Reel Time Fishing

What Reel Time Fishing does

Reel Time Fishing is a privately held guided fishing service founded in 1973 by Toby Wyatt and headquartered at 2131 Critchfield Road in Clarkston, Washington. The business operates as a licensed Idaho outfitter under four limited-entry permits issued by the Idaho Outfitters & Guides Licensing Board, including two of only ten permits for the 40-mile Lewiston-to-Orofino stretch of the Clearwater River. A team of six full-time local guides runs trips on Pacific Northwest rivers and reservoirs — Columbia, Snake, Clearwater, Grande Ronde, and Dworshak — targeting steelhead, salmon, white sturgeon, smallmouth bass, walleye, and kokanee. Specialized equipment includes jet boats for river navigation, drift boats for remote sections, 21-foot private bass boats, and forward-facing sonar on the fleet. Owner Toby Wyatt brings 32 years of guiding experience and has been recognized by Salmon & Steelhead Journal as a top-25 West Coast guide; the guide roster includes record-holding captains such as Joey Walton (9.13 lb smallmouth bass record) and Travis Wendt, alongside the founder's son Bryce Wyatt.

The go-to-market is sales-led and direct: customers book by phone at (208) 790-2128 or self-serve through The FlyBook platform, with a 50% deposit at booking and final payment due 10 days prior. Pricing is per-person and trip-tiered, e.g. $275 per angler for Drano Lake Spring Chinook, with full-day trips running a minimum eight hours and half-day trips four hours. The product surface extends well beyond PNW steelhead into premium all-inclusive packages — Alaska Nushagak River king salmon expeditions with riverside camp accommodations and round-trip airfare from Dillingham, and Cabo San Lucas blue-water charters on the Run N Gun 34 ft Fountain and the Blackfin 33 ft captained by Pepe Jaramillo, with additional Loreto and Magdalena Bay operations and stated plans for fly-out bass trips to Lake El Salto and Baccarat. Vertically integrated lodging at the six-bedroom Lenore Lodge plus two fifth-wheel rentals, a merchandise storefront at shop.reeltimefishing.com, and active content marketing through fishing reports, SEO, Facebook, Instagram, and YouTube round out the revenue mix. Customer segments are recreational anglers, families and groups, and serious fishing enthusiasts.

Name

Reel Time Fishing

Legal name

Reel Time Fishing

Website

https://reeltimefishing.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Reel Time Fishing is a privately held, licensed Idaho outfitter founded in 1973 that runs guided fishing trips on premier Pacific Northwest rivers and at premium international destinations including Cabo San Lucas and the Alaska Nushagak River, serving recreational anglers, families, and serious fishing enthusiasts under limited-entry permit exclusivity.

Ownership category

akta.pro rank

Product category

Guided Fishing & Outdoor Recreation Services

NAICS

Fishing, Hunting and Trapping (114), Finfish Fishing (114111)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Fishing & Spearfishing Charters (recreational/eco-managed) (THAAAIAJ)

akta.pro secondary industries

Fishing & Angling Charters / Guides (THAAALAD), Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

Keywords

• Guided fishing trips
• Fishing outfitter services
• Charter fishing
• Sport fishing guides
• Fishing lodge accommodations

Headquarters

HQ city

Clarkston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Guided Fishing Trips: Per-person guided fishing services on various rivers and reservoirs across Idaho, Washington, Oregon, and Mexico. Pricing varies by trip type and duration. Requires 50% deposit at booking, final payment 10 days prior.
2. Alaska King Salmon Package: All-inclusive guided package including round-trip airfare from Dillingham, fishing tackle, expert guide service, catch processing, gourmet meals, and deluxe camp accommodations.
3. Cabo San Lucas Charters: Fishing charters in Mexico operating Run N Gun 34 ft fountain, Blackfin, and additional vessels for blue-water fishing for marlin, mahi mahi, tuna and more.
4. Lenore Lodge Accommodations: Six-bedroom lodge with views of the Clearwater River available for client lodging, plus two fifth wheel rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Reel Time Fishing is a licensed fishing outfitter that provides guided fishing trips and charter services across the Pacific Northwest, Alaska, and Mexico. The company operates under limited-entry Idaho outfitter permits, employing six full-time guides to lead trips targeting steelhead, salmon, sturgeon, smallmouth bass, walleye, and kokanee on rivers and reservoirs in Idaho, Oregon, and Washington. Complementary offerings include Cabo San Lucas blue-water charters, Alaska Nushagak River salmon packages, and lodging at Lenore Lodge.

