de Gournay
de Gournay is a London-based, family-owned luxury maker of bespoke hand-painted wallpapers, hand-embroidered wallcoverings, decorative fabrics, and hand-painted porcelain, serving ultra-high-net-worth residential clients, luxury hotels, interior designers, and fashion brand licensors through flagship showrooms in London, New York, Los Angeles, and Shanghai.
- Company typePrivate
- Founded1984
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What de Gournay does
de Gournay is a British luxury manufacturer of bespoke hand-painted wallpapers, hand-embroidered wallcoverings, decorative fabrics, and hand-painted porcelain, founded in 1984 and headquartered in London. The company's core production is executed entirely by artisans who are trained by and employed full-time by de Gournay; techniques span Chinoiserie, 19th-century French Scenic, Art Nouveau, Art Deco, and Chinese Export traditions, rendered in watercolour onto grounds such as dyed silk, India tea paper, gilded surfaces, slub silk, linen, velvet, and wool sateen. Embroidery is applied by hand using pure silk, metallic, and raffia threads as well as glass beads and sequins. The company operates an immersive direct-retail model, with flagship showrooms in New York City (243 East 59th Street, reopened August 2024), Los Angeles (Hollywood Hills residence, opened June 2024), and a forthcoming Shanghai showroom (April 2026), augmented by an e-commerce site that supports both custom-commission enquiries and in-stock product purchases. Bespoke commissions carry 16-20 week lead times and are quote-based; licensing and capsule collaborations with luxury fashion brands such as Erdem Moralioglu, Burberry, The Colony Palm Beach, and Agua by Agua Bendita provide a secondary revenue stream and brand-extension channel.
Customer segments split across ultra-high-net-worth residential clients, luxury hospitality (Claridge's London, Hotel Verride Palacio Santa Catarina, The Colony Palm Beach), professional interior designers and architects (Michael S. Smith among named collaborators), and luxury fashion brands licensing archival designs. Distribution is direct-to-client via showrooms and web, with selective third-party luxury retail partnerships (e.g., Moda Operandi for the Colony Palm Beach swimwear capsule priced $310-$850). The company positions itself as the world's leading purveyor of hand-crafted decorations and remains privately held under family ownership, with 51-100 employees and no disclosed external funding or parent company. Its competitive moat is built on an in-house artisan apprenticeship pipeline, a vintage wallpaper archive, extensive customization across grounds and colourways, and high-prestige designer and fashion collaborations.
de Gournay firmographics
Firmographics- Name
- de Gournay
- Legal name
- de Gournay
- Website
- https://degournay.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- de Gournay is a London-based, family-owned luxury maker of bespoke hand-painted wallpapers, hand-embroidered wallcoverings, decorative fabrics, and hand-painted porcelain, serving ultra-high-net-worth residential clients, luxury hotels, interior designers, and fashion brand licensors through flagship showrooms in London, New York, Los Angeles, and Shanghai.
- Ownership category
- akta.pro rank
de Gournay industry classification
Industry- Product category
- Luxury Bespoke Hand-Painted Wallpapers and Embroidered Wallcoverings
- NAICS
- Paint and Wallpaper Retailers (444120), Painting and Wall Covering Contractors (23832)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
Keywords
Where de Gournay is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
de Gournay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Bespoke Hand-Painted Wallpaper: Made-to-order hand-painted wallpapers tailored to each client's interior specifications. Lead times are typically 16-20 weeks. Panel width 915mm, heights tailored to any wall height.
- Hand-Embroidered Wallcoverings: Custom hand-embroidered wall upholstery and fabrics, executed on company-provided or client-supplied fabric grounds.
- Hand-Painted Porcelain: Bespoke hand-painted porcelain dinner services and decorative objects.
- Designer Collaborations and Licensing: Capsule collections and licensing partnerships with fashion designers such as Erdem Moralioglu, where designs are adapted into fashion and homeware products.
- In-Stock Products: Selection of products available for immediate purchase, including stock wallpapers and fabrics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bespoke Commission - Made to Order |
| One time/ perpetual license | Pay-as-you-go | Stock Products |
| Unit Pricing | Pay-as-you-go | Collaboration Products - Swimwear Capsule |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
de Gournay product offering
Product offeringCore offering
de Gournay creates bespoke hand-painted wallpapers, hand-embroidered wallcoverings and fabrics, and hand-painted porcelain, primarily made-to-order with 16-20 week lead times. Products are executed by full-time in-house artisans in styles including Chinoiserie, 19th-century French Scenic, Art Nouveau, Art Deco, and Chinese Export, with extensive customization of designs, colours, and grounds (silk, paper, gilded surfaces).
