Redmond Aldrich Design

What Redmond Aldrich Design does

Redmond Aldrich Design is a privately held, founder-led interior design firm founded in 2005 by Chloe Redmond Warner, a Harvard GSD-trained architect. Headquartered in Berkeley, California with an active team of approximately 9, the studio delivers full-service residential interior design for high-net-worth clients across the Bay Area, Montana, Florida, Utah, and Southern California (Malibu). Its signature method, branded as 'Aesthetic Intelligence' (AQ), centers on layering texture, color, and pattern over architectural and design-historical literacy to produce distinctive, personal interiors. The firm operates on a selective, project-by-project basis with custom-quoted engagements and long-running client relationships, supplemented by a small number of commercial and retail commissions (e.g., Vintner's Daughter, McMullen).

The studio's go-to-market combines selective direct inquiry, prestigious showcase house participation (Kips Bay Palm Beach 2024, San Francisco Decorator's Showcase 2017, Greystone/Luxe 2016), earned media in Architectural Digest, NYT T Magazine, and Wall Street Journal, and owned content via the RAD MiniMag Substack and Chloe Warner's book 'This Must Be the Place' (Abrams Books, $50). Architectural collaborations with firms such as Walker Warner Architects, Centre Sky Architects, and Marmol Radziner extend the studio's reach into ground-up and large-scale residential work, while a branded shop (goods.redmondaldrich.com) and ongoing book marketing diversify revenue beyond fee-for-service design. The business is family-influenced (CFO Andrew Warner, the founder's husband) with no external investors, subsidiaries, or public-market activity.

Name

Redmond Aldrich Design

Legal name

Redmond Aldrich Design

Website

https://redmondaldrich.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Redmond Aldrich Design is a Berkeley-based, founder-led interior design studio founded in 2005 that delivers bespoke residential interiors for high-net-worth clients across the Bay Area, Montana, Florida, Utah, and Malibu using a branded 'Aesthetic Intelligence' method.

Ownership category

akta.pro rank

Product category

Residential Interior Design

NAICS

Interior Design Services (541410), Architectural Services (54131)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industry

Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)

Keywords

• Residential interior design
• High-end interior design
• Luxury home design
• Interior architecture
• Art direction services

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interior Design Services: Full-service interior design for high-end residential properties. Projects range from single-room renovations to complete home designs including architecture and art direction.
2. Published Book Sales: Sale of 'This Must Be the Place: Homes with Atmosphere' book by Chloe Redmond Warner, published by Abrams Books, priced at $50.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Redmond Aldrich Design is a full-service residential interior design studio that delivers bespoke interior design, architectural collaboration, and art direction for affluent private homeowners. Projects range from single-room renovations to whole-home designs, executed with a signature approach that masterfully mixes texture, color, and pattern layered with historical reference and personal narrative. The studio also publishes the design monograph 'This Must Be the Place: Homes with Atmosphere' (Abrams Books, $50) as a brand extension of its design philosophy.

