Red & Co.
Red & Co. is a Portland-based, founder-led brand strategy and creative consultancy founded in 2013, serving enterprise and purpose-driven clients (Nike, Google, Lululemon, Netflix, Yamaha) with brand positioning, cultural intelligence, and creative campaign development.
- Company typePrivate
- Founded2013
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Red & Co. does
Red & Co. is a privately held, founder-led brand strategy and creative consultancy based in Portland, Oregon, founded by Mira Kaddoura (formerly of Wieden+Kennedy) in 2013. The firm provides brand strategy, creative campaign development, cultural intelligence, and strategic storytelling services to a roster of enterprise and purpose-driven clients including Nike, Google, Lululemon, Netflix, Yamaha, Adidas, SC Johnson, Common Sense Media, Uber, and New Belgium Brewing. Its core methodology centers on purpose-driven brand positioning and cultural attunement, delivered through workshops, strategy projects, ongoing partnerships, and a signature offering — the Power of Brand Briefing, a premium one-day immersive session capped at 10 per year. The firm also operates two owned-IP products beyond consulting: FEELM (an emotion-based movie discovery platform that partnered with Netflix) and the mood mental health tracking app.
The business is small by agency standards, with approximately 6 employees, and operates an exclusively direct, relationship-driven go-to-market model built on thought leadership, awards, referrals, and inbound enquiry. Distribution is global despite the Portland headquarters; clients span athletic apparel, technology, beverage, streaming, nonprofit, and government/destination verticals. Pricing is project-based or workshop-based for engagements; the Power of Brand Briefing and broader strategic partnerships operate on multi-year contract cadences with non-public pricing. Red & Co. has accumulated an extensive industry recognition footprint, including Webby Awards, Clio Awards, D&AD White Pencil, New York Festivals Gold, and recognition for its founder including Adweek Creative 100, AdAge Women to Watch, and ADCOLOR Change Agent of the Year. The firm has also partnered with the NO MORE Foundation on Uber's Women's Safety Campaign and has expanded into the AI sector via Transcend's product launch work.
Red & Co.'s competitive position rests heavily on the founder's relationships, the proprietary Attunement Economy and Power of Brand Briefing frameworks, and a portfolio of award-winning work for premium brands. Revenue is not publicly disclosed, and the firm has no disclosed funding, parent company, or acquisition activity; it operates as an independent consultancy entering its second decade with selective new premium offerings and AI-sector client wins.
Red & Co. firmographics
Firmographics- Name
- Red & Co.
- Legal name
- Red & Co Inc.
- Website
- https://redandco.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red & Co. is a Portland-based, founder-led brand strategy and creative consultancy founded in 2013, serving enterprise and purpose-driven clients (Nike, Google, Lululemon, Netflix, Yamaha) with brand positioning, cultural intelligence, and creative campaign development.
- Ownership category
- akta.pro rank
Red & Co. industry classification
Industry- Product category
- Brand Strategy Consulting
- NAICS
- Management Consulting Services (54161), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310), Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Rebrand & Brand Refresh Programs (MPAAAEAJ)
- akta.pro secondary industries
- Organization Design & Change Management Consulting (BPAHACAD), Internal Meeting & Workshop Management (THAHAIAA)
Keywords
Where Red & Co. is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red & Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Brand Strategy Consulting: Strategic consulting engagements including brand positioning, audience research, and messaging development. Services structured as workshops, strategy projects, or ongoing partnerships depending on client needs.
- Creative Campaign Development: End-to-end creative campaign development including concepting, production, media planning, and campaign execution across digital, social, print, and experiential channels.
- Power of Brand Briefing Sessions: Private, in-person one-day immersive sessions delivered by two practitioners (Mira Kaddoura and Jasemen Nassab). Limited to 10 sessions per year, booked by enquiry only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Power of Brand Briefing - Premium immersive session |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Red & Co. product offering
Product offeringCore offering
Red & Co. is a brand-driven consultancy that develops brand strategy, creative campaigns, and cultural positioning for enterprise and mission-driven clients. Services are delivered as workshops, strategy projects, creative briefs, and ongoing strategic partnerships, with the signature Power of Brand Briefing as a private one-day immersive workshop limited to 10 sessions per year.
Product overview
Red & Co. is a brand-driven consultancy offering strategic creative services. Beyond client work, they have developed two proprietary products: mood (a mental health tracking app available on iOS and Android) and FEELM (an emotion-based movie discovery platform available on iOS, Apple TV, and web). Their service offerings include workshops, brand strategy, creative briefs, and their signature 'Power of Brand Briefing' immersive sessions conducted by founder Mira Kaddoura and cultural strategist Jasemen Nassab.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Consulting Strategic consulting engagements that include brand positioning, audience research, and messaging development for enterprise brands and purpose-driven organizations. Delivered as workshops, strategy projects, or ongoing strategic partnerships based on client needs.
