REDGO NORWAY AS
REDGO Norway AS is a subscription-based roadside assistance and home emergency services provider in Norway, operating under Gjensidige Mobility Group with EN 50518-certified 24/7 dispatch capability, serving private, fleet, taxi, and heavy-vehicle customers across five Nordic/Baltic countries.
- Company typePrivate
- Founded1949
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What REDGO NORWAY AS does
REDGO Norway AS is the Norwegian roadside assistance and mobility services arm of Gjensidige Mobility Group, which sits within Gjensidige Forsikring ASA. The company operates a 24/7 dispatch and recovery platform headquartered in Oslo (registered address Schweigaardsgate 12) with its main operations center (Assistansesenter) in Larvik — an EN 50518-certified alarm station (categories 1 and 2) housed in a hardened 'bomberom' facility, unique among Nordic roadside assistance providers. Founded in 1949 as Falken Redningskorps, the entity passed through Falck ownership to Gjensidige in 2021 and was rebranded REDGO Norway AS on 1 May 2022.
The product portfolio is organized as subscription-based memberships across two surfaces. Vehicle memberships for consumers include Lavpris, Ordinær, Premium, and MC/Moped; for businesses, Bedrift, Taxi, and Tungbil (heavy vehicles); plus REDGO Hjem for residential emergency assistance. Pricing is publicly disclosed (kr 750–kr 3,365/year across most tiers, custom for Tungbil), and all tiers advertise unlimited assists with no deductible. Service delivery combines an owned Norway rescue fleet for domestic coverage with the Falck TravelCare network of 20,000+ European partners for cross-border heavy-truck recovery, and a digital self-service booking channel at rsa.redgo.no.
Revenue is generated via auto-renewing recurring subscriptions sold direct-to-consumer and direct-to-business through redgo.no, phone sales (987 02222), and inside sales for B2B fleets. Cumulative assistances exceed 321,500 across Norway, Sweden, Finland, Estonia, and Lithuania; the company reports a 4.9/5 customer satisfaction rating. The business model is fundamentally recurring-revenue subscription attached to a dispatch-and-recovery service, with ancillary revenue from partnership-driven member benefits (Hertz, DekkTeam, SnapDrive, Falck Helse, REDGO Advokaten, and others). No public revenue figure is disclosed, and the legal-entity headcount (69 per firmographic data) is materially smaller than the group-wide ~1,300 employees cited on the homepage, indicating Norway AS is a corporate/legal vehicle while operational staffing sits across the broader Mobility Group.
REDGO NORWAY AS firmographics
Firmographics- Name
- REDGO NORWAY AS
- Legal name
- REDGO Norway AS
- Website
- https://redgo.no
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- REDGO Norway AS is a subscription-based roadside assistance and home emergency services provider in Norway, operating under Gjensidige Mobility Group with EN 50518-certified 24/7 dispatch capability, serving private, fleet, taxi, and heavy-vehicle customers across five Nordic/Baltic countries.
