Restaurante Origen

What Restaurante Origen does

Rede Origen Ltda. is a privately held, family-owned regional fuel station network operating in the Western Border region (Fronteira Oeste) of Rio Grande do Sul, Brazil. The legal entity Rede Origen was formed in 2017 to unify the Lima/Bruscato family's fuel-retail activities, which trace back to a single station founded by João Serafim de Lima and Therezinha Bruscato de Lima in 1973 in Alegrete. As of 2025 the network comprises five company-owned stations across two cities — Uruguaiana (BR472 highway and Hipólito urban) and Alegrete (Takito, Filial Takito, and Mariz) — each positioned with a distinct specialization: the BR472 unit is a full-service trucker support point with secure parking, restaurant, showers, tire repair, and heavy-vehicle oil changes; the urban units focus on convenience and commuter fueling.

The business model combines four transactional revenue streams: retail automotive fuel sales (gasoline and diesel with guaranteed provenance and additives), convenience-store retail (snacks, beverages, hygiene items), automotive products (oils, filters, additives, wiper blades), and specialized services (oil changes for passenger vehicles, pickups, and heavy trucks plus lubrication). Fuel supply is internalized through a fleet of eight company-owned distribution trucks, giving Rede Origen end-to-end control over fuel quality and supply reliability to each pump — a notable structural differentiator versus typical franchise or commission-agent gas station models in Brazil. Pricing is competitive market-based with discounts and cashback distributed through the Rede Origen mobile app (available on iOS and Android).

The primary customer persona is professional long-haul truck drivers and travelers moving through the Western Border corridor, with secondary demand from local urban commuters and app-based ride-share drivers. Distribution is direct-to-consumer through company-owned physical stations; the mobile app functions as a loyalty and discount layer rather than an ordering channel. Owner-operators have full control across generations, no outside investors or parent company, no disclosed funding history, and no public financials. The company shows no AI/ML capabilities, no third-party integrations, and no API offering, with the technology surface limited to the branded transactional mobile app and a web presence.

Name

Restaurante Origen

Legal name

Rede Origen Ltda.

Website

https://redeorigen.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Rede Origen is a privately held, family-owned regional fuel station network operating five company-owned gas stations across Uruguaiana and Alegrete in the Western Border region of Rio Grande do Sul, Brazil, serving long-haul truckers, urban commuters, and app-based drivers with fuel, convenience retail, oil changes, and trucker-support services.

Ownership category

akta.pro rank

Product category

Fuel Retail / Gas Station Services

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Truck Stops & Travel Centers (Heavy-Duty Retail) (EUALAIAF), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Fuel retail services
• Gas station network
• Automotive maintenance services
• Convenience store retail
• Trucker support facilities

Headquarters

HQ city

Uruguaiana

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of automotive fuels (gasoline, diesel) with guaranteed provenance and additives that protect and improve engine performance. Fuels are supplied through the company's own fleet of 8 trucks, maintaining full control over the supply chain.
2. Convenience Store Sales: Retail sales of snacks, beverages, hygiene products, and essential items through convenience stores located at each unit.
3. Automotive Products: Sale of automotive products including oils, filters, additives, and wiper blades from major brands.
4. Specialized Services: Oil change services for passenger cars, pickup trucks, and heavy trucks; truck services including tire repair and lubrication.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rede Origen operates a regional network of 5 fuel stations across Uruguaiana and Alegrete in Rio Grande do Sul, Brazil. The core offering is the retail sale of gasoline and diesel fuels with guaranteed provenance and engine-protective additives, complemented by specialized oil change services for passenger cars, pickups, and heavy trucks, automotive product sales (oils, filters, additives, wiper blades), on-site convenience stores, and a highway trucker support facility (parking, restaurant, bathrooms with showers). The network is supported by a proprietary mobile app offering fuel discounts and cashback, and a self-operated fleet of 8 trucks that controls the full fuel distribution chain.

Product overview

Rede Origen is a regional gas station network operating 5 units in Uruguaiana and Alegrete, RS, Brazil. The company offers a unified portfolio centered on automotive fuel sales combined with complementary services. The core offering is Combustíveis de Confiança (fuel with guaranteed quality), supported by Troca de Óleo Especializada (specialized oil changes), Serviços Completos para Caminhões (truck services), Loja de Conveniência (convenience stores), and Estrutura de Apoio ao Viajante (traveler support including restaurant). TheRede Origen App mobile application provides digital engagement through discounts and cashback. The network is distinguished by its family legacy since 1973, self-operated fuel distribution via 8 company-owned trucks, and unit-specific specializations (highway truck hub vs. urban convenience).