Product overview
de Gournay is a luxury British brand specializing in bespoke hand-painted wallpapers, hand-embroidered wallcoverings, fabrics, and porcelain. The core offering consists of hand-painted wallpapers available on various grounds (silk, paper, gilded), complemented by hand-embroidered fabric wallcoverings and drapery. Porcelain art objects expand the artistic portfolio. All products are primarily made-to-order with 16-20 week lead times, featuring extensive customization including colourway selection, ground materials, and embroidered embellishments.
Differentiator
Problem solved
Functional benefit
Products and services
- Hand-Painted Wallpaper Bespoke hand-painted wallpapers executed in watercolour onto various grounds including silk, textured papers, Xuan paper, and gilded surfaces. Designs include Chinoiserie, Scenic, Art Nouveau, Art Deco, and historical reproductions. Made-to-order with 16-20 week lead times.
- Hand-Embroidered Wallcoverings Hand-embroidered fabric wallcoverings executed onto silk, linen, velvet, and wool sateen grounds, featuring silk threads, metallic threads, glass beads, sequins, and raffia. Used for wall upholstery, drapery, and furniture applications.
- Fabric Range of fabric grounds including silk, linen, velvet, and wool sateen used as substrates for hand-painted designs or embroidery. Available for drapery and furniture upholstery applications.
- Porcelain Hand-composed and hand-painted porcelain art objects following traditions perfected over centuries, transforming raw clay into objects of exceptional refinement. Includes bespoke dinner services and decorative objects.
- Erdem Design Collection Collaboration collection with fashion designer Erdem Moralioglu featuring a hand-painted wallpaper design (flora and birds in saturated tones), available in multiple colourways on silk and Williamsburg grounds.
- The Colony Palm Beach x Agua by Agua Bendita Swimwear Capsule Limited-edition swimwear and resort capsule collection translating The Colony Palm Beach's iconic lobby mural into one-piece swimsuits, bikinis, pareos, and minidresses with hand-finished embroidery. Priced from $310 to $850, sold exclusively on Moda Operandi.
- In-Stock Products Selection of wallpapers and fabrics available for immediate purchase rather than made-to-order, offering shorter delivery times for time-sensitive projects.
Companies that use de Gournay
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
de Gournay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
de Gournay partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- BurberryflagshipBritish luxury brand Burberry partnered with de Gournay to create window displays celebrating Chinese calligraphy and painting traditions for their Chinese New Year campaign. The campaign featured Chinese celebrities Chen Kun, Tang Wei, Wu Lei, and Zhang Jingyi to promote Burberry's Year of the Horse collection across China and Asia-Pacific markets.
- The Colony Palm BeachcoreThe Colony Hotel partnered with de Gournay and Colombian fashion brand Agua by Agua Bendita to launch a limited-edition swimwear and resort capsule collection. The collection translates the hotel's iconic lobby mural into women's fashion, marking the first time the bespoke de Gournay mural was adapted into swim and resort wear.
- Agua by Agua BenditacoreColombian fashion brand collaborated with de Gournay and The Colony Palm Beach to create a limited-edition swimwear and resort capsule collection translating the hotel's iconic lobby mural into fashion pieces including one-piece swimsuits, bikinis, pareos, and minidress.
- Erdem MoraliogluflagshipFashion designer Erdem Moralioglu collaborated with de Gournay to create a new hand-painted wallpaper design and a capsule collection of Erdem clothing. The design 'Erdem' features flora and fauna in a kaleidoscopic rendition of saturated tones, executed in watercolour onto paper-backed silk grounds in three colourways (Adam Grey, Kelly Green, Imperial Yellow).
- MylandsminorBritish luxury paint brand collaborated with de Gournay on a special colour palette for the New York City showroom, complementing the wallcoverings with lustrous hues including bespoke colours swathing millwork, cornices, and cabinetry.
- Clive Christian InteriorsminorBritish luxury brand renowned for artisanal handcraft provided custom-designed and handmade joinery, panelling, and intricate cornicing throughout the New York City showroom, elevating the showroom experience to emulate a residential interior.
- Michael S. SmithcoreInternationally renowned designer collaborated with de Gournay to design the 'Nordic Garden' wallpaper for the Los Angeles residence - a rustic chinoiserie with a markedly Scandinavian character.