- Ownership category
- akta.pro rank
Where REDGO NORWAY AS is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
REDGO NORWAY AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Membership Subscriptions: REDGO generates revenue primarily through annual and monthly subscription memberships for roadside assistance and home assistance. Tiers include Lavpris (basic, Norway-only, 1 free assist/year), Ordinær (standard, Norway+Europe), Premium (premium, wider workshop choice, higher weight class), Bedrift (business fleet), Taxi, Tungbil (heavy truck), MC/Moped, and Hjem (home). Memberships are auto-renewing (AvtaleGiro/eFaktura supported) and run until cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | REDGO Lavpris: Basic coverage in Norway only, 1 free assist per year, then 50% discount on further assists. Covers home address and roadside. |
| Subscription | Annual | REDGO Ordinær: Standard roadside assistance in Norway and all of Europe, unlimited assists, free transport to nearest workshop within 30 km, taxi guarantee up to kr 2,000. |
| Subscription | Annual | REDGO Premium: Premium coverage in Norway and Europe, choice of workshop within 60 km, taxi guarantee up to kr 5,000, bicycle rescue included, higher weight class (up to 7.5 t in Nordic countries, 5 t in rest of Europe). |
| Subscription | Annual | REDGO Bedrift: Roadside assistance for company vehicles up to 5,000 kg, Norway and Europe, unlimited assists, no deductible, taxi guarantee, onward transport guarantee. |
| Subscription | Annual | REDGO Taxi: Roadside assistance for taxis up to 5,000 kg, Norway and Europe, unlimited assists, no deductible, psychological counseling included via Falck Helse. |
| Subscription | Annual | REDGO Tungbil: Heavy truck assistance for vehicles over 5,000 kg, nationwide Norway, plus Europe via Falck TravelCare network of 20,000+ partners. |
| Subscription | Annual | REDGO Hjem: Home emergency assistance covering damage limitation, security watch, simple handyman tasks, medication delivery, legal consultation, radon discount, electrical check discount. |
| Subscription | Annual | REDGO MC og moped: Roadside assistance for motorcycles and mopeds in Norway and Europe, unlimited assists, free transport to workshop within 30 km. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
REDGO NORWAY AS product offering
Product offeringCore offering
REDGO Norway AS provides subscription-based 24/7 roadside assistance, vehicle recovery, and home emergency services across Norway and the rest of Europe. Its core products are tiered membership plans (Lavpris, Ordinær, Premium, MC/Moped for private customers; Bedrift, Taxi, Tungbil for businesses; Hjem for homeowners) that include unlimited assistance events with no deductible, on-site repair where possible, towing or transport to a workshop, taxi guarantee, and onward travel guarantee.
Product overview
REDGO Norway AS operates as a mobility assistance company offering a comprehensive suite of membership-based roadside assistance and recovery services. The product portfolio consists of two primary categories: vehicle memberships (covering cars, motorcycles, mopeds, taxis, and heavy vehicles) and home memberships. For private customers, REDGO offers four tiers of vehicle memberships (Lavpris, Ordinær, Premium, and MC/Moped), while business offerings include Bedrift, Taxi, and Tungbil plans. All memberships provide 24/7 emergency assistance with varying geographic coverage (Norway-only to full Europe), deductible levels, workshop choice radii, and supplementary benefits like legal advice and psychological counseling. The company also provides direct roadside assistance services without membership. REDGO operates as part of Gjensidige Mobility Group, inherited from the Falck brand established in 1949.
Differentiator
Problem solved
Functional benefit
Products and services
- REDGO Ordinær Standard roadside assistance membership for private car owners, covering unlimited assists in Norway and all of Europe, with free transport to the nearest workshop within 30 km and a taxi guarantee up to kr 2,000.
- REDGO Premium Premium roadside assistance membership offering the highest coverage levels, including choice of workshop within 60 km, taxi guarantee up to kr 5,000, bicycle rescue, and coverage for vehicles up to 7.5 tonnes in Nordic countries and 5 tonnes in the rest of Europe.
- REDGO Lavpris Budget roadside assistance membership covering one free assist per year in Norway only, with 50% discount on further assists, for personal vehicles up to 5,000 kg total weight.
- REDGO MC og Moped Roadside assistance membership specifically for motorcycles and mopeds, covering unlimited assists in Norway and Europe with free transport to a workshop within 30 km and psychological counseling via Falck Helse.
- REDGO Bedrift Roadside assistance membership for company vehicles up to 5,000 kg total weight, offering unlimited assists in Norway and Europe with no deductible, taxi guarantee, and onward transport guarantee; membership follows the vehicle so any licensed driver is covered.
- REDGO Taxi Specialized roadside assistance for taxi fleets, covering unlimited assists in Norway and Europe for taxis up to 5,000 kg total weight, with no deductible and up to 8 hours of psychological counseling via Falck Helse.
- REDGO Tungbil Heavy vehicle recovery service for trucks, buses, construction machinery and special operations over 5,000 kg, with nationwide Norway coverage and access to over 20,000 Falck TravelCare partners across Europe.
- REDGO Hjem Home emergency assistance membership covering damage limitation, security watch after break-in, simple handyman tasks, medication delivery, legal consultation, radon discount, and electrical check discount for residential properties throughout Norway, 24/7.
- Veihjelp (Roadside Assistance Service) Core 24/7 roadside assistance service covering vehicle recovery, towing, jump starts, tire changes, fuel delivery, and lockout services across Norway and the rest of Europe for members.