- Creative Campaign Development End-to-end creative campaign development covering concepting, production, media planning, and execution across digital, social, print, and experiential channels for global brands.
- Power of Brand Briefing A private, in-person one-day immersive workshop delivered by two practitioners that produces three deliverables: a Power of Brand Briefing mapping the structural conditions shaping brand value, a New Playbook of Power capturing the tensions at work in the specific context, and a Trust Diagnosis identifying where brand trust is draining faster than it builds. Limited to 10 sessions per year, by enquiry only.
- mood A mental health tracking app that visualizes users' mental health with a single daily tap, producing a chronological mosaic over time. Available on iOS and Android. Created in collaboration with architect Gareth Dauncey.
- FEELM An emotion-based movie discovery platform that reimagines search by focusing on how films make viewers feel rather than traditional genres. Available on iOS, Apple TV, and the web.
Quantifiable outcome
- Yamaha campaign achieved 8x more efficiency than benchmark with 58M+ YouTube views
- +7 more outcomes
Companies that use Red & Co.
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles4 records
Red & Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Red & Co. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NO MORE FoundationcoreUber partnered with Red & Co. and the NO MORE Foundation to launch a Women's Safety Campaign, unveiling it during a travel industry C-suite summit. The campaign spotlighted real stories of women who experienced sexual violence while traveling, driving urgency to address safety issues. The initiative resulted in an industry-wide pledge among CEOs to prioritize women's safety and launched a global strategy to tackle harassment in travel.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Red & Co. competitors and assessment
Company assessmentBroad incumbents
- Landor & Fitch: Global brand consulting and design firm, part of WPP. Comparable in brand strategy and rebranding services, with deeper resources and a broader geographic footprint than Red & Co.
- Interbrand: Global brand consultancy specializing in brand strategy, identity, and valuation. Closely comparable to Red & Co.'s brand strategy and brand transformation practice, but at materially larger scale.
- 72andSunny: Larger independent creative agency with a strong brand strategy and cultural positioning practice. Comparable to Red & Co. in creative-led brand building for global enterprise clients but with materially larger scale.
- R/GA: Global innovation and brand consultancy combining strategy, design, and technology. Comparable in working with tech-forward enterprise clients (Google, Nike) on brand and product experience work.
- Droga5: Independent creative agency known for culturally-driven brand campaigns for global enterprises. Comparable creative ambition and brand strategy depth, but with significantly more scale and resources.
- Wieden+Kennedy: Independent global creative agency founded by Dan Wieden and David Kennedy, and the firm where Red & Co. founder Mira Kaddoura spent 20 years. Direct lineage and overlapping brand strategy capabilities for Nike, Google, and other global brands.
Direct peers
- Pentagram: Independent design consultancy covering brand identity, brand strategy, and digital design. Directly comparable in scope of brand identity and rebrand work that constitutes a core Red & Co. offering.
- Anomaly: Independent creative agency combining advertising, brand strategy, and consulting. Comparable in scope of brand strategy + creative offering and in serving enterprise challengers with purpose-driven positioning.
- Mekanism: Boutique independent creative agency combining brand strategy, advertising, and content. Similar size profile to Red & Co. and overlapping emphasis on purpose-driven brand storytelling for consumer brands.
- Mother: Independent creative agency known for emotionally resonant, culturally intelligent brand work. Closely aligned with Red & Co. in operating model (small, independent, founder-led), creative philosophy, and roster of brand-defining campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Red & Co. social profiles
Digital presenceRed & Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red & Co. leadership team
Management profileNumber of profiles
Profiles2 records
Red & Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red & Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red & Co.
What does Red & Co. do?
Red & Co. is a brand-driven consultancy that develops brand strategy, creative campaigns, and cultural positioning for enterprise and mission-driven clients. Services are delivered as workshops, strategy projects, creative briefs, and ongoing strategic partnerships, with the signature Power of Brand Briefing as a private one-day immersive workshop limited to 10 sessions per year.
Is Red & Co. a public or private company?
Red & Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red & Co. founded?
Red & Co. was founded in 2013. It employs 1 to 10 people.
Where is Red & Co. based?
Red & Co. is headquartered in Portland, United States, in the North America region.
How does Red & Co. make money?
Three revenue lines are on record. Brand Strategy Consulting is the primary driver. The others are creative Campaign Development and power of Brand Briefing Sessions.
Who are Red & Co.'s main competitors?
Broad incumbents on record are Landor & Fitch, Interbrand, 72andSunny, R/GA, Droga5 and Wieden+Kennedy. Direct peers are Pentagram, Anomaly, Mekanism and Mother.
Does Red & Co. have an API?
No public API is recorded for Red & Co..
What industry is Red & Co. in?
Red & Co.'s product category is Brand Strategy Consulting. Its primary akta.pro industry code is MPAAAEAJ, Rebrand & Brand Refresh Programs, with a secondary code of BPAHACAD, Organization Design & Change Management Consulting. Its NAICS code is 54161 and its SIC code is 7310.