Red Lions

What Red Lions does

Red Lions is a digital product design agency headquartered in Bogotá, Colombia, operating as a Sociedad por Acciones Simplificada (S.A.S.) since 2019 with a team in the 11-50 employee band. The firm delivers four interlocking service lines: UX/UI Design, Product Growth, Conversion Rate Optimization (CRO), and Design Systems, applied across mobile apps, web apps, and SaaS/platforms. Named engagements documented publicly include Resvox, Sisu, and Hostic, spanning event-tech, SaaS, and product-launch contexts, which indicates work with funded startups and growth-stage product teams rather than enterprise IT clients.

The agency's business model is project-based and quote-priced, meaning revenue is tied to discrete scoped engagements rather than recurring SaaS subscriptions or retainers. Go-to-market is direct-to-client and lightweight: prospects book consultations via Cal.com and continue conversations over WhatsApp, a stack suited to serving international (primarily U.S. and European) SMB and scale-up buyers without local sales infrastructure. Marketing is supported through case-study publication and third-party validation via Dribbble Select, a curated agency program that provides discoverability to design-buying customers. The firm does not disclose funding, headcount growth, or revenue, and no AI/ML capability is referenced in its offerings.

Name

Red Lions

Legal name

Red Lions S.A.S.

Website

https://redlions.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Lions is a Bogotá-based digital product design agency serving funded startups and growth-stage teams with UX/UI design, product growth, CRO, and design systems work delivered via project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

bogota, Autonomo/Empresa

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Product Design Services: Project-based design engagements including UX/UI design, product growth strategy, CRO, and design systems development. Engagement models include discovery meetings, strategic onboarding, and dedicated team arrangements with clear roadmaps and defined phases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Red Lions is a digital product design agency that provides UX/UI design, product growth strategy, conversion rate optimization (CRO), and design systems development for digital products. They deliver these services across mobile applications, web applications, and SaaS platforms, using a structured methodology that includes strategic onboarding, product roadmaps, UX/UI design, and validation/QA.

Product overview

Red Lions is a digital product design agency offering a unified suite of services centered on UX/UI Design, Product Growth, CRO (Conversion Rate Optimization), and Design Systems. These core offerings are delivered as professional services across specialized solutions including Mobile Applications, Web Applications, SaaS & Platforms, and UX Consulting. The company follows a structured methodology combining strategic onboarding, product strategy with defined roadmaps, UX/UI design with design system development, and validation/QA. They serve multiple industries including event management (Resvox case study), new product design (Sisu case study), and SaaS optimization (Hostic case study).

Differentiator

Problem solved

Functional benefit

Products and services

• UX/UI Design User experience and interface design service including prototyping, interaction design, information architecture, wireframes, and UI systems development for digital products.
• Product Growth Growth strategies focused on user acquisition, retention, and monetization including activation/onboarding, retention experiences, and upgrade/payment design.
• CRO (Conversion Rate Optimization) Journey optimization service to maximize conversions through leak detection, product journey redesign, and impact measurement.
• Design Systems Tokenized, accessible, and scalable design systems with reusable components for consistent product development.
• Mobile Applications Design Mobile interface design for iOS and Android focused on engagement, retention, and functionality.
• Web Applications Design Modular, scalable web application design optimized for browsers and devices.
• SaaS & Platforms Design Design for scalable SaaS products and platforms with critical flows and high-impact experiences.
• UX Consulting Strategic UX consulting to help evolve products with informed design decisions.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ueno: Ueno is a boutique digital product design and branding agency offering UX/UI, product design, and growth-oriented design services to tech clients globally. It is directly comparable to Red Lions in service mix, agency size, and target customer profile (startups through enterprise).
• Work & Co: Work & Co is a digital product agency designing websites, apps, and brand experiences for major brands. It is comparable to Red Lions as a product-design-led shop that pairs UX/UI execution with strategic product thinking for enterprise clients.
• Ramotion: Ramotion is a San Francisco-based digital product design agency specializing in UX/UI, brand identity, and design systems for SaaS and mobile apps. It mirrors Red Lions' core offering—product design plus scalable design systems—with a similar project-based delivery model.
• Huge: Huge is a digital agency delivering UX/UI, product design, and experience design for enterprise and consumer brands. It overlaps with Red Lions in product and digital experience work, with similar consultative project engagement models.
• Frog (frog design): Frog is a global design and innovation firm offering product design, UX strategy, and design system work for Fortune 500 and tech clients. It is comparable to Red Lions in core UX/UI and product-design services, though at materially larger scale and broader scope.
• Cooper: Cooper is a UX consulting and product design firm credited with originating the persona-based UX methodology. It is a direct peer to Red Lions in delivering UX consulting, product strategy, and design execution for digital products.
• Method (GlobalLogic): Method is a global design and technology consultancy specializing in product UX, design systems, and digital experience for enterprise customers. It is a comparable product-design specialist with deeper engineering integration than Red Lions.

Broad incumbents

• Designit (Wipro): Designit is a global strategic design firm offering UX, product design, and service design, now part of Wipro. It is comparable to Red Lions in product UX/UI delivery but as a broader incumbent with multi-region delivery and larger enterprise footprint.
• R/GA: R/GA is a global digital agency combining brand, product design, and technology for major brands. It is comparable to Red Lions' UX/UI and product design work but operates as a broader incumbent across advertising, consulting, and product.
• IDEO: IDEO is a pioneer design consultancy offering human-centered design, product design, and digital transformation services. It is comparable to Red Lions in design-led methodology but is a much larger, multi-disciplinary incumbent spanning physical and digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/red-lions-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Lions