What Reece Windows & Doors does

Reece Windows & Doors is a privately held, family-owned Florida window and door replacement company founded in 1972 by Michael Reece, Sr. and currently operated by Randy Reece. The company serves residential homeowners across Florida exclusively, operating eight physical offices that span St. Petersburg, Tampa, Lakeland, Orlando, Fort Lauderdale, Sarasota, Fort Myers, and Jacksonville. Reece's product portfolio covers single-hung, double-hung, casement, awning, sliding, picture, specialty, and hurricane impact windows, as well as entry doors, sliding glass doors, hurricane shutters, and full-service roofing (inspections, repairs, and replacements using asphalt, tile, and metal). Windows are sourced from multiple manufacturers including Conservation Windows, Regency Windows, PGT WinGuard, and Jeld-Wen for sliding glass doors, with products engineered for Florida-specific conditions: laminated impact-resistant glass, steel-reinforced or heat-welded vinyl frames, multi-point locking systems, dual-pane insulated glass with argon fill, Low-E coatings, and stainless-steel spacer systems meeting Florida Building Code and Miami-Dade testing protocols.

The business model is direct-to-consumer project sales with professional in-house installation performed by company-employed, factory-trained crews (no subcontractors). Revenue is generated primarily through one-time window and door replacement projects (premium vinyl windows at $500-$900 per unit, hurricane impact windows at $900-$1,500+ per unit), supplemented by roofing services and PACE / monthly financing programs. Sales are captured through in-home consultations, phone sales, walk-in office visits, and a digital instant window pricing tool that produces self-serve estimates without requiring a sales appointment. Marketing spans paid traditional channels (billboards, radio, TV, mail, home shows, flyers) and digital channels (SEO, Facebook, Instagram, email, SMS), with strong emphasis on customer reviews across BBB (A+), Home Advisor (5.0), Angie's List (4.7), and GuildQuality. Reece backs every installation with a Double Lifetime warranty that transfers to subsequent homeowners.

Strategically, Reece has pursued incremental expansion within Florida rather than multi-state growth: a multi-manufacturer supply chain, a digital self-serve pricing tool layered onto the traditional in-home sales motion, and a roofing vertical extension to capture the broader exterior home envelope. Participation in the My Safe Florida Home program and PACE financing indicates deliberate alignment with state-level insurance and energy-efficiency funding mechanisms, while the Specially Adapted Housing (SAH) grant guide signals outreach to veteran homeowners as a distinct cohort.

Name

Reece Windows & Doors

Legal name

Reece Windows & Doors

Website

https://reecewindows.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Reece Windows & Doors is a family-owned Florida replacement window, door, and roofing company founded in 1972, serving residential homeowners statewide through eight offices with in-house installation crews and hurricane impact products.

Ownership category

akta.pro rank

Product category

Window and Door Replacement Services

NAICS

Glass and Glazing Contractors (238150), Glass and Glazing Contractors (23815)

SIC

Services-Miscellaneous Repair Services (7600), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Window Replacement (Residential) (HSAPAJAA)

akta.pro secondary industries

Exterior Door Replacement (Entry/Patio/French) (HSAPAJAB), Security Door & Impact-Resistant Window Replacement (HSAPAJAL), Storm Door & Storm Window Repair/Installation (HSAGAEAJ)

Keywords

• Replacement windows
• Hurricane impact windows
• Exterior door installation
• Residential window replacement
• Energy efficient windows

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Window and Door Sales with Installation: One-time sale of replacement windows and doors with professional in-house installation services. Products include single-hung, double-hung, casement, awning, sliding, picture, and specialty windows, as well as entry doors and sliding glass doors. Installation is performed by company-employed, factory-trained installers.
2. Roofing Services: Full-service roofing including inspections, repairs, and complete roof replacements for Florida homes, using asphalt shingles, tile, and metal roofing materials.
3. Financing Programs: Monthly financing options and PACE (Property Assessed Clean Energy) program for qualified homeowners, providing financing for energy-efficient and renewable-energy home improvements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Reece Windows & Doors sells and installs replacement windows and exterior doors for Florida residential homeowners. Its portfolio includes impact-resistant hurricane windows, multiple window styles (single-hung, double-hung, casement, awning, sliding, picture, specialty), entry doors, and sliding glass doors, with professional installation performed by in-house, factory-trained installers. The company also offers full-service roofing and supplemental hurricane shutters as part of window replacement projects.

