Autogear

What Autogear does

Autogear, operating legally as ECIT Autogear AS, is a Norwegian SaaS company that provides GPS-based fleet management, an electronic mileage logbook (kjørebok), and asset-tracking tools for Norwegian businesses. Its core platform combines an OBD-port GPS device with iOS and Android driver apps and a web dashboard to automatically register trips, link them to drivers and projects, and produce Skatteetaten-approved mileage records under § 6-44 of the Norwegian tax regulations. Adjacent modules extend the platform into equipment tracking (Utstyrskontroll), engine-hour monitoring (Maskintimer), tool tracking (Verktøyssporing), driver identification, project linking, payroll export, and a Scope 1/3 ESG reporting module aligned with CSRD, plus an Autogear Save archival add-on that retains trip, environmental, and project data for five years to satisfy Bokføringsloven and CSRD retention requirements.

The company monetizes through tiered monthly SaaS subscriptions — starting at kr 99/month for the Basic tier with app and Bluetooth beacon and scaling up to a Premium tier with dedicated GPS tracker and embedded SIM — plus hardware sales for OBD and battery-connected devices and the Save archival add-on. Distribution is direct-to-business through the autogear.com website, mobile apps, and book-a-demo sales for larger fleets, supported by a content-led Norwegian-language marketing engine (blog, tax guides, vertical pages for construction, HVAC, energy, transport, and facility management) and native integrations with the dominant Norwegian payroll and ERP platforms (Tripletex, Visma, PowerOffice GO, Nettlønn, Smartdok). The customer base spans 5,500+ Norwegian companies and tracks 25,000+ vehicles daily, with logos including Tomagruppen, Miele, Tess, MEF, Ragn-Sells, and De Lilla. Autogear operates as a subsidiary of ECIT, a conglomerate group, and is headquartered in Oslo, Norway.

Name

Autogear

Legal name

ECIT Autogear AS

Website

https://autogear.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Autogear is a Norwegian SaaS platform, operated as ECIT Autogear AS, that provides GPS fleet tracking, Skatteetaten-approved electronic mileage logbooks, asset tracking, and CSRD-aligned ESG reporting to Norwegian businesses, serving 5,500+ companies and 25,000+ tracked vehicles.

Ownership category

akta.pro rank

Product category

Fleet Management Software

akta.pro primary industry

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

akta.pro secondary industry

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• GPS fleet management
• Electronic mileage logbook
• Vehicle tracking software
• ESG emission reporting
• Payroll integration platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription for access to the platform, GPS device, mobile apps, and reporting tools. Pricing scales with number of vehicles and selected features.
2. Hardware Sales: Sale of GPS tracking devices (OBD-port and battery-connected units) as part of the solution. Device types include Basic (Bluetooth/OBD) and Premium (dedicated GPS tracker with SIM card).
3. Save Add-on: Low-cost archival add-on for 5-year data retention after subscription ends, compliant with Bokføringsloven and CSRD.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Autogear provides a SaaS-based GPS fleet management and electronic mileage logbook (kjørebok) platform for Norwegian businesses and private vehicle users. The solution combines an OBD/Bluetooth hardware device, mobile apps (iOS/Android), and a web dashboard to automatically register trips, monitor vehicles and equipment, generate Skatteetaten-compliant logbooks, calculate km allowances, and export data to Norwegian payroll and ERP systems. Pricing starts at kr 99/month and scales by fleet size.

Product overview

Autogear is a unified Norwegian fleet management and mileage logging platform, available in both a no-frills entry tier (Basic with app + Bluetooth beacon) and a full GPS tracker tier (Premium / Business). The core platform covers real-time GPS vehicle tracking, automatic trip registration, Skatteetaten-approved mileage documentation, and payroll integration. The product portfolio includes the Business and Premium GPS tiers as the primary offerings, complemented by a set of specialized modules: Asset (equipment tracking), Engine (machine hours monitoring), Tag (tool tracking), Driver ID (driver identification), ESG & Miljø (Scope 1/3 emissions reporting), Prosjektstyring (project management), Payroll (payroll export), and Save (5-year data archival). The platform is marketed as a single platform covering fleet management, mileage logging, and environmental reporting for Norwegian businesses, with pricing starting from 99 kr/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Kjørebok og Flåtestyring Business

Quantifiable outcome

• Administrative time reduced by up to 90% compared to manual logbook — from 2-5 hours per month to under 15 minutes for a single driver
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• TripletexcoreTechnology or IntegrationDirect integration with Tripletex accounting and payroll system. Approved trip data and mileage allowance exports directly to Tripletex for seamless payroll processing.
• VismacoreTechnology or IntegrationDirect integration with Visma's accounting and ERP systems. Enables automatic export of approved driving data and km allowance calculations.
• PO GocoreTechnology or IntegrationDirect integration with PO Go for payroll and accounting export. Approved driving data flows directly into payroll processing.
• NettlønncoreTechnology or IntegrationDirect integration with Nettlønn payroll system. Enables automatic km allowance calculation and salary export based on approved trips.
• SmartdokcoreTechnology or IntegrationDirect integration with Smartdok project management and payroll system. Links trip data to projects and enables automated billing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ABAX: Norway/Scandinavia-based SaaS company providing fleet management, GPS vehicle tracking, and electronic logbook solutions to SMBs. Operates in essentially the same product category with the same Norwegian SME target customer base as Autogear.
• Spirii: Danish EV-focused charging and fleet management SaaS targeting European operators with electric vehicle fleets. Directly comparable Nordic peer with similar regulatory-driven SaaS model and EV telemetry emphasis that intersects with Autogear's future-proofing of fleet mobility.

Broad incumbents

• Geotab: Canadian-headquartered global leader in fleet telematics and GPS vehicle tracking with a large ecosystem of integrations and analytics. Most comparable broad incumbent that Autogear competes against in the global fleet-telematics category.
• Webfleet (Bridgestone): European fleet management SaaS platform owned by Bridgestone offering GPS tracking, mileage logging, and compliance reporting. Direct functional overlap with Autogear's electronic logbook and fleet core, sitting within a broader mobility/tire portfolio.
• Samsara: US-listed connected operations platform providing GPS fleet tracking, telematics, and ESG/equipment monitoring. Overlaps with Autogear across vehicle telematics, equipment monitoring, and emissions/ESG reporting as a much larger, broader-suite competitor.
• Verizon Connect: Global fleet management and telematics SaaS, formed from Fleetmatics and other Verizon telematics assets. Offers GPS tracking, mileage logging, fleet dashboards, and integrations comparable to Autogear, with substantially larger scale and geographic footprint.
• Fleetio: US-based fleet management SaaS for fleets of all sizes covering vehicle/asset tracking, maintenance, fuel cards, and mileage. Closely comparable SMB-leaning fleet SaaS operating model with broader maintenance/product breadth than Autogear.

Emerging players

• Lightbug: UK-based GPS hardware and tracking SaaS specializing in tool, equipment, and asset tracking for construction and trades. Closely overlaps with Autogear's Utstyrskontroll, Verktøyssporing, and Maskintimer modules in the equipment/asset-tracking subsegment of telematics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autogear

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autogear