RED ALIMENTARIA
RED ALIMENTARIA is a privately held Argentine digital media and B2B services company that operates an integrated ecosystem — marketplace, digital magazines, training events, newsletter, and WhatsApp communities — connecting agroindustry buyers, suppliers, and producers across Latin America, North America, and Europe.
- Company typePrivate
- Founded-
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What RED ALIMENTARIA does
RED ALIMENTARIA (legal entity RED EMPRESARIA SA) is a privately held Argentine digital media and B2B services company founded in 1998 and headquartered in Buenos Aires, with a secondary entity, Red Alimentaria LLC, in Miami Beach, USA. The company operates an integrated digital ecosystem targeting the agroindustry across Latin America, North America, and Europe, anchored by five sub-brands: Americarne (meat/beef sector), Solo Aves y Porcinos (poultry and swine), FoodTech (food technology), Latinmeat (Latin American meat industry), and Market (the B2B marketplace at market.redalimentaria.com).
The underlying technology is a multi-property content and commerce platform combining digital magazine publishing, an online B2B marketplace for machinery, equipment, raw materials, animal nutrition, and agroindustrial services, a podcast, a high-traffic blog, five thematic WhatsApp communities, a 39k+-subscriber weekly newsletter, and a recurring program of more than 20 annual technical training sessions (Jornadas Técnicas) delivered virtually and in-person. The company also offers professional consulting services covering financial management, HR selection, LatAm market research, and food safety, quality, and traceability advisory.
The business model blends four revenue streams: (i) marketplace commissions on equipment and supply transactions, supported by freemium seller registration and premium store features; (ii) digital publication subscriptions and advertising across Americarne, Solo Aves y Porcinos, and FoodTech; (iii) event registration fees and sponsorships for the Jornadas Técnicas program, run partly in conjunction with partners such as Messe Frankfurt Buenos Aires (Tecno Fidta); and (iv) targeted advertising services including category banner placements and email marketing campaigns. The customer base is segmented vertically — meat processors, poultry and swine producers, refrigeration companies, food technology firms — and serviced through three primary GTM motions: a marketplace listing model, a community-led approach (newsletter, WhatsApp, podcast, magazines), and an event-driven sales channel.
RED ALIMENTARIA firmographics
Firmographics- Name
- RED ALIMENTARIA
- Legal name
- RED EMPRESARIA SA
- Website
- https://redalimentaria.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RED ALIMENTARIA is a privately held Argentine digital media and B2B services company that operates an integrated ecosystem — marketplace, digital magazines, training events, newsletter, and WhatsApp communities — connecting agroindustry buyers, suppliers, and producers across Latin America, North America, and Europe.
- Ownership category
- akta.pro rank
RED ALIMENTARIA industry classification
Industry- Product category
- Agroindustry Digital Marketplace
- NAICS
- Broadcasting and Content Providers (516), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Biologicals Regulatory, Testing & Quality Assurance Services (AFABAEAO)
- akta.pro secondary industry
- Biologicals Distribution & Field Application Services (AFABAEAN)
Keywords
Where RED ALIMENTARIA is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
RED ALIMENTARIA business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketplace commissions: E-commerce platform marketplace where suppliers list and sell machinery, equipment, raw materials, and services to agroindustry buyers. Commission-based revenue model.
- Digital publications: Publishes specialized digital magazines including Americarne (meat), Solo Aves y Porcinos (poultry and swine), and FoodTech. Revenue from subscriptions and advertising.
- Technical training events (Jornadas): Organizes and hosts technical training sessions and conferences on various agroindustry topics. Revenue from registration fees and sponsorships.
