What Redtick does

Redtick Sdn Bhd is a privately held Malaysian company headquartered in Puchong, Selangor, operating a direct-to-consumer online grocery delivery platform (shop.redtick.com) serving individual consumers across Malaysia. The platform offers more than 10,000 SKUs spanning Fresh Market produce, Chilled & Frozen goods, Bakery, Food Cupboard, Beverages, Cookies & Snacks, Household & Pet, Health & Beauty, Alcohols, Office Supply, Baby & Kids, and Stationery. Delivery is fulfilled by an owned temperature-controlled fleet with ambient, chiller, and freezer compartments, operating 6 two-hour windows daily from 9am-9pm with next-day delivery for orders placed before 1PM, restricted to postcode-verified service areas.

The underlying technology is a standard consumer e-commerce stack (e-commerce website, customer dashboard, favorites, reorder, voucher, and store-credit modules) with the principal proprietary component being the cold-chain logistics infrastructure that preserves freshness of perishable SKUs during last-mile delivery. No APIs, SDKs, or third-party integrations are disclosed, and there is no mobile application — the platform is web-only.

Redtick monetizes through direct unit-priced grocery sales on a pay-as-you-go basis, supplemented by a two-tier retention ecosystem: the Red Points loyalty program (1 point per RM1 spent, redeemable in RM1-RM50 vouchers within a 3-month window) and Red Credits, a stored-value balance mechanism. Corporate customers on bulk or term-payment arrangements are excluded from loyalty accrual, indicating limited B2B exposure. Distribution is exclusively first-party D2C; the company has no disclosed funding, parent, or subsidiary relationships, no public listing, and no M&A activity in the input data.

Name

Redtick

Legal name

Redtick Sdn Bhd

Website

https://redtick.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Redtick Sdn Bhd operates a Malaysian direct-to-consumer online grocery delivery platform offering 10,000+ SKUs across fresh, frozen, household, office, and baby categories with temperature-controlled home delivery to postcode-verified areas.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

On-demand Grocery Delivery Platforms (CRAFAFAA)

akta.pro secondary industry

Grocery & Convenience Delivery Platforms (BPAMAHAC)

Keywords

• Online grocery delivery
• Fresh produce delivery
• Temperature-controlled logistics
• Grocery e-commerce
• Household goods delivery

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Grocery Product Sales: Redtick generates revenue through direct sale of groceries and household products to consumers. Customers purchase products at listed prices with transaction-based pricing. The company also operates a loyalty program (Red Points) that earns customers points on purchases redeemable for vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Redtick runs a Malaysian direct-to-consumer online grocery store (shop.redtick.com) selling more than 10,000 grocery and household SKUs, including fresh produce, dairy, frozen goods, bakery items, pantry staples, beverages, snacks, baby and kids, pet, health and beauty, alcohol, office supply, and stationery. Orders are fulfilled through the company's own temperature-controlled delivery fleet across scheduled two-hour slots, with next-day delivery available for orders placed before 1pm, supported by a Red Points loyalty program and Red Credits store credit system.

Product overview

Redtick is an online grocery delivery platform in Malaysia offering a comprehensive range of groceries and household products. The core platform enables customers to shop from multiple categories including Fresh Market, Chilled & Frozen, Bakery, Food Cupboard, Beverages, Cookies & Snacks, Household & Pet, Health & Beauty, and Alcohols, as well as Office Supply, Baby & Kids, and Stationery categories. The platform operates with a loyalty program called Red Points (earning 1 point per RM1 spent, redeemable for vouchers) and offers temperature-controlled delivery with 6 time slots daily. Additional features include Red Credits for account balances, Red Vouchers for discounts, and a Fresh Manifesto quality assurance policy. The service highlights over 10,000 product types available for delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Grocery Delivery Platform A consumer-facing e-commerce platform (shop.redtick.com) that lets Malaysian customers browse, order, and pay for groceries and household items online and have them delivered to their homes or offices. The platform spans more than 10,000 SKUs across groceries, office supply, baby and kids, and stationery categories.
• Temperature-Controlled Home Delivery A scheduled delivery service operated with Redtick's own temperature-controlled trucks featuring ambient, chiller, and freezer compartments to maintain freshness of perishable items. Customers can select from six two-hour delivery windows daily from 9am to 9pm, with next-day delivery available for orders placed before 1pm, within postcode-defined service areas across Malaysia.
• Red Points Loyalty Program A loyalty rewards program that lets Redtick customers earn 1 Red Point for every RM1 spent on the platform. Points are redeemable for discount vouchers (100 points = RM1) in RM1, RM5, RM10, RM20, and RM50 denominations, with vouchers valid for 3 months. Corporate customers on term payments or bulk pricing are excluded.
• Red Credits Store Credit A store credit feature allowing Redtick customers to maintain account balances that can be applied to future grocery purchases on the platform.

Quantifiable outcome

• 10,000+ product varieties available for online purchase

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Mydin: Mydin is one of Malaysia's largest homegrown retail chains with online grocery ordering and home delivery. It competes with Redtick on grocery assortment and price but benefits from its extensive physical store network and bulk/wholesale positioning.
• Grab (GrabMart / GrabFresh): Grab is a Southeast Asian super-app offering GrabMart and grocery delivery across Malaysia as part of its on-demand services. It competes with Redtick for online grocery orders but operates a much broader mobility and food delivery ecosystem with far greater scale and capital.
• Shopee Supermarket (Sea Group): Shopee operates a major e-commerce marketplace in Malaysia including Shopee Supermarket for groceries and household goods. It is comparable to Redtick on online grocery commerce but operates at vastly larger scale as part of the broader Shopee marketplace.
• AirAsia (AirAsia Super App / airasia fresh): AirAsia's super-app includes an online grocery and fresh delivery vertical serving Malaysia and other ASEAN markets. It overlaps with Redtick on grocery e-commerce but benefits from AirAsia's brand, logistics assets, and cross-vertical user base.
• Lazada (Alibaba Group): Lazada is a leading Southeast Asian e-commerce platform backed by Alibaba, offering grocery and household essentials alongside general merchandise in Malaysia. It competes with Redtick for grocery wallet share within a much broader marketplace model.
• AEON Malaysia: AEON operates supermarkets, hypermarkets, and convenience stores across Malaysia with an online grocery channel. It is a broad incumbent comparable to Redtick on multi-category grocery retailing, with significantly larger scale and offline retail presence.
• Lotus's Malaysia (formerly Tesco Malaysia): Lotus's operates large-format grocery stores in Malaysia with an established online grocery platform. It is a broad incumbent competing with Redtick across fresh, chilled, and pantry categories, with stronger brand recognition and physical store footprint.

Direct peers

• HappyFresh: HappyFresh is a Southeast Asia-focused online grocery delivery platform operating in Malaysia, Indonesia, and Thailand. It is a direct comparable to Redtick, offering scheduled delivery slots and a multi-category grocery assortment, though with significantly more capital raised and broader geographic reach.
• PandaMart: PandaMart is an on-demand quick-commerce grocery and convenience delivery service operating in Malaysia. It is a direct comparable to Redtick on online grocery delivery, differentiating through rapid (typically sub-1-hour) delivery rather than scheduled next-day slots.
• Village Grocer: Village Grocer is a Malaysian premium supermarket chain with an established online grocery delivery service. It is a direct comparable to Redtick on fresh grocery e-commerce in Malaysia, with stronger brand affinity among urban consumers but a narrower footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RedTickOnline
• LinkedInlinkedin.com/company/redtick

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redtick