Recycled Cycles Bicycles & Fitness

What Recycled Cycles Bicycles & Fitness does

Recycled Cycles Bicycles & Fitness is a privately held, family-owned bicycle and fitness equipment retailer headquartered in Fort Collins, Colorado, operating two physical storefronts — a flagship location at 4031 South Mason and a second location at Colorado State University's Lory Student Center — both accessible via the MAX Transfort transit line. Founded in 1978 by Dave Hudson and acquired by Brad and Krista Piepenbrink in 2021, the company self-describes as "Colorado's largest Earth friendly bicycle store," a positioning anchored in its heritage of buying, reconditioning, and reselling pre-owned bicycles alongside a deep new-bike inventory.

The business carries more than a dozen brand names including Marin, Yuba, Diamondback, IZIP, Raleigh Electric, Batch, Redline, Sun Bicycles, Vaast, Breezer, and Evo across product categories spanning new bikes, used and reconditioned bikes, scratch-and-dent bikes, electric bikes, cargo bikes, kids bikes, adult trikes, and bike accessories, with fitness equipment (treadmills, ellipticals, home gym systems) added in 1982. Service revenue streams include expert bike repair for all makes and models, a Flat Free Guarantee tire protection program starting at $24.99 per tire, bike rentals, and parts and accessories. Differentiated commercial programs — Kids Trade-Up Guarantee (up to 50% credit within three years toward a larger bike) and Try Before You Buy (20% down on fitness equipment) — create recurring customer relationships.

Revenue is generated through hardware sales (bikes, fitness equipment, parts and accessories), professional services (repair), and transaction fees (rentals). The go-to-market motion is direct-to-consumer through walk-in storefronts supplemented by an e-commerce catalog, with community-driven marketing via social media (Facebook, Instagram, YouTube), email (Constant Contact), local cycling event participation, and charitable donations exceeding 100 bicycles annually to organizations including Salvation Army Giving Tree, Realities for Kids, and Homeless Gear. The store participates in the State of Colorado's $225 e-bike rebate program and has been recognized by the NBDA's America's Best Bike Shops list for nine consecutive years (2017–2021) and with Gold Bicycle Friendly Business status from the League of American Bicyclists in 2020 and 2022.

Name

Recycled Cycles Bicycles & Fitness

Legal name

Recycled Cycles Bicycles & Fitness

Website

https://recycled-cycles.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Recycled Cycles Bicycles & Fitness is a privately held, family-owned retailer operating two Fort Collins, Colorado storefronts that sell new and reconditioned bicycles, electric and cargo bikes, fitness equipment, and parts while offering repair, rentals, and trade-up programs to local consumers, families, students, and outdoor enthusiasts in Northern Colorado.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Personal and Household Goods Repair and Maintenance (8114), Automotive Parts, Accessories, and Tire Retailers (4413), Recreational Goods Rental (532284)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), Used & Refurbished Bike Retail (CRAMAHAK), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle retail
• Bike repair service
• Electric bicycles
• Fitness equipment sales
• Used bike sales

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Retail sale of new and used bicycles including road, mountain, commuter, cargo, children's, and electric bikes. Brands include Marin, Yuba, Diamondback, IZIP, Raleigh, Batch, Redline, Sun Bicycles, and Vaast Bikes. Also sells Scratch & Dent bikes at discounted prices.
2. Fitness Equipment Sales: Sale of fitness equipment including exercise machines with Try Before You Buy program (20% down payment)
3. Service and Repair: Expert bike repair and service for bikes of all makes and models as well as fitness equipment. Includes specialized services like Flat Free Guarantee (heavy duty liner + slime installation).
4. Bike Rentals: Bicycle rental services for customers
5. Parts and Accessories: Sale of bike parts, accessories, and components

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Recycled Cycles Bicycles & Fitness is a brick-and-mortar bicycle and fitness retailer operating two Fort Collins stores that sell new, used, and Scratch & Dent bicycles across categories (road, mountain, commuter, cargo, electric, kids, adult trikes) from brand-name manufacturers, plus fitness equipment, parts, and accessories. The store complements retail sales with expert bike repair service for all makes and models, bicycle rentals, and differentiated programs including a Kids Trade-Up Guarantee, a Flat Free Guarantee tire-protection service, and a Try Before You Buy fitness equipment trial.