- Advertising and marketing services: Offers banner advertising by category, email marketing campaigns, and promotional placements across their digital platforms with differentiated exposure and unlimited impressions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Category banner advertising with differentiated exposure |
| Other | Pay-as-you-go | Email marketing campaign services |
| Freemium | Monthly | Online store creation for marketplace sellers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
RED ALIMENTARIA product offering
Product offeringCore offering
Red Alimentaria operates an integrated digital ecosystem serving the agroindustry across Latin America, North America, and Europe. Its offerings include a B2B online marketplace for machinery, equipment, raw materials, and services; three specialized digital magazines (Americarne, Solo Aves y Porcinos, FoodTech); recurring technical training sessions (Jornadas Técnicas); WhatsApp professional communities; a weekly newsletter; a podcast; and consulting services targeting meat processors, poultry and swine producers, refrigeration operators, and machinery/equipment suppliers.
Product overview
Red Alimentaria is a digital ecosystem for the agroindustry comprising a B2B marketplace, three digital magazines (Americarne, Solo Aves y Porcinos, and FoodTech), technical training sessions (Jornadas Técnicas), a podcast, WhatsApp communities, and consulting services. The platform connects agroindustrial business actors across Latin America, North America, and Europe to generate business opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- Americarne: Digital magazine focused on the meat and beef industry.
- Solo Aves y Porcinos
- Red Alimentaria FoodTech
- Latinmeat
- Market
Products and services
- Red Alimentaria Marketplace Online B2B marketplace connecting suppliers and buyers across the agroindustry, offering machinery, equipment, raw materials, animal nutrition, genetics, services, and related supplies. Sellers create online stores; buyers browse and transact by category.
- Americarne Specialized digital magazine for the meat industry providing news, trends, market intelligence, and analysis for the beef sector. Targeted at Latin American meat industry professionals.
- Solo Aves y Porcinos Specialized digital magazine for the poultry and swine industries delivering sector-specific news and analysis to Latin American producers and suppliers.
- FoodTech Digital magazine dedicated to food technology innovations and developments, offering coverage of trends, ingredients, processing technologies, and food science topics for the agroindustry.
- Jornadas Técnicas (Technical Training Sessions) Recurring technical training sessions and conferences for agroindustry professionals, covering poultry, industrial refrigeration, beef science and technology, additives/ingredients/beverages, pork integration, and food science. Offered in virtual and in-person formats with registration fees and sponsorships.
- Consulting Services Professional consulting services for the agroindustry, including financial management tools, HR selection support, market research in Latin America, and advisory on food safety, quality, and traceability management systems.
Quantifiable outcome
- Newsletter reaches 39k+ subscribers weekly
- +1 more outcomes
Companies that use RED ALIMENTARIA
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
RED ALIMENTARIA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RED ALIMENTARIA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Messe Frankfurt Buenos AirescoreSupportive partner for Tecno Fidta exhibition. Red Alimentaria organizes technical training sessions within the framework of the Tecno Fidta trade show.
- INTA (Instituto Nacional de Tecnología Agropecuaria)minorArgentine public research institute providing institutional support for agroindustry events and technical content.
- IRTA (Institut de Recerca i Tecnologia Agroalimentàries)minorCatalan research institute supporting agroindustry research and technology transfer through event participation.
- FIFRA (Federación de Industrias Frigoríficas Regionales Argentinas)minorArgentine federation of regional cold storage industries providing industry representation and support.
- IPCVA (Instituto de Promoción de la Carne Vacuna Argentina)minorArgentine institute promoting Argentine beef industry supporting relevant technical events.
- INTI (Instituto Nacional de Tecnología Industrial)minorArgentine industrial technology institute providing technical support and content for food industry events.
- LatinmeatcoreAssociated digital platform focused on meat industry. Cross-promoted as part of the Red Alimentaria digital ecosystem.
- AmericarnecoreSpecialized digital magazine for meat industry. Part of Red Alimentaria publication portfolio.
- Solo Aves y PorcinoscoreSpecialized digital magazine for poultry and swine industries. Part of Red Alimentaria publication portfolio.
- FoodTechcoreSpecialized digital publication for food technology. Part of Red Alimentaria publication portfolio.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
RED ALIMENTARIA competitors and assessment
Company assessmentBroad incumbents
- DirectIndustry (VirtualExpo Group): Major B2B marketplace for industrial equipment including food processing and packaging machinery. Comparable as a marketplace for the same machinery supplier base (e.g., ULMA, Metalquimia) that sells through Red Alimentaria's marketplace.
