RecordTV Comunicação

What RecordTV Comunicação does

RecordTV Comunicação (legal entity: Rádio e Televisão Record S.A.) is a privately held Brazilian media conglomerate founded in 1956 and headquartered in São Paulo. It operates as Brazil's second-largest television network, delivering free-to-air broadcast content including news (Jornal da Record, JR 24H), telenovelas (Reis, Gênesis, Coração de Mãe), reality shows (A Fazenda, Casa do Patrão), and sports programming (Brasileirão, Libertadores). The company serves a mass-market general Brazilian audience across all states through a network of regional emissoras, complemented by international operations in the Americas, Europe, and Japan.

The company operates a vertically integrated multi-platform portfolio encompassing broadcast television (Record TV, Record News), the R7 digital news portal, the RecordPlus subscription streaming service, the Record Ads commercial platform, and an extensive array of vertical content portals spanning sports, lifestyle, automotive, culinary, and geek culture. Supporting infrastructure includes wholly-owned subsidiaries in radio broadcasting (Rádio Sociedade, Rede Aleluia), entertainment production (Record Entretenimento), family-oriented content (Rede Família), and digital banking (Banco Digi+).

The business model is primarily advertising-driven through broadcast television commercial sales, supplemented by subscription revenue from the RecordPlus streaming platform (offering both free and premium tiers). Distribution is achieved through national open broadcast signals, regional affiliates, the RecordPlus digital platform, R7.com portal, and active social media presence across YouTube, Facebook, Instagram, TikTok, WhatsApp, and other platforms. Pricing for advertising and subscription tiers is not publicly disclosed. The company maintains no public listing, no disclosed funding rounds, and no external private equity involvement.

Name

RecordTV Comunicação

Legal name

Rádio e Televisão Record S.A

Website

https://recordtv.com.br

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

RecordTV Comunicação is Brazil's second-largest privately held television network, operating since 1956. It delivers national broadcast programming (news, telenovelas, reality shows, sports) through regional stations, complemented by streaming (RecordPlus), digital portals (R7), and international channels reaching the general Brazilian mass audience.

Ownership category

akta.pro rank

Product category

Broadcast Television Network

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

International News & Current Affairs Broadcasters (MPABAEAD), International Sports Broadcasters & Rights Networks (MPABAJAE)

Keywords

• Broadcast television network
• Television advertising sales
• Streaming video platform
• Digital news portal
• Media content production

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Television Advertising: Commercial advertising revenue from broadcast television, including branded content, product placement, and advertising slots during programming. The network sells commercial time to advertisers across its national broadcast and regional emissoras.
2. Subscription Streaming (RecordPlus): Subscription-based streaming service offering exclusive content, reality shows, and full episodes of RECORD programming. Model includes both free tier with limited access and premium subscription for complete content library.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

RecordTV Comunicação operates as a Brazilian broadcast television network providing news, entertainment, sports, and religious programming through national open TV channels, regional emissoras, and international operations. The company monetizes through television advertising sales across its broadcast network and through subscription-based streaming via RecordPlus, supported by an extensive digital content ecosystem including the R7 news portal and vertical content platforms.

Product overview

RecordTV Comunicação operates a multi-platform media conglomerate consisting of the flagship Record TV broadcast network delivering drama, journalism, sports, and entertainment programming; the R7 digital news portal providing 24-hour online news coverage; Record News as a dedicated news channel; RecordPlus as a streaming VOD service; and Record Ads for commercial operations. The portfolio includes numerous vertical content portals (R7 Mobilidade, R7 Nitro, RPet, R7 Receitas, Viva a Vida), sports platforms (Esporte Record, R7 Esportes), and utility services (R7 Podcasts, R7 Tempo, R7 Concursos). The company also operates extensive regional station networks across Brazilian states and international channels spanning the Americas, Europe, and Japan.