Product overview

Reel Time Fishing is a guided fishing trip service provider offering diverse angling experiences across the Pacific Northwest, Mexico, and Alaska. The core offering consists of guided fishing trips on major rivers and reservoirs (Clearwater, Columbia, Snake, Grande Ronde, Dworshak) targeting steelhead, salmon, sturgeon, bass, walleye, and kokanee. Complementary services include Cabo San Lucas blue-water charters, Alaska Nushagak River salmon expeditions, Lenore Lodge accommodations, and regularly updated fishing reports. The company operates under limited-entry Idaho outfitter permits with six full-time guides and uses forward-facing sonar technology on their boats. Booking is managed through The FlyBook platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Clearwater River Guided Trips Specialized steelhead and salmon fishing expeditions on the Clearwater River covering 40 miles from Lewiston to Orofino, Idaho, operating under Idaho outfitter permits with access to large steelhead concentrations.
• Kokanee Fishing Trips Guided kokanee fishing trips at Dworshak Reservoir running February through July, targeting land-locked sockeye salmon with trolling techniques using lake trolls rigged with wedding ring spinners tipped with corn and/or maggots.
• Pacific Northwest Guided Fishing Trips Professional guided fishing trips on major Pacific Northwest rivers and reservoirs including the Clearwater, Columbia, Snake, and Grande Ronde Rivers, targeting steelhead, salmon, sturgeon, smallmouth bass, walleye, and kokanee.
• Cabo San Lucas Charter Fishing Blue-water fishing charters departing from Cabo San Lucas, Mexico, targeting marlin, mahi mahi, tuna, dorado, and striped marlin using vessels such as Run N Gun (34 ft fountain) and Blackfin captained by Pepe Jaramillo.
• Alaska King Salmon Fishing Trip All-inclusive guided salmon fishing expeditions on the Nushagak River in Alaska, targeting king (chinook), sockeye, and silver salmon with riverside camp accommodations including Weatherport sleeping huts, gourmet meals, and round-trip airfare from Dillingham.
• Lenore Lodge Accommodations Six-bedroom vacation rental property off Highway 12 in Idaho with views of the Clearwater River, featuring 600 thread count sheets, down pillows and duvets, two kitchens, recreation rooms, and wireless internet; also offers two fifth wheel rentals.
• Mexico Vacation Packages All-inclusive vacation packages to Cabo San Lucas including fishing charters, accommodations, and additional services for Loreto and Magdalena Bay fishing experiences.
• Drano Lake Spring Chinook Trips Guided Spring Chinook fishing trips on Drano Lake at $275 per angler.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Northwest FishingminorGTM or Marketing PartnerSponsor partner with logo displayed on Reel Time Fishing website, indicating marketing collaboration and industry support relationship.
• Pautzke BaitminorGTM or Marketing PartnerSponsor partner specializing in fishing bait products. Logo displayed on website indicating marketing support and product relationship.
• Yakima BaitminorGTM or Marketing PartnerSponsor partner with logo displayed on Reel Time Fishing website, representing fishing industry supplier relationship.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Bass Pro Shops / Cabela's: Large U.S. outdoor retailer operating hunting, fishing, and marine destination retail plus in-store travel services (White River, Big Cedar) and fishing guides at certain properties. Comparable as a broad incumbent in outdoor/fishing retail and destination travel rather than direct PNW charter competition.
• Orvis (The Orvis Company): Vermont-headquartered outdoor lifestyle retailer with a large fly fishing guide school and travel program. Comparable as a broader incumbent in the same sportfishing space; Orvis does not focus on PNW limited-entry permit guiding but operates adjacent retail, lodging, and instructional fishing services.

Direct peers

• Angler Adventures: Florida-based fishing travel agency booking saltwater, billfish, and trophy fishing trips across Mexico, Belize, and the Caribbean. Comparable as a multi-destination guided fishing package operator, particularly overlapping with Reel Time's Cabo/Loreto/Magdalena Bay charter offerings.
• Charlie's Fly Box / Charlie's Fly Shop: Aspen and other Colorado rivers' long-running guide service and retail outfitter. Comparable as a regional recreational fishing guide operation with similar trip structure, retail cross-sell, and customer segments.
• Yellowstone Fly Fishing Guide Service: Montana-based outfit offering guided fly fishing trips in Yellowstone National Park and surrounding waters. Comparable as a destination fishing guide service with similar full-day and multi-day trip pricing, owner-operated brand, and SEO/content-driven bookings.
• Pisciotta's Guiding & Outfitting / North Fork Outfitters (ID): Salmon, Idaho licensed outfitter offering guided steelhead, salmon, and trout trips on the Salmon River. Directly comparable to Reel Time as a regional Idaho outfitter competing for the same PNW steelhead and salmon customer segment under the same state licensing regime.
• Royal Flush Charters / Royal Flush Anglers: Alaska-based guided king salmon operation offering all-inclusive Bristol Bay packages from Anchorage. Directly comparable to Reel Time's Nushagak king salmon product in trip structure, target species, all-inclusive pricing, and customer segment.
• Silver Creek Outfitters: Idaho-based fly fishing and drift boat outfitter serving the Silver Creek and Big Wood rivers. Closely comparable as a regional Idaho fishing guide service targeting similar anglers with a license-permit-driven model and curated lodge partnerships.
• The Fly Shop (Redding): Long-established Northern California fly fishing outfitter and travel desk booking guided trips on the Sacramento, Klamath, and Trinity rivers. Directly comparable as a multi-species, multi-destination guide service with both own-guide operations and packaged travel offerings.

Others

• The Flybook: Online booking and business management platform built specifically for fly fishing and outdoor guides. Listed as a peer because Reel Time already operates through this platform, making it both an enabling partner and the de facto aggregation layer for competing guides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ReelTimeFishing1973
• Facebookfacebook.com/reeltimefish
• Instagraminstagram.com/reel_time_fishing_
• LinkedInlinkedin.com/company/reel-time-fishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reel Time Fishing