Edana

What Edana does

Edana is a privately held Swiss digital agency and IT services firm headquartered in the Eaux-Vives district of Geneva, with a stated operating history of 15+ years (founded circa 2009). The firm provides custom software engineering, AI integration services, digital transformation consulting, cloud and cybersecurity, UX/UI design, and digital marketing to mid-sized Swiss companies (PME/ETI), large enterprises, and a smaller set of startups. Its portfolio includes enterprise software and SaaS platforms, mobile applications, e-commerce sites, institutional portals, and a growing AI services practice covering AI agents, chatbots, generative content, sovereign AI deployments on Swiss infrastructure, and ChatGPT/OpenAI integration. Named enterprise clients include CHUV (Centre Hospitalier Universitaire Vaudois), Maus Frères, AXA Assurances, Centres Manor, King Jouet, Truzt AG, and Filinea, spanning healthcare, insurance, retail, luxury tourism, and manufacturing. Delivery is technology-agnostic across approximately 14 stacks (Laravel, React, Vue, Angular, Node.js, Java, .NET, PHP/Symfony, iOS, Android, Flutter, Spring Boot), with API-first architecture and Node.js microservices (Docker/Kubernetes) as recurring technical patterns.

The business model is professional-services-led: revenue is generated through project-based custom development engagements, augmented by recurring retainers for support, maintenance, and evolution of deployed systems. Pricing is entirely quote-based and not publicly disclosed; the funnel runs through direct enterprise field sales from Geneva, supplemented by multilingual inbound demand generation (blog, LinkedIn, SEO, newsletter) across French, English, German, and Italian Swiss markets. There is no self-serve or product-led growth motion. Edana supplements Swiss delivery with a nearshore Eastern European talent pool, broadening effective engineering capacity while preserving Swiss billing and compliance positioning. The firm is founder/management-owned (Benjamin Massa, Director of Digital Strategy; Jonathan Massa, Technical Director/CTO); no institutional funding, parent company, or revenue figures are disclosed.

Name

Edana

Legal name

Edana

Website

https://edana.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Edana is a Geneva-based Swiss digital agency that designs and builds custom software, AI integrations, and digital transformation solutions for mid-sized and large Swiss enterprises across healthcare, insurance, retail, and tourism.

Ownership category

akta.pro rank

Product category

Digital Transformation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Advertising Agencies (541810)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAEAMAA

Application Outsourcing (AO)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Outsourcing & Offshoring Services

Keywords

• Custom software development
• Digital transformation services
• Enterprise software engineering
• AI integration solutions
• Cloud cybersecurity consulting

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services - Custom Software Development: Bespoke software development services including enterprise applications, SaaS platforms, mobile apps, and web applications. Revenue generated through project-based engagements with scoping, development, and deployment phases.
2. Digital Transformation Consulting: Strategic consulting services for digital transformation including audit, strategy definition, and transformation roadmaps. These advisory services complement implementation engagements.
3. Ongoing Support and Maintenance: Long-term support, maintenance, and evolution of deployed applications and systems, providing recurring revenue through retainer arrangements.
4. AI Integration and Automation Services: Specialized services for AI strategy, chatbot development, agent deployment, and OpenAI integration, often bundled with core development engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Edana is a Swiss digital agency and IT services firm providing end-to-end custom software development, digital transformation consulting, and technology integration for Swiss enterprises and mid-sized companies. Services span enterprise software and SaaS platforms, mobile and web applications, e-commerce sites, AI integration (agents, chatbots, OpenAI/ChatGPT, sovereign AI), cloud and cybersecurity, UX/UI design, and API development. Engagements are project-based with custom scoping, complemented by long-term support and maintenance retainers.

