Reelin

What Reelin does

Reelin is a UK-registered talent sourcing and recruitment service (REELIN LLP, headquartered in London) that connects European SMBs and mid-market companies with full-time remote employees based in the Philippines. Founded in 2022 by Errol Byron, a Dutch entrepreneur, and Nikki Cruz, a Filipino operator, the company originated from Byron's earlier content marketing agency Remote Videomarketing (RVM), where he began outsourcing to the Philippines in 2021. Reelin charges clients a recurring monthly fee of approximately €2,500 per placed employee (≈€16/hour all-in) under a subscription model, with a no-hire-no-pay guarantee and a no-fault 30-day termination window.

The company's core offering is a horizontal recruitment catalog spanning executive assistants, creative professionals (video editors, designers, 3D animators), developers and IT specialists, sales and customer success staff, finance and accounting professionals, and marketing and operations roles. Sourcing and vetting are performed by a team of 8 recruiters in the Philippines, supported by graphic designers, admin/customer support, video editors, and project managers. Reelin reports a 87% first-match success rate, processes 50+ applications per month, and has embedded talent into 20+ named client companies across diverse verticals including internet exchanges (Ams-Ix), biotech (Liposoma), jewellery e-commerce (Diamant Centrum), digital marketing (SDIM, Advance Media), SaaS/MSP (Salesbuildr), and Australian media (Urban List).

Reelin operates as a privately held, founder-owned LLP with no disclosed external funding. Go-to-market is direct sales-led, with content marketing (case studies, blog, downloadable salary guide) and word-of-mouth referrals supporting lead generation. The value proposition rests on 60-80% payroll savings versus European hires, English-proficient talent aligned with Western work culture, and risk-reversal guarantees. The company has no proprietary technology platform; it is a service business where the core product is recruiter-mediated candidate matching and ongoing placement support.

Name

Reelin

Legal name

REELIN LLP

Website

https://reelintalent.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Reelin is a UK-registered recruitment service that sources, vets, and places full-time remote employees from the Philippines into European and Oceanic SMBs and mid-market companies for approximately €2,500 per month, with a no-hire-no-pay guarantee and 87% first-match success rate.

Ownership category

akta.pro rank

Product category

Recruitment Services

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Sourcing / Talent Research & Pipeline RPO (Sourcer-as-a-Service) (BPACABAM)

Keywords

• Remote recruitment services
• Philippines talent sourcing
• Offshore staffing agency
• Executive assistant placement
• Headhunting firm services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recruitment and Staffing Services: Reelin charges a monthly fee for placing and managing remote employees. The monthly cost depends on the profile and experience of the candidate. Clients only start paying once the right candidate starts working (No hire, no pay policy). The company offers a no-fault 30-day notice period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reelin is a recruitment and talent sourcing service that helps companies hire full-time remote employees from the Philippines. A team of 8 in-country recruiters finds, screens, vets, and matches candidates across categories including executive assistants, developers, creative professionals, sales, marketing, finance, operations, and customer service. Clients engage Reelin on a recurring monthly fee of approximately €2,500/month all-in (around €16/hour), with a "no hire, no pay" policy and a no-fault 30-day termination guarantee.

Product overview

Reelin is a remote talent recruitment service that helps companies hire full-time employees from the Philippines. The offering consists of a core recruitment and placement service where Reelin's team of 8 recruiters sources, screens, vets, and matches candidates to client companies. The service spans multiple talent categories including Assistants (Executive, Virtual, Administrative), Creative (Video Editors, Designers, Graphic Designers, 3D Animators), Sales, Customer Service, Technology (Developers, QA, IT Support), Finance, Marketing, and Operations. Reelin charges approximately €16/hour for talent and offers a 'no hire, no pay' model with a 30-day no-fault termination guarantee. The company was founded in 2021 when founder Errol Byron started outsourcing work to the Philippines and eventually spun off the recruitment service as a separate business. The company is headquartered in London with operations focused on Filipino talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Reelin Remote Talent Recruitment Service End-to-end recruitment and placement service that sources, screens, vets, and matches full-time remote employees from the Philippines for European companies, with candidates presented via professional headhunting by an 8-person in-country recruiter team. The service targets SMB and mid-market clients seeking 60-80% payroll savings and operates under a recurring monthly fee model.
• Executive Assistant Placement Specialized placement service for executive assistants trained for business owners, CEOs, and executives. Candidates bring experience in operations, marketing, finance, sales, research, and law with high attention to detail, and Reelin reports an 87% first-match success rate on this offering.
• Role-Specific Talent Sourcing Placement service that sources Filipino remote talent across multiple role categories: Creative (video editors, designers, audio engineers, 3D animators), Technology (front-end, back-end, full-stack, mobile, WordPress, web developers, IT support, QA, system engineers), Sales (BDRs, sales professionals, appointment setters, sales directors), Marketing (social media managers, digital marketers, email marketers, SEO, paid ads, Amazon/e-commerce), Finance (underwriters, analysts, finance directors, bookkeepers, accountants, controllers), Operations (HR managers, recruiters, operations managers, chiefs of staff), and Customer Service (CSRs, customer success managers, technical support, onboarding).

Quantifiable outcome

• 60% payroll savings
• +6 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boldly: A subscription staffing company placing executive assistants and remote professionals into businesses, with a similar recurring revenue model and SMB/executive target customer. Differentiated by U.S./Europe talent sourcing versus Reelin's Philippines focus.
• HelpFlow: A managed remote staffing service that places virtual assistants and operations staff into e-commerce and growth-stage companies. Closely comparable to Reelin's managed-recruitment model and SMB/mid-market customer segment, though with a different talent geography.
• Wishup: An India-based virtual assistant and remote staffing platform serving SMBs and entrepreneurs globally. Comparable in offering subscription-based dedicated remote staff with a similar cost-saving pitch, though it operates from India rather than the Philippines.
• OnlineJobs.ph: A Philippines-focused job marketplace that connects employers directly with Filipino virtual assistants and remote workers. Most directly comparable to Reelin in the talent source geography (Philippines) and SMB target customer, though it is a self-serve marketplace rather than a managed recruitment service.
• Penbrothers: A Philippine BPO/staffing firm providing remote staff and dedicated teams for international companies across roles similar to Reelin's (admin, creative, tech, finance). Comparable in target geography, pricing approach, and recruitment-as-a-service model for SMB and mid-market clients.
• 1840 & Company: A global remote staffing and BPO provider sourcing talent from multiple countries including the Philippines to serve U.S. and international SMBs. Comparable in managed-recruitment positioning, role breadth, and remote-first delivery model.

Broad incumbents

• Toptal: An elite freelance talent marketplace connecting companies with top developers, designers, and finance experts globally. Overlaps with Reelin on talent curation and quality screening, but as a tech-led marketplace rather than a managed subscription recruitment service.
• Remote: A well-funded global employment platform offering Employer of Record, payroll, and contractor management across 80+ countries. Overlaps with Reelin on cross-border remote hiring, but operates as a technology platform serving larger enterprises rather than as a managed sourcing service for SMBs.
• Upwork: The largest freelance marketplace for remote talent across virtually all role categories and geographies. Reelin customers explicitly reference comparing Reelin to Upwork, positioning Upwork as the primary alternative for cost-conscious SMB buyers even if it lacks Reelin's managed service.
• Deel: A leading global payroll and compliance platform enabling companies to hire and pay remote workers internationally. Competes indirectly with Reelin by offering integrated hiring plus EOR infrastructure, though it targets larger enterprises and serves a much broader role set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reelintalent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reelin