ReelKingdom
Reel Kingdom is a slot and casino game development studio founded in 2015, operating as an affiliated entity of PragmaticPlay (Gib) Ltd and serving regulated iGaming operators across the UK, Malta, and Gibraltar.
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
ReelKingdom firmographics
Firmographics- Name
- ReelKingdom
- Legal name
- Reel Kingdom
- Website
- https://reelkingdom.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reel Kingdom is a slot and casino game development studio founded in 2015, operating as an affiliated entity of PragmaticPlay (Gib) Ltd and serving regulated iGaming operators across the UK, Malta, and Gibraltar.
- Ownership category
- akta.pro rank
ReelKingdom industry classification
Industry- Product category
- Casino Game Development
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
ReelKingdom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
ReelKingdom product offering
Product offeringCore offering
Reel Kingdom is a private game development studio that designs and produces online slot games and casino content for the iGaming industry. The studio operates as part of the Pragmatic Play ecosystem and distributes its game content through licensed online casino operators under regulatory authorizations from the UK Gambling Commission, Malta Gaming Authority, and the Government of Gibraltar.
Differentiator
Problem solved
Functional benefit
Companies that use ReelKingdom
Customer profileIdeal customer profiles1 record
ReelKingdom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ReelKingdom partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Pragmatic PlaycoreReel Kingdom is affiliated with Pragmatic Play, a major game development platform. The Pragmatic Play logo is featured prominently on the Reel Kingdom website, indicating a significant operational and potentially co-development relationship between the two game development entities.
- iGB AffiliateminoriGB Affiliate logo is displayed on the Reel Kingdom website, indicating an affiliate marketing or promotional partnership within the iGaming industry.
- AskgamblersminorAskgamblers logo is displayed on the Reel Kingdom website, indicating a marketing partnership for player reviews and casino ratings.
ReelKingdom competitors and assessment
Company assessmentDirect peers
- Pragmatic Play: Parent entity and core co-development partner of Reel Kingdom. Pragmatic Play is a leading iGaming content aggregator and slot studio with overlapping slot portfolio, shared licensing, and a directly comparable distribution model.
- Nolimit City: Independent slot studio known for high-volatility, mechanic-driven slots. Comparable to Reel Kingdom in scope (slot development), licensing footprint, and target operator base.
- Play'n GO: Established slot and casino game studio with extensive UK, MGA, and other Tier-1 licensing. Directly comparable to Reel Kingdom as a slot-led content supplier serving regulated European and UK markets.
- Push Gaming: Independent premium slot studio focused on high-volatility and feature-rich online slot games. Highly comparable to Reel Kingdom as a slot-first developer targeting Tier-1 operators and regulated markets.
- Hacksaw Gaming: Emerging slot and instant-win game studio with multi-jurisdictional licensing (UK, MGA) and a similar operating model to Reel Kingdom — independent studio supplying slot content to aggregators and operators.
- Yggdrasil Gaming: Slot and iGaming content provider with multi-jurisdictional licensing and a comparable studio-plus-distribution model. Directly comparable to Reel Kingdom in slot product focus and operator relationships.
- Relax Gaming: iGaming content studio and aggregation platform developing proprietary slot titles and distributing third-party content. Comparable to Reel Kingdom in slot development and the broader aggregator/content-supply model.
- ELK Studios: Independent slot studio with a portfolio of premium online slot games targeting regulated European markets. Comparable to Reel Kingdom as a slot-only developer serving Tier-1 operators.
- Habanero: Slot and casino game developer with multi-jurisdictional licensing and aggregation partnerships. Comparable to Reel Kingdom as a slot-focused content supplier with global distribution via aggregator platforms.
Broad incumbents
- Evolution Gaming: Largest live casino and slots aggregator/post-acquisition entity in iGaming. While primarily live-dealer focused, its slot and game-show portfolio overlap with Reel Kingdom's product category and target operators.
Market position
Customer concentration
ReelKingdom social profiles
Digital presenceReelKingdom financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReelKingdom leadership team
Management profileNumber of profiles
ReelKingdom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReelKingdom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReelKingdom
What does ReelKingdom do?
Reel Kingdom is a private game development studio that designs and produces online slot games and casino content for the iGaming industry. The studio operates as part of the Pragmatic Play ecosystem and distributes its game content through licensed online casino operators under regulatory authorizations from the UK Gambling Commission, Malta Gaming Authority, and the Government of Gibraltar.
Is ReelKingdom a public or private company?
ReelKingdom is a private company. It is classified as corporate owned and is currently operating.
When was ReelKingdom founded?
ReelKingdom was founded in 2015. It employs 11 to 50 people.
Who are ReelKingdom's main competitors?
Direct peers on record are Pragmatic Play, Nolimit City, Play'n GO, Push Gaming, Hacksaw Gaming, Yggdrasil Gaming, Relax Gaming, ELK Studios and Habanero. Evolution Gaming is listed as a broad incumbent.
Does ReelKingdom have an API?
No public API is recorded for ReelKingdom.
What industry is ReelKingdom in?
ReelKingdom's product category is Casino Game Development. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer). Its NAICS code is 7132 and its SIC code is 7990.