- ThomasNet: North American industrial B2B directory and sourcing platform. Comparable as a B2B industrial marketplace serving manufacturers and equipment buyers, with overlapping supplier profiles in food processing machinery.
- Kompass: Global B2B directory with significant LATAM presence offering company listings and product catalogs across industries including agriculture and food processing. Comparable as a B2B supplier-discovery platform.
- Alibaba: Largest global B2B e-commerce platform with deep presence in agricultural machinery, raw materials, and food products. Represents the broader competitive threat that vertical marketplaces face, particularly as Alibaba expands Latin American coverage.
Direct peers
- AgriExpo: Global B2B marketplace for agricultural equipment, machinery, and supplies, operated by VirtualExpo Group. Comparable as a vertical B2B marketplace serving the same buyer-seller profiles in the agroindustry equipment segment.
- Engormix: Latin America's largest online agroindustry community, providing technical articles, forums, and supplier directories across livestock, crops, and aquaculture. Directly comparable as a vertical agroindustry digital media and community platform serving Spanish/Portuguese-speaking professionals.
- B2Brazil: Brazil-focused B2B marketplace connecting buyers and suppliers across multiple industries including agriculture and food. Comparable as a regional LATAM B2B marketplace with similar target audience of agricultural producers and equipment buyers.
Regional players
- Europages: European B2B directory and marketplace covering industrial and agricultural suppliers. Comparable in function as a B2B directory for machinery and food industry suppliers, with overlap in cross-Atlantic supplier listings.
Emerging players
- TradeIndia: India-focused B2B marketplace with growing agricultural and food processing equipment categories. Comparable as a regionally focused vertical B2B marketplace targeting emerging market suppliers and buyers.
- AllAgribusiness: Global B2B marketplace focused on agricultural products, equipment, and services with growing LATAM presence. Comparable as an emerging vertical B2B marketplace competing for the same agroindustry buyer and seller audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RED ALIMENTARIA social profiles
Digital presenceRED ALIMENTARIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
RED ALIMENTARIA leadership team
Management profileNumber of profiles
RED ALIMENTARIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RED ALIMENTARIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RED ALIMENTARIA
What does RED ALIMENTARIA do?
Red Alimentaria operates an integrated digital ecosystem serving the agroindustry across Latin America, North America, and Europe. Its offerings include a B2B online marketplace for machinery, equipment, raw materials, and services; three specialized digital magazines (Americarne, Solo Aves y Porcinos, FoodTech); recurring technical training sessions (Jornadas Técnicas); WhatsApp professional communities; a weekly newsletter; a podcast; and consulting services targeting meat processors, poultry and swine producers, refrigeration operators, and machinery/equipment suppliers.
Is RED ALIMENTARIA a public or private company?
RED ALIMENTARIA is a private company. It is classified as unknown and is currently operating.
When was RED ALIMENTARIA founded?
RED ALIMENTARIA was founded in -1. It employs 11 to 50 people.
Where is RED ALIMENTARIA based?
RED ALIMENTARIA is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does RED ALIMENTARIA make money?
Four revenue lines are on record. Marketplace commissions are the primary driver. The others are digital publications, technical training events (Jornadas) and advertising and marketing services.
Who are RED ALIMENTARIA's main competitors?
Broad incumbents on record are DirectIndustry (VirtualExpo Group), ThomasNet, Kompass and Alibaba. Direct peers are AgriExpo, Engormix and B2Brazil. Europages is listed as a regional player. Emerging players are TradeIndia and AllAgribusiness.
Does RED ALIMENTARIA have an API?
No public API is recorded for RED ALIMENTARIA.
What industry is RED ALIMENTARIA in?
RED ALIMENTARIA's product category is Agroindustry Digital Marketplace. Its primary akta.pro industry code is AFABAEAO, Biologicals Regulatory, Testing & Quality Assurance Services, with a secondary code of AFABAEAN, Biologicals Distribution & Field Application Services. Its NAICS code is 516 and its SIC code is 8600.