- Bilberging (Vehicle Recovery) Professional vehicle recovery and towing service transporting vehicles to the nearest workshop or a chosen location, available 24/7 throughout Norway and Europe.
Quantifiable outcome
- Customer satisfaction rating of 4.9/5 based on member reviews and testimonials.
- +1 more outcomes
Companies that use REDGO NORWAY AS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
REDGO NORWAY AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
REDGO NORWAY AS partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Falck TravelCarecoreThrough Falck TravelCare, REDGO provides heavy truck (Tungbil) assistance coverage across Europe via a network of over 20,000 partner service points. This partnership enables REDGO to offer cross-border heavy vehicle recovery and transport without maintaining its own fleet in all European countries.
- Falck HelsecoreFalck Helse provides psychological counseling services to REDGO members (Taxi, MC, Bedrift, Premium tiers). Members receive up to 2 hours of counseling per incident (up to 8 hours if multiple household members use simultaneously). Accessed via Falck Helse phone line 21 49 80 23.
- Falck HelsecoreFalck Helse provides psychological counseling services to REDGO members (Taxi, MC, Bedrift, Premium tiers). Members receive up to 2 hours of counseling per incident (up to 8 hours if multiple household members use simultaneously). Accessed via Falck Helse phone line 21 49 80 23.
- DekkTeamminorREDGO members receive discounted wheel change services at DekkTeam: fixed price of kr 675 for wheel change (incl. VAT), plus half-price tire storage at DekkTeam's tire hotel for the first season, then 20% discount on local storage rates thereafter.
- SnapDrive (EU-kontroll)minorREDGO members receive 15% discount on EU vehicle inspections (EU-kontroll) at SnapDrive for vehicles under 3,500 kg. SnapDrive also offers 15% discount on service, labor, and parts for REDGO members.
- Norsk AntirustforeningminorREDGO members receive a free 60-point rust inspection (gratis 60 punkts rustkontroll) at any of Norsk Antirustforening's workshops nationwide.
- Advokatfirmaet NicolaisenminorREDGO's dedicated lawyer service (REDGO Advokaten). Advokatfirmaet Nicolaisen provides a free 45-minute first consultation for all REDGO members, plus 20% discount on standard hourly rates for further legal assistance across all case types. Contact: 64 83 11 00 or [email protected].
- SikringenminorREDGO Hjem members receive kr 500 discount on an electrical inspection (el-sjekk) of the home through Sikringen. The inspection maps the home's electrical system and produces a condition report. Members also receive 10% discount on standard hourly rates and 20% discount on electrical equipment/products.
- RadonlabminorREDGO Hjem members receive 20% discount on radon testing (sporfilm) via radonlab.com. Discount applied by entering 'REDGO' and the REDGO membership number in the order comment field.
- AutogearminorREDGO members receive electronic driving log (elektronisk kjørebok) from Autogear at kr 199/month (normally kr 399/month) with free shipping and lifetime warranty. Contact: 21 08 02 60 or [email protected].
- HertzminorREDGO members receive 10% discount on best available Hertz rental prices plus free enrollment in Hertz Gold Plus Rewards. Agreement number 763832 must be quoted at booking. Available via hertz.no or 67 16 80 00.
- PrivatleaseminorREDGO members receive best available terms on private leasing through Privatlease: half price on establishment fee (saving kr 2,650) and 2.75% fixed interest rate for the entire lease period. Contact: 21 04 21 30 or www.privatlease.no.
- Elbil 24minorREDGO members receive 57% discount on Elbil 24 membership (Norway's largest EV news network). Price: kr 299 first year, then kr 599/year. Available via https://www.elbil24.no/kampanje-redgo.
- Riis BilglassminorREDGO members receive free windshield wiper refill after stone chip repair or replacement, free wiper blades on windshield replacement, free stone chip repair if covered by comprehensive insurance, free courtesy car by arrangement, and good discounts on repair and replacement under liability insurance.
- RedningsselskapetminorREDGO members receive 20% discount on Redningsselskapet membership (both with and without assistance), valid for the first year for new members only. Details at rs.no/redgo.