- Porta RomanaminorLuxury lighting brand contributed to the New York City showroom renovation alongside other leading brands including Ancient & Modern, Beardmore, Clé Tile, François & Co, Infinity Stone, Lefroy Brooks, Samuel & Sons, and Urban Electric.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
de Gournay competitors and assessment
Company assessmentDirect peers
- Zuber: French heritage manufacturer of hand-printed panoramic wallpapers dating to the 18th century. Closely comparable to de Gournay in craftsmanship, bespoke model, and luxury heritage positioning, particularly for scenic and Chinoiserie-style wallpapers.
- Dedar: Italian luxury fabric house supplying drapery, upholstery, and wallcovering textiles. Comparable on the fabric/embroidered wallcovering side and in luxury hospitality/residential customer overlap, with strong design collaborations.
- Gracie: American heritage studio producing hand-painted wallpapers reproducing historic Chinese Export and scenic designs. Comparable in artisan-driven production, historical/Asian-inspired design vocabulary, and ultra-luxury residential/hospitality clientele.
- Cole & Son: British heritage wallpaper manufacturer with a strong archive of decorative designs. Comparable in wallpaper category and premium positioning, though more design-led than de Gournay's hand-painted artisan focus.
- Fromental: British luxury maker of hand-painted and hand-embroidered wallcoverings. Directly comparable in product category (hand-painted wallpaper + embroidered wallcoverings), bespoke commissioning model, and HNWI/designer customer base.
- Nobilis: French luxury editor of wallcoverings, fabrics, and trimmings serving interior designers and luxury residential projects. Comparable in designer-led go-to-market and high-end wallcovering category, with overlapping hospitality clientele.
Broad incumbents
- Lee Jofa: Luxury fabric and wallcovering brand (part of Kravet) serving the interior design trade. Comparable in designer-driven distribution and luxury wallcovering/fabric portfolio, though broader and more accessible than de Gournay.
- Schumacher: American heritage fabric and wallpaper company with broad designer distribution. Comparable product categories (wallcoverings and fabrics) and interior-designer channel, but at much larger scale and lower price tiers than de Gournay.
- Pierre Frey: French luxury textile house offering wallcoverings, fabrics, and furniture trimmings. Comparable in luxury positioning and designer/architect customer base, but operates at broader scale across multiple categories including upholstery and rugs.
Emerging players
- House of Hackney: British maximalist wallpaper and homeware brand. Comparable in designer wallpaper category and digital/social brand-building, though positioned at lower price points and broader consumer accessibility than de Gournay's bespoke model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
de Gournay social profiles
Digital presencede Gournay compliance and trust
Trust signalCompliance1 record
de Gournay financial estimates
Financial estimateRevenue estimate
Valuation estimate
de Gournay leadership team
Management profileNumber of profiles
de Gournay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
de Gournay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about de Gournay
What does de Gournay do?
de Gournay creates bespoke hand-painted wallpapers, hand-embroidered wallcoverings and fabrics, and hand-painted porcelain, primarily made-to-order with 16-20 week lead times. Products are executed by full-time in-house artisans in styles including Chinoiserie, 19th-century French Scenic, Art Nouveau, Art Deco, and Chinese Export, with extensive customization of designs, colours, and grounds (silk, paper, gilded surfaces).
Is de Gournay a public or private company?
de Gournay is a private company. It is classified as family owned and is currently operating.
When was de Gournay founded?
de Gournay was founded in 1984. It employs 51 to 100 people.
Where is de Gournay based?
de Gournay is headquartered in London, United Kingdom, in the Europe region.
How does de Gournay make money?
Five revenue lines are on record. Bespoke Hand-Painted Wallpaper is the primary driver. The others are hand-Embroidered Wallcoverings, hand-Painted Porcelain, designer Collaborations and Licensing and in-Stock Products.
Who are de Gournay's main competitors?
Direct peers on record are Zuber, Dedar, Gracie, Cole & Son, Fromental and Nobilis. Broad incumbents are Lee Jofa, Schumacher and Pierre Frey. House of Hackney is listed as an emerging player.
Does de Gournay have an API?
No public API is recorded for de Gournay.
What industry is de Gournay in?
de Gournay's product category is Luxury Bespoke Hand-Painted Wallpapers and Embroidered Wallcoverings. Its primary akta.pro industry code is CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 444120 and its SIC code is 3260.