Differentiator

Problem solved

Functional benefit

Brands

• R7: Portal de notícias e plataforma digital da Rede Record

Products and services

• Record TV Record TV is the flagship broadcast television network of RecordTV Comunicação, delivering national programming across all Brazilian states including telenovelas (Reis, A Terra Prometida, Coração de Mãe), journalism (Câmera Record, Fala Brasil, Domingo Espetacular), reality shows (A Fazenda, Casa do Patrão), sports coverage, and variety programming.
• R7 Portal de Notícias R7 is the digital news portal of RecordTV, offering 24-hour news coverage across national, regional, international, economic, sports, technology, and lifestyle categories, along with blogs, opinion columns, and multimedia content for Brazilian audiences.
• Record News Record News is a dedicated 24-hour news channel operated by RecordTV, offering news programming including Jornal da Record News, Hora News, Agro Record News, and regional news coverage across Brazil for general audiences.
• RecordPlus RecordPlus is the streaming video-on-demand platform of RecordTV, offering access to full episodes, exclusive content, reality shows, and live streaming of Record TV programming to subscribers with both free and premium tiers.
• Record Ads Record Ads is the commercial and advertising platform of Record TV, serving as the advertising sales and commercial operations division for the network, offering commercial time sales to advertisers across broadcast and digital inventory.
• Record Internacional Record Internacional extends Record TV's reach internationally with regional broadcast channels for the Americas, Europe, and Japan, serving Brazilian diaspora communities with localized programming.
• R7 Esportes R7 Esportes is the sports news portal covering football, automobilismo, e-sports, basketball, and other sports with real-time updates and match coverage for Brazilian sports fans.
• Esporte Record Esporte Record is the sports content platform covering football (Brasileirão, Libertadores, Copa do Brasil), World Cup, and various sports news with live match coverage for Brazilian audiences.
• R7 Podcasts R7 Podcasts is the audio content platform offering podcast series including JR 15 Min, Arquivo Vivo, and various program-specific podcasts for Brazilian audiences.
• R7 Vídeos R7 Vídeos is the video content aggregation platform hosting all video content from Record TV programs and news coverage for on-demand viewing.
• R7 Nitro R7 Nitro is a geek/entertainment vertical covering anime, manga, comics, games, and series content with curated partner sites for Brazilian pop culture enthusiasts.
• R7 Mobilidade R7 Mobilidade is a vertical content portal covering automotive, traffic, and mobility topics including cars, motorcycles, and urban transportation news for Brazilian consumers.
• R7 Receitas R7 Receitas is a recipes and culinary content vertical featuring cooking recipes, gastronomy tips, and food-related content for Brazilian home cooks.
• RPet RPet is a pet-focused content vertical covering animal care, pet stories, and animal welfare content for Brazilian pet owners and animal enthusiasts.
• Viva a Vida Viva a Vida is a lifestyle vertical covering beauty, wellness, home décor, fashion, and travel content for Brazilian audiences.
• R7 Tempo R7 Tempo provides weather forecasts and meteorological information for various Brazilian cities, serving general consumers seeking daily weather updates.
• Monitor7 Monitor7 is a news monitoring and aggregation service tracking regional news across Brazilian states for media monitoring purposes.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Banco Digi+minorOthersDigital banking services associated with Grupo Record ecosystem
• Rádio SociedademinorStrategic or Co-development PartnerRadio station within Grupo Record portfolio, providing audio content alongside television offerings
• Record EntretenimentocoreStrategic or Co-development PartnerEntertainment division of Grupo Record responsible for live events, shows, and entertainment productions
• Rede FamíliaminorChannel Partner/ Reseller/ DistributorFamily-oriented TV channel within Grupo Record, extending content reach to specific demographic
• Rede AleluiaminorChannel Partner/ Reseller/ DistributorReligious radio network affiliated with Grupo Record, serving evangelical audience
• Universal.OrgcoreStrategic or Co-development PartnerReligious organization affiliated with Record TV, producing religious programming and content
• Record Internacional (Américas, Europa, Japão)coreChannel Partner/ Reseller/ DistributorInternational broadcasting operations extending Record's reach to diaspora communities in Americas, Europe, and Japan through localized programming
• Assaí AtacadistaminorGTM or Marketing PartnerSponsor of Casa do Patrão reality show, with branded integrations and product placement within the program
• PicPayminorGTM or Marketing PartnerDigital payments partner providing financial education content and integration within Casa do Patrão reality show
• RecordPluscoreChannel Partner/ Reseller/ DistributorStreaming platform operated by Grupo Record, distributing exclusive content and full episode archives to subscribers

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• SBT: Brazilian open broadcast television network with national reach and a similar mix of entertainment, news, and religious programming. Competes head-to-head with RecordTV for linear ad dollars and audience share.
• RedeTV!: Privately held Brazilian broadcast network operating nationally with a comparable general-entertainment and news format. Smaller scale than RecordTV but competes in the same ad-supported linear market.
• Globoplay: Subscription streaming service of TV Globo, offering telenovelas, originals, and live sports. Direct competitor to RecordPlus in Brazilian SVOD with comparable content positioning.
• TV Globo: Brazil's largest broadcast television network and RecordTV's primary competitor, with national coverage, dominant primetime share, and deep telenovela IP. Directly comparable on business model (ad-supported broadcast + paid streaming via Globoplay).
• Netflix Brazil: Global SVOD leader with a substantial Brazilian subscriber base and growing local original production (e.g., 3%). Directly competes with RecordPlus for streaming ARPU and premium content attention.
• Bandeirantes (Band): Brazilian broadcast television network with national distribution through Band TV and BandNews TV, competing directly with RecordTV in news, entertainment, and sports.

Emerging players

• CNN Brasil: Brazilian cable and streaming news channel competing with RecordTV's news programming (Jornal da Record, JR 24H). Partial overlap in news genre, narrower focus than RecordTV's full entertainment portfolio.

Regional players

• Telemundo (NBCUniversal): US Spanish-language broadcast network with telenovela content and streaming via Peacock. Comparable to RecordTV as a national broadcast brand investing in Hispanic-market drama and reality programming.
• TelevisaUnivision: Spanish-language broadcast and streaming operator in the US Hispanic market. Comparable operating model as a national broadcast network with ad-supported and subscription tiers serving a culturally specific audience.

Broad incumbents

• Mediaset (Mediaset España / RTI): Major European commercial broadcaster with a similar mix of general entertainment, telenovela licensing, and reality TV formats. Comparable operating model for benchmarking broadcast economics and ad-revenue dependence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/recordtvoficial
• YouTubeyoutube.com/@recordtvoficial
• Facebookfacebook.com/recordoficial
• Instagraminstagram.com/recordoficial
• TikToktiktok.com/@portalr7
• LinkedInlinkedin.com/company/recordtv-comunica%C3%A7%C3%A3o

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RecordTV Comunicação