Recycled Cycles Bicycles & Fitness
Recycled Cycles Bicycles & Fitness is a privately held, family-owned retailer operating two Fort Collins, Colorado storefronts that sell new and reconditioned bicycles, electric and cargo bikes, fitness equipment, and parts while offering repair, rentals, and trade-up programs to local consumers, families, students, and outdoor enthusiasts in Northern Colorado.
- Company typePrivate
- Founded1978
- HeadquartersFort Collins, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Recycled Cycles Bicycles & Fitness does
Recycled Cycles Bicycles & Fitness is a privately held, family-owned bicycle and fitness equipment retailer headquartered in Fort Collins, Colorado, operating two physical storefronts — a flagship location at 4031 South Mason and a second location at Colorado State University's Lory Student Center — both accessible via the MAX Transfort transit line. Founded in 1978 by Dave Hudson and acquired by Brad and Krista Piepenbrink in 2021, the company self-describes as "Colorado's largest Earth friendly bicycle store," a positioning anchored in its heritage of buying, reconditioning, and reselling pre-owned bicycles alongside a deep new-bike inventory.
The business carries more than a dozen brand names including Marin, Yuba, Diamondback, IZIP, Raleigh Electric, Batch, Redline, Sun Bicycles, Vaast, Breezer, and Evo across product categories spanning new bikes, used and reconditioned bikes, scratch-and-dent bikes, electric bikes, cargo bikes, kids bikes, adult trikes, and bike accessories, with fitness equipment (treadmills, ellipticals, home gym systems) added in 1982. Service revenue streams include expert bike repair for all makes and models, a Flat Free Guarantee tire protection program starting at $24.99 per tire, bike rentals, and parts and accessories. Differentiated commercial programs — Kids Trade-Up Guarantee (up to 50% credit within three years toward a larger bike) and Try Before You Buy (20% down on fitness equipment) — create recurring customer relationships.
Revenue is generated through hardware sales (bikes, fitness equipment, parts and accessories), professional services (repair), and transaction fees (rentals). The go-to-market motion is direct-to-consumer through walk-in storefronts supplemented by an e-commerce catalog, with community-driven marketing via social media (Facebook, Instagram, YouTube), email (Constant Contact), local cycling event participation, and charitable donations exceeding 100 bicycles annually to organizations including Salvation Army Giving Tree, Realities for Kids, and Homeless Gear. The store participates in the State of Colorado's $225 e-bike rebate program and has been recognized by the NBDA's America's Best Bike Shops list for nine consecutive years (2017–2021) and with Gold Bicycle Friendly Business status from the League of American Bicyclists in 2020 and 2022.
Recycled Cycles Bicycles & Fitness firmographics
Firmographics- Name
- Recycled Cycles Bicycles & Fitness
- Legal name
- Recycled Cycles Bicycles & Fitness
- Website
- https://recycled-cycles.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Recycled Cycles Bicycles & Fitness is a privately held, family-owned retailer operating two Fort Collins, Colorado storefronts that sell new and reconditioned bicycles, electric and cargo bikes, fitness equipment, and parts while offering repair, rentals, and trade-up programs to local consumers, families, students, and outdoor enthusiasts in Northern Colorado.
- Ownership category
- akta.pro rank
Recycled Cycles Bicycles & Fitness industry classification
Industry- Product category
- Bicycle Retail
- NAICS
- Personal and Household Goods Repair and Maintenance (8114), Automotive Parts, Accessories, and Tire Retailers (4413), Recreational Goods Rental (532284)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), Used & Refurbished Bike Retail (CRAMAHAK), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Recycled Cycles Bicycles & Fitness is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Recycled Cycles Bicycles & Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bicycle Sales: Retail sale of new and used bicycles including road, mountain, commuter, cargo, children's, and electric bikes. Brands include Marin, Yuba, Diamondback, IZIP, Raleigh, Batch, Redline, Sun Bicycles, and Vaast Bikes. Also sells Scratch & Dent bikes at discounted prices.
