What Red Tomato Pies Ltd does

Red Tomato Pies Ltd is a privately held, founder-owned pizza restaurant company headquartered in Williams Lake, British Columbia, operating a network of 15+ franchise-owned locations across Western Canada (British Columbia and Alberta). The company was founded by Jason and Amber Akeson, who developed a proprietary menu of handcrafted pizzas featuring signature recipes, including non-traditional offerings such as butter chicken gravy-based pizza, pineapple curry sauce, and chipotle ranch drizzles, alongside a standard lineup of meat, chicken, Hawaiian/seafood, and veggie pizzas. The core product line is augmented with sides (wings, bread, penne), salads, drinks, and desserts, and includes plant-based and vegan-friendly options using Daiya mozzarella and plant-based pepperoni. A custom pizza builder supports extensive configuration across crust types (pan, gluten-free, cornmeal thin, stuffed, thin), sauces, and toppings.

The underlying technology stack is intentionally lean: online ordering and payment processing are handled by SpeedLine Solutions Inc., a third-party restaurant technology provider, with Google Maps integration for location and delivery services. The company does not operate its own mobile application or public API. Customer-facing digital infrastructure consists of the main redtomatopies.com marketing site (built on Squarespace) and order.redtomatopies.com for direct-to-consumer ordering.

The business model combines two revenue streams: unit-level pizza and food sales through dine-in, carry-out, and delivery channels at franchise-owned locations, plus franchise fees and royalties from operators of new Red Tomato Pies restaurants. Pricing is value-positioned and unit-based, with specialty pizzas ranging from $9.88 (8-inch Pepperoni) to $39.19 (14-inch RTP Forte) and recurring promotional offers (Monday/Tuesday cheese bread or cinna-pie add-ons at $3.99, Wednesday wing bundles at $9.99). The company serves two primary segments: individual consumers seeking differentiated, handcrafted pizza in smaller Canadian markets underserved by national chains, and prospective franchisees evaluating entry into an established, award-winning regional brand. Growth has been organic and founder-led since inception, with no institutional investment, parent company, or acquisition disclosed. The company has accumulated multiple regional and national awards, including Canada's Favorite Pizzeria (2013, 2014) and Best of Kamloops PIZZA Gold (2023, 2024).

Name

Red Tomato Pies Ltd

Legal name

Red Tomato Pies Ltd

Website

https://redtomatopies.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Tomato Pies Ltd is a founder-owned Canadian pizza restaurant chain operating 15+ franchise locations across Western Canada, serving individual consumers seeking handcrafted pizzas with unique signature recipes and offering franchise opportunities to entrepreneurs in BC and Alberta markets.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• Handcrafted pizza restaurant
• Pizza franchise opportunities
• Specialty pizza menu
• Plant-based pizza options
• Pizza delivery service

Headquarters

HQ city

Golden, British Columbia

HQ country

Canada

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pizza and Food Sales: Direct sales of handcrafted pizzas, sides, salads, appetizers, drinks, and desserts through company-owned and franchise restaurant locations. Customers can order for dine-in, carry-out, or delivery.
2. Franchise Fees and Royalties: Revenue generated from franchisee partnerships. The company offers franchise opportunities for entrepreneurs to open Red Tomato Pies locations under their brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Red Tomato Pies operates a regional pizza restaurant franchise chain that sells handcrafted pizzas made with proprietary recipes developed by its founders, supplemented by sides, salads, desserts, and drinks. The company serves individual consumers through dine-in, carry-out, and delivery at 15+ franchise-owned locations across British Columbia and Alberta, and licenses its brand and recipes to franchisees through a franchise program. Ordering is enabled via an online platform powered by SpeedLine Solutions Inc.

