B2Brazil
B2Brazil, founded in 2011 in São Paulo, operates the largest B2B foreign trade marketplace in the Americas, connecting 100,000+ Latin American exporters with 200,000+ international buyers through an AI-matched, multilingual platform spanning seven regional country sites and integrated trade services.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What B2Brazil does
B2Brazil, founded in 2011 and headquartered in São Paulo, operates the largest B2B foreign trade marketplace in the Americas, connecting over 100,000 exporters (predominantly Brazilian and Latin American SMEs) with a network of 200,000+ international buyers across seven regional platforms (Brazil, USA, Mexico, Chile, Argentina, Colombia, and India). The core platform combines an AI-powered matching algorithm that cross-references buyer RFQs with product listings using millions of data points, automatic multilingual translation across Portuguese, English, Spanish, and Mandarin, and centralized negotiation and lead-discovery modules (Leads Central, Negotiation Central) that consolidate buyer-seller communication. Supporting the marketplace is an ecosystem of integrated trade services: B2B SafePay (escrow), B2B Freight (air/sea logistics), B2B TradeCenter (FDA registration and compliance consulting), and B2B Academy (educational content).
The company operates a freemium, self-serve model with tiered annual subscriptions: Free (basic storefront, 5 products), Premium at US$755/year (60 credits, 50 products, quarterly prospecting), Premium Plus at US$1,349/year (unlimited credits and products, monthly prospecting), and Premium Plus + Google Ads starting at US$4,849/year (managed ad campaigns). A usage-based credit package ($405 for 50 credits) supplements subscriptions, and ancillary services generate additional professional services and transaction-based revenue. Distribution combines product-led growth (free self-serve sign-up, in-platform upsell) with inside-sales motion via WhatsApp and direct enterprise support through B2B TradeCenter. Strategic partnerships with Brazilian institutional bodies (CNI, Sebrae) and regional payment and logistics providers (PagSeguro, Mercado Pago, Visa, Shipa Freight, FreteGlobal) institutionalize distribution and payment rails. The company remains privately held and bootstrapped, with no disclosed external funding rounds.
B2Brazil firmographics
Firmographics- Name
- B2Brazil
- Legal name
- B2Brazil
- Website
- https://b2brazil.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B2Brazil, founded in 2011 in São Paulo, operates the largest B2B foreign trade marketplace in the Americas, connecting 100,000+ Latin American exporters with 200,000+ international buyers through an AI-matched, multilingual platform spanning seven regional country sites and integrated trade services.
- Ownership category
- akta.pro rank
B2Brazil industry classification
Industry- Product category
- B2B Foreign Trade Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
Keywords
Where B2Brazil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
B2Brazil business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Premium Subscription Plans: Annual subscription tiers providing increasing levels of visibility, credits, and features. Premium plan ($755/year) includes 60 credits, 50 products, priority placement. Premium Plus ($1,349/year) adds unlimited credits, unlimited products, and monthly active prospecting.
- Credit Packages: Pay-per-lead model where companies purchase credits to access buyer contact details and respond to RFQs. 50 credits available for $405. Additional services like Verified Company Seal ($134) and Unlimited Credits extension ($810).
- Premium Plus + Google Ads: Managed Google Ads campaigns bundled with Premium Plus membership, starting at $4,849/year. Includes market analysis, keyword campaigns, landing page creation, and monthly ROI reports.
- Ancillary Trade Services: Revenue from complementary services including B2B Freight (international logistics), B2B SafePay (secure payment), and B2B TradeCenter (foreign trade consulting, FDA registration services).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free - Basic platform access for importers and exporters |
| Subscription | Annual | Premium - $755/year (~$3/day) |
| Subscription | Annual | Premium Plus - $1,349/year (~$4/day) |
| Subscription | Annual | Premium Plus + Google Ads - Starting at $4,849/year |
| Usage-based | Pay-as-you-go | Credit Package - 50 Credits for $405 |
| One time/ perpetual license | Pay-as-you-go | Verified Company Seal - $134 |
| Usage-based | Annual | Unlimited Credits - $810 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
B2Brazil product offering
Product offeringCore offering
B2Brazil operates an online B2B foreign trade marketplace that connects importers and exporters, with a primary focus on Brazilian and broader Latin American suppliers. The platform aggregates product listings and trade leads, allowing international buyers to discover suppliers and initiate cross-border trade relationships. It monetizes through subscription memberships, lead/credit purchases, and value-added services for trade participants.
Product overview
B2Brazil operates as a B2B foreign trade platform connecting international importers and exporters, primarily focused on Latin American and Brazilian suppliers. The core platform includes AI-powered matching algorithms that connect buyers to relevant suppliers, multilingual product catalogs in English, Portuguese, Spanish, and Mandarin, and a Leads Central module for browsing buying/selling opportunities. The Negotiation Central enables real-time communication with automatic translation between parties. Supporting the core platform are multiple integrated services: B2B SafePay (secure escrow payments), B2B Freight (international logistics booking), and B2B TradeCenter (foreign trade consulting including FDA compliance). The B2B Academy provides educational resources. The company offers tiered subscription plans (Free, Premium at $755/year, Premium Plus at $1,349/year, and Premium Plus + Google Ads starting at $4,849/year) that provide escalating access to credits, product listings, and platform visibility.
