What Red Dot Foundation - Safecity does

Red Dot Foundation is a Section 8 non-profit organization headquartered in Mumbai, India, founded in November 2014 by ElsaMarie D'Silva. It operates Safecity, a patented crowd-sourced platform that enables anonymous reporting of sexual and gender-based harassment and abuse, with submissions visualized on an interactive geo-tagged map spanning 15 languages. The platform has aggregated over 100,000 reports from users in 86 countries and serves as the data backbone for the organization's broader mission of preventing gender-based violence through evidence-based collective action by individuals, communities, and institutions.

Around the Safecity core, the foundation delivers a layered service portfolio including Safe Circles (psychosocial support for survivors), POSH Act implementation services for workplaces, POCSO Act implementation services for educational institutions, customized DEIA programs, legal aid clinics for survivors, and on-the-ground community workshops. Named flagship programs include Rainbow Circles (LGBTQIA+ safety and inclusion, in partnership with the US Consulate General Mumbai), Stand Up to Street Harassment (bystander intervention, with L'Oreal Paris), and Women in Motion (DEIA, with Axis Bank). The foundation is ECOSOC-accredited at the United Nations and works with a global footprint of 20+ country chapters and partners.

The business model is non-commercial and multi-stream: monthly donor pledges under Section 80G of the Indian Income Tax Act (999 INR for girl education; 9,999 INR for legal aid clinics), corporate CSR engagements, and grant funding from international bodies and corporates. Distribution combines self-serve web/mobile reporting on Safecity, direct enterprise partnerships for POSH/POCSO/DEIA compliance, educational-institution programs (Rainbow Circles, youth safety champions), and event-driven community engagement. Reported impact metrics include 2,000+ community workshops, 50,000+ trained community champions, 250,000+ individuals trained, and 1.5 million citizens impacted.

Name

Red Dot Foundation - Safecity

Legal name

Red Dot Foundation

Website

https://reddotfoundation.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Red Dot Foundation is an India-based Section 8 non-profit operating Safecity, a patented crowd-sourced platform for anonymous reporting of gender-based violence, serving women, youth, corporates, and educational institutions across 86 countries.

Ownership category

akta.pro rank

Product category

Gender Safety & Violence Prevention Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300)

akta.pro primary industry

Dating & Social Discovery Safety (Profiles, Messaging, Harassment) (BPAAALAG)

akta.pro secondary industry

Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)

Keywords

• Gender-based violence prevention
• Anonymous incident reporting
• Crowdsourced safety platform
• Community safety workshops
• Workplace harassment compliance

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Tax-exempt donations under Section 80G of the Indian Income Tax Act. Monthly pledge options: 999 INR for educating one girl on her rights, and 9999 INR for supporting one legal aid clinic in a community.
2. Corporate Social Responsibility (CSR) Projects: Corporate partnerships for women empowerment, youth empowerment, and livelihood programs. Services include POSH Act implementation, DEIA programs, and event partnerships.
3. Grant Funding: Funding from international organizations and government bodies for specific projects such as the Rainbow Circles project with US Consulate General, Mumbai, and Women in Motion partnership with Axis Bank.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Red Dot Foundation operates Safecity, a patented crowd-sourced platform that collects anonymous reports of sexual and gender-based harassment and visualizes them on a geo-tagged map. The foundation complements this data platform with on-the-ground services including community workshops, POSH and POCSO Act compliance training for corporates and educational institutions, DEIA programs, legal aid clinics, mental health support through Safe Circles, and flagship programs such as Rainbow Circles (LGBTQIA+ safety), Stand Up to Street Harassment, and Women in Motion.

Product overview

Red Dot Foundation operates Safecity, a patented crowd-sourced platform for reporting Gender-based Violence, as its core product. The platform collects anonymous reports and visualizes incidents on an interactive map. Around this core platform, the organization offers a suite of services including Safe Circles (mental health support), POSH Act implementation for workplaces, POCSO Act implementation for educational institutions, DEIA programs, Legal Aid Clinics, and Community Workshops. The organization also runs specialized programs like Rainbow Circles (LGBTQIA+ safety), Stand Up to Street Harassment (bystander intervention), and Women in Motion (D&I initiatives). These services work together: Safecity provides the data foundation, while the service modules translate insights into action through education, advocacy, and direct support.

