Red PaPaz
Red PaPaz is a Colombian non-profit founded in 2003 that operates a network of 500+ educational institutions and over one million parents and caregivers to protect children's and adolescents' rights through reporting platforms (Te Protejo), online-safety resources (Viguías), early-childhood policy (Agenda 8), and advocacy campaigns.
- Company typePrivate
- Founded2003
- HeadquartersBogotá, Colombia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Red PaPaz does
Red PaPaz (legal name: Corporación Colombiana de Padres y Madres Red PaPaz) is a Colombian non-profit corporation founded in 2003 and headquartered in Bogotá, with a six-person executive leadership team and approximately 52 total employees. Its mission is the protection of children's and adolescents' rights in Colombia and Latin America, operationalized through a network model that combines 500+ affiliated educational institutions across 23+ departments with a represented base of over one million parents, caregivers, and families, and a youth engagement layer branded as Tú Lideras.
The organization's product surface is structured as five integrated sub-brands rather than a unified software platform: Te Protejo (a virtual reporting line for child protection violations, including online risks, that is a full member of the INHOPE association operating in 49 countries), Viguías (a Safe Internet Center providing online-safety resources), Aprendiendo a Ser PaPaz (a parenting and child-rights resource center), Agenda 8 (an early-childhood policy and implementation strategy that joined ECDAN in 2025), and a youth network. Advocacy is delivered through recurring strategic campaigns such as "No Comas Más Mentiras" (ultra-processed food), "Impuesto Saludable Ya" (healthy taxes), "Ley Vapeadores Regulados" (vaping regulation, successfully passed in 2024), and "En la vía escoge mi vida" (road safety), supported by channels including WhatsApp community, email newsletter (M@il PaPaz), social media, and virtual/in-person events.
The revenue model is characteristic of a non-profit network: individual and corporate donations, recurring individual and institutional memberships, and international grants and partnerships with organizations including UNICEF, Safe Online, OAS, and academic partners such as Harvard University (which conducted an impact evaluation). The go-to-market motion is community-led, relying on the affiliated school network and grassroots mobilization rather than paid acquisition. The organization is governed by a Superior Council and a Board of Directors, with founder Carolina Piñeros Ospina serving as Executive Director since 2003, and operates without disclosed parent-company, private equity, or venture capital ownership.
Red PaPaz firmographics
Firmographics- Name
- Red PaPaz
- Legal name
- Corporación Colombiana de Padres y Madres Red PaPaz
- Website
- https://redpapaz.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Red PaPaz is a Colombian non-profit founded in 2003 that operates a network of 500+ educational institutions and over one million parents and caregivers to protect children's and adolescents' rights through reporting platforms (Te Protejo), online-safety resources (Viguías), early-childhood policy (Agenda 8), and advocacy campaigns.
- Ownership category
- akta.pro rank
Red PaPaz industry classification
Industry- Product category
- Child Protection Advocacy Services
- NAICS
- Child and Youth Services (624110), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Child Rights & Protection (BPADAGAG)
- akta.pro secondary industry
- Family & Parenting Support Services (BPAGAEAC)
Keywords
Where Red PaPaz is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Red PaPaz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations: Individual and corporate donations from supporters who contribute to the organization's mission of protecting children's rights.
- Memberships: Annual memberships from individuals (parents, caregivers, and allied adults) and institutional members (educational institutions) that provide network access and resources.
- International Grants and Partnerships: Funding from international organizations such as UNICEF, Safe Online, OAS, and other development partners supporting specific programs and initiatives.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Red PaPaz product offering
Product offeringCore offering
Red PaPaz is a Colombian non-profit corporation that operates a network-based ecosystem for child rights advocacy. It delivers services through reporting platforms (Te Protejo), a safe internet center (Viguías), a parenting resource center (Aprendiendo a Ser PaPaz), an early childhood strategy (Agenda 8), a youth network (Tú Lideras), and a network of 500+ educational institutions, complemented by policy advocacy campaigns on nutrition, road safety, tobacco control, and online protection.
Product overview
Red PaPaz operates as a non-profit advocacy organization with a network-based structure rather than a unified software product. Its core offerings include the Aprendiendo a Ser PaPaz resource center (providing parenting tools), the Te Protejo reporting platform (for reporting child protection violations), the Viguías Safe Internet Center, and the Agenda 8 Early Childhood Strategy. These are complemented by various advocacy campaigns such as 'No Comas Más Mentiras' (nutrition advocacy), 'Ley Vapeadores Regulados' (tobacco control), 'Impuesto Saludable Ya' (healthy taxes), and 'Ley Sillas Seguras' (child vehicle safety). The organization also manages the Tú Lideras youth network and a network of educational institutions across Colombia. The portfolio functions as an integrated advocacy ecosystem rather than a traditional product suite.
Differentiator
Problem solved
Functional benefit
Brands
- Tú Lideras: Network of youth-led initiatives promoting empowerment, social participation, active citizenship, and children's rights.
- Te Protejo
- Agenda 8
- Viguías
- Aprendiendo a Ser PaPaz
Products and services
- Te Protejo
- Centro de Internet Seguro - Viguías
- Aprendiendo a Ser PaPaz
- Agenda 8
- Tú Lideras
- Red de Instituciones Educativas y Servicios de Atención a la Primera Infancia
- Membresías Red PaPaz
Quantifiable outcome
- Successfully advocated for Ley Vapeadores Regulados (2024) extending tobacco control measures to e-cigarettes
- +3 more outcomes
Companies that use Red PaPaz
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Red PaPaz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Red PaPaz partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- WeProtect Global AlliancecoreInternational alliance working to end the sexual exploitation of children online. Red PaPaz participates as a member contributing to global child protection efforts.