Product overview

Edana is a Swiss digital agency and IT services company (ESN) offering a comprehensive portfolio of digital services. The portfolio centers on custom software development (enterprise software, SaaS platforms, web applications, mobile apps, e-commerce) as an engineering foundation, complemented by a dedicated AI services practice including AI agents, AI chatbots, AI content creation, sovereign AI solutions, and ChatGPT/OpenAI integration. Additional services span digital transformation consulting, UX/UI design, cloud and cybersecurity, API development/integration, and digital marketing (SEO, SEM, social media). The offering follows a services-led model rather than a packaged software product, with AI capabilities integrated into client projects. Technologies include Node.js microservices, Laravel, React.js, Vue.js, Angular, Java, .NET, PHP/Symfony, iOS, Android, and Flutter.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Software and SaaS Development (Logiciels d'entreprise et SaaS) Custom enterprise software and SaaS platform development for mid-sized companies and large organizations, including ERP integration, business application development, and scalable software architecture.
• Mobile Application Development (Applications mobile) iOS and Android mobile application development for startups and enterprises, covering native and cross-platform solutions end to end.
• E-commerce and E-services (E-commerce et e-services) B2B and B2C e-commerce platform development and digital services, including online store creation, e-commerce solutions, and digital service platforms.
• Institutional Websites and Web Portals (Sites web et portails institutionnels) Professional website development and institutional portal creation for Swiss organizations, including web platforms, corporate websites, and web applications.
• AI Agent Development (Développement d'agents IA) Custom AI agent development for business process automation; intelligent agents analyze data, make decisions, and execute tasks within CRM, ERP, databases, and business platforms.
• AI Chatbot Development (Développement de chatbot IA) AI chatbot development for customer service automation, lead qualification, and internal assistance, integrated with CRM, ERP, and knowledge bases.
• AI Content Generation (Création de contenu par IA) AI-powered content generation solutions for automated marketing content, SEO articles, product descriptions, and editorial production at scale, integrating with CMS, CRM, and marketing platforms.
• Sovereign AI Solutions (Solutions d'IA souveraine) Sovereign AI solutions using open-source models deployed on Swiss infrastructure, providing data control, cost optimization, and compliance with Swiss data protection regulations (nLPD).
• ChatGPT / OpenAI Integration (Intégration ChatGPT / OpenAI) ChatGPT and OpenAI model integration services for enterprise automation, with custom implementations of OpenAI APIs for customer interactions, content generation, and business process improvement.
• Digital Transformation Consulting (Transformation digitale) Digital transformation consulting and strategy services for Swiss enterprises and organizations, including digital strategy, change management, and technology roadmap development.
• UX/UI Design Services (Conception et design UX/UI) User experience and interface design services for websites, applications, and digital products.
• Cloud and Cybersecurity Services (Cloud et cybersécurité) Cloud infrastructure and cybersecurity services including cloud strategy, security audits, penetration testing, and compliance with security standards.
• Custom API Development and Integration (Développement et intégration API) Custom API development and system integration services that connect applications, databases, and third-party services for automated data flows and system interoperability.
• Digital Marketing Services (Marketing Digital) Digital marketing services including SEO, targeted advertising (Google Ads, SEM), social media marketing (SMM), and growth hacking for startups.
• Branding, Graphic Design and Video (Branding, Design & Vidéo) Branding, graphic design, communication, and video production services for digital presence development.

Quantifiable outcome

• 40% reduction in downtime reported by logistics company after microservice migration
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationCertified integration partner for ChatGPT and OpenAI API implementation, developing custom solutions that integrate OpenAI models into enterprise systems for Swiss clients.
• European IT Talent PoolcoreOthersEdana operates with head office in Switzerland and presence in Eastern Europe, accessing a broader European talent pool for software development delivery. This nearshore model combines Swiss quality standards with European cost efficiency.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zühlke Group: Swiss-headquartered engineering services firm with offices across Europe, delivering custom software, embedded systems, and digital transformation to enterprise clients. Comparable in technology-agnostic approach, regulated-industry focus, and multi-country delivery model.
• Adnovum: Swiss IT services firm specializing in secure software development, identity & access management, and digitalization for finance, government, and healthcare. Comparable to Edana in vertical mix, Swiss-headquartered delivery, and enterprise engagement model.
• ELCA Informatique: One of Switzerland's largest independent IT services firms, offering custom software development, system integration, and digital transformation. Comparable to Edana in service mix but significantly larger scale; serves similar regulated Swiss verticals (banking, insurance, public sector).
• bbv Software Services: Swiss software services company specializing in custom development, cloud, and agile engineering for mid-sized and enterprise Swiss clients. Directly comparable to Edana in market positioning, service portfolio, and customer segment focus.
• Tineo: Swiss IT services and consulting firm offering application management, cloud, and custom software to mid-sized and enterprise Swiss clients. Comparable to Edana in service breadth, Swiss-only geographic scope, and mid-market/enterprise customer profile.
• Ergon Informatik: Swiss software engineering firm delivering custom enterprise software, security solutions, and digital services to Swiss banks, insurers, and public-sector clients. Comparable in regulated-vertical expertise, scale, and Swiss-market concentration.
• Adviscent AG: Swiss digital consulting and engineering firm offering custom software development, cloud services, and digital transformation for SMEs and enterprises in Switzerland. Comparable to Edana in service portfolio, Swiss geographic focus, and engagement model.
• Liip: Swiss digital agency based in Bern and Zurich offering custom software, web, mobile, and AI services to Swiss enterprises. Directly comparable in size, geography, and service portfolio to Edana, with similar multi-technology stack and enterprise client base.

Broad incumbents

• Thoughtworks: Global digital engineering consultancy offering custom software, cloud, and AI/data services to enterprise clients. Comparable to Edana's AI integration and custom development practice but at vastly larger scale; serves similar enterprise buyers across regulated industries.
• Netlight: European technology and digital strategy consultancy with offices across DACH and Nordics, serving enterprise clients on digital transformation, software engineering, and emerging tech. Comparable to Edana in consultancy-led delivery and European enterprise focus, but at larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/edana_ch
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/edana-ch
• Instagraminstagram.com/edana.ch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edana