Differentiator

Problem solved

Functional benefit

Products and services

• Safecity Platform Patented crowd-sourced platform that collects anonymous reports of sexual and gender-based harassment and abuse, aggregates the data, and visualizes incidents on a map. Used by individuals, communities, and policymakers to identify hotspots and drive collective action.
• POSH Act Implementation Services Implementation services for the Prevention of Sexual Harassment of Women at the Workplace Act, including Investigation Committee trainings, employee trainings, and external committee membership for corporates and government institutions.
• POCSO Act Implementation Services Implementation services for the Protection of Children from Sexual Offences Act for educational institutions, including employee trainings in multiple languages and the development of Child Protection Policies.
• Diversity, Equity, Inclusion and Accessibility (DEIA) Programs Customized programs and workshops promoting diversity, equity, inclusion, and accessibility for corporates, educational institutions, and communities.
• Community Workshops Training programs for communities to use Safecity data, understand the nature of violence, and organize for safer spaces, with approximately 30 projects yearly and over 2,000 community workshops conducted to date.
• Education Against Violence Training programs helping people understand the spectrum of violence, their legal rights, challenging harmful norms, and being better bystanders, training over 100,000 people annually on their rights.
• Rainbow Circles LGBTQIA+ safety and inclusion project implemented on college campuses in Maharashtra and Goa in partnership with the US Consulate General, Mumbai, training ambassadors and advocating for complaint mechanisms and queer-friendly facilities.
• Stand Up to Street Harassment Bystander intervention program to end gender-based violence, implemented in partnership with L'Oreal Paris, including 5-day leadership programs training community members to intervene safely when witnessing harassment.
• Women in Motion Diversity and inclusion project implemented in partnership with Axis Bank to promote DEIA in communities and college campuses, with focus on privilege, LGBTQIA+ inclusion, and diverse backgrounds.
• Legal Aid Clinics Legal support services for survivors in communities, facilitated through monthly contributions of 9999 INR to support one legal aid clinic per community.
• Safe Circles Mental health support program providing psycho-social support for survivors of gender-based violence.
• Youth Innovation Challenges Innovation challenges designed for youth to develop solutions for safety and gender equity issues.

Quantifiable outcome

• 95% of participants felt more confident about reporting gender-based crimes after training
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• US Consulate General, MumbaicoreStrategic or Co-development PartnerRainbow Circles project for LGBTQIA+ safety and inclusion implemented on 20 college campuses in Maharashtra and Goa. The program trained student ambassadors who advocated for complaint mechanisms and accessibility improvements, leading to mandated safety committees and queer-friendly facilities at participating colleges.
• L'Oreal PariscoreStrategic or Co-development PartnerStand Up to Street Harassment project focused on bystander intervention to end gender-based violence. The program includes 5-day leadership programs training community members to intervene safely when witnessing harassment.
• Axis BankcoreStrategic or Co-development PartnerWomen in Motion project promoting Diversity and Inclusion in communities and college campuses. Focuses on helping participants understand privilege, LGBTQIA+ inclusion, and diverse backgrounds.
• United Nations ECOSOCflagshipOthersEconomic and Social Council accreditation allowing Red Dot Foundation to formally contribute to UN discussions on gender equity, safety, and justice issues.

Scale indicators19 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Breakthrough India: India-based human rights organization working on gender-based violence, including the Bell Bajao campaign encouraging bystander intervention. Comparable as an India-focused NGO combining campaigns, training, and survivor support.
• HarassMap: Egypt-based crowdsourced platform collecting anonymous reports of sexual harassment and mapping incidents geographically, operating across MENA region. Directly comparable to Safecity's core crowdsourced reporting and geo-mapping model for gender-based violence.
• Hollaback!: International movement using crowdsourced storytelling and bystander intervention training to end street harassment. Closely aligned with Safecity's bystander intervention workshops and crowdsourced incident reporting model.
• Stop Street Harassment: US-based nonprofit focused on research, education, and advocacy around street and public-space harassment. Comparable as a specialized organization centering public-space safety through data, research, and survivor-centered programming.
• Jagori Rural Charitable Trust: India-based women's rights NGO working on gender-based violence, sexual harassment, and community mobilization. Comparable in focus area (gender equity and safety in India) and community-empowerment approach.

Broad incumbents

• Plan International: Global NGO working on children's rights and gender equality with significant programs addressing gender-based violence and child protection. Comparable on the POCSO-aligned child protection side and global chapter network model.
• UN Women: United Nations entity dedicated to gender equality and the empowerment of women, including work on violence against women. Relevant as a broader institutional player in the same thematic space; ECOSOC accreditation places Red Dot adjacent to UN Women.
• Equality Now: International human rights organization working to end violence against women and girls through legal advocacy. Comparable in human-rights-driven approach to gender-based violence but operates at broader scale with law-focused programming.

Emerging players

• CREA (Center for Reproductive Rights Education): International feminist human rights organization with strong India presence, working on gender-based violence, sexuality, and rights. Comparable in feminist advocacy and survivor support, with broader programmatic scope.

Regional players

• Aurat Foundation (now National Commission for Status of Women successor programs in Pakistan): South Asian regional NGO focused on women's empowerment and gender-based violence, particularly in Pakistan. Comparable as a regional non-profit tackling gender-based violence with data-driven advocacy and community mobilization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TheSafecityApp
• YouTubeyoutube.com/@safecity3786
• Facebookfacebook.com/safecity.in
• LinkedInlinkedin.com/company/reddotfoundation
• Instagraminstagram.com/thesafecityapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Red Dot Foundation - Safecity