recozy
Recozy is a German sustainable design brand that 3D-prints home décor and furniture — vases, lamps, planters, organizers, side tables, and room fragrances — using over 90% recycled plastics, and sells them direct-to-consumer online, through a B2B custom service, and via European retail partners.
- Company typePrivate
- Founded2021
- HeadquartersGanderkesee, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What recozy does
Recozy, operated by Sustainable Manufacturing GmbH and headquartered at Industriepark 7 in Ganderkesee, Germany, is a private sustainable design brand that manufactures home décor and furniture using additive manufacturing (3D printing) with over 90% recycled plastics, including rPLA sourced from post-industrial food packaging waste and PLA blended with recycled wood fibers. The company's product portfolio spans vases (54+ designs across collections such as Bay, Dune, Poppy, Fleur, Soil, and Balloon), table and portable cordless lamps (Ray, Pillar, Base, Aura, Kado), pendant and wall lamps, planters, ornaments, organizers, side tables, and three room fragrances, all produced on a made-to-order basis at a North German production facility to eliminate inventory waste.
The business operates a hybrid go-to-market model: a direct-to-consumer e-commerce store at recozy.de handles individual consumer sales with unit pricing in the €19.95-€589.95 range, supported by digital gift cards, a 10% newsletter welcome discount, and Trusted Shops certification. A separate B2B portal with account registration serves retailers, interior designers, and commercial clients with net pricing, no minimum order values, and free-shipping thresholds (€300 net Germany, €500 net EU). The "recozy individual" service provides white-label and custom product development for enterprise customers including Westwing (custom pendant lamps), EWE (large-format branded pendant lamps), and Fleur ami (custom flower vessels). Distribution extends through a retail partner network across Germany and Europe and worldwide delivery via DHL GoGreen.
Reczy's differentiation rests on a circular design methodology that includes NFC-enabled digital product passports (via whatT.io integration) providing per-product lifecycle transparency, and the recozy Exchange Program that enables customers to return end-of-life products for recycling in exchange for vouchers. The company is founder/management-owned (managing directors Jonas Altenburg, Fynn-Luca Lampe, Rob Pieter Leenen, and Finn-Maximilian Hillen), employs 1-10 people, has not disclosed external funding, and has received editorial features in Schönen Wohnen, ELLE, Hamburger Abendblatt, Süddeutsche Zeitung, and Wohn!Design magazines.
recozy firmographics
Firmographics- Name
- recozy
- Legal name
- Sustainable Manufacturing GmbH
- Website
- https://recozy.de
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Recozy is a German sustainable design brand that 3D-prints home décor and furniture — vases, lamps, planters, organizers, side tables, and room fragrances — using over 90% recycled plastics, and sells them direct-to-consumer online, through a B2B custom service, and via European retail partners.
- Ownership category
- akta.pro rank
recozy industry classification
Industry- Product category
- Sustainable Home Décor and Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Plastics Product Manufacturing (3261), Other Furniture Related Product Manufacturing (3379)
- SIC
- Household Furniture (2510), Miscellaneous Plastics Products (3080)
- akta.pro industry
- Recycled & Sustainable 3D Printing Materials (Bio-based/Regrind)Industrials, Manufacturing & Construction/3D Printing/3D Printing Materials (Polymers, Metals, Ceramics, Composites)Reuse & Resale / Recommerce OperationsEnergy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Resource Recovery & Circular Economy Services (Reuse, Take-back, Refurbishment)Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store)
Keywords
Where recozy is headquartered
LocationHeadquarters
- HQ city
- Ganderkesee
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
recozy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time purchase model for design objects including vases, lamps, furniture, and room fragrances sold through company's own online shop. Products are manufactured on-demand (made-to-order) after customer places order.
- B2B Wholesale: Business customers including retailers and interior designers purchase through B2B portal with volume-based pricing. No minimum order values, free shipping above thresholds (€300 net in Germany, €500 net in EU).
- Digital Gift Cards: Digital gift vouchers sold in denominations of €25, €50, and €100, delivered via email with redemption instructions for the online store.