Product overview

Reece Windows & Doors is a Florida-based window and door replacement company offering a comprehensive portfolio of replacement windows, exterior doors, and related home improvement services. The core product portfolio includes multiple window styles (single-hung, double-hung, casement, awning, sliding, picture, specialty, and impact windows) and door products (entry doors, sliding glass doors, and exterior doors). The company sources windows from manufacturers including Conservation Windows, Regency Windows, and PGT (WinGuard® and EnergyVue® series), and installs Jeld-Wen sliding glass doors. Supporting services include hurricane shutters and full-service roofing (inspections, repairs, replacements) using asphalt shingles, tile, or metal materials. All installations are performed by in-house trained teams, with a double lifetime warranty and free service for life backing all products. The company operates across eight Florida locations and offers online instant window pricing tools for homeowners.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Hung Windows

Quantifiable outcome

• Windows can reduce cooling costs by 15-25%
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• Conservation WindowscoreTechnology or IntegrationPrimary window manufacturer supplying replacement windows to Reece Windows & Doors. Conservation Windows produces vinyl windows with impact-resistant glass and steel-reinforced frames designed for Florida conditions, featuring energy-efficient components that exceed ENERGY STAR guidelines.
• Regency WindowscoreTechnology or IntegrationWindow manufacturer supplying products for Orlando and Fort Lauderdale markets. Regency Windows (regencypluswindow.com/florida/) produces super-strong vinyl windows featuring Miracle glass and steel-reinforced frames that are hurricane resistant with ENERGY STAR ratings.
• PGT WinGuardcoreTechnology or IntegrationPremium vinyl windows featuring impact-resistant laminated glass that provides hurricane protection with advanced low-E coatings specifically calibrated for Florida's intense sun exposure, multiple weather stripping layers, and reinforced frames.
• Jeld-WencoreTechnology or IntegrationManufacturer of sliding glass doors installed by Reece Windows & Doors for Jacksonville homeowners, typically in combination with window replacement projects. Doors can be configured with impact-resistant glass and reinforced frames.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Simonton Windows: Vinyl window manufacturer with strong impact-resistant product lines for hurricane-prone regions. A potential supplier competitor to Reece and competitor to its branded offerings in Florida.
• The Home Depot (Installation Services): National home improvement retailer offering window and door installation services across Florida. Competes on convenience, financing, and brand reach rather than on Florida-specific impact expertise.
• Andersen Windows & Doors: Major national window/door manufacturer with a strong Florida presence and hurricane-rated product lines. Competes with Reece through its Renewal by Andersen franchise and through builder/retailer channels.
• Lowe's Home Improvement (Installation Services): National home improvement retailer providing window and door installation services in Florida. Competes on cross-channel retail and financing rather than on focused hurricane-impact specialization.
• Pella Windows and Doors: National window and door manufacturer offering impact-rated products and a direct replacement sales program. Comparable on product category and hurricane-rated offerings, though broader U.S. footprint.
• PGT Innovations (Miter Brands): PGT is a leading Florida-based manufacturer of impact-resistant windows and doors and a key supplier to Reece. Direct comparability is high on product (hurricane impact windows) and geography (Florida), and PGT's direct-to-consumer arm increasingly competes with Reece's replacement service.

Regional players

• Florida Window & Door: Regional Florida replacement window and door installer with similar in-home sales and installation services. A real but smaller regional competitor to Reece in overlapping Florida markets.

Direct peers

• Storm Smart: Florida-focused impact window and door replacement company with direct-to-consumer sales and in-house installation. Operates in overlapping Florida geographies and competes on the same hurricane-protection value proposition.
• Renewal by Andersen: National window and door replacement franchise with direct-to-consumer in-home sales and in-house installation teams. Highly comparable business model to Reece, operating in Florida with similar impact-resistant product offerings.
• Window World: Largest window replacement franchise in the U.S., operating in Florida with direct-to-consumer in-home sales. Directly comparable replacement-window service model with a similar product portfolio including impact options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reece-windows-&-doors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reece Windows & Doors