Differentiator
Problem solved
Functional benefit
Brands
- B2B TradeCenter: Foreign trade solutions with specialization in compliance for export to USA, Europe and Brazil, focusing on FDA certifications and label review.
- B2B Academy
- B2B Freight
- B2B SafePay
- Leads Central
Products and services
- B2B Foreign Trade Marketplace
- Membership Subscriptions
Quantifiable outcome
- Export expansion to 34 countries for premium member
- +3 more outcomes
Companies that use B2Brazil
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
B2Brazil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
B2Brazil partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- abcasaminorPartner organization featured in the B2Brazil partner network, representing home and houseware sector connections.
- CNASENARminorPartner organization in the B2Brazil partner network.
- CNI (Confederacao Nacional da Industria)coreBrazilian National Industry Confederation - major industrial association partnership providing credibility and connection to Brazilian industrial ecosystem.
- SebraecoreBrazilian Support Service for Micro and Small Businesses - major partner for SME support and development in international trade.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
B2Brazil competitors and assessment
Company assessmentBroad incumbents
- ThomasNet: Long-established North American B2B platform connecting industrial buyers and suppliers, originally manufacturer focused. Overlaps with B2Brazil's B2USA operations in buyer-supplier matching for industrial/commerce categories.
- Made-in-China: Major China-focused B2B platform operated by Focus Technology, similar generalist B2B marketplace model with supplier verification, RFQ system, and subscription tiers. Direct competitor for cross-border trade flows originating from Asia.
- Alibaba.com: World's largest B2B cross-border marketplace, headquartered in China. Directly comparable business model (subscription + transaction tools, multilingual matching) but operates at vastly greater scale and primarily connects Asian manufacturers to global buyers. B2Brazil occupies the LatAm-focused counter-position.
- HKTDC (Hong Kong Trade Development Council): Government-backed B2B trade platform with supplier directory, RFQ matching, and trade fair ecosystem. Similar hybrid marketplace-plus-services model to B2Brazil though Asia-focused and government-institutional rather than bootstrapped.
Direct peers
- EC21: Korea-based global B2B marketplace with multi-category product listings, RFQ system, and tiered supplier memberships. Direct functional peer of B2Brazil — small/medium marketplace serving cross-border B2B trade.
- TradeIndia: India-focused B2B marketplace with multi-language support, RFQ management, and tiered supplier plans. B2Brazil launched B2India, making TradeIndia a direct regional competitor with deeper India-specific penetration and scale.
- Global Sources: Hong Kong-headquartered B2B marketplace connecting Asian suppliers with international buyers via subscription tiers, RFQ matching, and trade fair integration. Closely analogous model to B2Brazil: tiered paid plans, verified supplier programs, and export-focused matchmaking.
- ExportHub: India-based generalist B2B marketplace similar in scale and feature set to B2Brazil — multi-category listings, RFQ matching, and subscription tiers targeting international buyers and emerging-market exporters.
- Kompass: International B2B directory and marketplace operating across 70+ countries with multilingual product listings and lead-generation tools. Closely comparable generalist B2B matchmaking model with global geographic reach.
Regional players
- MercadoLibre: Dominant LatAm commerce platform with B2C marketplace and growing B2B/industrial offering (MercadoLibre Shops, Mercado Shops Pro). Operates in the same geographies as B2Brazil but with far broader consumer reach — indirect competitive overlap on SMB seller acquisition and marketplace infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
B2Brazil social profiles
Digital presenceB2Brazil financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2Brazil leadership team
Management profileNumber of profiles
Profiles2 records
B2Brazil subsidiaries and ownership
Company hierarchySubsidiaries11 records
B2Brazil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2Brazil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2Brazil
What does B2Brazil do?
B2Brazil operates an online B2B foreign trade marketplace that connects importers and exporters, with a primary focus on Brazilian and broader Latin American suppliers. The platform aggregates product listings and trade leads, allowing international buyers to discover suppliers and initiate cross-border trade relationships. It monetizes through subscription memberships, lead/credit purchases, and value-added services for trade participants.
Is B2Brazil a public or private company?
B2Brazil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B2Brazil founded?
B2Brazil was founded in 2011. It employs 11 to 50 people.
Where is B2Brazil based?
B2Brazil is headquartered in São Paulo, Brazil, in the Latin America region.
How does B2Brazil make money?
Four revenue lines are on record. Premium Subscription Plans are the primary driver. The others are credit Packages, premium Plus + Google Ads and ancillary Trade Services.
Who are B2Brazil's main competitors?
Broad incumbents on record are ThomasNet, Made-in-China, Alibaba.com and HKTDC (Hong Kong Trade Development Council). Direct peers are EC21, TradeIndia, Global Sources, ExportHub and Kompass. MercadoLibre is listed as a regional player.
Does B2Brazil have an API?
No public API is recorded for B2Brazil.
What industry is B2Brazil in?
B2Brazil's product category is B2B Foreign Trade Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAJAC, Cross-border B2B/Wholesale Trade Marketplaces. Its NAICS code is 4251.