- Quick Car FixminorREDGO members receive 10% discount at Quick Car Fix workshops in Oslo and Viken, specializing in paint, dents, stone chips, interior, rims, and glass repairs. Contact: 404 04 000.
- Snap DriveminorREDGO members receive 15% discount on EU control for vehicles under 3,500 kg, service, standard labor, and vehicle parts (only stocked parts) at Snap Drive. Also good discounts on tires and rims. Code 888 when booking: 977 03010.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
REDGO NORWAY AS competitors and assessment
Company assessmentDirect peers
- SOS International: Nordic-headquartered assistance provider offering roadside, travel, and medical assistance across Scandinavia. Competes with REDGO for both B2C memberships and B2B fleet/international assistance contracts in the same Nordic region.
- NAF (Norges Automobil-Forbund): Norway's largest automobile association and the most direct domestic competitor to REDGO. NAF offers overlapping membership-based roadside assistance, vehicle inspection, and member benefits, competing head-to-head for the same Norwegian consumer wallet.
- Viking (Viking Redningstjeneste): Pan-European roadside assistance and vehicle recovery provider with active Nordic operations. Competes with REDGO on cross-border recovery services and corporate fleet assistance contracts.
- Falck: Danish-headquartered roadside assistance and emergency services group that was REDGO's previous owner via Falck Redning AS until Gjensidige's 2021 acquisition. Falck continues to operate RSA businesses across Sweden, Finland, and other markets, competing with REDGO in adjacent Nordic geographies.
Regional players
- Mekonomen: Nordic automotive aftermarket service and parts retailer with adjacent car-care offerings. Comparable to REDGO in Nordic geography and automotive customer base, but operates workshop and parts services rather than dispatch-led RSA.
Broad incumbents
- ADAC: Germany's largest automobile club and Europe's largest RSA membership organization. While not directly competing in Norway, ADAC represents the broader incumbent model that subscription-based RSA players like REDGO benchmark against for scale and member benefits.
- RAC: UK roadside assistance incumbent with a mature membership model comparable to REDGO's. Not a direct geographic competitor, but operates the same subscription-based RSA playbook with diversified services including insurance and travel.
Emerging players
- Elbilforeningen (Norwegian EV Association): Norwegian EV-owner association that increasingly bundles EV-specific roadside and charging assistance. Represents an emerging niche threat as Norway transitions toward full EV adoption, the area where REDGO's traditional RSA play is most exposed.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
REDGO NORWAY AS social profiles
Digital presenceREDGO NORWAY AS compliance and trust
Trust signalCompliance2 records
REDGO NORWAY AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
REDGO NORWAY AS leadership team
Management profileNumber of profiles
Profiles4 records
REDGO NORWAY AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REDGO NORWAY AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REDGO NORWAY AS
What does REDGO NORWAY AS do?
REDGO Norway AS provides subscription-based 24/7 roadside assistance, vehicle recovery, and home emergency services across Norway and the rest of Europe. Its core products are tiered membership plans (Lavpris, Ordinær, Premium, MC/Moped for private customers; Bedrift, Taxi, Tungbil for businesses; Hjem for homeowners) that include unlimited assistance events with no deductible, on-site repair where possible, towing or transport to a workshop, taxi guarantee, and onward travel guarantee.
Is REDGO NORWAY AS a public or private company?
REDGO NORWAY AS is a private company. It is classified as corporate owned and is currently operating.
When was REDGO NORWAY AS founded?
REDGO NORWAY AS was founded in 1949. It employs 51 to 100 people.
Where is REDGO NORWAY AS based?
REDGO NORWAY AS is headquartered in Oslo, Norway, in the Europe region.
How does REDGO NORWAY AS make money?
One revenue line is on record: membership Subscriptions.
Who are REDGO NORWAY AS's main competitors?
Direct peers on record are SOS International, NAF (Norges Automobil-Forbund), Viking (Viking Redningstjeneste) and Falck. Mekonomen is listed as a regional player. Broad incumbents are ADAC and RAC. Elbilforeningen (Norwegian EV Association) is listed as an emerging player.
Does REDGO NORWAY AS have an API?
No public API is recorded for REDGO NORWAY AS.