Differentiator

Problem solved

Functional benefit

Products and services

• Combustíveis de Confiança (Trusted Fuels) Retail sale of gasoline and diesel fuels with guaranteed provenance and engine-protective additives, distributed through the company's own fleet of 8 trucks. Available at all 5 Rede Origen units in Uruguaiana and Alegrete, serving individual drivers, ride-share drivers, and heavy truck operators.
• Troca de Óleo Especializada (Specialized Oil Change) Oil change service using top-market brands and qualified professionals, following vehicle specifications for passenger cars, pickups, and trucks. Available at BR472, Hipólito, and Takito units.
• Serviços Completos para Caminhões (Complete Truck Services) Complete truck services at the BR472 highway unit, including secure monitored parking with gate access, heavy-duty oil changes, lubrication, and partner tire repair and car wash services. Targets long-haul truck drivers and fleet operators using BR 472.
• Loja de Conveniência (Convenience Store) Convenience stores at each of the 5 units offering quick snacks, beverages, hygiene products, and essential items for travelers, commuters, and truck drivers.
• Estrutura de Apoio ao Viajante (Traveler Support Facility) Highway traveler support infrastructure at the BR472 unit, including restaurant, spacious clean bathrooms with showers and changing stations, and family-friendly amenities for travelers and truckers.
• Venda de Produtos Automotivos (Automotive Products Retail) Retail sale of automotive products including oils, filters, additives, and wiper blades from major brands, complementing the station's oil change service.
• Rede Origen App Mobile application available on iOS (App Store ID 1559290545) and Android (com.argosistemas.redeorigen) that provides customers with fuel discounts, QR-coded discount codes, cashback rewards (e.g., R$0.35 per transaction accumulating to R$6.30+ balances), fueling history (e.g., R$24.18 transactions), and transaction records at Rede Origen network stations.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Tire Shops (Borracharias)minorChannel Partner/ Reseller/ DistributorThird-party tire repair shops (borracharias) operate in partnership at the BR472 highway unit to provide complete truck maintenance services including tire repair and replacement.

Scale indicators4 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Petrobras: Brazilian state oil major that sets wholesale fuel pricing and owns Vibra Energia; a macro-environmental incumbent whose pricing and supply decisions directly shape the operating environment for Rede Origen and all Brazilian independent fuel retailers.

Direct peers

• Ale Combustíveis: Brazilian regional fuel retail chain operating multi-state service stations with attached convenience stores — closely comparable to Rede Origen as a multi-unit regional fuel-and-convenience operator.
• Ipiranga: One of Brazil's largest fuel retail networks (Ultrapar subsidiary) operating branded service stations nationwide with convenience stores and loyalty programs — directly comparable in core offering to Rede Origen's fuel-and-convenience model, but at massive national scale.
• Rodoil: Brazilian fuel retail chain specializing in highway truck-stop service stations with trucker amenities (parking, restaurant, showers) — directly comparable to Rede Origen's BR472 truck-support positioning.
• Raízen (Shell licensee in Brazil): Exclusive Shell licensee in Brazil and one of the country's largest fuel retailers; operates branded service stations with convenience stores and Shell Box loyalty — a direct comparable to Rede Origen's fuel-plus-services station model.
• Rede Podium: Brazilian regional fuel station network with convenience-store integration and loyalty programs — closely matches Rede Origen's profile as a multi-unit regional chain combining fuel, convenience, and customer engagement.
• Vibra Energia (BR Distribuidora): Brazil's largest fuel distributor, formerly Petrobras Distribuidora, operating the BR Mania convenience-store-attached station network — directly comparable fuel-plus-convenience retail model to Rede Origen at national scale.

Emerging players

• TruckPag: Brazilian fleet fuel-card and management platform serving truck operators — comparable in that it targets the same long-haul trucker customer segment as Rede Origen's BR472 unit, but via a fintech/fleet-card model rather than physical retail.

Regional players

• Centro-Oeste Combustíveis: Brazilian regional fuel distributor and station operator in the Center-West region — comparable regional-scale fuel retail model to Rede Origen but operating in a different geographic territory.

Others

• WEX Fleet (Brazil operations): Global fleet-card and fuel-management provider with Brazil presence — adjacent ecosystem participant enabling fleet fuel spending that intersects with Rede Origen's BR472 truck-stop target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RedeOrigen
• Instagraminstagram.com/redeorigen
• LinkedInlinkedin.com/company/restaurante-origen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurante Origen