- Custom B2B Products (recozy individual): White-label and custom product development services for business clients including design consulting, CI-compliant solutions, and individual material development. Production runs from piece count 1.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vases - decorative objects available in multiple sizes and colors |
| Unit Pricing | Pay-as-you-go | Table and portable lamps |
| Unit Pricing | Pay-as-you-go | Room fragrances in 200ml bottles |
| Unit Pricing | Pay-as-you-go | Furniture and planters |
| Unit Pricing | Pay-as-you-go | B2B pricing for business customers |
| Unit Pricing | Pay-as-you-go | Replacement components for repairs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
recozy product offering
Product offeringCore offering
recozy manufactures and sells sustainable home design objects (vases, lamps, planters, ornaments, organizers, side tables, and room fragrances) using additive manufacturing (3D printing) with over 90% recycled materials (rPLA and recycled wood fiber composites) sourced from European waste streams. Production is made-to-order in North Germany to eliminate waste, and selected products include NFC digital product passports for material and lifecycle transparency.
Product overview
Recozy is a German sustainable design brand offering a comprehensive portfolio of home décor and furniture products manufactured using additive manufacturing (3D printing) in northern Germany. The product line centers on vases (individual pieces and sets), ornaments, planters, organizers, and lighting (table lamps, portable cordless lamps, pendant lamps, and wall lamps), plus room fragrances. The portfolio includes approximately 54 vase designs, 18 table lamp models, 3 portable lamps, 5 pendant lamps, room fragrances, and side tables. All products are made predominantly from recycled materials (over 90% recycled plastics from European waste streams), with recycled wood fiber composites where applicable. Production occurs on a made-to-order basis to eliminate waste. The company also offers B2B custom product development services (recozy individual) and an end-of-life recycling program (recozy Exchange Program).
Differentiator
Problem solved
Functional benefit
Products and services
- Vases Decorative vases in multiple sizes (mini, standard, floor) made from over 90% recycled materials using additive manufacturing. Available in multiple color options with glass inserts included; designed for environmentally conscious consumers and interior designers.
- Mini Vases Compact decorative vases designed for small floral arrangements or standalone display, made from recycled materials via 3D printing.
- Vase Sets Curated collections of matching vases offering coordinated design options for coordinated interior styling.
- Ornaments Decorative ornaments (Orient, Dot, Spring, Noel designs) crafted from recycled materials using additive manufacturing.
- Planters Large floor planters and indoor plant containers (Valley, Byden collections) featuring modular designs and glass inserts.
- Organizers Desk and living space organizers (Base Living, Base Office series) combining aesthetic design with functional organization.
- Table Lamps LED table lamps with dimmable lighting (Ray, Kado, Circ, Aura, Pillar, Flare, Bloom, Flow, Lupo collections) featuring recycled material construction and adjustable brightness.
- Portable Lamps Cordless rechargeable table lamps with touch control, three brightness levels, three light temperatures (warm/neutral/cool white), and up to 14 hours battery life via USB-C charging.
- Pendant Lamps Hanging ceiling lamps (Circ, Luma, Bold collections) providing atmospheric overhead lighting for dining and living spaces.
- Wall Lamps Wall-mounted lighting fixtures (e.g., Lupo Wall) offering accent and ambient lighting solutions.
- Room Fragrances Premium room fragrances (Oud Wood, Silent Rose, Capri Glow) in 200ml bottles with 8 rattan diffuser sticks, lasting approximately 8 weeks.
- Side Tables Designer side tables (Hornet, Cobra, Beluga, Drop collections) featuring organic lines and modern 3D-printed design from recycled materials.
- Digital Gift Cards Electronic gift vouchers available in €25, €50, and €100 denominations, redeemable at checkout in the recozy online store.
- recozy individual (B2B Custom Product Development) B2B custom product development service offering full-service product development from concept to market entry, design consultation, European materials sourcing, on-demand production starting from piece count 1, corporate identity-compliant solutions, and circular production capabilities. Targeted at business clients seeking white-label or bespoke design products.
Quantifiable outcome
- Over 90% recycled materials used in products
- +2 more outcomes
Companies that use recozy
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
recozy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
recozy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- WestwingcoreB2B customer for whom recozy designed custom pendant lamps for their home interior collections. Demonstrates recozy's capability in white-label product development for major e-commerce platforms.
- EWEcoreEnergy company as B2B customer receiving large-format pendant lamps, likely for corporate furnishing or branded merchandise purposes.
