home/leisure categories though focused more on design-led gifts than commodity party supplies.

Broad incumbents

• Americanas (B2W): One of Brazil's largest e-commerce marketplaces, selling party supplies, stationery, cleaning products, and home goods. Operates across all of Recopel's categories but as a broad-line marketplace rather than a specialized retailer.
• Casas Bahia: Large Brazilian retail chain with extensive physical and online presence, offering household goods, disposables, and party-adjacent categories. A broader competitor that overlaps with several of Recopel's assortment lines.
• Havan: Brazilian department-store chain known for large physical megastores and broad assortment including household, party, and gift items. Overlaps with Recopel's product mix as a much larger multi-category incumbent.
• Magazine Luiza: Major Brazilian multi-category retailer with strong e-commerce and physical store presence, carrying stationery, party items, home goods, and cleaning supplies. Competes for the same consumer wallet but across many more categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/recopel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recopel