Reel Music

What Reel Music does

Reel Music is a Los Angeles-based sound recording house founded in 2000 by J.J. Farris. The company provides bespoke audio production services to the entertainment and advertising industries, including custom music composition, sound design, Foley effects, and reimagined cover songs for motion picture advertising, television underscore, national and regional ad campaigns, films, and video games. The firm operates from a primary studio in Los Angeles and a secondary studio in Nashville led by John Harvey "Wallbanger," with a small team of approximately 8 employees. There is no public API, no proprietary software platform, and no disclosed AI/ML capabilities; the product is human-performed creative services delivered on a project basis.

Name

Reel Music

Legal name

Reel Music

Website

https://reelmusic.studio

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Reel Music is a Los Angeles-based sound recording house providing custom music cues, sound design, Foley, and reimagined cover songs for movie trailers, television, and advertising, serving major Hollywood studios and streaming platforms with a small team since 2000.

Ownership category

akta.pro rank

Product category

Audio Production Services

NAICS

Sound Recording Studios (51224), Record Production and Distribution (51225)

akta.pro primary industry

Re-Recording Mixing (Theatrical/TV/Streaming) (MPAHAEAF)

akta.pro secondary industry

Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)

Keywords

• Custom music production
• Sound design services
• Trailer music composition
• Cover song reimagination
• Film audio production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Music Production: Bespoke music creation for motion picture advertising, television underscore, national & regional ad campaigns, and films. Revenue generated through project-based fees for custom music cues and compositions.
2. Sound Design & SFX Licensing: Custom sound effects and foley work for trailers, TV spots, and marketing campaigns. Revenue from licensing fees per project.
3. Cover Song Production: Reimagined cover songs tailored for specific projects, creating unique arrangements of well-known songs in any style or genre.
4. Sound Pack Sales: Subscription-style library of sound packs distributed exclusively through APM Music. New packs released every 4-8 weeks for theatrical marketing, film, television, streaming, advertising and branded content.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Reel Music is a sound recording house that creates bespoke music cues, reimagined cover songs, sound design and Foley/SFX for motion picture advertising, television underscore, national and regional ad campaigns, and films. It also operates an expanding Sound Packs library of custom sound design, SFX, and modern music cues distributed exclusively through APM Music, with new packs released every 4-8 weeks.

Product overview

Reel Music is a Los Angeles-based sound recording house founded in 2000, offering a comprehensive suite of audio production services for the entertainment and advertising industries. The company operates across two core product lines: (1) bespoke creative services including custom music cues, reimagined cover songs, sound design, and Foley effects for trailers, TV spots, and marketing campaigns; and (2) a downloadable Sound Packs Library distributed exclusively through APM Music, featuring custom sound design, SFX, and modern music cues for theatrical marketing, film, television, streaming, and branded content. The company has established long-term relationships with major television networks, film studios, trailer houses, and music libraries, providing custom music cuts, songs, and underscore on a daily basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Sound Design & Foley Bespoke sound design and Foley effects created for movie trailers, teasers, TV spots, and online marketing campaigns for major film studios and streaming platforms.
• Bespoke Cover Songs Well-known songs distinctively reimagined in any style or genre to perfectly suit the style and mood of film, television, and advertising projects.
• Custom Music Cues Original music compositions and cues created for motion picture advertising, television underscore, and national/regional ad campaigns.
• Sound Packs Library Ever-expanding library of sound design packs, SFX, and modern music cues available exclusively through APM Music for theatrical marketing, film, television, streaming, advertising, and branded content.

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• APM MusiccoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Reel Music's sound pack library. Sound packs delivering custom sound design, SFX, and modern music cues for theatrical marketing, film, television, streaming, advertising and branded content are exclusively available through APM Music. New packs released every 4-8 weeks.
• Anchor-It MusiccoreTechnology or IntegrationMusic library partner for placement of custom tracks in advertising campaigns. Tracks from Reel Music appear on Anchor-It Music releases including 'Essential Cadence Cues' and 'Essential Cadence Vol. 1'. Featured tracks include 'Fully Loaded', 'Nuclear Power', 'Bounty Hunter', 'Seance', 'Tick Tocker', and others.
• Garrett WhooshcoreStrategic or Co-development PartnerFrequent collaboration partner for cover song production and custom track creation. Worked together on multiple projects including 'Bad Moon Rising' for Moonfall, 'Lost Translation' for No Man's Land, 'The Dream' for Apex Legends, and cover songs featuring various vocalists.
• John Harvey IIIminorStrategic or Co-development PartnerCollaborator on multiple projects including 'Tick Tocker' for Operation Finale and 'Fully Loaded' for Midway. Also known as 'Wallbanger' and works through Garrett Whoosh's network.
• Tom BreyfogleminorStrategic or Co-development PartnerCollaborator on multiple projects including 'Tick Tocker' for Operation Finale and 'Fully Loaded' for Midway.
• Product EndorsersminorOthersReel Music receives gear endorsements from product supporters who help achieve sonic excellence. Nature of endorsers not specified.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Antfood: Boutique sound design and music composition studio serving film, advertising, and brands with custom audio. Comparable in custom sound design/foley services for major advertising and entertainment clients.
• Audiomachine: A premier boutique trailer and advertising music house producing custom scores, sound design, and SFX for theatrical marketing campaigns. Directly comparable to Reel Music in serving major studios and trailer houses with bespoke trailer audio.
• Bleeding Fingers Music: Boutique custom score and trailer music house founded by Hans Zimmer's Remote Control stable, producing bespoke film, TV, and trailer music. Comparable in scale, custom-service model, and major-studio trailer work.
• Epic Score: Trailer and advertising music production company creating epic, cinematic custom scores and a syncable catalog for film, TV, and games. Comparable to Reel Music in both custom composition and library-style offerings for entertainment marketing.
• JSM Music: Independent music and sound design company producing custom scores, songs, and sonic branding for advertising, film, and TV. Comparable custom-services boutique serving major brands and networks.
• Immediate Music: Long-established trailer music production company and library supplying custom cues and pre-cleared tracks to film studios and advertising agencies. Overlaps directly with Reel Music's trailer cue and SFX work for theatrical marketing.
• Position Music: Independent music publisher and production house specializing in trailer, film, TV, and advertising music, with both custom composition and a syncable catalog. Closely parallels Reel Music's bespoke-plus-catalog model and major-studio trailer focus.
• Barking Owl: Boutique sound design and music house for advertising, film, and brand storytelling, with award-winning custom audio work. Comparable in custom sound design and music composition focus for major brand and entertainment campaigns.

Others

• APM Music: Industry-leading production music library and Reel Music's exclusive distribution partner for the Sound Packs Library. Comparable as a marketplace and licensing platform where Reel Music's catalog lives alongside other composers' work.

Emerging players

• Mainframe Music & Sound Design: Boutique music and sound design house producing custom audio for film, TV, advertising, and gaming. Comparable in size, service offering, and target markets to Reel Music's LA boutique model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reel-music-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reel Music