- Fitness Equipment Sales: Sale of fitness equipment including exercise machines with Try Before You Buy program (20% down payment)
- Service and Repair: Expert bike repair and service for bikes of all makes and models as well as fitness equipment. Includes specialized services like Flat Free Guarantee (heavy duty liner + slime installation).
- Bike Rentals: Bicycle rental services for customers
- Parts and Accessories: Sale of bike parts, accessories, and components
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flat Free Guarantee - tire protection service |
| Other | Pay-as-you-go | Try Before You Buy fitness equipment program |
| Unit Pricing | Pay-as-you-go | Kids bikes |
| Unit Pricing | Pay-as-you-go | Mountain bikes |
| Unit Pricing | Pay-as-you-go | Cargo bikes |
| Unit Pricing | Pay-as-you-go | Electric bikes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Recycled Cycles Bicycles & Fitness product offering
Product offeringCore offering
Recycled Cycles Bicycles & Fitness is a brick-and-mortar bicycle and fitness retailer operating two Fort Collins stores that sell new, used, and Scratch & Dent bicycles across categories (road, mountain, commuter, cargo, electric, kids, adult trikes) from brand-name manufacturers, plus fitness equipment, parts, and accessories. The store complements retail sales with expert bike repair service for all makes and models, bicycle rentals, and differentiated programs including a Kids Trade-Up Guarantee, a Flat Free Guarantee tire-protection service, and a Try Before You Buy fitness equipment trial.
Product overview
Recycled Cycles Bicycles & Fitness is a retail bicycle and fitness equipment store offering a comprehensive range of new and used bicycles, fitness equipment, accessories, and related services. The store operates as a single-location retail operation in Fort Collins, Colorado, with two physical locations (Main on South Mason Street and CSU Location at Lory Student Center). Their product portfolio centers on bicycle retail through multiple product categories including New Bikes, Used Bikes, Electric Bikes, Cargo Bikes, Kids Bikes, Adult Trikes, Scratch & Dent Bikes, and Bike Accessories, complemented by Fitness Equipment sales. The store carries numerous bicycle brands including Marin, Yuba, Diamondback, IZIP, Sun Bicycles, Redline, VAAST, Batch, Raleigh Electric, Evo, and Breezer. Service offerings include expert bike repair, the Flat Free Guarantee tire protection program, Kids Trade-Up Guarantee (up to 50% trade-in value within 3 years), Try Before You Buy fitness equipment program, rentals, and a Community Donations program that donates over 100 bicycles annually to local charities.
Differentiator
Problem solved
Functional benefit
Products and services
- New Bikes
Quantifiable outcome
- 99% flat-free guarantee
- +2 more outcomes
Companies that use Recycled Cycles Bicycles & Fitness
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Recycled Cycles Bicycles & Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Recycled Cycles Bicycles & Fitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- League of American BicyclistscoreMember of Bicycle Friendly Business network providing access to tools and technical assistance to become more welcoming to people who bike. Recycled Cycles received Gold BFB status and participates in Bike Month initiatives. The partnership supports community bicycling advocacy and workplace wellness programs.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Recycled Cycles Bicycles & Fitness competitors and assessment
Company assessmentEmerging players
- Rad Power Bikes: Direct-to-consumer e-bike brand selling through online channels plus showrooms in select cities. Competes directly with Recycled Cycles' e-bike offering (IZIP, Raleigh Electric) on price and convenience, particularly for the $1,500-$3,000 price band the store carries.
- Performance Bicycle: Historic multi-channel bicycle retailer that emerged from Chapter 11 bankruptcy and continues to operate primarily online. Once a direct competitor with retail stores nationwide, now competes mainly on price and online convenience for the cycling customer base.
- Decathlon: Global sporting goods retailer expanding US store count, carrying bicycles, e-bikes, fitness equipment, and accessories at competitive prices. Increasingly competes with independent bike shops on entry-level and mid-range product categories.
Direct peers
- Trek Bicycle (retail stores): Trek operates a mix of company-owned and independently-owned branded retail stores selling Trek bicycles, e-bikes, accessories, and service. The independently-owned dealer model directly parallels Recycled Cycles' positioning as a multi-brand independent bike retailer serving a regional customer base.