- Alliance for Child Protection in Humanitarian ActioncoreGlobal alliance focused on child protection in humanitarian contexts. Red PaPaz collaborates on protection frameworks for vulnerable children.
- Better Internet for KidscoreEuropean initiative promoting safer internet for children. Red PaPaz contributes Latin American perspective and resources.
- Canadian Center for Child ProtectionmajorLeading Canadian organization in child protection. Collaborates on best practices and resource development.
- Child Helpline InternationalcoreGlobal network of child helplines. Red PaPaz operates Te Protejo line as part of this international network.
- Early Childhood Development Action Network (ECDAN)coreGlobal network dedicated to promoting comprehensive early childhood development. Agenda 8 (Red PaPaz initiative) joined ECDAN in 2025.
- Global Online Safety Regulators Network (GOSRN)majorInternational network of online safety regulators. Red PaPaz contributes civil society perspective on child online protection.
- INHOPEcoreInternational association of child sexual abuse material reporting hotlines. Te Protejo (Red PaPaz) is a full member operating in 49 countries.
- TikTokmajorSocial media platform partnership for child safety initiatives and digital protection campaigns.
- Communications Regulation Commission (CRC)majorColombian regulatory body collaborating on the National Consensus for Digital Care with Red PaPaz.
- Defensoría del PueblomajorColombian ombudsman institution partnering on digital protection and child rights initiatives.
- Harvard UniversitycoreConducted impact evaluation analyzing Red PaPaz's contribution to child learning outcomes in Colombia.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Red PaPaz competitors and assessment
Company assessmentDirect peers
- World Vision Colombia: Large international humanitarian organization focused on child wellbeing, protection, and sponsorship in Colombia. Directly comparable mission, donor-revenue model, and multi-vertical child welfare programming.
- Aldeas Infantiles SOS Colombia: International NGO focused on alternative care, family strengthening, and child protection for vulnerable children in Colombia. Comparable as a child-rights nonprofit with donor funding, direct service delivery, and policy advocacy functions.
- Canadian Centre for Child Protection: Canadian nonprofit operating child protection programs including reporting hotlines and online safety education (Cybertip.ca). Already a strategic partner of Red PaPaz; comparable in mission, operating model, and technology-enabled child protection focus.
- Save the Children Colombia: Major international NGO operating in Colombia focused on child rights, child protection, and education. Directly comparable to Red PaPaz given overlapping mission, target population (children and families), and donor-driven nonprofit model.
- UNICEF Colombia: UN agency operating in Colombia on child rights, protection, education, and adolescent development. Red PaPaz is a UNICEF implementing partner, and the missions, populations served, and policy advocacy role are highly aligned.
- Plan International Colombia: International NGO focused on children's rights, gender equality, and child participation in Colombia. Comparable in target audience (children, adolescents, families), programmatic areas (child protection, education, early childhood), and advocacy-based operating model.
Broad incumbents
- ECPAT International: Global network focused on ending sexual exploitation of children. Red PaPaz participates in ECPAT-aligned coalitions; both share child protection, online safety, and policy advocacy roles across multiple jurisdictions.
- Instituto Colombiano de Bienestar Familiar (ICBF): Colombian government agency responsible for child protection, nutrition, and early childhood programs. Red PaPaz frequently engages ICBF as a policy counterpart, and both serve overlapping populations and policy domains in child welfare.
Regional players
- Fundación Éxito: Colombian foundation focused on early childhood nutrition and food security. Mission-adjacent peer given Red PaPaz's No Comas Más Mentiras and Impuesto Saludable Ya campaigns targeting ultra-processed food consumption by children.
- Fundación Rafael Pombo: Colombian foundation focused on children's literature, reading, and education. While more education/reading-oriented than Red PaPaz, it shares a Colombian non-profit structure, child-focused mission, and educational institution outreach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Red PaPaz social profiles
Digital presenceRed PaPaz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red PaPaz leadership team
Management profileNumber of profiles
Profiles6 records
Red PaPaz subsidiaries and ownership
Company hierarchySubsidiaries5 records
Red PaPaz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red PaPaz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red PaPaz
What does Red PaPaz do?
Red PaPaz is a Colombian non-profit corporation that operates a network-based ecosystem for child rights advocacy. It delivers services through reporting platforms (Te Protejo), a safe internet center (Viguías), a parenting resource center (Aprendiendo a Ser PaPaz), an early childhood strategy (Agenda 8), a youth network (Tú Lideras), and a network of 500+ educational institutions, complemented by policy advocacy campaigns on nutrition, road safety, tobacco control, and online protection.
Is Red PaPaz a public or private company?
Red PaPaz is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Red PaPaz founded?
Red PaPaz was founded in 2003. It employs 51 to 100 people.
Where is Red PaPaz based?
Red PaPaz is headquartered in Bogotá, Colombia, in the Latin America region.
How does Red PaPaz make money?
Three revenue lines are on record. Donations are the primary driver. The others are memberships and international Grants and Partnerships.
Who are Red PaPaz's main competitors?
Direct peers on record are World Vision Colombia, Aldeas Infantiles SOS Colombia, Canadian Centre for Child Protection, Save the Children Colombia, UNICEF Colombia and Plan International Colombia. Broad incumbents are ECPAT International and Instituto Colombiano de Bienestar Familiar (ICBF). Regional players are Fundación Éxito and Fundación Rafael Pombo.
Does Red PaPaz have an API?
No public API is recorded for Red PaPaz.
What industry is Red PaPaz in?
Red PaPaz's product category is Child Protection Advocacy Services. Its primary akta.pro industry code is BPADAGAG, Child Rights & Protection, with a secondary code of BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 624110 and its SIC code is 8300.