Product overview

Red Tomato Pies is a pizza restaurant chain operating as a single unified product with multiple menu categories. The core product is handcrafted pizza, supplemented by sides, salads, drinks, and desserts. The company offers extensive customization through their Create Your Own Pizza Builder and Half & Half options. The portfolio includes specialty pizzas across four main categories (Meat, Chicken, Hawaiian & Seafood, Veggie), plus dedicated plant-based/vegan options. Additional offerings include appetizers, bread products, pasta, and desserts. Online ordering is handled through SpeedLine Solutions Inc. The brand operates through company-owned and franchise locations across Western Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Handcrafted pizzas made with proprietary recipes developed by founders Jason and Amber Akeson, sold across meat, chicken, Hawaiian/seafood, and veggie specialty categories at 15+ franchise locations across Western Canada for dine-in, carry-out, and delivery.
• Sides & Appetizers Complementary food items including chicken wings (10 pack), chicken dippers (8 pack), Crego Bread, Herb Bread, Cheese Bread, pizza dips, side sauces, and customizable penne pasta, sold at Red Tomato Pies locations across Western Canada.
• Salads Fresh salads including Caesar Salad, Greek Salad, Nach-yo Salad, Garden Salad, and Skip the Bun Salad with optional protein add-ons such as grilled chicken or bacon, sold at Red Tomato Pies locations.
• Desserts Sweet menu items including Cinna-Pie (cinnamon sugar with icing dip), S'more Pie (chocolate hazelnut with marshmallows), and Sweetie Pie (apple, blueberry, or cherry fruit fillings with crumble topping), sold at Red Tomato Pies locations.
• Drinks Beverage offerings including 2-litre pop, canned drinks (591ml), chocolate milk, Dad's Rootbeer, water, Boylans Soda, Jones Soda, juice, and Perrier, sold at Red Tomato Pies locations across Western Canada.
• Franchise Opportunities Franchise program allowing entrepreneurs to own and operate Red Tomato Pies restaurant locations, leveraging the brand's award-winning reputation, proprietary recipes, and proven operating model in Western Canadian markets.

Quantifiable outcome

• 15+ locations across Western Canada and Alberta
• +5 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jason and Amber AkesoncoreStrategic or Co-development PartnerFounders of Red Tomato Pies who developed the company's proprietary recipes, vision, and innovative approach to pizza-making. They started the business in Williams Lake and have driven the company's growth and expansion across Western Canada.
• SpeedLine Solutions Inc.coreTechnology or IntegrationThird-party technology provider that processes online orders for Red Tomato Pies using their SpeedLine online ordering system. Handles order taking, payment processing, and restaurant management technology.
• FacebookminorGTM or Marketing PartnerEach Red Tomato Pies location maintains its own Facebook page for customer engagement, promotions, giveaways, and community building.
• GoogleminorGTM or Marketing PartnerGoogle Reviews integration for customer ratings and feedback. Locations actively encourage customers to leave Google Reviews and display their ratings.

Scale indicators4 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Pizza Hut Canada: Major global pizza chain operating dine-in, carry-out, and delivery in Canada. Competes with RTP across all service occasions and benefits from large-scale supply chain and brand recognition advantages.
• Pizza Pizza: Canada's largest pizza chain with hundreds of locations nationwide. Competes with RTP in carry-out and delivery but at vastly greater scale, broader geographic coverage, and significantly larger marketing budget.
• Domino's Pizza Canada: Dominant global QSR pizza chain operating in Canada, with significant marketing spend and digital ordering infrastructure. Sets the competitive baseline for delivery and carry-out pricing against which RTP must position.
• Boston Pizza: Canada's largest casual-dining chain, with pizza as a core menu category. Overlaps with RTP on dine-in pizza occasions but operates a much broader full-service restaurant model with sports-bar positioning.

Direct peers

• Pizzeria Libretto: Canadian artisan pizzeria chain known for handcrafted Neapolitan-style pizzas with creative toppings. Closely mirrors RTP's premium, handcrafted, recipe-driven positioning in the Canadian pizza market.
• Toppers Pizza: Pizza chain with Canadian presence known for creative toppings, stuffed crust varieties, and custom pizza options. Closely comparable menu strategy to RTP's build-your-own and signature pizza differentiation.
• Panago Pizza: Canadian pizza franchise chain with a similar regional-to-national footprint and dine-in/carry-out/delivery model. Closest head-to-head competitor for RTP in Western Canada, operating a comparable franchise system with custom pizza options.
• Famoso Neapolitan Pizzeria: Canadian fast-casual Neapolitan-style pizza chain with dine-in and franchise locations, focused on handcrafted pizzas with premium ingredients. Directly comparable fast-casual positioning, customization, and signature recipe strategy.
• Freshslice Pizza: Canadian fast-casual/quick-service pizza chain with multiple Western Canadian locations, focused on affordable dine-in, carry-out, and delivery pizza. Competes with RTP on price-customization trade-offs in the same geographies.

Emerging players

• Blaze Pizza: Fast-casual assembly-line pizza concept with custom artisan pies and dietary-inclusive options. Represents the broader fast-casual pizza trend that RTP is positioned within, with comparable customization depth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/redtomatopieswilliamslake
• LinkedInlinkedin.com/company/red-tomato-pies-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Tomato Pies Ltd