- Play It Again Sports: National franchise chain specializing in used and new sporting goods resale, including used bicycles. Direct competitor on the used/refurbished bike value proposition and similar community-driven model, though broader in sporting goods categories.
- Specialized (Retail Stores): Specialized operates brand-owned and authorized retailer locations selling premium bicycles, e-bikes, and components with in-house service. While more brand-exclusive than Recycled Cycles, they compete for the same cycling enthusiast and e-bike customer segments.
Broad incumbents
- Dick's Sporting Goods: National big-box sporting goods retailer carrying bicycles, fitness equipment, and accessories across hundreds of stores. Competes on convenience, price, and selection with cycling as one category within a broader sporting goods portfolio, rather than specializing in cycling.
- Walmart: Mass retailer carrying entry-level bicycles, e-bikes, and fitness equipment at low price points. Competes primarily at the bottom of the price band and Scratch & Dent / used bike segment of Recycled Cycles' product mix.
- REI: Cooperative outdoor retailer operating a national chain of stores selling new bicycles, e-bikes, accessories, and offering repair services. Overlaps with Recycled Cycles across multiple product categories but operates at much larger scale and broader outdoor focus, including bike shops like REI's cycling-focused concepts.
- Schwinn / Pacific Cycles: Iconic bicycle brand and parent Pacific Cycles distribute through mass retail, sporting goods chains, and independent dealers including some carried by Recycled Cycles (Sun Bicycles, Evo). Competes via mass-market distribution channels rather than specialty retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Recycled Cycles Bicycles & Fitness social profiles
Digital presenceRecycled Cycles Bicycles & Fitness compliance and trust
Trust signalCompliance3 records
Recycled Cycles Bicycles & Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recycled Cycles Bicycles & Fitness leadership team
Management profileNumber of profiles
Profiles3 records
Recycled Cycles Bicycles & Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recycled Cycles Bicycles & Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recycled Cycles Bicycles & Fitness
What does Recycled Cycles Bicycles & Fitness do?
Recycled Cycles Bicycles & Fitness is a brick-and-mortar bicycle and fitness retailer operating two Fort Collins stores that sell new, used, and Scratch & Dent bicycles across categories (road, mountain, commuter, cargo, electric, kids, adult trikes) from brand-name manufacturers, plus fitness equipment, parts, and accessories. The store complements retail sales with expert bike repair service for all makes and models, bicycle rentals, and differentiated programs including a Kids Trade-Up Guarantee, a Flat Free Guarantee tire-protection service, and a Try Before You Buy fitness equipment trial.
Is Recycled Cycles Bicycles & Fitness a public or private company?
Recycled Cycles Bicycles & Fitness is a private company. It is classified as family owned and is currently operating.
When was Recycled Cycles Bicycles & Fitness founded?
Recycled Cycles Bicycles & Fitness was founded in 1978. It employs 1 to 10 people.
Where is Recycled Cycles Bicycles & Fitness based?
Recycled Cycles Bicycles & Fitness is headquartered in Fort Collins, United States, in the North America region.
How does Recycled Cycles Bicycles & Fitness make money?
Five revenue lines are on record. Bicycle Sales are the primary driver. The others are fitness Equipment Sales, service and Repair, bike Rentals and parts and Accessories.
Who are Recycled Cycles Bicycles & Fitness's main competitors?
Emerging players on record are Rad Power Bikes, Performance Bicycle and Decathlon. Direct peers are Trek Bicycle (retail stores), Play It Again Sports and Specialized (Retail Stores). Broad incumbents are Dick's Sporting Goods, Walmart, REI and Schwinn / Pacific Cycles.
Does Recycled Cycles Bicycles & Fitness have an API?
No public API is recorded for Recycled Cycles Bicycles & Fitness.
What industry is Recycled Cycles Bicycles & Fitness in?
Recycled Cycles Bicycles & Fitness's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops. Its NAICS code is 8114.