- Fleur AmicoreFloristry company as B2B customer ordering custom flower vessels and planters for their product catalog. Shows recozy's ability to create specialized products for garden/floral industry.
- whatT.iocoreTechnology partner providing cloud-based product information platform. Enables digital product passports with NFC chip integration, giving customers transparent access to manufacturing details, materials, care instructions, and recycling information.
- DHL GoGreenminorShipping partner for climate-neutral deliveries within Europe. DHL GoGreen program compensates for CO2 emissions from transportation.
- European Material SupplierscoreNetwork of suppliers providing recycled plastics and composite materials from Germany and Benelux countries, textile cables from Italy, and glass inserts from European manufacturers. Over 90% of plastics are recycled from European waste streams.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
recozy competitors and assessment
Company assessmentDirect peers
- Batch.Works: UK-based 3D printing studio producing home and consumer products from recycled plastic waste. Closely comparable in combining additive manufacturing, recycled materials, and circular design principles for home goods.
- ferm LIVING: Danish design brand producing sustainable home décor, furniture, and accessories with a similar design-led, circular aesthetic to recozy. Comparable D2C + B2B distribution model and price positioning in the premium sustainable home goods segment.
- &Tradition: Danish design brand offering premium furniture, lighting, and home accessories with strong sustainability narrative. Comparable design-led positioning targeting the same design-conscious consumer segment as recozy.
- The New Raw: Greek design studio producing 3D-printed home objects and furniture from recycled plastics, directly overlapping recozy's core technology (additive manufacturing with recycled feedstock) and product categories (vases, planters, furniture).
- Eva Solo: Danish design house producing sustainable home accessories and lighting with strong Scandinavian design heritage. Comparable premium positioning and D2C + retailer distribution model for design-conscious consumers.
- Normann Copenhagen: Danish design company producing furniture, lighting, and home accessories with Scandinavian design DNA. Comparable premium price points, multi-channel distribution, and design-forward sustainability positioning.
- Petite Friture: French contemporary design brand producing lighting, furniture, and home accessories with strong design pedigree. Comparable European design-led positioning and D2C + retail distribution approach.
Emerging players
- Forust: US-based company producing 3D-printed home goods from wood waste and sawdust using binder jetting technology. Operates in the same 3D-printed sustainable home décor space with overlapping material innovation approach.
- Aectual: Dutch company specializing in 3D-printed sustainable interior products and architectural elements from recycled materials. Direct technology and sustainability overlap with recozy's additive manufacturing approach using recycled plastics.
Broad incumbents
- HAY: Major Danish design furniture and home accessories brand with global distribution. Broader portfolio and significantly larger scale than recozy, but competes in the same design-conscious premium home goods segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
recozy social profiles
Digital presencerecozy financial estimates
Financial estimateRevenue estimate
Valuation estimate
recozy leadership team
Management profileNumber of profiles
Profiles4 records
recozy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
recozy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about recozy
What does recozy do?
recozy manufactures and sells sustainable home design objects (vases, lamps, planters, ornaments, organizers, side tables, and room fragrances) using additive manufacturing (3D printing) with over 90% recycled materials (rPLA and recycled wood fiber composites) sourced from European waste streams. Production is made-to-order in North Germany to eliminate waste, and selected products include NFC digital product passports for material and lifecycle transparency.
Is recozy a public or private company?
recozy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was recozy founded?
recozy was founded in 2021. It employs 1 to 10 people.
Where is recozy based?
recozy is headquartered in Ganderkesee, Germany, in the Europe region.
How does recozy make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B Wholesale, digital Gift Cards and custom B2B Products (recozy individual).
Who are recozy's main competitors?
Direct peers on record are Batch.Works, ferm LIVING, &Tradition, The New Raw, Eva Solo, Normann Copenhagen and Petite Friture. Emerging players are Forust and Aectual. HAY is listed as a broad incumbent.
Does recozy have an API?
No public API is recorded for recozy.
What industry is recozy in?
recozy's product category is Sustainable Home Décor and Furniture. Its primary akta.pro industry code is IMAAABAK, Recycled & Sustainable 3D Printing Materials (Bio-based/Regrind), with a secondary code of EUAIANAC, Reuse & Resale / Recommerce Operations. Its NAICS code is 33712 and its SIC code is 2510.