whatt.io

What whatt.io does

whatt.io is a privately held Digital Product Passport (DPP) platform provider founded in 2021-2022, operating through Swedish entity whatt.io AB (headquartered in Vellinge) and US entity whatt.io Inc (Miami, Florida), with additional operational presence in Los Angeles. The company's core platform connects physical products to verified digital records via NFC tags (ISO 14443A standard), QR codes, and an API-first, JSON-native cloud architecture, and is explicitly aligned with EU ESPR regulations through active participation in the CIRPASS-2 pilot initiative.

The product surface spans a cloud-based DPP administration CMS, a DPP apps marketplace (whattio.app), the 3MF Vault for IP-protected 3D printable file distribution, two embedded AI assistants (Bernard for back-office DPP automation and validation, Dolores for on-product conversational interaction via NFC/QR), and the CAPTURE mobile app for GS1 EPCIS 2.0 unit-level event capture. The company also sells NFC hardware (via Lostboyslab.shop and whattio.shop), provides professional consulting services, and operates a uFactory certification program for third-party 3D print farms that produce DPP-enabled spare parts on demand. Named patent-pending intellectual property covers secure token technology embedded in NFC tags for product authentication and IP protection.

The business model is a combination of tiered SaaS subscriptions (Free, Bronze at $29/month, Silver at $99/month, Gold at $299/month, and Diamond at $499/month, with annual billing offering roughly a two-month discount), transactional NFC hardware sales, add-on services (blockchain integration, 3MF Vault, AI chatbot, NFC/RFID standardization) gated to higher tiers, and bespoke consultancy. Distribution is primarily product-led growth via self-serve sign-up at whatt.io, supplemented by an enterprise sales-assisted motion at the Diamond tier, channel partnerships through the uFactory program, and OEM integrations with CAD and additive manufacturing vendors including Autodesk, Prusa, Markforged, Arduino, and SimplyPrint. Customer evidence is thin but includes a stated 100+ brands actively building DPPs and a documented enterprise deployment with Infinite Acoustics, a Swedish circular loudspeaker manufacturer.

Name

whatt.io

Legal name

whatt.io AB

Website

https://whatt.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

whatt.io operates a cloud-based Digital Product Passport platform that links physical products to verified digital data via NFC tags, QR codes, and embedded AI, serving manufacturers and brands pursuing EU ESPR compliance and circular-economy transparency across Sweden and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Tiered SaaS subscription model providing cloud-based DPP platform access. Plans range from free (limited products/units) to Diamond tier (unlimited products, users, and full customization). Revenue generated through recurring monthly or annual subscription fees with Stripe billing.
2. NFC Tags and Hardware: Sale of NFC tags (ISO 14443A standard) through Lostboyslab.shop including sticker tags, PVC coin tags, and PCB/FPC tags. Hardware sales provide physical data carrier infrastructure for the DPP platform.
3. Consultancy Services: Professional services including strategic planning, systematic approaches, hands-on tutorials, and tailored staff education. Consultation ranges from individual consulting hours to expansive proof of concept collaborations.
4. Optional Add-on Services: Premium services including Blockchain integration, 3MF Vault for IP protection, AI chatbot assistance, and NFC/RFID standardization available in higher subscription tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

whatt.io provides a cloud-based Digital Product Passport (DPP) platform sold to manufacturers and brands, connecting physical products to verified digital data via NFC tags (ISO 14443A) and QR codes. The platform enables full product lifecycle traceability from manufacturing to recycling, supports EU ESPR/CIRPASS-2 regulatory compliance, and integrates with ERP, MES, IoT, and micro-controller systems through an API-first JSON architecture. AI-driven assistants (Bernard, Dolores), the 3MF Vault for IP-protected 3D file distribution, and a certified uFactory microfactory network round out the offering.

Product overview

whatt.io is a modular platform-plus-services architecture providing Digital Product Passports (DPP) as a cloud-based solution. The core offering centers on the DPP Platform and Cloud Administration (CMS), which connects physical products to verified digital data via NFC tags, QR codes, and AI-powered tools. The platform integrates with the DPP Apps Platform (whattio.app) marketplace, NFC/QR data carriers from Lostboyslab.shop, and the MAKE IT functionality for on-demand manufacturing. Add-on modules include the CAPTURE mobile app for EPCIS 2.0 event capture, Bernard and Dolores AI assistants for automation and user interaction, and the 3MF Vault for intellectual property protection in additive manufacturing. The uFactory Platform certifies local microfactories for localized production. The ecosystem is completed by tiered subscription plans ranging from Free to Diamond enterprise tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Product Passport (DPP) Platform Cloud-based Digital Product Passport platform connecting physical products to verified digital data via NFC tags (ISO 14443A standard) and QR codes, with full lifecycle management from manufacturing to recycling, traceability, spare-parts management, and EU DPP compliance.
• whatt.io Cloud Administration (CMS) Cloud-based content management and back-office solution for managing products, brands, materials, parts, and DPP data, supporting team collaboration and multi-user workflow management across the Digital Product Passport ecosystem.
• DPP Apps Platform (whattio.app) Application store platform for Digital Product Passport tools, applications, and web services that extend the core whatt.io DPP platform with additional product lifecycle management functionality.
• NFC Tags / QR Code Data Carriers Physical-digital bridge technology comprising RFID/NFC chips (ISO 14443A standard) and QR code labels/stickers that serve as the on-product entry point to a Digital Product Passport, distributed via Lostboyslab.shop and whattio.shop.
• CAPTURE Mobile App Mobile application for GS1 EPCIS 2.0 event capture and unit-level Digital Product Passports, enabling mobile device-based DPP creation and lifecycle event tracking for manufacturers.
• whatt.io Mobile App (iOS/Android) Native mobile application for iOS and Android that programs NFC chips, creates live links to product data, manages teams and brands, and verifies chip authenticity and tamper detection.
• 3MF Vault Intellectual property protection technology for 3D printing files that allows IP-protected 3MF files to be downloaded for local production with token-based access control, safeguarding manufacturers' design data for licensed 3D printable spare parts.
• Bernard AI Assistant AI-powered back-office assistant that automates Digital Product Passport creation, validation, and data synchronization across all DPPs and connected products, reducing manual work and ensuring consistent data integrity.
• Dolores AI Chatbot On-product AI that engages directly with users through NFC or QR interactions, answering questions, displaying verified data, and enabling conversational product information access.
• uFactory Microfactory Platform Ecosystem platform for certified local microfactories and 3D print farms enabling on-demand local manufacturing of whatt.io-enabled parts and products, reducing carbon footprint through localized production.