Product overview

Recycled Cycles Bicycles & Fitness is a retail bicycle and fitness equipment store offering a comprehensive range of new and used bicycles, fitness equipment, accessories, and related services. The store operates as a single-location retail operation in Fort Collins, Colorado, with two physical locations (Main on South Mason Street and CSU Location at Lory Student Center). Their product portfolio centers on bicycle retail through multiple product categories including New Bikes, Used Bikes, Electric Bikes, Cargo Bikes, Kids Bikes, Adult Trikes, Scratch & Dent Bikes, and Bike Accessories, complemented by Fitness Equipment sales. The store carries numerous bicycle brands including Marin, Yuba, Diamondback, IZIP, Sun Bicycles, Redline, VAAST, Batch, Raleigh Electric, Evo, and Breezer. Service offerings include expert bike repair, the Flat Free Guarantee tire protection program, Kids Trade-Up Guarantee (up to 50% trade-in value within 3 years), Try Before You Buy fitness equipment program, rentals, and a Community Donations program that donates over 100 bicycles annually to local charities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Bikes

Quantifiable outcome

• 99% flat-free guarantee
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• League of American BicyclistscoreStrategic or Co-development PartnerMember of Bicycle Friendly Business network providing access to tools and technical assistance to become more welcoming to people who bike. Recycled Cycles received Gold BFB status and participates in Bike Month initiatives. The partnership supports community bicycling advocacy and workplace wellness programs.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Rad Power Bikes: Direct-to-consumer e-bike brand selling through online channels plus showrooms in select cities. Competes directly with Recycled Cycles' e-bike offering (IZIP, Raleigh Electric) on price and convenience, particularly for the $1,500-$3,000 price band the store carries.
• Performance Bicycle: Historic multi-channel bicycle retailer that emerged from Chapter 11 bankruptcy and continues to operate primarily online. Once a direct competitor with retail stores nationwide, now competes mainly on price and online convenience for the cycling customer base.
• Decathlon: Global sporting goods retailer expanding US store count, carrying bicycles, e-bikes, fitness equipment, and accessories at competitive prices. Increasingly competes with independent bike shops on entry-level and mid-range product categories.

Direct peers

• Trek Bicycle (retail stores): Trek operates a mix of company-owned and independently-owned branded retail stores selling Trek bicycles, e-bikes, accessories, and service. The independently-owned dealer model directly parallels Recycled Cycles' positioning as a multi-brand independent bike retailer serving a regional customer base.
• Play It Again Sports: National franchise chain specializing in used and new sporting goods resale, including used bicycles. Direct competitor on the used/refurbished bike value proposition and similar community-driven model, though broader in sporting goods categories.
• Specialized (Retail Stores): Specialized operates brand-owned and authorized retailer locations selling premium bicycles, e-bikes, and components with in-house service. While more brand-exclusive than Recycled Cycles, they compete for the same cycling enthusiast and e-bike customer segments.

Broad incumbents

• Dick's Sporting Goods: National big-box sporting goods retailer carrying bicycles, fitness equipment, and accessories across hundreds of stores. Competes on convenience, price, and selection with cycling as one category within a broader sporting goods portfolio, rather than specializing in cycling.
• Walmart: Mass retailer carrying entry-level bicycles, e-bikes, and fitness equipment at low price points. Competes primarily at the bottom of the price band and Scratch & Dent / used bike segment of Recycled Cycles' product mix.
• REI: Cooperative outdoor retailer operating a national chain of stores selling new bicycles, e-bikes, accessories, and offering repair services. Overlaps with Recycled Cycles across multiple product categories but operates at much larger scale and broader outdoor focus, including bike shops like REI's cycling-focused concepts.
• Schwinn / Pacific Cycles: Iconic bicycle brand and parent Pacific Cycles distribute through mass retail, sporting goods chains, and independent dealers including some carried by Recycled Cycles (Sun Bicycles, Evo). Competes via mass-market distribution channels rather than specialty retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQhbEOEziRo5hRpvN3bjPyQ?view_as=subscriber
• Facebookfacebook.com/RecycledCyclesColorado
• Instagraminstagram.com/recycledcyclescolorado
• LinkedInlinkedin.com/company/recycled-cycles-bicycles-&-fitness

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recycled Cycles Bicycles & Fitness