Product overview

Redmond Aldrich Design is a full-service interior design studio offering residential interior design services characterized by a signature aesthetic that blends effortless and refined, pretty and perfectly weird styles. The core offering is bespoke interior design for private residences, working across architecture, interior design, and art. The studio's portfolio includes a published book titled 'This Must Be the Place' ($50.00, Abrams Books) that serves as a design guide and brand extension. Additionally, the studio maintains a Substack newsletter called RAD MiniMag for design insights and community engagement. The firm operates from Berkeley, California, and has collaborated with architectural firms including Centre Sky Architects, Walker Warner Architects, and Marmol Radziner on various projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interior Design Services Full-service bespoke residential interior design covering concept development, space planning, material and finish selection, furniture and art direction, and architectural collaboration for affluent private homeowners. Engagements range from single-room renovations to 'deep dish' whole-home projects that include architecture and art direction across primary residences, vacation homes, and family compounds.
• This Must Be the Place: Homes with Atmosphere A 200+ page design monograph by Chloe Redmond Warner, published by Abrams Books, that documents RAD projects and the firm's design philosophy—layered color, pattern, materiality, ornament, and personal touches—positioned as a design guide for creating homes with atmosphere. Sold as a standalone retail product at $50 per copy.
• RAD MiniMag Substack Newsletter Subscription newsletter hosted at chloewarner.substack.com, featuring office tidbits, deep-dives into design process, design and architecture commentary, atmosphere concepts, and behind-the-scenes content including listicles and book reviews.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Centre Sky ArchitectscoreStrategic or Co-development PartnerPartnership on ground-up chalet project in Big Sky, Montana. Chloe and the client bonded over shared Montana upbringing. Architects provided structural framework for the 'Prairie Boss' concept that guided interior design direction.
• Walker Warner ArchitectscoreStrategic or Co-development PartnerLong-term collaboration spanning multiple projects. Updated every piece of the Alta Plaza house and added modern glass family room and master bedroom. Also collaborated on Presidio Heights project.
• Scott Lewis Landscape ArchitectureminorStrategic or Co-development PartnerLandscape architecture partner on Stinson Beach project, contributing to outdoor space transformation including courtyard turned into active outdoor lobby.
• MatPelminorStrategic or Co-development PartnerPartner on Stinson Beach project contributing to the stunning coastal design execution.
• Marmol RadzinercoreStrategic or Co-development PartnerCollaboration on 7,600 square foot Point Dume coastal compound in Malibu. Architects provided disciplined architectural envelope; RAD infused femininity and playfulness through colors and patterns.
• De GournayminorStrategic or Co-development PartnerCommissioned to create iconic scenic bird wallpaper featuring a murder of crows for the Greystone Showcase 'murder room' project in Beverly Hills.
• Matthew Millman PhotographyminorStrategic or Co-development PartnerPhotographer shot two projects featured in 'This Must Be the Place' book. Stylist Yedda Morrison was on set for every shot in the book.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Martyn Lawrence Bullard: Celebrity interior designer with luxury residential, hospitality, and product portfolio; comparable to RAD on founder-led brand, celebrity clientele, and high editorial visibility.
• Mark D. Sikes: Los Angeles-based interior designer known for classic American residential work with high press visibility; closely comparable to RAD on luxury positioning, editorial profile, and founder-driven brand identity.
• Studio McGee: Founded in 2014 and now among the largest US residential interior design brands with a strong media/lifestyle content engine; directly comparable to RAD as a curated residential design firm serving affluent clients, but at significantly larger scale.
• Kelly Wearstler: California-based interior designer with a globally recognized, layered, maximalist aesthetic similar to RAD's signature; comparable as a celebrity designer-led luxury residential and hospitality brand.
• Commune Design: Los Angeles-based interior design and lifestyle brand with strong residential portfolio and product collaborations; comparable to RAD on West Coast luxury positioning and editorial-driven brand.
• Amber Interiors: California-based boutique interior design firm with a strong founder-led brand and lifestyle/retail extensions; competes for the same high-end West Coast residential clients as Redmond Aldrich Design.
• Ken Fulk: San Francisco-based designer renowned for highly theatrical residential and hospitality interiors; directly comparable to RAD's Bay Area luxury residential focus and showcase-driven brand-building approach.
• The Wiseman Group: San Francisco-based interior design firm serving ultra-high-net-worth residential clients with integrated architecture/interior design services; directly comparable to RAD's Bay Area luxury residential practice and architect partnership model.

Emerging players

• Marmol Radziner: Architecture and interior design practice that collaborates with RAD on luxury projects (e.g., Point Dume Malibu); a peer and frequent partner with overlapping West Coast luxury residential clientele.

Broad incumbents

• Nate Berkus Associates: Established, nationally recognized interior design firm with broader product/licensing footprint; competes with RAD for high-end residential commissions while operating at meaningfully larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/redmondaldrichdesign
• LinkedInlinkedin.com/company/redmond-aldrich-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redmond Aldrich Design