Quantifiable outcome

• Eliminates 20% of mass-produced parts ending up unused in traditional manufacturing by enabling on-demand local 3D printing
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Lostboyslab ABcoreStrategic or Co-development PartnerLostboyslab is the primary 3D printing integration partner and NFC tag supplier for whatt.io. Based in Sweden, they specialize in innovative 3D printing solutions with advanced production techniques. They are also the manufacturer of Addnite filament brand and operate the official NFC tag storefront (lostboyslab.shop).
• EU CIRPASS-2flagshipStrategic or Co-development Partnerwhatt.io is a core pilot contributor to CIRPASS-2, the European Union's flagship initiative for deploying Digital Product Passports in alignment with ESPR. The partnership focuses on repair and lifecycle management for audio equipment and emergency lighting systems.
• Lund UniversityminorOthersAcademic partnership for research and development in digital product passport technology and circular economy practices.
• Future by LundminorOthersRegional innovation ecosystem partnership supporting circular economy initiatives in the Lund region of Sweden.
• Sustainable Manufacturing GmbH (Recozy)coreChannel Partner/ Reseller/ DistributorCertified uFactory partner based in Germany focused on eco-friendly production methods and sustainable 3D printing. Part of the certified network for on-demand local production of whatt.io-enabled spare parts.
• Make3D Company LimitedcoreChannel Partner/ Reseller/ DistributorCertified uFactory partner based in The Gambia revolutionizing local manufacturing with cutting-edge 3D printing technologies and focus on accessibility. Part of certified network for on-demand local production.
• PlastechcoreChannel Partner/ Reseller/ DistributorCertified uFactory partner based in UK, pioneer in 3D printing industry dedicated to quality and sustainability in every project. Part of certified network for on-demand local production.
• ReThink FactorycoreChannel Partner/ Reseller/ DistributorCertified uFactory partner based in Sweden emphasizing circular economy principles in 3D printing, turning waste into valuable products. Part of certified network for sustainable on-demand production.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OPTEL Group: OPTEL provides traceability and supply-chain visibility platforms (including for pharmaceutical and consumer-goods serialization) and is positioning around EU DPP — comparable to whatt.io as a broad traceability incumbent targeting the same regulatory mandates.
• Avery Dennison: Avery Dennison (including its Smartrac acquisition) is the dominant global supplier of NFC/RFID inlays and labels and has built out atma.io as a connected-product cloud platform — making it the largest incumbent competing across both whatt.io's hardware (NFC tags) and software (DPP cloud) layers.

Emerging players

• Cirpass Consortium Players (e.g., Textyle Genesis, Fairly Made): Other CIRPASS-2 pilot contributors focused on textile DPPs (e.g., Textyle Genesis, Fairly Made) are the closest co-pilots to whatt.io in the EU DPP pilot, sharing the same standards alignment but specializing in apparel/textiles rather than cross-vertical hardware.
• iTRACE Technologies: iTRACE Technologies offers supply-chain anti-counterfeiting and traceability solutions using NFC, blockchain, and 2D barcodes — overlapping with whatt.io's NFC + blockchain authentication stack for brand protection.
• OriginTrail: OriginTrail is a blockchain-based decentralized knowledge graph for supply-chain interoperability and traceability — comparable to whatt.io on the blockchain-authentication and supply-chain data interoperability axis, though with a more infrastructure-layer orientation.

Direct peers

• Circularise: Circularise is a Digital Product Passport platform focused on supply-chain traceability and circularity, with blockchain-based material passports and active participation in EU DPP pilots — directly overlapping whatt.io's DPP, blockchain authentication, and CIRPASS-2 positioning.
• Scantrust: Scantrust provides secure QR-code and NFC-based product authentication and traceability SaaS, with similar product authentication and consumer-engagement features to whatt.io's QR/NFC DPP offering.
• Kezzler: Kezzler offers a cloud-based traceability and product authentication platform built on unique serialized identifiers, with active participation in EU DPP discussions — closely comparable to whatt.io's DPP cloud and authentication stack.
• Identiv: Identiv supplies NFC/RFID tags and IoT connectivity solutions and has been expanding into product authentication and traceability use cases — directly comparable to whatt.io's NFC tag hardware plus cloud DPP offering for brand authentication.

Others

• Prusa Polymers / Prusa Research: Prusa is a 3D printer OEM and filament producer that has integrated with whatt.io for NFC-tag-embedded FDM prints. It is an ecosystem/technology partner rather than a competitor — but its installed base of printers materially shapes the achievable scale of whatt.io's embedded-NFC microfactory use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@whattio
• LinkedInlinkedin.com/company/whatt-io-inc
• Instagraminstagram.com/officialwhatt.io/#
• Facebookfacebook.com/profile.php

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about whatt.io